Superior Materials Holdings

What Superior Materials Holdings does

Superior Materials Holdings, LLC is a privately held ready-mix concrete producer headquartered in Farmington Hills, Michigan, and a wholly-owned subsidiary of Brazilian multinational Votorantim Cimentos operating under its VC North America umbrella. The company was formed in 1999 through the merger of four established ready-mix companies, the oldest of which dates to 1904, and today operates 15 fixed ready-mix production facilities plus two portable plants through its Superior On-Site division across Detroit Metro, Flint, and Greater Lansing. It serves commercial contractors, MDOT and municipal infrastructure projects, residential customers, and industrial facilities, holding MDOT certification and certified local business status with the City of Detroit and Wayne County.

The company's product portfolio centers on ready-mix concrete and is extended through performance-based mixes (High Performance Concrete at 6,000+ psi, Self-Consolidating Concrete, and Structural Lightweight Concrete at 90-115 lb/ft³), decorative concrete, and a full line of concrete additives including air-entraining agents, water-reducing chemicals, accelerators, superplasticizers, and reinforcing fibers. Sustainable solutions such as CarbonCure technology, Portland-Limestone Cement (delivering a 10% carbon footprint reduction), and Supplementary Cementitious Materials (fly ash, slag, silica fume, natural pozzolans) form a distinct product line targeting LEED-eligible and lower-carbon projects. ACI-certified personnel operate an in-house lab with up to 400,000-lb compression testing capacity and provide mix design, color matching, field services, and quality assurance.

Revenue is generated through one-time sales of ready-mix concrete, concrete additives, and SCMs, supplemented by professional technical services such as specification review, custom mix design, lab testing, and field services. Pricing is not publicly disclosed and is project-driven based on mix design, volume, delivery distance, and market conditions. Go-to-market is enterprise field sales targeted at commercial contractors and government projects, supported by an inside-sales toll-free order desk for residential and mid-market customers, and the on-site Superior On-Site division for high-profile commercial pours. The company markets primarily through industry association memberships, project showcases on its website, and corporate social media.

Name

Superior Materials Holdings

Legal name

Superior Materials Holdings, LLC.

Website

https://superiormaterialsllc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Superior Materials Holdings is a Farmington Hills, Michigan-based ready-mix concrete producer and Votorantim Cimentos subsidiary, operating 15 fixed plants plus two portable units across Southeast Michigan to serve commercial contractors, MDOT and municipal infrastructure projects, residential customers, and industrial facilities.

Ownership category

akta.pro rank

Product category

Ready-Mix Concrete Production

NAICS

Ready-Mix Concrete Manufacturing (32732), Cement and Concrete Product Manufacturing (3273)

SIC

Concrete Products, Except Block & Brick (3272), Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Ready-Mix Concrete Production & Delivery (IMADAAAA)

akta.pro secondary industries

Concrete Admixtures & Curing Compounds (IMADAAAL), Cementitious Binders & Additives (Fly Ash, Slag, Silica Fume, Lime) (IMADAAAH)

Keywords

• Ready-mix concrete
• Concrete production
• Construction materials
• Sustainable concrete
• Concrete additives

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Ready-Mix Concrete Sales: Primary revenue from production and sale of ready-mix concrete products including standard, performance-based, decorative, and specialty concrete mixes
2. Technical Services: Value-added services including specification review, custom mix design and testing, color matching, field services, lab services, and quality control testing
3. Concrete Additives and SCMs: Sale of concrete additives including chemical admixtures, fibers, supplementary cementitious materials, and color pigments

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Superior Materials Holdings produces and delivers ready-mix concrete from 15 production facilities across Southeast Michigan, serving commercial contractors, MDOT/state and local government projects, residential customers, and industrial facilities. The product portfolio includes standard ready-mix, performance-based mixes (high-performance, self-consolidating, and structural lightweight), decorative concrete, and concrete additives, complemented by on-site portable concrete service (Superior On-Site) and ACI-certified quality assurance, custom mix design, and lab testing services. The company also offers sustainable concrete solutions including CarbonCure, Portland-Limestone Cement, and supplementary cementitious materials.

Product overview

Superior Materials Holdings is a premier supplier of ready-mix concrete serving Southeast Michigan with 15 ready-mix production facilities. The company offers a unified portfolio centered on ready-mix concrete as the core product, extended through three related product lines: Performance-Based Concrete Mixes (including High Performance Concrete, Self-Consolidating Concrete, and Structural Lightweight Concrete), Decorative Concrete (colored and stamped concrete), and Concrete Additives (chemical admixtures, fibers, and supplementary cementing materials). The company also provides on-site portable concrete services, comprehensive quality assurance and lab testing services, and sustainable product options including CarbonCure technology and Portland-Limestone Cement to reduce carbon footprint.

Differentiator

Problem solved

Functional benefit

Brands

• Superior On-Site: On-site portable concrete plant division for high-production commercial concrete on high-profile projects in Southeastern Michigan, operating 2 portable plants since 2018.

Products and services

• Ready-Mix Concrete Foundational ready-mix concrete product engineered and rigorously tested to meet the highest quality standards, with proprietary mixes designed for residential and commercial applications in Southeast Michigan.
• Performance-Based Concrete Mixes Specialty concrete formulations including High Performance Concrete (6,000 psi and greater), Self-Consolidating Concrete (SCC) for restricted structural elements without vibration, and Structural Lightweight Concrete (90–115 lb/ft³ density) for improved fire rating, insulation, and reduced dead load.
• Decorative Concrete Custom color and special finishing concrete, including integrally blended or surface-applied colored concrete mixes and stamped architectural concrete for driveways, walkways, and patio decks, offering durability, slope usability, and lower maintenance compared to traditional pavers.
• Concrete Additives Full line of concrete additives including air-entraining agents for freeze-thaw resistance, water-reducing chemicals, accelerators for cold weather, superplasticizers for high-strength concrete, reinforcing fibers (steel, synthetic poly, and blended steel/poly), and supplementary cementing materials (fly ash, slag, silica fume).
• Superior On-Site (Portable Concrete Plant Service) On-site portable concrete plant service offering the same high-quality products and services as fixed plants for high-production commercial concrete on high-profile projects in Southeastern Michigan.
• Quality Assurance / Quality Control Services Technical services including specification review, custom mix design and testing, color matching and sample preparation, field services, lab services, historical performance data analysis, and interior floor moisture analysis, delivered by ACI-certified personnel alongside contractors and engineers.
• Lab Testing Services Main lab equipped with compression machine capacity up to 400,000 pounds for breaking cylinders, beams, and mortar cubes; tests 4x8 and 6x12 cylinders up to 10,000+ psi, performs beam flexural strength and shrinkage testing, and conducts interior floor moisture analysis.
• CarbonCure Technology Integration Partnership with CarbonCure Technologies that recycles waste CO2 to improve compressive strength and reduce cement content in concrete mixes without impacting strength or performance.
• Portland-Limestone Cement (PLC) Alternative to ordinary portland cement (OPC) providing a 10% reduction in carbon footprint while maintaining the same durability, resilience, specifications, and mix design.
• Supplementary Cementitious Materials (SCMs) Materials including fly ash, slag, silica fume, and other natural pozzolans that replace a portion of cement, enhance concrete performance, reduce carbon footprint, and help earn LEED credits for green building projects.

Quantifiable outcome

• 10% carbon footprint reduction with Portland-Limestone Cement (PLC)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CarbonCure TechnologiescoreTechnology or IntegrationStrategic partnership to reduce carbon footprint of concrete production. CarbonCure technology recycles waste carbon dioxide to improve compressive strength and reduce cement content without impacting strength or performance. First sustainable concrete solution provider in Southeast Michigan.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• United Materials: Direct sister VCNA company producing ready-mix concrete. Operates with similar production and service structure and shares parent governance and resources.
• Prairie Materials: Sibling ready-mix concrete producer under Votorantim Cimentos' VCNA platform, serving the Midwest. Highly comparable in operating model, product portfolio, and parent backing.
• Canada Building Materials: VCNA's Canadian ready-mix and concrete products operation. Closely analogous business model serving commercial and infrastructure customers in North America.
• Edward C. Levy Co. Michigan-based producer of ready-mix concrete, aggregates, and slag products. Competes directly with Superior Materials across Southeast Michigan on commercial and infrastructure projects.

Broad incumbents

• Lehigh Hanson: North American arm of Heidelberg Materials, producing cement, ready-mixed concrete, and aggregates. A broad incumbent competitor to regional ready-mix operators.
• Holcim US: US operations of global cement and concrete major Holcim, with ready-mix concrete and aggregates across multiple regions. Competes broadly with regional concrete suppliers including in the Midwest.
• Vulcan Materials Company: Largest US producer of construction aggregates with growing ready-mix concrete footprint post-US Concrete acquisition. Represents the consolidating national incumbent competitive set.
• Cemex USA: US subsidiary of global building materials leader Cemex, offering ready-mix, cement, and aggregates across multiple states. Represents large global incumbent pressure in regional markets.
• Martin Marietta Materials: Major US supplier of aggregates and ready-mixed concrete. A broad incumbent competitor with national scale that competes with regional producers like Superior Materials in infrastructure and commercial markets.
• St. Marys Cement: VCNA's cement manufacturing arm and upstream supplier to Superior Materials. Provides supply-chain context and benchmark for VCNA's overall North American cement/concrete strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Superior-Materials-Holdings-100050944006220
• LinkedInlinkedin.com/company/superior-materials-holdings-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Materials Holdings