Drink Japan
Drink Japan is Japan's only B2B trade exhibition dedicated to beverages, alcoholic beverages, and liquid food development and manufacturing. Organized by RX Japan GK, it hosts 300+ exhibitors and 16,000+ visitors annually at Tokyo Big Sight, serving beverage manufacturers, liquid food producers, and their suppliers of equipment, ingredients, packaging, and OEM services.
- Company typePrivate
- Founded2016
- HeadquartersTokyo, Japan
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Drink Japan does
Drink Japan is a B2B trade exhibition organized by RX Japan GK (RX Japan合同会社), a subsidiary of RX (formerly Reed Exhibitions). Founded in 2016, it is positioned as Japan's only trade show exclusively dedicated to beverages, alcoholic beverages, and liquid food development and manufacturing. The show is held annually at Tokyo Big Sight in Tokyo and features four specialized zones: Craft Beer, Fermentation & Brewing, Processing/Filling/Packaging Technology, and Raw Materials & Ingredients. The 2025 edition hosted 311 exhibitors and recorded 16,335 visitors across three days, including co-located show inflow.
The event runs concurrently with Food Factory Week, providing cross-industry visitor flow between beverage manufacturing and food factory automation audiences. The organizer RX Japan runs a portfolio of 109 exhibitions annually across 38 fields, lending operational scale and venue relationships. Revenue is generated primarily through exhibitor booth space rentals (quote-based, varying by size and location) and optional bundled booth construction/decoration services. Visitor admission is free with pre-registration. The 11th edition is scheduled for November 18-20, 2026.
Drink Japan serves two principal customer groups: (1) exhibitors — beverage equipment makers, raw material suppliers, OEM/contract manufacturers, packaging firms, and ingredient suppliers paying for booth space to reach buyers; and (2) visitors — beverage and alcoholic beverage manufacturers, liquid food manufacturers, distributors/importers, and R&D/engineering/QA professionals seeking suppliers, technologies, and OEM partners. The 2025 show attracted visitors from over 1,700 beverage companies nationwide, plus international attendees from China, Korea, and other Asia-Pacific markets. Marketing is driven through industry media partnerships (Beverage Japan magazine, Housou Times, Nikkan Keizai Tsushinsha), press releases, a content blog covering OEM costs, PFAS regulation, packaging design, and beverage water types, and direct sales outreach to enterprise exhibitors.
Drink Japan firmographics
Firmographics- Name
- Drink Japan
- Legal name
- RX Japan合同会社
- Website
- https://drinkjapan.jp
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Drink Japan is Japan's only B2B trade exhibition dedicated to beverages, alcoholic beverages, and liquid food development and manufacturing. Organized by RX Japan GK, it hosts 300+ exhibitors and 16,000+ visitors annually at Tokyo Big Sight, serving beverage manufacturers, liquid food producers, and their suppliers of equipment, ingredients, packaging, and OEM services.
- Ownership category
- akta.pro rank
Drink Japan industry classification
Industry- Product category
- B2B Trade Exhibition Services
- NAICS
- Beverage Manufacturing (3121), Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)
- SIC
- Beverages (2080), Malt Beverages (2082), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands (CRADAIAF)
- akta.pro secondary industries
- Bulk / Private Label Alcohol Production & Brands (CRADAIAJ), Sports Drinks & Hydration Beverages (CRADAHAK)
Keywords
Where Drink Japan is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Drink Japan business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Exhibitor booth space rental: Revenue is generated primarily from charging exhibitors for exhibition booth space at the trade show. Costs vary by booth size and location.
- Booth construction and decoration services: Optional rental decoration plans are offered to exhibitors, bundling construction, furniture, and electrical work. Additional costs include catalog production and miscellaneous fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Visitor admission (free) |
| Other | Multi-year contract | Exhibitor booth space (quote-based) |
| Other | Multi-year contract | Rental decoration plan (exhibitor option) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Drink Japan product offering
Product offeringCore offering
Drink Japan is Japan's largest B2B trade exhibition dedicated to beverage, alcoholic beverage, and liquid food development and manufacturing. Held annually at Tokyo Big Sight in Tokyo, it brings together approximately 300 exhibitors showcasing raw materials, manufacturing and brewing equipment, filling and packaging machinery, OEM/PB development services, quality control systems, and craft beer-related products. The event also runs 70+ concurrent seminars on industry trends, technical topics, and regulatory updates, and is co-located with Food Factory Week.
Product overview
Drink Japan is a B2B trade exhibition for the beverage and liquid food industry, organized by RX Japan GK (RX Japan合同会社). The exhibition is held annually at Tokyo Big Sight and serves as Japan's largest professional platform for beverage development and manufacturing. The event features specialized zones including Craft Beer Zone, Fermentation & Brewing Zone, Processing/Filling/Packaging Technology Zone, and Raw Materials & Ingredients Zone. It concurrently runs with Food Factory Week. The company offers exhibitor services (booth registration, preparation portal), visitor registration, and press/media services for the beverage, liquid food, and food manufacturing industries.
Differentiator
Problem solved
Functional benefit
Brands
- Drink Japan: Beverage, Alcoholic Beverage, Liquid Food Development and Manufacturing Exhibition
Products and services
- Drink Japan Exhibition Japan's only B2B trade show exclusively focused on beverages, alcoholic beverages, and liquid food development and manufacturing. The annual exhibition at Tokyo Big Sight features 300+ exhibitors and 16,000+ professional visitors from beverage manufacturers across Japan. It targets R&D, purchasing, production, engineering, and quality control professionals in the beverage industry.
- Food Factory Week (Concurrent Exhibition)
Quantifiable outcome
- 311 exhibitors and 16,335 visitors at the 2025 edition
- +2 more outcomes
Companies that use Drink Japan
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Drink Japan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Drink Japan partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered moderate, minor and core.
- Beverage Japan (ビバリッジジャパン)moderateBeverage Japan is a monthly trade magazine covering Japan's beverage industry. The publication collaborates with Drink Japan to provide editorial coverage, press releases, and media promotion for the exhibition. Beverage Japan's editorial team covers beverage technologies, manufacturing equipment, and market trends — aligning closely with Drink Japan's exhibitor profile.
- Housou Times (包装タイムス)minorHousou Times is Japan's only comprehensive packaging industry newspaper. It provides media coverage and promotional support for Drink Japan, leveraging its readership of packaging professionals who are relevant to the beverage manufacturing sector.
- Nikkan Keizai Tsushinsha (日刊経済通信社)minorNikkan Keizai Tsushinsha publishes the daily food and beverage industry news magazine 'Nikkan Shokuhin Tsushin', market statistics reports 'Shurui Shokuhin Tokei Geppo', and weekly industry analysis 'Shukan Shurui Shokuhin Nyusu & Kaisetsu'. It supports Drink Japan as a cooperating media outlet.
- RX Japan GK (主催者)coreRX Japan GK is the show organizer (主催者), a subsidiary of RX (Reed Exhibitions). RX Japan organizes 109 exhibitions annually across 38 fields at major venues including Tokyo Big Sight, Makuhari Messe, and Intex Osaka. The organizer manages all exhibition operations, exhibitor services, visitor registration, and conference programming.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Drink Japan competitors and assessment
Company assessmentDirect peers
- BrauBeviale: BrauBeviale is a leading European trade fair for the beverage industry with a strong focus on raw materials, beverages, and packaging technologies. It is directly comparable to Drink Japan as a beverage-focused B2B exhibition serving manufacturers and suppliers.
- drinktec (Messe München): drinktec is the world's leading trade fair for the beverage and liquid food industry, held every four years in Munich. It is directly comparable to Drink Japan in scope (beverage manufacturing, filling, packaging) and exhibitor profile, and represents the global benchmark Drink Japan references for international exhibitors.
- Fooma Japan: Fooma Japan is Japan's leading international food machinery and technology exhibition. It is highly comparable to Drink Japan as a B2B trade show serving food and beverage manufacturers with manufacturing equipment, packaging, and processing technology — overlapping significantly with Drink Japan's Processing, Filling & Packaging Technology Zone.
- Foodex Japan: Foodex Japan is one of Asia's largest food and beverage trade exhibitions and is also organized by RX Japan GK. It directly overlaps with Drink Japan in serving beverage and food manufacturers as a B2B sourcing platform, making it a sibling property and the most natural peer comparison.
Others
- RX Global (parent exhibition portfolio): RX Global (Reed Exhibitions) is the parent organizer of Drink Japan via RX Japan GK. It is included as an ecosystem peer because Drink Japan's competitive position is materially shaped by RX's global exhibition infrastructure, shared services, and venue relationships.
Emerging players
- Craft Brewers Conference (Brewers Association): The Craft Brewers Conference is the largest brewing industry trade show in North America. It is comparable to Drink Japan's Craft Beer Zone as a specialized B2B gathering for craft brewing equipment, ingredients, and packaging suppliers.
- ProPak Asia: ProPak Asia is a major processing and packaging trade exhibition for the food, beverage, and pharmaceutical industries across Asia. It is comparable to Drink Japan in addressing beverage and liquid food manufacturers, with overlapping exhibitor categories in packaging and processing technology.
Regional players
- InterBev / Beverage Industry Events: InterBev is a beverage industry exhibition focused on the Americas. It is comparable to Drink Japan as a beverage-focused B2B exhibition, though its geographic focus (Americas) places it in a regional peer role relative to Japan-centric Drink Japan.
- Allpack Indonesia: Allpack Indonesia is a Southeast Asian packaging and processing trade exhibition. It is comparable to Drink Japan in addressing packaging and processing exhibitors for the beverage and food industry, but is focused on the Indonesian/Southeast Asian market rather than Japan.
Broad incumbents
- SIAL Canada / SIAL Network: SIAL is a global network of large-scale food and beverage trade exhibitions. It is broadly comparable to Drink Japan as a B2B beverage/food sourcing platform, though it operates at a much larger scale and across multiple geographies.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Drink Japan social profiles
Digital presenceDrink Japan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drink Japan leadership team
Management profileNumber of profiles
Drink Japan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drink Japan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drink Japan
What does Drink Japan do?
Drink Japan is Japan's largest B2B trade exhibition dedicated to beverage, alcoholic beverage, and liquid food development and manufacturing. Held annually at Tokyo Big Sight in Tokyo, it brings together approximately 300 exhibitors showcasing raw materials, manufacturing and brewing equipment, filling and packaging machinery, OEM/PB development services, quality control systems, and craft beer-related products. The event also runs 70+ concurrent seminars on industry trends, technical topics, and regulatory updates, and is co-located with Food Factory Week.
Is Drink Japan a public or private company?
Drink Japan is a private company. It is classified as corporate owned and is currently operating.
When was Drink Japan founded?
Drink Japan was founded in 2016. It employs 251 to 500 people.
Where is Drink Japan based?
Drink Japan is headquartered in Tokyo, Japan, in the Asia region.
How does Drink Japan make money?
Two revenue lines are on record. Exhibitor booth space rental is the primary driver. The others are booth construction and decoration services.
Who are Drink Japan's main competitors?
Direct peers on record are BrauBeviale, drinktec (Messe München), Fooma Japan and Foodex Japan. RX Global (parent exhibition portfolio) is listed as an others. Emerging players are Craft Brewers Conference (Brewers Association) and ProPak Asia. Regional players are InterBev / Beverage Industry Events and Allpack Indonesia. SIAL Canada / SIAL Network is listed as a broad incumbent.
Does Drink Japan have an API?
No public API is recorded for Drink Japan.
What industry is Drink Japan in?
Drink Japan's product category is B2B Trade Exhibition Services. Its primary akta.pro industry code is CRADAIAF, Sake, Soju & Other Asian Alcoholic Beverages Producers & Brands, with a secondary code of CRADAIAJ, Bulk / Private Label Alcohol Production & Brands. Its NAICS code is 3121 and its SIC code is 2080.