Pure Sports

What Pure Sports does

Pure Sports is a Saudi sports consulting and management firm and a subsidiary of Pure Consulting, headquartered in Jeddah with a regional office in Riyadh. The firm delivers two integrated service lines: Sports Consulting (strategy and planning, governance and mandate, marketing and communication, and implementation/transformation management) and Sports Management (commercialization, IP creation, sponsorship and partnership outreach, rights management, and brand activation). Its client roster is anchored in the Saudi public sector, including the Ministry of Sports, Saudi Olympic and Paralympic Committee, Saudi Arabian Football Federation, Saudi Jiu-Jitsu Federation, Mahd Academy, and the Union of Arab National Olympic Committees, with additional engagements for sports clubs (Al Ahli, Al Ittihad), major events (Jockey Club/Saudi Cup), and corporate brands (Sela, HungerStation, Al Sunbulah, Fans Derby).

The business model is B2B professional services sold via direct enterprise engagement, with project-based, quote-driven pricing and no publicly disclosed rate cards or software/SaaS platform. Delivery is led by Managing Partner Anas Orfali (16+ years consulting experience, prior PwC Middle East) alongside four Partners, four Associate Partners, and three Directors. The firm is not a technology company: it does not maintain an API, SDK, or proprietary platform, and there is no evidence of in-house AI or machine learning capability.

Strategic direction is tightly coupled to Saudi Vision 2030, evidenced by mandates tied to national sports facility strategy, talent development, and major-event bidding. In 2026 Pure Sports expanded its footprint via the PURESENT joint venture with SENT (owner of Como 1907), productizing football club transformation services beyond the Saudi market. Distribution is relationship-driven, supported by a strategic partner role at the Sport Investment Forum and partnerships with the Ministry of Investment, Ministry of Sports, and LALIGA. Revenue, headcount, and funding figures are not publicly disclosed.

Name

Pure Sports

Legal name

Pure Sports

Website

https://puresports-sa.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Pure Sports is a Saudi sports consulting and management firm (subsidiary of Pure Consulting) that provides strategy, governance, transformation, and brand activation services to sports federations, clubs, government entities, and corporate brands in Saudi Arabia.

Ownership category

akta.pro rank

Product category

Sports Consulting Services

NAICS

Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK)

akta.pro secondary industry

Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)

Keywords

• Sports consulting
• Sports management
• Sports strategy
• Sports governance
• Sports marketing

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Sports Consulting Services: Professional consulting services including strategy development, governance frameworks, transformation management, and operational excellence for sports organizations, federations, and clubs.
2. Sports Management Services: Integrated sports management solutions including commercialization, sponsorship development, rights management, and brand activation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pure Sports is a Saudi sports consulting and management firm that delivers strategy, governance, marketing and communication, and transformation implementation services to sports federations, clubs, academies, event organizers, and government entities. It also delivers integrated sports management solutions covering commercialization, sponsorship, rights management, and brand activation, alongside the PURESENT joint venture with SENT focused on football club transformation.

Product overview

Pure Sports is a Saudi sports consulting and management firm and subsidiary of Pure Consulting. The company operates as a service-based consulting practice rather than a software product platform. Its offering is organized around two core service lines: Sports Consulting (covering strategy & planning, governance, marketing & communication, and implementation & transformation) and Sports Management (covering commercialization, sponsorship, rights management, and brand activation). These core services are delivered to a portfolio of named client engagements including sports federations (Saudi Jiu-Jitsu Federation, Saudi Arabian Football Federation), clubs (Al Ahli, Al Ittihad), event organizations (Jockey Club/Saudi Cup), government bodies (Ministry of Sports, Saudi Olympic and Paralympic Committee), academies (Mahd Academy), and commercial brands (Sela, HungerStation, Al Sunbulah). The company also operates a joint venture, PURESENT (with SENT/Como 1907), focused specifically on the football ecosystem. There are no modular software products, no SaaS platform, and no API offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Consulting

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• SENTflagshipStrategic or Co-development PartnerLaunched joint venture PURESENT with SENT (owner of Como 1907) to help football clubs achieve sustainable success. The partnership combines Pure Sports' consulting expertise with SENT's proven track record in transforming football institutions, building on Como 1907's success as a global case study in modern club management. PURESENT provides full-service ecosystem including football intelligence, performance analysis, commercial strategy, sponsorship development, and fan experience design.
• Ministry of InvestmentcoreStrategic or Co-development PartnerCollaborated with Ministry of Investment to facilitate investor meetings during the Sport Investment Forum. Ministry Investment supported the Forum as part of Saudi Arabia's push to develop the sports investment ecosystem.
• Ministry of SportscoreStrategic or Co-development PartnerSupported Ministry of Sport throughout preparation and planning phases of the Sport Investment Forum. Ongoing partnership in sports facility strategy and development aligned with Vision 2030.
• LALIGAminorStrategic or Co-development PartnerPure Sports invited LALIGA President Javier Tebas Medrano to share global perspectives on the future of the sports industry at the Sport Investment Forum, shedding light on emerging trends and international investment opportunities.
• Al-Ula ClubminorStrategic or Co-development PartnerPartner club in strategic meeting organized by Pure Sports to support Riyadh Schools Football Academy, aimed at enhancing cooperation opportunities and player development pathways.
• Como 1907coreStrategic or Co-development PartnerPartner club in football ecosystem development through PURESENT joint venture. Como 1907 serves as the foundation for PURESENT's model, representing a global case study in modern club management.
• Al-Kholoud ClubminorStrategic or Co-development PartnerPartner club in strategic meeting organized by Pure Sports to support Riyadh Schools Football Academy, aimed at enhancing cooperation opportunities and player development pathways.
• Sport Investment Forum (SIF)coreStrategic or Co-development PartnerPure Sports served as Strategic Partner at the first Sport Investment Forum, engaging leading partners and speakers, facilitating investor meetings, and supporting Ministry of Sport. Ahmed El Demerdash was appointed to the SIF Advisory Board.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sportfive: Global sports marketing agency specializing in sponsorship, media rights, and consulting for federations, clubs, and events. Closely comparable to Pure Sports' integrated sports management and consulting offering, with a similar federations-and-clubs go-to-market.
• Two Circles: International sports data and consulting firm focused on helping rights holders, brands, and agencies grow commercial value. Comparable to Pure Sports as a specialist sports consulting partner to federations and clubs, with particular overlap in commercialization and rights advisory.

Emerging players

• 21st Club: Specialist football intelligence and advisory firm offering analytics, performance, and commercial strategy to clubs and investors. Closely comparable to PURESENT (Pure Sports' JV with SENT/Como 1907) and a likely competitor in the football consulting niche.

Regional players

• SRJ Sports Investments: Saudi-based sports investment and advisory firm operating across the Kingdom's sports ecosystem. Comparable to Pure Sports as both serve Saudi clubs, federations, and event organizers around Vision 2030 mandates, though SRJ is positioned more on the investment and ownership side.
• Sela (Saudi events & sports): Saudi events, sports, and entertainment company that Pure Sports supported on sport IP acquisition diligence. Comparable as a regional peer operating in Saudi sports IP, events, and commercialization, though from an operating rather than pure advisory angle.

Broad incumbents

• IMG (Endeavor): Global sports and entertainment management company offering consulting, events, licensing, and representation. Comparable to Pure Sports across sports consulting, rights management, and event operations, but as a much larger diversified incumbent.
• Octagon: Global sports marketing and consulting agency with deep experience in sponsorship, athlete representation, and event management. Comparable to Pure Sports in its sports management and brand activation service lines, though it operates at significantly greater global scale.
• PwC Sports: PwC's global sports advisory practice, where Pure Sports' Managing Partner Anas Orfali previously worked. Comparable in strategy and governance consulting for sports organizations, and a potential talent and credential pipeline for Pure Sports.
• Deloitte Sports Business Group: Dedicated sports practice within Deloitte providing strategy, governance, and transformation advisory to leagues, federations, and clubs. Comparable to Pure Sports' Sports Consulting line (strategy, governance, transformation), though as part of a Big Four firm rather than a sports specialist.
• Wasserman: Global sports, music, and entertainment agency with consulting, marketing, and talent representation practices. Comparable to Pure Sports across its sports consulting and brand activation capabilities, operating at broader scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/puresports-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Sports