SMARTAG

What SMARTAG does

The firm is listed as SMARTAG with a registered address in Moscow, Russian Federation, and is described in firmographic records as a corporate cloud service for interactive video production and distribution. However, all substantive evidence in the input data pertains to an entity branded 789BET, an online gambling platform that targets Vietnamese adult consumers. The product surface spans live dealer casino, sports betting, online lottery, online cockfighting, fish shooting arcade games, and slot games, delivered through a web platform and mobile applications for Android and iOS. The platform integrates third-party gaming content from tier-1 suppliers including Evolution Gaming (live dealer), Pragmatic Play (slots), and Playtech (exclusive game portfolio), and operates under a Gaming Curacao certification for SSL 256-bit encrypted transactions.

Revenue is generated through player wagering on casino and betting products. Customer acquisition is driven primarily by an affiliate referral program that operates across at least 20 brand variants (e.g., Red88, Vin88, Zo88, Vic88, Max79, Debet, Vivu88, Fo88, 86bet, Rik88, Topbet, Zbet, Hitclub, Rikvip, Go88, B52, Haywin, Gemwin, Win79, Yo88, Nhatvip, Top88, Fa88, Say88, Febet), suggesting a distributed, multi-brand acquisition architecture. The listed corporate entity for SMARTAG is in Moscow, while the 789BET operational entity identifies an office in Ho Chi Minh City, Vietnam, and the public-facing domain (dlvmakelaardij.nl) is registered in the Netherlands — a structure consistent with offshore online gambling operations serving restricted markets. No headcount, revenue, pricing, funding, or formal ownership information is disclosed.

Name

SMARTAG

Legal name

789BET

Website

https://smartag.tv

Company type

Private

Founded year

2025

Operating status

Operating

Short description

SMARTAG is listed as a Moscow-registered cloud video services firm, but all operational evidence describes 789BET, an online gambling platform offering casino, sports betting, lottery, and cockfighting for Vietnamese adult consumers via web and mobile apps.

Ownership category

akta.pro rank

Product category

Cloud Video Production and Distribution

NAICS

Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (51321)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Mobile App Development Platforms (MADP) (HDAEAKAD)

akta.pro secondary industries

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), Smart Entertainment & Media Devices (Connected TVs, Streaming, Multiroom Audio) (HSAPAQAI)

Keywords

• Interactive video production
• Cloud video platform
• Video distribution service
• Corporate video SaaS
• Video streaming infrastructure

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels2 records

Core offering

SMARTAG operates as a corporate cloud service delivering interactive video production and distribution capabilities to business customers. The service is hosted at smartag.tv and is positioned as an enterprise-grade video platform for organizations needing to produce and distribute interactive video content at scale.

Product overview

The source data pertains to 789BET, an online casino and sports betting platform offering various gambling services including live casino games, sports betting, lottery, fish shooting games, slot games, and online cockfighting. No product information is available for SMARTAG company.

Differentiator

Problem solved

Functional benefit

Products and services

• SMARTAG Corporate Cloud Video Service

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Evolution GamingcoreTechnology or IntegrationLeading live casino game provider supplying live dealer casino games to 789BET platform with professional dealers and real-time streaming
• Pragmatic PlaycoreTechnology or IntegrationTop-tier game developer providing slot games and other gaming content to the platform
• PlaytechcoreTechnology or IntegrationMajor gaming software provider contributing to the platform's exclusive game portfolio
• 789clubcoreStrategic or Co-development PartnerStrategic partnership for casino development and operation on the 789BET platform

Recent moves6 records

Expansion highlights4 records

Direct peers

• 22Bet: Curacao-licensed, multi-brand offshore sportsbook and casino with affiliate-driven acquisition in emerging markets — closely comparable structure, regulatory posture, and product breadth.
• Betway: Global online sportsbook and casino with strong live betting and casino product — comparable core offering though primarily regulated-market rather than grey-market.
• Fun88: Asian-market online bookmaker and casino with multi-vertical offering (sports, slots, live casino) and affiliate-led acquisition — closely comparable in customer base, product breadth, and operational footprint.
• 1xBet: Offshore, multi-brand online sportsbook and casino operating across CIS, Southeast Asia, and Latin America with extensive affiliate variants — the closest structural analogue to the 789BET model (Dutch/Cyprus registration, Curacao licensing, affiliate-driven multi-brand acquisition).
• M88 / Mansion88: Asia-targeted online sportsbook and casino with multi-vertical offering (sports, live casino, slots) and similar customer geography — a direct regional comparable.
• Dafabet: Asia-focused online sportsbook and casino licensed in the Philippines/Curacao, offering casino, sports, and live dealer — directly comparable product mix and customer geography to 789BET's Vietnamese target segment.
• BK8: Southeast Asian-focused online casino and sportsbook with extensive agent/affiliate network and tier-1 game provider integrations (Evolution, Pragmatic) — directly comparable in go-to-market model and game-vendor stack.

Broad incumbents

• DraftKings: US-focused, publicly listed online sportsbook and casino — comparable product categories (sportsbook + iGaming + live dealer) but serves a fully regulated US market and is far larger in scale.
• Bet365: Global incumbent online sportsbook and casino with deep live betting and live dealer products — comparable product surface but operates under strict UK/regulated licensing rather than grey-market offshore.

Others

• Evolution Gaming: Tier-1 live casino game provider listed as a core integration partner — included as an ecosystem participant (supplier of the platform's live dealer content), not a competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMARTAG