Prismatic Powders
Prismatic Powders is a private US powder coatings brand (a division of NIC Industries Inc) offering the world's largest selection of powder coat colors and finishes, sold direct-to-consumer and through applicator networks across automotive, industrial, fitness, kitchen and bath, and other verticals.
- Company typePrivate
- Founded1984
- HeadquartersWhite City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Prismatic Powders does
Prismatic Powders is a privately held US-based powder coatings brand operating as a division of NIC Industries Inc, with its headquarters and main facility in White City, Oregon. Founded as part of NIC Industries Inc, the company positions itself as offering the world's largest selection of powder coating colors and finishes in the industry, with thousands of SKU options spanning metallics, solid tones, clears, textures, and specialty effects including proprietary products such as the Illusion Series of dormant powder coatings and a high-gloss Ink Black polyester formula. All products are V.O.C.-free and lead-free, with TGIC, TGIC-free, and PFAS-free variants offered to meet regulatory and OEM specifications.
The business distributes its products primarily through a direct-to-consumer e-commerce platform at prismaticpowders.com, which serves hobbyists, DIY enthusiasts, and small-project buyers with a 1 lb minimum order quantity, volume-based per-pound pricing tiers, and an optional Fast Pass priority production service for $75 per color. A Find Applicator network of qualified powder coating service shops provides professional outsourced application, and the company supports regional fulfillment for Germany/Austria and the UK markets. Pricing is anchored on a per-pound unit model with quantity tiers (1-49 lbs, 50-199 lbs, 200+ lbs), with premium specialty finishes such as Illusion and Designer Collection SKUs priced at $20-$25/lb and standard metallic or solid tone SKUs priced at $10-$18/lb.
The customer base spans more than ten verticals: Automotive (OEMs, aftermarket, enthusiasts), Industrial (manufacturing, construction), Fitness (collegiate and professional teams), Kitchen & Bath, Powersports, Architectural & Design, Audio & Music, Retail, Lighting, and Wheels. The company ships to 170+ countries via UPS, FedEx, and DHL with discounted international shipping rates up to 91% off standard rates, supports a custom color matching service for OEM and brand specifications, and runs a content-driven marketing program anchored by a project gallery, color match search tool, knowledge base, and branded social media presence. Headcount is reported at 1-10 employees, and no public revenue disclosure is available.
Prismatic Powders firmographics
Firmographics- Name
- Prismatic Powders
- Legal name
- NIC Industries Inc
- Website
- https://prismaticpowders.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prismatic Powders is a private US powder coatings brand (a division of NIC Industries Inc) offering the world's largest selection of powder coat colors and finishes, sold direct-to-consumer and through applicator networks across automotive, industrial, fitness, kitchen and bath, and other verticals.
- Ownership category
- akta.pro rank
Prismatic Powders industry classification
Industry- Product category
- Powder Coatings
- NAICS
- Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Powder Coatings (IMADAKAC)
- akta.pro secondary industries
- Powder Coatings (IMAEAGAE), Powder Coatings (IMAEAHAE)
Keywords
Where Prismatic Powders is headquartered
LocationHeadquarters
- HQ city
- White City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prismatic Powders business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Powder Coating Product Sales: Direct sale of powder coating colors and finishes in various weight quantities. Products include polyester metallic, solid tone, clears, textures, and specialty coatings. Sold by the pound with volume-based pricing tiers.
- Swatch Samples: Sale of physical swatch samples (powder coated aluminum panels) for color verification. Free swatches available; paid options for faster shipping. Up to 5 swatches available at standard pricing.
- Fast Pass Priority Service: Expedited production and shipping service (Next Day Air) for orders requiring priority fulfillment. $75 Fast Pass Fee added per color. Excludes out-of-stock colors and orders exceeding 250 lbs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing per pound with quantity-based tiers |
| Unit Pricing | Pay-as-you-go | Specialty metallic and illusion finishes |
| Unit Pricing | Pay-as-you-go | Top coat and specialty transparent finishes |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Prismatic Powders product offering
Product offeringCore offering
Prismatic Powders manufactures and sells powder coating products in thousands of colors and finish types (metallic, solid tone, clear, texture, transparent, and specialty lines such as the Illusion Series dormant coatings). It supplements the powder portfolio with physical swatch samples, a custom color matching service, powder coating equipment, and a global network of approved applicators that apply Prismatic products. Products are priced per pound with volume tiers, sold direct via the company's e-commerce site, and shipped globally to over 170 countries.
Product overview
Prismatic Powders is a powder coating products company offering a comprehensive portfolio centered on their core powder coating products. The product line includes thermoplastic and thermoset powder coatings in various finish types (metallics, clear coats, polyester, TGIC-free), complemented by color swatches for sampling, a color matching service for custom colors, designer powder coat colors as a premium sub-brand, and powder coating equipment. They serve diverse industries including Kitchen & Bath, Industrial, Fitness, Automotive, Powersports, Retail, and Wheels.
Differentiator
Problem solved
Functional benefit
Products and services
- Powder Coatings Thermoplastic and thermoset powder coating products in thousands of colors and finish types (metallic, solid tone, clear, texture, transparent, Illusion Series dormant coatings, and specialty lines). Sold per pound with volume tiers. Intended for industrial manufacturers, automotive OEMs and enthusiasts, fitness and kitchen/bath hardware producers, and individual hobbyists running powder coating projects.
- Color Swatches Physical swatch samples (powder coated aluminum panels) sold to allow customers to evaluate powder coating colors before placing full orders. Standard shipping is free; faster shipping is available for a fee. Up to five swatches per standard order, with custom-made swatches provided for out-of-stock colors.
- Color Matching Service Custom color matching service that develops powder coating colors to match OEM codes, branding guidelines, Pantone specifications, sports team colors (NFL, NBA, MLB, NHL, NCAA), or physical samples submitted by the customer. Backed by a database of color match recommendations collected from a global network of customers and end users. Intended for OEM manufacturers and brand owners needing exact color replication.
- Designer Powder Coat Colors Premium and specialty powder coating colors with unique finish effects (including the Illusion Series dormant candy-effect coatings and other designer finishes) sold under Prismatic Powders' Designer Collection. Positioned for design-focused customers and specialty applications requiring distinctive finishes beyond standard metallic and solid-tone offerings.
- Powder Coating Equipment Equipment and supplies needed for powder coating application processes, available for purchase through the prismaticpowders.com storefront alongside the powder coating line. Intended for customers running their own powder coating operations, including hobbyists, small shops, and enterprise coaters.
- Fast Pass Priority Service Expedited production and shipping service (Next Day Air) for orders requiring priority fulfillment, priced at a $75 Fast Pass fee per color. Excludes out-of-stock colors and orders exceeding 250 lbs. Available to direct e-commerce and enterprise customers needing faster turnaround.
Quantifiable outcome
- Up to 91% off international shipping rates
- +1 more outcomes
Companies that use Prismatic Powders
Customer profileNamed customers4 records
Segments8 records
Ideal customer profiles2 records
Prismatic Powders technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Prismatic Powders partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Prismatic Powders competitors and assessment
Company assessmentRegional players
- Hempel: Global coatings supplier with powder coating offerings focused primarily on industrial, marine, and protective segments, with strong European distribution. Comparable to Prismatic on powder coating chemistry and industrial applications but with different end-market emphasis.
Direct peers
- TCI Powder Coatings: Powder coatings manufacturer serving architectural, automotive, and industrial markets with custom color capabilities. Directly comparable to Prismatic on SKU breadth, OEM color matching, and channel mix.
- IFS Coatings: Specialty powder coating manufacturer focused on architectural, design, and functional finishes with strong custom color capabilities. Directly comparable to Prismatic on custom color matching, designer finish portfolios, and mid-market distribution model.
- Cardinal Paint & Powder: US-based powder coating manufacturer offering a broad range of finishes including specialty and custom colors. Comparable to Prismatic on product breadth, custom color services, and North American distribution to industrial and consumer customers.
- Tiger Coatings (Tiger Drylac): One of the largest powder coating manufacturers globally, with the Tiger Drylac brand offering a wide color portfolio and specialty finishes. Directly comparable to Prismatic on product range, finish types, and customer base, including architectural, automotive, and industrial.
- Jotun Powder Coatings: International powder coatings manufacturer with strong presence in architectural, functional, and industrial segments. Comparable to Prismatic on product range, international distribution, and custom color capabilities.
Broad incumbents
- Axalta Coating Systems: Global coatings giant with a major powder coatings business serving automotive, industrial, and architectural customers. Overlaps with Prismatic on powder coating products but operates at vastly larger scale with global manufacturing and OEM relationships.
- Sherwin-Williams: Largest coatings company in North America with powder coatings offerings serving industrial and architectural markets. Broad incumbent competing with Prismatic in industrial powder coatings but focused on much wider portfolio including architectural paints.
- PPG Industries: Global coatings giant with a significant powder coatings portfolio across industrial, automotive, and architectural segments. Overlaps with Prismatic on powder coating products but operates at much greater scale and breadth across liquid and powder coatings.
- AkzoNobel: Global paints and coatings leader with the Interpon powder coatings brand serving automotive, architectural, and industrial customers. Comparable to Prismatic on powder coating products but with global manufacturing and established OEM relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Prismatic Powders social profiles
Digital presencePrismatic Powders compliance and trust
Trust signalCompliance2 records
Prismatic Powders financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prismatic Powders leadership team
Management profileNumber of profiles
Prismatic Powders funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prismatic Powders M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prismatic Powders
What does Prismatic Powders do?
Prismatic Powders manufactures and sells powder coating products in thousands of colors and finish types (metallic, solid tone, clear, texture, transparent, and specialty lines such as the Illusion Series dormant coatings). It supplements the powder portfolio with physical swatch samples, a custom color matching service, powder coating equipment, and a global network of approved applicators that apply Prismatic products. Products are priced per pound with volume tiers, sold direct via the company's e-commerce site, and shipped globally to over 170 countries.
Is Prismatic Powders a public or private company?
Prismatic Powders is a private company. It is classified as corporate owned and is currently operating.
When was Prismatic Powders founded?
Prismatic Powders was founded in 1984. It employs 1 to 10 people.
Where is Prismatic Powders based?
Prismatic Powders is headquartered in White City, United States, in the North America region.
How does Prismatic Powders make money?
Three revenue lines are on record. Powder Coating Product Sales are the primary driver. The others are swatch Samples and fast Pass Priority Service.
Who are Prismatic Powders's main competitors?
Hempel is listed as a regional player. Direct peers are TCI Powder Coatings, IFS Coatings, Cardinal Paint & Powder, Tiger Coatings (Tiger Drylac) and Jotun Powder Coatings. Broad incumbents are Axalta Coating Systems, Sherwin-Williams, PPG Industries and AkzoNobel.
Does Prismatic Powders have an API?
No public API is recorded for Prismatic Powders.
What industry is Prismatic Powders in?
Prismatic Powders's product category is Powder Coatings. Its primary akta.pro industry code is IMADAKAC, Powder Coatings, with a secondary code of IMAEAGAE, Powder Coatings. Its NAICS code is 32551 and its SIC code is 2851.