Universitas Nahdlatul Ulama Yogyakarta

What Universitas Nahdlatul Ulama Yogyakarta does

Universitas Nahdlatul Ulama Yogyakarta (UNU Yogyakarta) is a private Indonesian university headquartered in Sleman Regency, Special Region of Yogyakarta, operating under the governance of the Nahdlatul Ulama Executive Board (PBNU), Indonesia's largest Muslim organization. The institution delivers ten S1 (undergraduate) programs spanning informatics, electrical engineering, pharmacy, agricultural technology, agribusiness, management, accounting, English language education, elementary teacher education, and interdisciplinary Islamic studies, alongside a peer-reviewed academic journal (JONED). Its core technology emphasis combines information technology, halal pharmaceutical manufacturing, and smart energy systems, with emerging specializations in future studies, sustainable metallurgy, and atomic energy delivered through six flagship international programs in partnership with the UAE Government, GEM Co. Ltd (China), and Rosatom (Russia).

The business model is anchored on tuition revenue through semester-based Uang Kuliah Tunggal (UKT) fees with tiered scholarships (Achievement 25-75%, Tahfidz 50-100%, Teacher's Child, Nahdliyin, KIP Kuliah, Talenta Lestari), a one-time Rp 250,000 registration fee, and complementary revenue from international program partnerships and the Foster Parent donation program. Go-to-market is community-led, leveraging Nahdlatul Ulama's MWC/PCNU/PWNU organizational network for student recruitment and scholarship verification, supplemented by digital admissions via the siAkad Cloud platform, a WhatsApp contact center, and benchmark/visiting events. The customer base comprises approximately 1,948 active students drawn from 184 Indonesian cities and 9 international students, supported by 300+ corporate and institutional partnerships and a leadership team spanning academic, banking, and tech unicorn (Bukalapak) backgrounds.

Name

Universitas Nahdlatul Ulama Yogyakarta

Legal name

Universitas Nahdlatul Ulama Yogyakarta

Website

https://unu-jogja.ac.id

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

UNU Yogyakarta is a private Indonesian university under Nahdlatul Ulama, offering ten undergraduate programs across technology, business, health, education, and Islamic studies, plus six flagship international programs with UAE, China, and Russia.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Business and Secretarial Schools (611410)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online International & Cross-Border Universities (Global/Transnational Providers) (EDAHALAL)

akta.pro secondary industries

Business & Management Research Universities (EDAHABAE), International Business & Global Management Schools (EDAHAHAJ)

Keywords

• Higher education programs
• Undergraduate university degrees
• Scholarship financial aid
• International flagship programs
• Private university admissions

Headquarters

HQ city

Sleman

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition Fees (UKT/SPP): Semester-based tuition fees (Uang Kuliah Tunggal/UKT) charged to students. Various UKT tiers apply with scholarships reducing costs. Regular UKT applies after 8 semesters for discounted scholarship recipients.
2. Registration Fee: One-time registration fee of Rp 250,000 for new student admission.
3. Foster Parent Program (Orang Tua Asuh): Donation program where individuals or organizations support financially challenged students. Donors can choose students to support and receive regular academic progress reports.
4. International Program Partnerships: Revenue from flagship international programs including Mohammed Bin Zayed College (1.2 trillion Rupiah partnership with UAE Government), China-Indonesia Metallurgy, and Russia Atomic Energy programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Universitas Nahdlatul Ulama Yogyakarta is a private university delivering undergraduate higher education through 10 S1 study programs across technology, business, health, agriculture, education, and Islamic studies disciplines. The university offers six flagship international programs in partnership with sovereign and corporate partners (UAE Government, GEM Co.Ltd, Rosatom), along with multiple scholarship tracks and a Foster Parent financial support program to make higher education accessible across Indonesia.

Product overview

Universitas Nahdlatul Ulama Yogyakarta operates as a comprehensive university with a portfolio of 10 S1 (undergraduate) study programs across diverse disciplines including technology (Informatika, Teknik Elektro), business (Manajemen, Akuntansi, Agribisnis), health (Farmasi), agriculture (Teknologi Hasil Pertanian), education (Pendidikan Bahasa Inggris, PGSD), and Islamic studies (Studi Islam Interdisipliner). The university distinguishes itself through six flagship international programs developed in partnership with global institutions: Mohammed Bin Zayed College For Future Studies (with UAE Government), China-Indonesia Faculty of Future Metallurgy (with GEM Co.Ltd), Russia School of Atomic Energy (with Rosatom), Center for Football Industry Innovation, Center for Islam and the Future, and the Decarbonomics Center. Supporting its academic offerings, the university provides multiple scholarship programs (Achievement, Tahfidz, Teacher's Child, Nahdliyin) and a Foster Parent Program (Orang Tua Asuh) for student financial support, alongside the Journal of Nusantara Education (JONED) for academic publishing.

Differentiator

Problem solved

Functional benefit

Products and services

• Test Product

Quantifiable outcome

• 300+ partner companies and institutions within 2 years
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered flagship, minor and core.

• UAE GovernmentflagshipStrategic or Co-development PartnerMohammed Bin Zayed College For Future Studies - The first future-oriented school in Asia Pacific focusing on future studies, AI technology, and sustainable innovation. Partnership valued at 1.2 trillion Rupiah, established through collaboration with Mohammed bin Zayed University for Humanities.
• GEM Co.Ltd (China)flagshipStrategic or Co-development PartnerChina-Indonesia Faculty of Future Metallurgy - Advanced metallurgical education program focusing on cutting-edge metallurgy technology, sustainable material science, and mineral downstreaming to strengthen Indonesia's industrial competitiveness.
• Rosatom (Russia)flagshipStrategic or Co-development PartnerRussia School of Atomic Energy - Comprehensive nuclear technology education program preparing professionals in atomic energy, nuclear power development, and peaceful nuclear applications for agriculture, medical, and manufacturing industries.
• Bank MandiriminorOthersCorporate partner listed in university partner network with 300+ partners across industries.
• Bank Negara Indonesia (BNI)minorOthersCorporate partner listed in university partner network.
• Bank BRIminorOthersCorporate partner listed in university partner network.
• PertaminaminorOthersState-owned oil and gas company partner in university network of 300+ partners.
• PT IndosatminorOthersTelecommunications company partner in university network for technology collaboration.
• Kementerian Pendidikan Tinggi, Sains, dan TeknologicoreOthersGovernment ministry partner for research grants, accreditation, and national education initiatives.
• Kementerian Agama (KEMENAG)coreOthersMinistry of Religious Affairs partner for Islamic education development and halal certification programs.
• Nahdlatul Ulama Executive Board (PBNU)coreStrategic or Co-development PartnerParent organization partnership with Dr. (H.C.) K.H. Yahya Cholil Staquf as Chairman. UNU Yogyakarta is designed as an incubator and catalyst for innovation in Nahdlatul Ulama higher education.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Universitas Islam Indonesia: UII is the oldest private Islamic university in Indonesia, also headquartered in Yogyakarta, offering comprehensive undergraduate programs across similar disciplines including business, technology, pharmacy, and Islamic studies. It competes directly with UNU Yogyakarta for the same student segments and faculty talent in the Yogyakarta market.
• Universitas Muhammadiyah Malang: UMM is a leading Muhammadiyah-affiliated private university in East Java, comparable to UNU Yogyakarta in its comprehensive undergraduate offerings, scholarship programs, and faith-based positioning. It demonstrates the scale ceiling achievable by a religiously-affiliated private Indonesian university.
• Universitas Ahmad Dahlan: UAD is another Muhammadiyah-affiliated private university in Yogyakarta, with strong programs in pharmacy, education, and Islamic studies. It directly competes for the same religiously-oriented student demographic as UNU Yogyakarta.
• Universitas Muhammadiyah Surakarta: UMS is a Muhammadiyah-affiliated private university in Central Java with comparable size and program mix to UNU Yogyakarta, including business, engineering, and health programs. It serves as a regional comparison point for a religiously-affiliated private university at similar scale.
• Universitas Nahdlatul Ulama Indonesia: UNUSIA is the flagship national NU-affiliated private university in Jakarta, sharing the same Nahdlatul Ulama parent organization and overlapping student segments as UNU Yogyakarta. It represents the most direct peer within the NU higher education ecosystem.
• UIN Sunan Kalijaga Yogyakarta: UIN Sunan Kalijaga is the largest state Islamic university in Yogyakarta, offering comprehensive programs across Islamic studies, social sciences, and technology. As a public institution with stronger brand recognition, it sets the benchmark UNU Yogyakarta must compete against for Islamic-values-integrated higher education.
• Universitas Muhammadiyah Yogyakarta: UMY is a Muhammadiyah-affiliated private university in Yogyakarta offering comparable undergraduate programs in engineering, business, and social sciences. It represents the closest direct competitor in the religiously-affiliated private higher education space.

Broad incumbents

• Universitas Gadjah Mada: UGM is Indonesia's premier research university, also based in Yogyakarta, with established programs across all major disciplines including a pharmacy program accredited by the same ministry. It represents the incumbent benchmark for academic quality and employer recognition that UNU Yogyakarta must aspire to match.

Regional players

• International Islamic University Malaysia: IIUM is Malaysia's premier Islamic-affiliated international university with strong programs in engineering, science, and Islamic studies. It serves as a regional peer and aspirational benchmark for UNU Yogyakarta's international program ambitions.

Others

• Mohammed bin Zayed University for Humanities: MBZUH is the UAE-based partner institution in the Mohammed Bin Zayed College for Future Studies flagship program. As the international co-development partner and content source for UNU Yogyakarta's most distinctive program, it is a critical strategic counterpart rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/unujogja
• YouTubeyoutube.com/@unujogja
• Instagraminstagram.com/unujogja
• Facebookfacebook.com/nuu.ac.id
• LinkedInlinkedin.com/company/universitas-nahdlatul-ulama-yogyakarta

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Universitas Nahdlatul Ulama Yogyakarta