Flaxman

What Flaxman does

Flaxman Partners Limited is a London-headquartered, privately-held insurance claims advocacy and dispute resolution firm operating from 70 Gracechurch Street in the City of London (EC3V 0HR). Founded in 1999, the firm employs 11-50 people and is authorised and regulated by the Financial Conduct Authority, with memberships in BIBA, CEDR, the Academy of Experts and the Expert Witness Institute.

The firm's core offering is built around Early Expert Evaluation (EEE) reports and Independent Advocacy services for disputed or rejected insurance claims. EEE engagements start at £4,000 plus VAT for consumer claims and £5,000 plus VAT for broker or solicitor matters, with a free preliminary telephone consultation preceding the paid work. The firm also delivers CPR35 expert witness reports for litigation, a Financial Ombudsman Service referral scheme, aviation and space insurance dispute services, and the recently launched Flaxmans Insurance Library (April 2026), a digital content product selling factsheets, case studies, opinion pieces and guides. Underlying technology is commodity web stack (WordPress, WooCommerce, Stripe, MailChimp, Google Analytics, LinkedIn embed); the firm's differentiation rests on practitioner expertise rather than proprietary technology.

Commercially, Flaxman generates revenue through fee-for-service professional engagements across four primary customer segments: individual consumers (home, motor, travel, pet claims), commercial entities (commercial property, business interruption, liability), insurance brokers (predominantly BIBA members), and solicitors requiring expert witness and litigation support. Distribution is largely direct and referral-driven, with BIBA-appointed broker referrals and solicitor referrals forming the principal channels. Pricing combines fixed-fee report work with outcome-linked no-win, no-fee options for qualifying consumer claims, and the firm claims that over 90% of submissions result in successful negotiated outcomes without proceeding to litigation.

Name

Flaxman

Legal name

Flaxman Partners Limited

Website

https://flaxmanpartners.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Flaxman Partners is a London-based FCA-authorised insurance claims advocacy firm that resolves disputed or rejected insurance claims for consumers, commercial entities, BIBA-referred brokers, and solicitors through expert evaluation, advocacy, and CPR35 expert witness services.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Expert Early Evaluation Reports: Fee-based preliminary expert evaluation service providing assessment of insurance claim merits, strengths and weaknesses, and recommended pathway for resolution. Starts at £4,000 plus VAT for consumer claims, £5,000 plus VAT for broker/solicitor cases. Reports include observations, recommendations, and guidance on next steps.
2. Insurance Claims Advocacy Services: Full advocacy service for disputed insurance claims, offering negotiation support, claims management, and alternative dispute resolution. Some fees may be recovered through successful claims outcomes. Non-adversarial negotiation approach aimed at keeping clients out of litigation.
3. Knowledge Products and Publications: Sale of factsheets, reports, case studies, and educational materials through the Flaxmans Library. Some items are free; others attract small administrative charges. Revenue supports maintenance and expansion of information resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Flaxman Partners is an insurance claims advocacy firm that helps policyholders resolve disputed or rejected insurance claims without going to trial. Its core offering centers on Early Expert Evaluation (EEE) reports assessing claim merits and recommended next steps, supported by Independent Advocacy Service that negotiates with insurers and CPR35-compliant expert witness reports for litigation. Services are delivered by senior insurance practitioners and address consumer, commercial, broker, and solicitor needs.

Product overview

Flaxman Partners operates as an insurance claims advocacy firm offering a unified suite of services centered on Early Expert Evaluation (EEE) and Independent Advocacy. The core offering includes expert evaluation reports, CPR35 expert witness reports for courts, and litigation support services. The company serves both consumer and commercial clients across home, commercial, aviation, and specialist insurance claims. Ancillary offerings include The Flaxmans Library (a digital publication shop of factsheets and case studies) and CII-accredited webinars. Services are delivered through a team of insurance practitioners with 30-40+ years of experience, with specialized expertise in aviation insurance through Director Jerry Flaxman. The firm also provides BIBA-affiliated broker support and FOS referral assistance as add-on services.

Differentiator

Problem solved

Functional benefit

Brands

• The Flaxmans Library: A repository of factsheets, case studies, opinion pieces, webinars, and guides on insurance topics available for purchase.
• Expert Early Evaluation (EEE)

Products and services

• Early Expert Evaluation (EEE)

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

One partnership is on record.

• British Insurance Brokers' Association (BIBA)coreStrategic or Co-development Partner · 1 January 2015BIBA appointed Flaxmans in 2015 to provide their unique insurance claims advocacy service to BIBA members and their clients. Most of Flaxmans' clients are referred through insurance brokers. The partnership includes free preliminary consultations for BIBA brokers and exclusive service provision to the broker network.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Questgates: UK claims management company providing loss adjusting and claims resolution services to insurers, brokers, and policyholders. Comparable in operating model of independent claims advocacy and dispute resolution across personal and commercial lines.
• Woodgate & Clark: UK loss adjusting and claims management firm serving policyholders and insurers across commercial and domestic lines. Directly comparable to Flaxman's claims advocacy and dispute resolution model, with similar intermediary positioning between policyholders and insurers.
• Harris Balcombe: UK loss assessing firm that acts on behalf of policyholders to negotiate insurance claims. Closely comparable to Flaxman in serving consumers and businesses with disputed or under-settled claims, particularly in property and high-value contents losses.
• Lyons Davidson Solicitors: UK law firm with a dedicated insurance disputes and claims practice. Comparable to Flaxman in handling disputed and rejected insurance claims for consumers and commercial clients, with similar expert report and litigation support services.

Broad incumbents

• Clyde & Co: Global law firm with a major insurance and reinsurance practice representing insurers and policyholders. Comparable in insurance dispute expertise but as a broad incumbent with much wider scope, competing for high-value commercial claims work.
• DAC Beachcroft: Major UK insurance and claims law firm serving insurers, corporates, and public sector clients. Comparable in handling complex insurance disputes and providing expert services, but as a large generalist with much broader scale and geographic reach than Flaxman.
• BLM (now Sedgwick): Large UK insurance and liability law firm (now part of Sedgwick) specialising in defendant insurance work. Comparable insurance claims expertise but serving primarily insurer-side work, contrasting with Flaxman's policyholder advocacy focus.
• DWF Group: International legal services business with a substantial insurance practice. Comparable in providing claims and dispute resolution services, but at much greater scale and geographic reach than Flaxman.

Others

• Expert Witness Institute: UK professional body for expert witnesses. Comparable not as a competitor but as an ecosystem body whose accreditation underpins Flaxman's expert witness authority and market positioning.
• British Insurance Brokers' Association (BIBA): UK trade association for insurance brokers. Comparable not as a competitor but as the strategic channel partner that supplies the majority of Flaxman's broker referrals and underpins its distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/flaxmanstalk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flaxman