Littman Jewelers

What Littman Jewelers does

Littman Jewelers, doing business as Fred Meyer Jewelers, is a U.S. jewelry retail chain operating as a wholly-owned subsidiary of The Kroger Co. (NYSE: KR). The company sells engagement rings, wedding bands, fashion jewelry (rings, necklaces, earrings, bracelets), men's and children's jewelry, and watches through approximately 500 store-within-a-store counters inside Fred Meyer hypermarkets, primarily across the western and midwestern United States, and through the fredmeyerjewelers.com e-commerce site. The assortment spans price points from under $100 for fashion and children's items to over $10,000 for premium bridal, supported by multiple proprietary and licensed sub-brands including Let Love Grow Lab Grown Diamonds, Canadian Ice Diamond Collection, Destiny Diamond Collection, PRIMO Men's Jewelry, EFFY Infinite Love, Truly Zac Posen, Enchanted Disney Fine Jewelry, and Star Wars Fine Jewelry.

The revenue model combines one-time retail sales of jewelry and watches with embedded consumer financing. Point-of-sale financing is delivered through two partnerships: a Synchrony Bank-issued Fred Meyer Jewelers Platinum Preferred Credit Card with 6-month, 12-month, and 48-month promotional financing options, and a Progressive Leasing-powered lease-to-own program with no credit check for purchases between $300 and $3,000. Ancillary revenue streams include gift card sales (denominations $25-$500), the Lifetime Jewelry Care Plan, the Watch Protection Plan, and paid jewelry repair services. Omnichannel distribution is fulfilled by FedEx for direct-to-consumer shipping and in-store pickup at Fred Meyer Jewelers locations, with free shipping on orders above $139.

Go-to-market targets four overlapping consumer segments — engaged and bridal couples as the primary segment, gift buyers, fashion and watch consumers, and value-conscious shoppers reached via clearance pricing (up to 70% off) and the "Amazing Value" assortment. The brand is supported by a multi-channel marketing stack including email, social media across Facebook, Twitter/X, Pinterest, Instagram, and TikTok, diamond education content covering the 4Cs, and in-store designer events. The company employs 1,001-5,000 staff, is headquartered in Portland, Oregon, and ships only to U.S. addresses.

Name

Littman Jewelers

Legal name

Fred Meyer Jewelers

Website

https://fredmeyerjewelers.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Littman Jewelers (Fred Meyer Jewelers) is a U.S. jewelry retail chain and wholly-owned subsidiary of The Kroger Co., selling engagement rings, wedding bands, fashion jewelry, and watches through 500+ in-store counters at Fred Meyer hypermarkets and via fredmeyerjewelers.com, serving bridal, gift, fashion, and value-conscious consumers.

Ownership category

akta.pro rank

Product category

Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industry

Jewelry & Watches-Focused Catalog Department Store Retailers (CRAGAIAE)

Keywords

• Fine jewelry retail
• Engagement rings
• Wedding bands
• Watch retail
• Jewelry financing

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry and Watch Retail Sales: One-time retail sales of engagement rings, wedding bands, fine jewelry, watches, and accessories through online and in-store channels. Products range from under $100 to over $10,000.
2. Synchrony Credit Card Financing: The company offers a branded Platinum Preferred Credit Card through Synchrony Bank, providing revolving credit to customers for jewelry purchases with promotional financing periods (6, 12, 48 months).
3. Progressive Leasing Lease-to-Own: Lease-to-own program allowing customers to make payments over time with potential ownership after 12 months, providing an alternative financing option for customers without credit access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Littman Jewelers (operating as Fred Meyer Jewelers) sells fine jewelry, engagement rings, wedding bands, men's and women's watches, and fashion jewelry directly to consumers through its e-commerce site and jewelry departments inside Fred Meyer stores. The assortment spans natural and lab-grown diamonds, gemstones, pearls, alternative metals, and branded/licensed collections, priced from under $100 to over $10,000. The retailer also offers consumer financing via a Synchrony store credit card and a Progressive Leasing lease-to-own program, alongside jewelry repair and protection plans.

Product overview

Fred Meyer Jewelers is a jewelry retail chain and online store operated by The Kroger Co., offering a comprehensive portfolio of fine jewelry products centered on engagement rings, wedding bands, and fashion jewelry, complemented by watches and financial services. The core product lines include engagement rings (with natural and lab grown diamonds in various cuts), wedding bands (plain and diamond), fashion jewelry (rings, necklaces, earrings, bracelets), and watches. The company operates exclusive sub-brands including Let Love Grow Lab Grown Diamonds, Canadian Ice Diamond Collection, PRIMO Men's Jewelry, and PAWSitively Yours Diamond Jewelry, alongside licensed collections such as Enchanted Disney Fine Jewelry and Star Wars Fine Jewelry, and designer brands including EFFY, Cirari, KALLATI, and Truly Zac Posen. Financial services include a proprietary Platinum Preferred Credit Card with special financing, and a lease-to-own program through Progressive Leasing. The company also offers supporting services including a Lifetime Jewelry Care Plan, Watch Protection Plan, jewelry repair, and diamond education resources.

Differentiator

Problem solved

Functional benefit

Brands

• Canadian Ice Diamond Collection: A diamond collection featuring Canadian-sourced diamonds.
• Destiny Diamond Collection
• EFFY Infinite Love
• PRIMO Elite Men's Jewelry
• PRIMO Men's Jewelry
• PRIMO Rocks Men's Jewelry
• PAWSitively Yours Diamond Jewelry

Products and services

• Engagement Rings Diamond and gemstone engagement rings in various cuts (princess, cushion, emerald), metals (yellow/white/rose gold, sterling silver, platinum), and stone options including lab grown diamonds, priced from approximately $450 to $8,600+. Targeted at engaged couples shopping for proposal rings.
• Wedding Bands & Rings Plain and diamond wedding bands for men and women, anniversary rings, and ring wraps/guards/enhancers in various metals. Targeted at engaged couples and married buyers.
• Fashion Rings Diamond, gemstone, and stackable rings including fashion rings for various occasions and budgets. Targeted at general consumers seeking self-purchase or gift fashion jewelry.
• Necklaces Chain necklaces, diamond necklaces, gemstone necklaces, lockets, and pearl necklaces in various metals and styles. Targeted at general consumers and gift buyers.
• Earrings Diamond earrings, diamond studs, gemstone earrings, hoops, and pearl earrings in various styles and price points. Targeted at general consumers and gift buyers.
• Bracelets Adjustable bracelets, anklets, bangle bracelets, charm bracelets, diamond bracelets, gemstone bracelets, and tennis bracelets. Targeted at general consumers and gift buyers.
• Watches Men's and women's watches including dress, casual, digital, and sport styles from brands such as Bulova, Caravelle, Casio, Citizen, Ducati, G-Shock, Kenneth Cole New York, Seiko, Timberland, and Timex. Targeted at watch consumers and gift buyers.
• Men's Jewelry Men's accessories including bracelets, chains, earrings, necklaces, and rings. Targeted at male self-purchasers and gift buyers.
• Children's Jewelry Children's bracelets, earrings, necklaces, and rings in various styles. Targeted at parents and gift buyers purchasing for children.
• Let Love Grow Lab Grown Diamonds Collection Lab-grown diamond bridal collection offering sustainable and ethically-sourced diamonds for engagement and wedding jewelry. Targeted at eco-conscious engaged couples.
• Canadian Ice Diamond Collection Premium Canadian diamond collection featuring diamonds sourced from Canada with pure brilliance quality. Targeted at bridal buyers seeking provenance-validated diamonds.
• Destiny Diamond Collection Signature diamond bridal collection featuring premium diamond rings and wedding bands. Targeted at bridal buyers.
• EFFY Infinite Love Collection Designer jewelry collection by EFFY featuring gemstone and diamond jewelry with signature designs. Targeted at gift buyers and fashion consumers.
• Enchanted Disney Fine Jewelry Fine jewelry collection featuring Disney character-inspired designs including Star Wars and Marvel collaborations. Targeted at Disney fans, gift buyers, and collectors.
• PRIMO Men's Jewelry Exclusive men's jewelry collection including PRIMO Elite and PRIMO Rocks lines featuring chains, rings, and accessories. Targeted at male consumers.
• Black Diamond Ceramic Collection Alternative metal jewelry collection featuring black diamond ceramic rings and bands with modern styling. Targeted at men's wedding band buyers.
• Serinium Collection Premium alternative metal jewelry collection featuring Serinium rings and wedding bands with patented technology. Targeted at men's wedding band buyers.
• Truly Zac Posen Collection Designer jewelry collection by Zac Posen featuring fashion-forward pieces including bridal wear. Targeted at fashion-forward consumers and gift buyers.
• PAWSitively Yours Diamond Jewelry Exclusive pet-themed jewelry collection featuring diamond-accented pieces with animal designs. Targeted at pet owners and gift buyers.
• Joy De Mer Cultured Pearl Jewelry Exclusive cultured pearl jewelry collection featuring necklaces, earrings, and bracelets. Targeted at pearl jewelry consumers.
• Fred Meyer Jewelers Platinum Preferred Credit Card Store credit card program offered through Synchrony Bank, providing revolving credit with special financing options including 6-month and 12-month no-interest plans on qualifying purchases, a 48-month fixed 9.99% APR installment plan, and exclusive cardholder benefits including free 2-day shipping. Targeted at consumers seeking financing for jewelry purchases.
• Lease-to-Own Program Progressive Leasing-powered lease-to-own program allowing customers to take jewelry home with no credit needed, $79 initial payment, 12-month standard lease, and early purchase options. Purchase amounts range $300-$3,000. Targeted at consumers without access to traditional credit.
• Gift Cards Gift cards available in denominations of $25, $50, $100, $250, and $500 for purchases at retail stores and online. Targeted at gift buyers.
• Lifetime Jewelry Care Plan Optional protection plan covering jewelry care including cleaning, inspection, and repair services. Targeted at jewelry purchasers seeking ongoing maintenance.
• Watch Protection Plan

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Kroger Co.coreStrategic or Co-development PartnerFred Meyer Jewelers is a subsidiary of The Kroger Co., operating within Fred Meyer retail locations. This parent company relationship provides distribution advantage through established grocery store locations and cross-promotional opportunities.

Scale indicators4 records

Expansion highlights5 records

Direct peers

• Jared The Galleria Of Jewelry: Signet's higher-banner format, Jared is a mall-anchored fine jeweler in a similar price tier with comparable breadth in diamonds, bridal, watches, and exclusive branded collections.
• Helzberg Diamonds: Berkshire Hathaway-owned chain with a similar mid-market fine jewelry assortment, mall and off-mall locations, bridal focus, and in-house credit offerings directly comparable to Fred Meyer Jewelers.
• Zales: Another Signet banner, Zales competes directly in mall-based and standalone fine jewelry retail, emphasizing bridal and gifting with similar promotional pricing and credit-financing structures to Fred Meyer Jewelers.
• Kay Jewelers: Operated by Signet Jewelers, Kay is a mass-market jewelry chain selling engagement rings, wedding bands, and fashion jewelry across a similar price ladder ($100–$10,000+), with comparable bridal focus, store-based credit financing, and mid-market customer overlap.
• Blue Nile: Online-first fine jeweler specializing in engagement and bridal diamonds with lab-grown offerings, competing for the same digitally native bridal customer that Fred Meyer Jewelers targets through its e-commerce site.

Broad incumbents

• Tiffany & Co. Now part of LVMH, Tiffany anchors the luxury fine jewelry segment and sets brand-premium benchmarks; a tier above Fred Meyer Jewelers but competing aspirationally for bridal and gifting occasions.
• Macy's: Department-store incumbent with a sizable in-store and online fine jewelry assortment (including bridal and watches); competes for mid-market gift and bridal occasions in overlapping mall and online channels.
• Sterling Jewelers: The parent operating company of Kay, Zales, and Jared (Signet Jewelers' US division), Sterling is the closest direct-scale competitor to Fred Meyer Jewelers in mass-market US jewelry retail and a useful benchmark for unit economics.

Emerging players

• Brilliant Earth: DTC lab-grown and ethically sourced diamond specialist with a strong digital and showroom model, directly challenging Fred Meyer Jewelers' Let Love Grow lab-grown bridal line and sustainable-diamond positioning.

Regional players

• Reeds Jewelers: Southeast-US-focused independent fine jeweler with bridal, fashion, and watches assortments at comparable price points, illustrating a regionally concentrated specialty jeweler model similar in shape to Fred Meyer Jewelers' geographic profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/fmjewelers
• Facebookfacebook.com/fredmeyerjewelers
• Instagraminstagram.com/fredmeyerjewelers
• Pinterestpinterest.com/fredmeyerjewelers
• TikToktiktok.com/@fred.meyer.jewelers
• LinkedInlinkedin.com/company/fred-meyer-jewelers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Littman Jewelers