What Samoa Multimedia Group does

Samoa Multimedia Group LTD is a private New Zealand media company headquartered in Manukau, Auckland, that operates Radio Samoa 1593am as its core business. The company serves the Samoan and Pacific diaspora in New Zealand through community-focused radio broadcasting covering news, entertainment, and health education content. Per its website positioning, the company's stated mission is to encourage and revitalize the joy of reading for the Samoan people, though its primary operating activity has shifted toward community health programming via the Walking Samoans sub-brand.

The company's product portfolio centers on three components: a radio broadcasting platform (Radio Samoa 1593am), a community health sub-brand (Walking Samoans) with organized neighborhood walking clubs across at least seven Auckland locations (Avondale Community Hall, Spider Statue, Barry Curtis Park, Radio Samoa office at 24 Maich Road, One Tree Hill, and Aotea Lagoon), and a direct-to-consumer merchandise line (Walking Samoans unisex t-shirts) sold through shopradiosamoa.co.nz. The underlying technical stack consists of a WordPress-based corporate website and a basic WooCommerce-style e-commerce storefront. The Walking Samoans initiative is supported by partnerships with Pacific Heartbeat and Tala Pasifika at the Heart Foundation, lending health-sector credibility to community programming.

The business model combines radio advertising and sponsorship revenue with direct merchandise sales. The go-to-market motion is community-led: Radio Samoa leverages its broadcast audience to drive Walking Samoans membership sign-ups (stated target of 1,000 members within 12 months) and merchandise purchases, with supplementary earned media coverage across outlets such as Stuff, ABC PacificBeat, Tagata Pasifika, Scoop, Diabetes NZ, and Our Auckland. Pricing is not publicly disclosed for radio services, and the company does not appear to monetize subscription, premium content, or programmatic advertising at scale. Total addressable market is effectively limited to the Samoan/Pacific population in New Zealand, and a 2018 Golden Foot Awards recognition is the only documented external validation.

Name

Samoa Multimedia Group

Legal name

Samoa Multimedia Group LTD

Website

https://smg.co.nz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Samoa Multimedia Group LTD is a private New Zealand media company operating Radio Samoa 1593am and the Walking Samoans community health initiative, serving Samoan and Pacific communities in Auckland through radio broadcasting, organized walking groups, and branded merchandise sales.

Ownership category

akta.pro rank

Product category

Community Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Independent Local Radio Stations (MPABACAD)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), News Talk Radio & Current Affairs Stations (MPABAIAI)

Keywords

• Community radio broadcasting
• Ethnic media services
• Community health programs
• Radio advertising sales
• Multimedia content publishing

Headquarters

HQ city

Manukau

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Radio Broadcasting & Advertising: Radio Samoa operates as a community-focused radio station, likely generating revenue through advertising and sponsorship
2. Merchandise Sales: Sale of Walking Samoans branded merchandise including unisex T-shirts through shopradiosamoa.co.nz

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Samoa Multimedia Group operates Radio Samoa 1593am, a community-focused AM radio station delivering Samoan-language news, health programming, and entertainment to Pacific communities in New Zealand. It supplements the radio platform with the Walking Samoans community health initiative, organized neighborhood walking clubs across Auckland, and branded Walking Samoans merchandise sold through an online store.

Product overview

Samoa Multimedia Group operates a multi-platform media and community health portfolio centered on Radio Samoa 1593am as its core broadcasting product. The group extends its reach through the Walking Samoans sub-brand—a community health initiative promoting walking as exercise—supported by organized Walking Groups across Auckland locations and merchandise sales through shopradiosamoa.co.nz. The portfolio includes registration infrastructure for community membership, creating an integrated media-and-wellness ecosystem serving the Samoan/Pacific community in New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Walking Samoans: Community health initiative program promoting walking and physical exercise among Samoans to address high blood pressure, obesity, and heart diseases.

Products and services

• Radio Samoa 1593am AM radio broadcasting station on the 1593am frequency, delivering Samoan-language news, health programming, and entertainment content to the Samoan/Pacific community in New Zealand.
• Walking Samoans Community health initiative promoting walking as exercise for Samoan and Pacific families, structured around Community Neighbourhood Walking Clubs with a target of 1000 members, addressing cardiovascular health, obesity, and blood pressure issues.
• Walking Groups Program Organized community walking groups with scheduled meetups across Auckland locations including Avondale Community Hall, Spider Statue, Barry Curtis Park, Radio Samoa office, 24 Maich Road, One Tree Hill, and Aotea Lagoon.
• Walking Samoans Merchandise Branded Walking Samoans merchandise including unisex T-shirts sold through shopradiosamoa.co.nz to supporters of the Walking Samoans initiative.

Quantifiable outcome

• Target of 1000 Walking Samoan members within 12 months

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Pacific HeartbeatcoreStrategic or Co-development PartnerProvided assistance in setting up the Walking Samoans initiative. Pacific Heartbeat supports the health program as part of broader cardiovascular health efforts in the Pacific community.
• Tala Pasifika at Heart FoundationcoreStrategic or Co-development PartnerAssisted in setting up the Walking Samoans initiative alongside Pacific Heartbeat. Heart Foundation provides health sector expertise and support for the walking program.
• Key Health Providers in AucklandminorStrategic or Co-development PartnerYears of collaboration with health providers in Auckland supporting community health initiatives. These partnerships support Radio Samoa's health programming efforts.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Peers

• Heart Foundation NZ (Tala Pasifika):

Broad incumbents

• SBS Radio Australia: SBS Radio is Australia's multicultural broadcaster providing programming in dozens of languages including Samoan. Broad incumbent — serves the same Pacific diaspora audience in a different geography with a much wider portfolio.
• Radio New Zealand (RNZ): RNZ is New Zealand's national public broadcaster operating multiple radio networks and digital audio. Broad incumbent — competes for the same local radio ad spend and audience attention, but at national scale and across all demographics.

Direct peers

• Tautua FM: Tautua FM is a small Pacific-focused community radio operation in New Zealand. Direct peer — operates in the same niche Samoan/Pacific community-radio space in NZ.
• Radio Waatea: Radio Waatea is an Auckland-based Māori community radio station operated by Ngāti Whātua. Direct peer — operates in the same Auckland community-radio niche, serving an indigenous/ethnic community with health, cultural, and current-affairs programming.
• Niu FM: Niu FM is New Zealand's largest Pacific radio network broadcasting on FM to Pasifika communities across the country. Direct peer — both target Pacific diaspora audiences with community-focused programming and health/cultural content from a radio platform.

Regional players

• 531pi (formerly 2SER) Pacific Islands Radio: 531pi is a Sydney-based AM station broadcasting to the Pacific Islands diaspora in Australia. Regional peer — analogous community radio for the same target demographic (Pacific Islanders), but in the Australian market.
• Radio 531pi Community Broadcasting Association: Represents the Pacific Islands community broadcasting sector in Australia. Regional peer — comparable in mission and audience focus but serving the Australian Pacific diaspora rather than NZ.

Emerging players

• Pasifika TV / Tagata Pasifika: Tagata Pasifika is a Pacific-focused television programme in NZ that covers Pacific community stories, including features on Walking Samoans. Emerging player — adjacent media serving the same community via TV/digital rather than radio.

Market position

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/samoa-multimedia-group-ltd

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samoa Multimedia Group