Leroi cooperage

What Leroi cooperage does

Leroi Cooperage (Tonnellerie Leroi) is a Cognac-based French manufacturer of oak barrels (barriques) and large-format containers (foudres, grands contenants) used to age wines and spirits, including cognac, armagnac, calvados, whisky, rum, tequila, and craft beer. The cooperage traces its lineage to 1735 and was owned by Martell & Co from the late 18th century until Martell divested it in 2006, after which it became part of the Charlois Group, a diversified French forestry and oak-supply group. Operations are run from a site at 46 rue de Dizedon in Cognac with approximately 15 artisans and apprentices, and the company leverages French oak from the Allier, Tronçais, and Limousin forests plus American, European, and Japanese oak, with staves air-dried for 24–36 months before assembly and toasting (bousinage).

The core product set comprises standard barriques in various toast levels, a premium 'Barrique Divine' line using extra-fine grain oak from high-forest stands in Allier and Tronçais, and large oak containers for bulk aging. A dedicated restoration workshop refurbishes approximately 5,000 used barrels per year (stave replacement, head replacement, leak repair) for resale to brewers and spirits producers seeking bourbon-, cognac-, or wine-imparted character. Leroi operates a direct enterprise field-sales model with regional sales directors in France, the USA, Australia, New Zealand, Spain, China, and Switzerland, complemented by named country partners (Enoservin in Spain, ADC International in China, Kauri in Australia/New Zealand), and reaches customers through major industry trade shows, a multilingual blog, and Facebook/Instagram social channels. The business is privately held as a Société par Actions Simplifiée (SAS) under Groupe Charlois, with no disclosed revenue, no outside funding, and quality/sustainability positioning supported by Origine France Garantie (93.6% French-origin components), PEFC chain-of-custody, ISO 9001, HACCP, and the October 2025 Entreprise du Patrimoine Vivant (EPV) Living Heritage Company label.

Name

Leroi cooperage

Legal name

Société Leroi (Société par Actions Simplifiée au capital de 40 000,00 €)

Website

https://tonnellerie-leroi.com

Company type

Private

Founded year

1735

Operating status

Operating

Headcount range

11–50 employees

Short description

Leroi Cooperage is a Cognac-based French tonnellerie founded in 1735, now part of Groupe Charlois, that handcrafts oak barrels, premium Barrique Divine casks, and large-format foudres for wine, cognac, and spirits producers across seven international markets, and operates a restoration workshop refurbishing roughly 5,000 barrels per year.

Ownership category

akta.pro rank

Product category

Oak Cooperage / Barrel Manufacturing

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• French cooperage
• Oak barrel manufacturing
• Wine aging barrels
• Spirits maturation vessels
• Barrel restoration services

Headquarters

HQ city

Cognac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Oak Barrel Sales: Manufacture and sale of new oak barrels and large-format containers (foudres) for wine and spirits aging. Products include standard barriques, premium Divine barrels, and custom-sized vessels. Revenue is one-time per unit with recurring customer relationships.
2. Barrel Restoration Services: Repair and restoration of used barrels, giving them a second life for use in beer aging, spirits finishing, or continued wine/spirits aging. Approximately 5,000 barrels restored annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Leroi Cooperage (Tonnellerie Leroi) is a traditional French cooperage that manufactures handcrafted oak barrels (barriques), large-format oak containers (foudres/grands contenants), and a premium Barrique Divine line for the aging of wines and spirits (cognac, armagnac, calvados, whisky, rum, tequila, beer). The company also operates a dedicated barrel restoration workshop that refurbishes approximately 5,000 used barrels per year, extending their lifecycle for spirits finishing and beer aging.

Product overview

Leroi cooperage (Tonnellerie Leroi) is a traditional French cooperage producing oak barrels and large containers for the aging of wines and spirits. The company offers a portfolio of products centered on oak barrels (barriques) in various sizes and toast levels, premium offerings like the Barrique Divine made from extra fine grain oak, and large oak containers (grands contenants) for bulk aging. Additionally, the company provides professional barrel restoration and repair services, extending the life of barrels by approximately 5,000 units per year. Products are crafted primarily from French oak and support aging for cognac, armagnac, calvados, whisky, rum, tequila, and wines.

Differentiator

Problem solved

Functional benefit

Products and services

• Barrels (Barriques)

Quantifiable outcome

• 93.6% of barrel components are of French origin, certified under Origine France Garantie
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor, core and historical.

• Union des Œnologues de France (57th Œnologues Congress)minorGTM or Marketing Partner · 9 June 2017The Charlois Group was a partner of the 57th National Congress of Œnologues held in Cognac, June 8–10, 2017. The event included a Leroi-sponsored tasting comparing barrel toast levels across Leroi and Saury cooperages, and oak origins across Tonnellerie Ermitage. Martell & Co was also a partner. Approximately 250 œnologists attended.
• Enoservin (Daniel Orueta)coreChannel Partner/ Reseller/ DistributorDaniel Orueta represents Leroi in Spain as the Enoservin partner, with a relationship spanning approximately 15 years. Orueta provides expertise to Spanish wine and spirits producers to find the most suitable barrel solutions. Represented at ENOMAQ 2019 trade show in Zaragoza.
• Martell & CohistoricalStrategic or Co-development PartnerMartell, founded 1715, is the historical origin of the Leroi cooperage. In 1784, 30 coopers worked for Martell; by 1824, 75 coopers produced up to 130 casks per week. Leroi operated as Martell's internal cooperage until 2006 when it was sold to become the independent Tonnellerie Leroi. Martell remains a customer.
• ADC International (Xi Jijun)coreChannel Partner/ Reseller/ DistributorXi Jijun at ADC International represents Leroi in China, providing local sales and support for Chinese wine and spirits producers.
• Kauri (David Hunt)coreChannel Partner/ Reseller/ DistributorDavid Hunt represents Leroi in Australia (and New Zealand through leroibarrelsanz.com), providing regional sales and customer support for the Australia-Pacific market.
• Groupe CharloiscoreStrategic or Co-development PartnerThe Charlois Group, led by Sylvain Charlois (Publishing Director), is the parent company of Tonnellerie Leroi. The group controls the full oak supply chain from forest (Bertranges forest) through wood-splitting to cooperage. Genealogical research shows the Charlois family has practiced wood-splitting (fendeurs) in the Bertranges forest since the mid-17th century. The group operates a reforestation program planting 40,000 trees annually between 2019 and 2027.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tonnellerie Demptos (Oeneo): Major French cooperage producing oak barrels and large-format containers for wines and spirits, with global distribution. Comparable as a French oak cooperage with broad product portfolio including barriques and foudres for premium aging.
• Canton Cooperage: American cooperage producing French and American oak barrels for US wine and spirits producers, with growing premium segment focus. Comparable as a craft cooperage supplying premium barrel aging solutions to New World wine and spirits markets.
• Seguin Moreau Cooperage (Oeneo): One of the largest French cooperages, part of the Oeneo group, producing oak barrels and alternative oak products for wines and spirits globally. Directly comparable as a French oak cooperage supplying premium wine and spirits producers with broader oak sourcing and large-scale operations.
• Tonnellerie de l'Adour: French cooperage producing oak barrels primarily for Armagnac and wine aging, based in southwestern France. Comparable craft positioning and customer overlap in French spirits producers requiring French oak aging vessels.
• Tonnellerie Sirugue: Boutique French cooperage producing oak barrels for Burgundy wines and premium spirits, with strong emphasis on wood origin and custom toasting. Comparable craft-scale cooperage competing in the same ultra-premium barrel segment as Leroi.
• Tonnellerie Ermitage: French cooperage producing oak barrels for wine and spirits with multiple oak sourcing options (French, American, European). Already referenced in Leroi's own industry event context, making it a directly comparable competitor in the premium French oak cooperage space.
• Radoux Cooperage: Major French cooperage with vertical integration in French oak forestry and production of oak barrels and alternative oak products (Oakscan, Seguin Moreau-style offerings). Comparable because of French oak focus and premium wine/spirits customer base.
• Tonnellerie Saury: French cooperage specializing in French oak barrels with focus on grain selection and toast profiles for premium wine producers. Comparable because it serves the same premium wine cooperage segment with custom toast levels and oak provenance emphasis.
• François Frères Cooperage: Major French cooperage specializing in oak barrels for wine and spirits aging, with heritage dating back to 1910. Comparable because it serves the same premium French oak barrel market for Burgundy wines and spirits producers with similar craft positioning.

Broad incumbents

• Independent Stave Company: Largest US-based cooperage producing American and French oak barrels primarily for bourbon and wine producers with multiple production facilities. Comparable as a major cooperage in the same barrel-manufacturing industry, though focused more heavily on American oak and bourbon/whiskey segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TonnellerieLeroi
• Instagraminstagram.com/tonnellerie_leroi
• LinkedInlinkedin.com/company/tonnellerie-leroi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leroi cooperage