Prismatic Powders

What Prismatic Powders does

Prismatic Powders is a privately held US-based powder coatings brand operating as a division of NIC Industries Inc, with its headquarters and main facility in White City, Oregon. Founded as part of NIC Industries Inc, the company positions itself as offering the world's largest selection of powder coating colors and finishes in the industry, with thousands of SKU options spanning metallics, solid tones, clears, textures, and specialty effects including proprietary products such as the Illusion Series of dormant powder coatings and a high-gloss Ink Black polyester formula. All products are V.O.C.-free and lead-free, with TGIC, TGIC-free, and PFAS-free variants offered to meet regulatory and OEM specifications.

The business distributes its products primarily through a direct-to-consumer e-commerce platform at prismaticpowders.com, which serves hobbyists, DIY enthusiasts, and small-project buyers with a 1 lb minimum order quantity, volume-based per-pound pricing tiers, and an optional Fast Pass priority production service for $75 per color. A Find Applicator network of qualified powder coating service shops provides professional outsourced application, and the company supports regional fulfillment for Germany/Austria and the UK markets. Pricing is anchored on a per-pound unit model with quantity tiers (1-49 lbs, 50-199 lbs, 200+ lbs), with premium specialty finishes such as Illusion and Designer Collection SKUs priced at $20-$25/lb and standard metallic or solid tone SKUs priced at $10-$18/lb.

The customer base spans more than ten verticals: Automotive (OEMs, aftermarket, enthusiasts), Industrial (manufacturing, construction), Fitness (collegiate and professional teams), Kitchen & Bath, Powersports, Architectural & Design, Audio & Music, Retail, Lighting, and Wheels. The company ships to 170+ countries via UPS, FedEx, and DHL with discounted international shipping rates up to 91% off standard rates, supports a custom color matching service for OEM and brand specifications, and runs a content-driven marketing program anchored by a project gallery, color match search tool, knowledge base, and branded social media presence. Headcount is reported at 1-10 employees, and no public revenue disclosure is available.

Name

Prismatic Powders

Legal name

NIC Industries Inc

Website

https://prismaticpowders.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Prismatic Powders is a private US powder coatings brand (a division of NIC Industries Inc) offering the world's largest selection of powder coat colors and finishes, sold direct-to-consumer and through applicator networks across automotive, industrial, fitness, kitchen and bath, and other verticals.

Ownership category

akta.pro rank

Product category

Powder Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Powder Coatings (IMADAKAC)

akta.pro secondary industries

Powder Coatings (IMAEAGAE), Powder Coatings (IMAEAHAE)

Keywords

• Powder coatings
• Custom color matching
• Polyester powder finishes
• Industrial coating supplies
• Powder coat colors

Headquarters

HQ city

White City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Powder Coating Product Sales: Direct sale of powder coating colors and finishes in various weight quantities. Products include polyester metallic, solid tone, clears, textures, and specialty coatings. Sold by the pound with volume-based pricing tiers.
2. Swatch Samples: Sale of physical swatch samples (powder coated aluminum panels) for color verification. Free swatches available; paid options for faster shipping. Up to 5 swatches available at standard pricing.
3. Fast Pass Priority Service: Expedited production and shipping service (Next Day Air) for orders requiring priority fulfillment. $75 Fast Pass Fee added per color. Excludes out-of-stock colors and orders exceeding 250 lbs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Prismatic Powders manufactures and sells powder coating products in thousands of colors and finish types (metallic, solid tone, clear, texture, transparent, and specialty lines such as the Illusion Series dormant coatings). It supplements the powder portfolio with physical swatch samples, a custom color matching service, powder coating equipment, and a global network of approved applicators that apply Prismatic products. Products are priced per pound with volume tiers, sold direct via the company's e-commerce site, and shipped globally to over 170 countries.

Product overview

Prismatic Powders is a powder coating products company offering a comprehensive portfolio centered on their core powder coating products. The product line includes thermoplastic and thermoset powder coatings in various finish types (metallics, clear coats, polyester, TGIC-free), complemented by color swatches for sampling, a color matching service for custom colors, designer powder coat colors as a premium sub-brand, and powder coating equipment. They serve diverse industries including Kitchen & Bath, Industrial, Fitness, Automotive, Powersports, Retail, and Wheels.

Differentiator

Problem solved

Functional benefit

Products and services

• Powder Coatings Thermoplastic and thermoset powder coating products in thousands of colors and finish types (metallic, solid tone, clear, texture, transparent, Illusion Series dormant coatings, and specialty lines). Sold per pound with volume tiers. Intended for industrial manufacturers, automotive OEMs and enthusiasts, fitness and kitchen/bath hardware producers, and individual hobbyists running powder coating projects.
• Color Swatches Physical swatch samples (powder coated aluminum panels) sold to allow customers to evaluate powder coating colors before placing full orders. Standard shipping is free; faster shipping is available for a fee. Up to five swatches per standard order, with custom-made swatches provided for out-of-stock colors.
• Color Matching Service Custom color matching service that develops powder coating colors to match OEM codes, branding guidelines, Pantone specifications, sports team colors (NFL, NBA, MLB, NHL, NCAA), or physical samples submitted by the customer. Backed by a database of color match recommendations collected from a global network of customers and end users. Intended for OEM manufacturers and brand owners needing exact color replication.
• Designer Powder Coat Colors Premium and specialty powder coating colors with unique finish effects (including the Illusion Series dormant candy-effect coatings and other designer finishes) sold under Prismatic Powders' Designer Collection. Positioned for design-focused customers and specialty applications requiring distinctive finishes beyond standard metallic and solid-tone offerings.
• Powder Coating Equipment Equipment and supplies needed for powder coating application processes, available for purchase through the prismaticpowders.com storefront alongside the powder coating line. Intended for customers running their own powder coating operations, including hobbyists, small shops, and enterprise coaters.
• Fast Pass Priority Service Expedited production and shipping service (Next Day Air) for orders requiring priority fulfillment, priced at a $75 Fast Pass fee per color. Excludes out-of-stock colors and orders exceeding 250 lbs. Available to direct e-commerce and enterprise customers needing faster turnaround.

Quantifiable outcome

• Up to 91% off international shipping rates
• +1 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Hempel: Global coatings supplier with powder coating offerings focused primarily on industrial, marine, and protective segments, with strong European distribution. Comparable to Prismatic on powder coating chemistry and industrial applications but with different end-market emphasis.

Direct peers

• TCI Powder Coatings: Powder coatings manufacturer serving architectural, automotive, and industrial markets with custom color capabilities. Directly comparable to Prismatic on SKU breadth, OEM color matching, and channel mix.
• IFS Coatings: Specialty powder coating manufacturer focused on architectural, design, and functional finishes with strong custom color capabilities. Directly comparable to Prismatic on custom color matching, designer finish portfolios, and mid-market distribution model.
• Cardinal Paint & Powder: US-based powder coating manufacturer offering a broad range of finishes including specialty and custom colors. Comparable to Prismatic on product breadth, custom color services, and North American distribution to industrial and consumer customers.
• Tiger Coatings (Tiger Drylac): One of the largest powder coating manufacturers globally, with the Tiger Drylac brand offering a wide color portfolio and specialty finishes. Directly comparable to Prismatic on product range, finish types, and customer base, including architectural, automotive, and industrial.
• Jotun Powder Coatings: International powder coatings manufacturer with strong presence in architectural, functional, and industrial segments. Comparable to Prismatic on product range, international distribution, and custom color capabilities.

Broad incumbents

• Axalta Coating Systems: Global coatings giant with a major powder coatings business serving automotive, industrial, and architectural customers. Overlaps with Prismatic on powder coating products but operates at vastly larger scale with global manufacturing and OEM relationships.
• Sherwin-Williams: Largest coatings company in North America with powder coatings offerings serving industrial and architectural markets. Broad incumbent competing with Prismatic in industrial powder coatings but focused on much wider portfolio including architectural paints.
• PPG Industries: Global coatings giant with a significant powder coatings portfolio across industrial, automotive, and architectural segments. Overlaps with Prismatic on powder coating products but operates at much greater scale and breadth across liquid and powder coatings.
• AkzoNobel: Global paints and coatings leader with the Interpon powder coatings brand serving automotive, architectural, and industrial customers. Comparable to Prismatic on powder coating products but with global manufacturing and established OEM relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PrismaticPowder
• Facebookfacebook.com/PrismaticPowders
• LinkedInlinkedin.com/company/prismatic-powders-uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prismatic Powders