The Flower Fields

Name

The Flower Fields

Legal name

CB Ranch Enterprises

Website

https://theflowerfields.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Botanical Garden / Seasonal Flower Attraction

NAICS

Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (71219), Floriculture Production (111422)

SIC

Services-Amusement & Recreation Services (7900), Agricultural Services (700)

akta.pro primary industry

Parks, Gardens & Botanical Attractions (THAJACAH)

akta.pro secondary industries

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

Keywords

• Botanical garden attraction
• Seasonal flower tourism
• Event venue rental
• Agricultural education programs
• Ranunculus cultivation farm

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. General Admission Tickets: Visitors purchase timed-entry tickets online through SeeTickets platform. Adult tickets $17, seniors/military $17, children (3-10) $7. All tickets must be purchased prior to arrival. Season passes available for unlimited visits during the season with no reservation required.
2. Attraction Add-ons: Additional paid experiences including Butterfly Encounter ($8 adults, $4 children), Tractor Wagon Ride ($8 adults, $4 children), Sluice Mining ($5 per guest with $1 discount for passport completion), and U-Pick Blueberries ($8 per pint).
3. Private Event Venue Rental: Year-round venue rental for weddings, corporate events, school celebrations, dinners, nonprofit fundraisers, and festivals. Three venues available: Paul Ecke Jr. Family Barn (up to 1,000 outdoors, 200 indoors), The Pavilion (100 outdoors), Mediterranean Garden (50 outdoors). Clients can bring their own vendors with planning/coordination team included in rental fee.
4. Professional Photography Sessions: In-house professional portrait photography sessions: One-Hour Session starting at $650 (up to 5 people, 15 retouched images, entry included); 30-minute Mini Session starting at $375 (available April 1 - May 10, up to 4 people, 10 retouched images). Commercial and media shoots require separate insurance and approval.
5. Food & Beverage Vendors: On-site food and beverage operations including Pizza Trolley, Sweet Swirls Ice Cream, Strawberry Shack, Kettle Kernels Popcorn, Lemonade Stand, Taco Trolley, Cotton Candy, and Coffee. Revenue sharing or vendor rental arrangements likely exist.
6. Online Retail - Bulbs and Merchandise: Fresh cut ranunculus flowers, potted plants, bulbs, and merchandise available through Armstrong Garden Center Gift Shop on-site and online through EasytoGrowBulbs.com. Online shop available at the-flower-fields-store.myshopify.com.
7. School Field Trip Programs: Educational programs for Pre-K through 5th grade at $18 per student. Programs include planting sunflower, composting with worms, art projects, music, bug education, and tractor wagon ride. Registration opens September 1st for March-April programs.
8. Donations and Philanthropy: The Flower Fields Foundation accepts donations to support educational programs for children and charitable grants for low income schools. Donation tiers: $18 per child, $400 to fund a class, $500 to fund bus transportation.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Flower Fields is a 55-acre seasonal ranunculus flower attraction in Carlsbad, California, selling timed-entry general admission tickets for visitors to experience approximately 80 million Giant Tecolote Ranunculus blooms across 13 colors during a 10-week operating season (March through Mother's Day). Beyond the core flower field experience, the company sells paid add-on attractions (Butterfly Encounter, Tractor Wagon Ride, Sluice Mining), rents three private event venues year-round for weddings/corporate events/fundraisers, delivers school field trip educational programs at $18/student, and sells ranunculus bulbs and merchandise through its on-site gift shop and Shopify online store.

Product overview

The Flower Fields at Carlsbad Ranch is a 55-acre seasonal flower attraction operated by CB Ranch Enterprises, featuring the world's largest ranunculus flower field with approximately 80 million blooms. The experience combines general admission access to the Ranunculus Fields with paid add-on attractions including the Butterfly Encounter, Tractor Wagon Ride, Sluice Mining, Glass in Flight sculpture exhibit, Pop-Up Market, U-Pick Blueberries, and professional photography sessions. Core experiences also include themed gardens (American Flag of Flowers, Artist Gardens, Cymbidium Orchid Greenhouse, Historic Poinsettia Display, Sweet Pea Maze, Illusion Garden, Sculpture Garden, Pothead Garden, Demonstration Garden), food vendors, Santa's Playground, and educational school programs. The venue operates year-round for private events including weddings, corporate functions, and festivals at three venues. An online shop sells ranunculus bulbs through EasytoGrowBulbs.com.

Differentiator

Problem solved

Functional benefit

Products and services

• General Admission to The Flower Fields Timed-entry admission ticket to The Flower Fields attraction in Carlsbad, CA. Adult/Senior/Military $17, Child (3-10) $7. Includes exploration of 55 acres of Giant Tecolote Ranunculus fields, free parking, kid's playground, Sweet Pea Maze & Scavenger Hunt, and Sculpture & Illusion Garden. Season runs March through Mother's Day.
• Season Pass 2026 Unlimited visits during the operating season with no reservation required. Includes unlimited wagon rides. Sold until May 1st.
• Butterfly Encounter Greenhouse experience featuring hundreds of live exotic butterflies. Guests use nectar sticks to attract and feed the butterflies. Open 10:00am–5:30pm daily. $8 adults, $4 children (ages 3-10), free for children under 3.
• Tractor Wagon Ride Open-air tractor-pulled wagon tour through the flower fields. Wheelchair accessible. $8 adults, $4 children (ages 3-10), free for children under 3. Runs all day, every day weather permitting.
• Carlsbad Mining Company (Sluice Mining) Interactive gem panning activity where visitors sift through sand to find polished gemstones. $5 per guest; $4 for kids who turn in completed passport.
• Glass in Flight Sculpture Exhibit Outdoor exhibit included with general admission featuring over three dozen glass and steel sculptures of birds and insects by artist Alex Heveri, weighing over 50,000 pounds combined.
• Pop-Up Market

Quantifiable outcome

• 80 million flowers bloom annually across 55 acres
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mellano & CompanycoreStrategic or Co-development PartnerMellano & Company of San Luis Rey serves as the production arm and onsite grower for The Flower Fields ranunculus operations. They handle the cultivation and growing of the 55-acre ranunculus crop. The Ecke family owns the land and The Flower Fields while Mellano handles production growing.
• Armstrong Garden CenterscoreChannel Partner/ Reseller/ DistributorRanunculus bulbs harvested from The Flower Fields are sold through Armstrong Garden Center Gift Shop on-site and at Armstrong Garden Centers across the region. Bulbs are also available at other garden centers and nurseries after the fields close, and online through EasytoGrowBulbs.com.
• Master Gardeners of San Diego CountyminorStrategic or Co-development PartnerThe Master Gardeners of San Diego County created and maintain the Demonstration Garden at The Flower Fields. The garden features 9 vignettes for small spaces, native plants, proteas, meadow grasses, pollinator bed, backyard orchard, vegetable bed, and miniature display.
• ArtsBusXpressminorStrategic or Co-development PartnerArtsBusXpress provides grant funding for transportation to help schools organize field trips to The Flower Fields. Chula Vista Elementary School District and Grapevine Elementary received grants for transportation.
• CB Ranch EnterprisescoreOthersCB Ranch Enterprises is the legal business entity that operates The Flower Fields. Located at 7220 Avenida Encinas #204, Carlsbad, CA 92011. Also listed as 'Carlsbad Ranch Company, L.P.' and 'Carltas Company' in insurance requirements for commercial shoots.
• Alex HeveriminorStrategic or Co-development PartnerTucson-based artist Alex Heveri creates the Glass in Flight sculpture exhibit featuring over three dozen larger-than-life birds and insects crafted from Dalle de Verre glass and steel. Sculptures weigh over 50,000 pounds combined.
• Joni MiringoffminorOthersContact person for The Flower Fields Foundation sponsorships and school group bookings over 25 people. Email: [email protected], Phone: (760) 930-9123 x118.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Others

• Mellano & Company: California cut-flower and greens grower and existing production partner of The Flower Fields. Adjacent horticultural producer with deep overlap on floriculture supply chain and California flower industry.

Direct peers

• Keukenhof: World's largest flower garden in the Netherlands, open seasonally for ~8 weeks each spring with millions of bulbs on display. Closest functional analog: extremely seasonal, bloom-driven, ticketed botanical visitor attraction.
• Filoli Historic House and Garden: 654-acre historic estate in Northern California operating as a paid botanical and historic visitor attraction with events and education. Comparable in combining horticulture, ticketed access, and private event revenue.
• Butchart Gardens: 55-acre world-renowned botanical garden in British Columbia operating as a seasonal floral visitor attraction with year-round events. Most direct global comparison to The Flower Fields in scale, visitor model, and family tourism positioning.
• Dallas Arboretum and Botanical Garden: 66-acre botanical garden with seasonal floral festivals, paid admission, weddings, and educational programs. Closest US analog in combining ticketed seasonal blooms, events, and education in a single attraction.
• Longwood Gardens: 1,077-acre botanical garden in Pennsylvania with seasonal floral displays, paid admission, year-round event venues, and educational programs. Comparable in combining horticultural production with ticketed visitor experiences and event hosting.
• Mendocino Coast Botanical Gardens: 47-acre California botanical garden combining horticultural displays with paid admission, weddings, and educational programming. Comparable California peer with similar scale and revenue diversification strategy.

Regional players

• Descanso Gardens: 150-acre botanical garden in La Cañada Flintridge, Southern California, with paid admission, seasonal floral displays, and event venues. Direct Southern California peer competing for the same regional family tourism market.

Broad incumbents

• The Huntington Library, Art Museum, and Botanical Gardens: Major Southern California cultural attraction with 120 acres of botanical gardens alongside library and art collections. Competes for the same SoCal family leisure and tourism spend with a broader, year-round operating model.
• Armstrong Garden Centers: Regional garden center chain in California. Although a strategic distribution partner for The Flower Fields' bulbs, it represents the broader retail nursery and live-plant channel that touches the same end consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheFlowerFields
• Facebookfacebook.com/TheFlowerFields
• Instagraminstagram.com/the_flower_fields/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flower Fields