SwimClub Manager

What SwimClub Manager does

SwimClub Manager is a cloud-based SaaS platform that provides integrated management software for swimming clubs in the United Kingdom. Owned and operated by BPS Designs Ltd, a family-run private limited company founded by Ben Snape in 2001 and formally incorporated in 2005, the product originated from a 2006 website project for a local swimming club and launched as SwimClub Manager 1.0 in 2008. The platform is delivered as a web application accessible from any modern internet-enabled device, with native iOS and Android apps for parents, swimmers, and coaches, and a public REST API for integrations.

The core product unifies membership management, attendance tracking, finance and invoicing, gala and meet management (with Hy-Tek file imports), document management, reporting, and a built-in club website builder. It is differentiated by deep vertical specialization, including licensed-meet time validation against Swim England rankings, SwimMark compliance tracking, mixed relay support, and a learn-to-swim programme module. The platform integrates with Hy-Tek, GoCardless, Stripe, PayPal, Xero, Sport Systems Club Rankings, and Swim England Rankings, and offers an AI Data Assistant for natural language queries against club data. It is UK GDPR compliant and uses SSL encryption for all authenticated sessions.

The company operates a subscription-based, product-led growth model with monthly or annual plans and a 30-day free trial that requires no payment details. Customers are predominantly UK swimming clubs ranging from small community clubs to SwimMark-accredited organizations, supported through a self-service website, online demo bookings, video training content, an extensive help centre, and an affiliate programme that pays existing clubs 10% recurring commission on referrals. The company is bootstrapped, founder-led, and self-funded, with no external institutional investment disclosed.

Name

SwimClub Manager

Legal name

BPS Designs Ltd

Website

https://www.swimclubmanager.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SwimClub Manager is a UK-based cloud SaaS platform that provides integrated management software for swimming clubs, covering membership, attendance, finance, galas, document management, and reporting, with deep integrations to Hy-Tek, GoCardless, Stripe, Xero, and Swim England.

Ownership category

akta.pro rank

Headquarters

HQ city

Burscough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription (Monthly/Annual): Monthly or annual subscription-based access to the SwimClub Manager platform. Payment collected monthly or yearly. Failure to pay within 14 days (monthly) or 30 days (6 monthly/yearly) results in access suspension. Reconnection fee applies for reinstated accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

SwimClub Manager is a cloud-based SaaS platform that helps UK swimming clubs run their day-to-day administration, covering membership records, attendance tracking, invoicing and payment collection, gala and meet management, document storage, reporting, and an integrated club website builder. It is sold on a monthly or annual subscription basis with a 30-day free trial and includes native iOS and Android mobile apps for parents, swimmers, and coaches.

Product overview

SwimClub Manager is a cloud-based swimming club management platform offered as a unified software-as-a-service solution. The core SwimClub Manager platform serves as the central system, with integrated modules for club websites, attendance tracking, finances (including GoCardless, Stripe, and PayPal integrations), gala management with Hy-Tek compatibility, learn-to-swim programs, document management, and comprehensive reporting. Additional modules include Club Kit (merchandise shop), Custom Forms for surveys, and a native mobile app for iOS and Android. The platform also features an AI Data Assistant for natural language-powered data queries. Available via monthly or annual subscription, with a 30-day free trial.

Differentiator

Problem solved

Functional benefit

Products and services

• SwimClub Manager Cloud-based SaaS swimming club management platform that centralises membership records, attendance tracking, invoicing and payment collection, gala and meet management with Hy-Tek integration, document storage, reporting, and an integrated club website builder for UK swimming clubs. Sold on monthly or annual subscription with a 30-day free trial.
• SwimClub Manager Mobile App Native iOS and Android mobile application for parents, swimmers, and coaches providing access to club feed, emails, calendar, events, finances, shop, swimming information, and attendance notifications for absent swimmers.

Quantifiable outcome

• Revenue increase of 14% for Bristol North Swimming Club after implementing SwimClub Manager

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered strategic, core and supporting.

• Sport:80 (Swim England)strategicTechnology or Integration · 1 January 2026Sport:80 is the technology partner for Swim England's new Membership Management System launching in autumn 2026. SwimClub Manager is positioning its platform to complement and integrate with this national-level system for membership, renewals, affiliations, qualifications, and compliance tracking.
• Hy-TekcoreTechnology or IntegrationHy-Tek is a swimming competition management software. SwimClub Manager integrates with Hy-Tek for meet file imports and exports, enabling clubs to manage meet entries, import event files, export team sheets, and import results directly into SwimClub Manager. The Hy-Tek integration is a key feature for competitive swimming clubs managing galas.
• GoCardlesscoreTechnology or IntegrationGoCardless provides direct debit payment collection. SwimClub Manager integrates with GoCardless to enable clubs to collect member fees via direct debit. Clubs connect their GoCardless account within SwimClub Manager and members create mandates to authorise recurring payments.
• StripecoreTechnology or IntegrationStripe is integrated for credit and debit card payment collection. Clubs can connect their Stripe account to allow members to pay invoices online via card. SwimClub Manager does not store card details — all payment processing is handled securely by Stripe.
• PayPalsupportingTechnology or IntegrationPayPal is available as an alternative online payment method for members paying invoices. Clubs configure their PayPal Client ID in SwimClub Manager to enable PayPal button on invoice pages.
• XerosupportingTechnology or IntegrationXero is a cloud accounting platform. SwimClub Manager integrates with Xero, allowing clubs to post invoices and member contacts directly to their Xero account for accounting and bookkeeping purposes.
• Swim England RankingscoreTechnology or IntegrationIntegration with Swim England Rankings via official times API. Allows clubs to import official Swim England ranked swim times directly from the national database, using Sport Systems Club Rankings software as an intermediary. Supports licensed meet times at levels 1, 2, 3, and 4.
• Sport Systems Club RankingssupportingTechnology or IntegrationSport Systems Club Rankings software connects to the Swim England database. SwimClub Manager supports importing results exported from this software in SDIF format, enabling clubs to import official licensed meet times automatically.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ClubWise: UK-focused swimming club management software offering membership, attendance, finance, and member communication features; directly competes with SwimClub Manager for the same UK swimming club segment.
• TeamUnify: US-based swim team and club management SaaS providing membership, registration, billing, and meet entry functionality; the closest international functional analog to SwimClub Manager in the competitive swimming vertical.
• SwimTopia: Swim team management platform serving youth and club swimming in the US; comparable product surface (roster, billing, communications) and overlapping customer persona with SCM.
• ClubRight: UK-focused club membership management software for sports and social clubs; competes for the same volunteer-run club admin buyer with overlapping membership, payment and communication features.
• MemberMojo: UK sports club membership management tool targeted at small volunteer-run clubs; serves the same SMB club administrator persona with comparable subscription pricing model.

Broad incumbents

• SportsEngine: Large US-based sports club management platform (a NBC Sports company) offering registration, websites and communication tools across many sports; broader portfolio but overlapping club administration workflows.
• Jackrabbit Class: Class-based youth activity management software (swim, dance, gymnastics) with enrollment, billing and family communication features; competes on overlapping workflow elements with SCM.
• Active Network / Community Pass: Recreation and community sports management SaaS covering registration, facility booking and membership; broader in scope but overlapping on club membership and payment workflows relevant to swim clubs.

Others

• Hy-Tek: Swim meet and competition management software; SCM integrates with Hy-Tek for meet files, but Hy-Tek itself manages meet entries, results and timing — an adjacent tool that could expand into club administration.
• Sport:80: UK sport-governing-body membership platform; partner and emerging competitor for SwimClub Manager given its role powering Swim England's 2026 national membership system that overlaps SCM functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SwimClub
• YouTubeyoutube.com/channel/UCExample123
• LinkedInlinkedin.com/company/swimclub-manager
• Facebookfacebook.com/SwimClubManager

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SwimClub Manager