What BIG Serve does

BIG Serve, legally known as Brown Innovation Group, is a privately held, founder-owned consulting firm headquartered in Franklin, Tennessee, operating since 2020. The firm delivers three integrated service pillars to small and mid-sized business clients: Ops & Project Management (business process analysis, software research and implementation, and project management), Business Intelligence (reporting and dashboard creation using Tableau, PowerBI, and Google Studio), and Data Services (SQL query development, data connectivity across platforms such as Salesforce, Sage Intacct, QuickBooks, Excel, and Google Sheets, plus audit validation and import/export automation).

The company's underlying technology is not proprietary; services are delivered using industry-standard BI and data management tools, with no disclosed API, no software platform, and no app product. The business model is project-based consulting priced via quote-based engagements, with client acquisition occurring through direct outreach and a calendar-based booking flow on the firm's website. There are no documented marketing or distribution channels, no funding rounds, and no partnerships disclosed in the public record.

The firm is operated as a solo-founder practice led by J.Mac Brown, who brings 25 years of executive experience spanning VP Operations, CIO, and CTO roles at multimillion-dollar organizations. Headcount is reported at 1-10 employees, and the company is bootstrapped with no institutional investment. Customer-facing communications emphasize a servant-leader philosophy rooted in family values, positioning the firm as a partner that enables clients to reclaim time for family and community engagement rather than as a technology vendor.

Name

BIG Serve

Legal name

Brown Innovation Group

Website

http://bigserve.us

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

BIG Serve is a Franklin, Tennessee-based consulting firm founded in 2020 by J.Mac Brown, delivering business process optimization, Business Intelligence reporting, and data integration services to small and mid-sized business clients using standard BI and data management tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

BIG Serve is a consulting services firm that provides small and mid-sized businesses with operational analysis, business process optimization, software selection and implementation, project management, business intelligence reporting and dashboard automation, and data services including SQL queries, cross-platform data connectivity, audit validations, and import/export automation across systems such as Salesforce, Sage Intacct, QuickBooks, Excel, and Google Sheets.

Product overview

BIG Serve (Brown Innovation Group) is a consulting services company offering three integrated service areas: Ops & Project Management for business process optimization and software implementation, Business Intelligence for reporting and dashboard automation using tools like Tableau, PowerBI, and Google Studio, and Data Services for SQL queries, data connectivity, and import/export automation with platforms including Salesforce, Sage Intacct, Quickbooks, Excel, and Google Sheets. The three services work together to help clients improve productivity and data management.

Differentiator

Problem solved

Functional benefit

Products and services

• Ops & Project Management Consulting service providing an in-depth analysis of a client's business and developing a plan for managing operational details and systems. Scope includes business process review, software research, software implementation, and project management, aimed at helping businesses thrive. Target users are small to mid-sized businesses seeking operational improvement.
• Business Intelligence Consulting service that transforms a client's numbers and metrics into formats for effective planning and forecasting. Includes Business Intelligence reporting, dashboard creation, and dashboard automation using BI tools such as Tableau, PowerBI, and Google Studio. Target users are small to mid-sized businesses that need planning and forecasting visibility to focus on income-generating activity.
• Data Services Consulting service providing SQL queries, cross-platform data connectivity, audit validations, and import/export automation across enterprise systems including Excel, Google Sheets, Salesforce, Sage Intacct, and QuickBooks. Positions data as a cornerstone for managing the business. Target users are small to mid-sized businesses with disconnected data sources and manual data-handling needs.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Recent moves3 records

Expansion highlights1 record

Direct peers

• Slalom Consulting: Slalom is a mid-market-focused business and technology consulting firm delivering strategy, operations, and data/BI services to clients across similar SMB and mid-market segments; directly comparable to BIG Serve's integrated ops, BI, and data services offering.
• West Monroe Partners: West Monroe is a business and technology consultancy serving mid-market companies with operations, technology, and data/analytics capabilities; comparable to BIG Serve in targeting owner-led businesses needing cross-functional transformation support.
• Tiger Analytics: Tiger Analytics is a data and AI analytics consulting firm delivering BI, data engineering, and business intelligence dashboards using Tableau, PowerBI, and similar tools; comparable to BIG Serve's Data Services and BI service lines, though typically at a larger scale.

Broad incumbents

• BDO USA Advisory Services: BDO is a large professional services firm with a dedicated advisory practice covering operations, BI, and systems integration for mid-market and SMB clients, often working with Sage Intacct, QuickBooks, and Salesforce - directly comparable to BIG Serve's stack and target customer.
• RSM US: RSM is a major mid-market-focused professional services firm offering consulting, technology, and data analytics; comparable to BIG Serve in serving SMB and mid-market clients across similar business intelligence and operational improvement engagements.
• Accenture Consulting: Accenture is a global management and technology consultancy offering operations transformation and BI/data services; broadly comparable to BIG Serve as a much larger incumbent covering the same functional territory.
• Deloitte Consulting: Deloitte is a global professional services firm offering management consulting, technology implementation, and analytics; broadly comparable to BIG Serve in functional offerings but at a vastly larger scale and with a Fortune 500 focus.
• Genpact: Genpact is a global professional services firm specializing in operational improvement, finance transformation, and data/analytics services; comparable to BIG Serve's operations and data services stack but serving enterprise-scale clients.

Emerging players

• Datapoint LLC: Datapoint is a smaller business intelligence and data analytics consulting firm delivering Tableau, Power BI, and SQL-based reporting solutions to SMB and mid-market clients; directly comparable in scale and BI focus to BIG Serve's Business Intelligence and Data Services offerings.
• Cornerstone Consulting Group: Cornerstone is a small, owner-led management and IT consulting firm focused on operational improvement and systems integration for SMB clients; closely comparable in scale, service mix, and target customer to BIG Serve.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/big-serve

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIG Serve