Beter Zien
Beter Zien is a Dutch eye care company operating low vision clinics in 80+ hospitals, an optical retail store in The Hague, and a Revoir staffing division deploying eye care professionals into 255+ practices across the Netherlands.
- Company typePrivate
- Founded1950
- HeadquartersDen Haag, Netherlands
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Beter Zien does
Beter Zien (formerly Ergra Low Vision) is a Dutch eye care organization founded in 1950 and headquartered in The Hague, Netherlands, operating across three integrated business divisions. The core Praktijken division delivers specialized low vision examinations and customized vision aids (telescope glasses, magnifying spectacle glasses, macular degeneration glasses) at more than 80 hospital ophthalmology outpatient clinics across the Netherlands, where patients are referred by ophthalmologists. Beter Zien Winkel operates a physical retail optical store in The Hague offering prescription eyewear from premium brands (Ray-Ban, Prada, Tom Ford, Max Mara, Zegna, Lunor, Persol), contact lenses, Miyosmart myopia-control lenses for children, CBR driver license eye examinations, dry eye treatment, and laser pre-screening. The Revoir division provides staffing and detachment services, placing qualified optometrists, orthoptists, TOAs, and basisarts into 255+ ophthalmology practices, hospitals, and optical businesses including Defensie, KLM, Bergman Clinics, Eyescan, and Oogziekenhuis Rotterdam.
The company's revenue model combines professional services fees for clinical low vision consultations (predominantly reimbursed through all Dutch basic health insurers under basisverzekering agreements), managed services fees from Revoir staffing contracts with healthcare providers and enterprises, and one-time optical retail sales. Underlying technology includes OCT (Optical Coherence Tomography) diagnostic imaging, an in-house Optical Technology department for custom fabrication of specialized glasses, the Iris AI-powered virtual assistant for 24/7 online customer guidance, and ZorgDomein integration for general practitioner referrals. The Revoir Academy offers ADAP-accredited masterclasses in optometry and orthoptics, drawing lecturers from leading Dutch eye care institutions.
The company employs 51-100 staff, is privately held with no disclosed external investors, and operates exclusively within the Netherlands. Management is led by Daniella Jansen (Algemeen directeur), Myran Gast (Manager Externe Relaties en Kwaliteit), and Megan Arenberg Peeters (Communicatie Manager). The 2025 rebranding from Ergra Low Vision to Beter Zien reflects a deliberate strategic broadening from specialist low vision care into general optical retail and professional staffing, with the Revoir staffing network representing the largest operational footprint at 255+ practices.
Beter Zien firmographics
Firmographics- Name
- Beter Zien
- Legal name
- Beter Zien
- Website
- https://beterzien.nl
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Beter Zien is a Dutch eye care company operating low vision clinics in 80+ hospitals, an optical retail store in The Hague, and a Revoir staffing division deploying eye care professionals into 255+ practices across the Netherlands.
- Ownership category
- akta.pro rank
Beter Zien industry classification
Industry- Product category
- Eye Care Services
- NAICS
- Offices of Optometrists (621320), Optical Goods Retailers (45613)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Ophthalmic Goods (3851)
- akta.pro primary industry
- Optometry Clinics (Primary Eye Care) (HLAKAKAB)
- akta.pro secondary industries
- Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN), Sunglasses (Non-Prescription) (CRAAAKAB)
Keywords
Where Beter Zien is headquartered
LocationHeadquarters
- HQ city
- Den Haag
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Beter Zien business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Low Vision Healthcare Services: Fees charged for low vision consultations and examinations, conducted at hospital ophthalmology outpatient clinics and in the company's own eyecare store. Patients are typically referred by ophthalmologists. Most vision solutions are reimbursed through the Dutch basic health insurance (basisverzekering) under agreements with all Dutch health insurers.
- Staffing / Detachment of Eye Care Professionals (Revoir): Revoir, the staffing division, places optometrists, orthoptists, TOAs, ophthalmic assistants, and basisarts in hospitals, clinics, and optical businesses on a temporary or permanent basis. Professionals are employed by Revoir and deployed to partner organizations, generating fees from the host organizations.
- Optical Retail (Glasses, Contact Lenses, Sunglasses): Sale of prescription glasses, sunglasses, and contact lenses through the Beter Zien retail store in The Hague. Includes high-end brands (Prada, Tom Ford, Max Mara, Zegna, etc.) as well as specialized low vision glasses. Additional services include eye examinations, contact lens fitting, CBR driving license assessments, dry eye treatment, and laser pre-screening.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Revoir Academy 3D Papilcursus - November 2026 |
| Unit Pricing | Pay-as-you-go | Revoir Orthoptie Academy - Casuïstiek |
| Unit Pricing | Pay-as-you-go | Revoir Academy - Macula Degeneratie |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Beter Zien product offering
Product offeringCore offering
Beter Zien (formerly Ergra Low Vision) is a Dutch eye care organization that provides specialized low vision solutions, optical retail, and staffing of eye care professionals. The company operates low vision outpatient clinics at more than 80 hospital ophthalmology departments across the Netherlands, an optical retail store in The Hague, and through its Revoir subsidiary places optometrists, orthoptists, and TOAs in healthcare organizations across 255+ practices.
Product overview
Beter Zien is a Dutch eye care organization offering a multi-brand portfolio of services and products. The company operates three main divisions: (1) Beter Zien Praktijken – clinical low vision services at 80+ hospital ophthalmology departments across the Netherlands; (2) Beter Zien Oogzorgwinkel – a retail optical store in The Hague offering eye examinations, glasses, and contact lenses; and (3) Revoir Optometrie – staffing and detachment services placing qualified eye professionals in healthcare facilities. The product portfolio includes specialized low vision aids (telescope glasses, magnifying spectacle glasses, macular degeneration glasses), Miyosmart myopia-control lenses for children, premium eyewear (Ray-Ban, Prada, Tom Ford, Lunor, Persol, Silhouette, Max Mara, Zegna, Giorgio Armani, and other brands), contact lenses, and AI-powered customer service via the Iris virtual assistant. Additionally, the Revoir Academy provides ADAP-accredited professional training for eye care professionals. The company was formerly known as Ergra Low Vision and has over 75 years of expertise in eye care.
Differentiator
Problem solved
Functional benefit
Brands
- Revoir: Staffing and deployment of optometrists, orthoptists, TOAs and low vision specialists to hospitals, clinics and optical businesses across the Netherlands. Also provides professional development through the Revoir Academy.
- Revoir Academy
Products and services
- Beter Zien Praktijken (Low Vision Clinical Services) Specialized low vision examinations and vision solutions provided at more than 80 hospital ophthalmology departments across the Netherlands for visually impaired patients referred by ophthalmologists and GPs. Includes personalized Zorgplan development.
- Beter Zien Oogzorgwinkel (Optical Retail Store) Physical retail optical store in The Hague offering prescription glasses, sunglasses, contact lenses, eye examinations, CBR driving assessments, dry eye treatment, and laser pre-screening for general consumers.
- Revoir Eye Care Professional Staffing Staffing and detachment services placing qualified optometrists, orthoptists, TOAs, ophthalmic assistants, and basisarts in hospitals, eye clinics, and optical businesses on a temporary or permanent basis.
- Revoir Academy (ADAP-accredited Training) ADAP-accredited professional development and masterclasses for optometrists and orthoptists covering OCT interpretation, glaucoma, macula degeneration, strabismus, and other ophthalmology topics. Includes paid events at €40-€99 per ticket.
- Iris AI Virtual Assistant 24/7 AI virtual assistant available on the website that answers frequently asked questions about glasses, contact lenses, and specialized vision solutions.
- Specialized Low Vision Eyewear Custom-made specialized glasses including telescope glasses, magnifying spectacle glasses (loepenbril), and macular degeneration glasses, fabricated on-site and adjusted for optimal vision and wearing comfort.
- Miyosmart Myopia Control Lenses Special spectacle lenses for children designed to slow the progression of myopia (nearsightedness).
- Premium Eyewear Collection Trendy eyeglasses and sunglasses from premium brands including Ray-Ban, Prada, Tom Ford, Max Mara, Zegna, Lunor, Persol, and Silhouette.
- Contact Lenses Soft and hard contact lenses, including specialized myopia control lenses for children, with fitting services.
- CBR Driver's License Eye Test Eye examinations required for driver's license renewals through the Dutch vehicle authority (CBR).
- Comprehensive Eye Examination Comprehensive eye examinations conducted by optometrists to determine prescription strength and overall eye health, including OCT imaging for early detection of abnormalities.
- Ray-Ban Meta AI Glasses Smart glasses combining Ray-Ban eyewear with Meta AI technology, featuring camera, audio, and AI assistant capabilities.
Quantifiable outcome
- Most vision solutions are reimbursed through Dutch basic health insurance under agreements with all Dutch health insurers.
- +1 more outcomes
Companies that use Beter Zien
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Beter Zien technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Beter Zien partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Bergman ClinicscoreBergman Clinics is a major independent treatment center chain in the Netherlands. Revoir provides staffing of qualified eye care professionals (optometrists, orthoptists) to Bergman Clinics ophthalmology locations as part of its professional deployment services.
- EyescancoreEyescan is a major eye clinic chain in the Netherlands. Revoir supplies qualified eye care professionals to Eyescan clinic locations as part of its staffing and deployment services.
- Defensie (Dutch Ministry of Defence)coreRevoir places optometrists at the Dutch Ministry of Defence for military eye examinations and health assessments. Staff work one or more days per week at Defence locations (Utrecht, Amsterdam, Oirschot, Wezep) within a multidisciplinary team.
- KLMminorRevoir places eye care professionals for staff eye examinations at KLM.
- Oogziekenhuis RotterdamcoreOogziekenhuis Rotterdam is a leading eye hospital. Ophthalmologists from the hospital serve as lecturers at the Revoir Academy. Revoir professionals are also deployed at this location. The hospital represents a key reference for professional development and clinical collaboration.
- FYEO MedicalminorFYEO is a refractive surgery and vitreoretinal surgery clinic. Ophthalmologists from FYEO (Dr. Stefan de Geus, Dr. F.T. Kerkhoff) serve as lecturers at the Revoir Academy on topics including refractive surgery complications and low vision lens implantation.
- All Dutch Health InsurerscoreBeter Zien has agreements with all health insurers in the Netherlands. Most vision solutions provided by Beter Zien are reimbursed through the Dutch basic health insurance (basisverzekering), making services accessible to patients across the country.
- ZorgDomeincoreBeter Zien is connected to ZorgDomein, a digital healthcare referral platform used by Dutch general practitioners. This enables GPs to easily and directly refer patients with visual challenges to Beter Zien's specialized low vision care.
- UMC UtrechtminorOrthoptists from UMC Utrecht (Pascale Cooijmans, Denise van der Linden) serve as lecturers at the Revoir Orthoptie Academy, presenting on strabismus diagnosis and treatment through interactive workshops.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Beter Zien competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Beter Zien social profiles
Digital presenceBeter Zien financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beter Zien leadership team
Management profileNumber of profiles
Profiles5 records
Beter Zien subsidiaries and ownership
Company hierarchySubsidiaries1 record
Beter Zien funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beter Zien M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beter Zien
What does Beter Zien do?
Beter Zien (formerly Ergra Low Vision) is a Dutch eye care organization that provides specialized low vision solutions, optical retail, and staffing of eye care professionals. The company operates low vision outpatient clinics at more than 80 hospital ophthalmology departments across the Netherlands, an optical retail store in The Hague, and through its Revoir subsidiary places optometrists, orthoptists, and TOAs in healthcare organizations across 255+ practices.
Is Beter Zien a public or private company?
Beter Zien is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beter Zien founded?
Beter Zien was founded in 1950. It employs 51 to 100 people.
Where is Beter Zien based?
Beter Zien is headquartered in Den Haag, Netherlands, in the Europe region.
How does Beter Zien make money?
Three revenue lines are on record. Low Vision Healthcare Services are the primary driver. The others are staffing / Detachment of Eye Care Professionals (Revoir) and optical Retail (Glasses, Contact Lenses, Sunglasses).
Does Beter Zien have an API?
No public API is recorded for Beter Zien.
What industry is Beter Zien in?
Beter Zien's product category is Eye Care Services. Its primary akta.pro industry code is HLAKAKAB, Optometry Clinics (Primary Eye Care), with a secondary code of HLAKAKAN, Ocular Imaging & Diagnostic Testing Centers. Its NAICS code is 621320 and its SIC code is 8011.