Soda Folk
Soda Folk is a UK-based craft soft drinks brand producing four natural-flavoured sodas — Blueberry, Cherry, Root Beer, and Cream Soda — sold via its own e-commerce site, Amazon UK, and wholesale stockists serving UK consumers and independent hospitality venues.
- Company typePrivate
- Founded2015
- HeadquartersSaint Albans, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Soda Folk does
Soda Folk is a UK-based craft soft drinks brand operating as SODA FOLK LTD, a private limited company incorporated in England and Wales (company number 13333224) and part of Wellness Capital Ltd. The company produces and sells four flavoured craft sodas — Blueberry, Cherry, Root Beer, and Cream Soda — formulated with real fruit juices (e.g., cherry juice from concentrate 5%, blueberry juice from concentrate 3.1%), natural flavourings, and reduced-sugar sweeteners including stevia and erythritol. Products are positioned as 100% vegan, gluten-free, caffeine-free, and free from artificial ingredients, with notable ingredient callouts such as Madagascan vanilla extract and Canadian maple syrup. Manufacturing follows conventional beverage production processes; no proprietary technology, patents, or trademarks have been disclosed, and differentiation is driven by ingredient sourcing and brand positioning rather than technical IP.
The business operates three distribution channels: direct-to-consumer e-commerce via sodafolk.com with standard (£3.95) and express (£4.95) shipping to mainland England, Scotland, and Wales, and free delivery on orders over £30; Amazon UK marketplace for 24-pack single-can orders; and wholesale supply to a network of independent stockists including pubs, restaurants, bars, and retailers, with active recruitment via a "Be a Stockist" page. Revenue is generated exclusively through one-time purchase transactions across these channels — there is no subscription or recurring contract layer. The company targets two primary segments: UK consumers seeking authentic American-style soda flavours made with natural ingredients, and hospitality/retail stockists seeking differentiated beverage ranges for their venues.
Soda Folk operates with 1-10 employees from a registered office at Windfall House, St Albans, Hertfordshire, and uses a third-party fulfilment warehouse operated by Boughey Distribution Ltd in Nantwich. Marketing is content-led, combining blog and recipe content, an email newsletter, organic social media, and community campaigns centred on the "Good Folk" / "Can Heroes" programme that features real-life unsung heroes on cans. The brand has established partnerships with St. Albans City Women's Football Team (shirt sponsorship), Semble (community heroes recognition), and Hilltop Honey (joint recipe content). No external venture capital or private equity funding has been disclosed.
Soda Folk firmographics
Firmographics- Name
- Soda Folk
- Legal name
- SODA FOLK LTD
- Website
- https://www.sodafolk.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soda Folk is a UK-based craft soft drinks brand producing four natural-flavoured sodas — Blueberry, Cherry, Root Beer, and Cream Soda — sold via its own e-commerce site, Amazon UK, and wholesale stockists serving UK consumers and independent hospitality venues.
- Ownership category
- akta.pro rank
Soda Folk industry classification
Industry- Product category
- Craft Soft Drinks
- NAICS
- Soft Drink Manufacturing (312111), Soft Drink and Ice Manufacturing (31211)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
Keywords
Where Soda Folk is headquartered
LocationHeadquarters
- HQ city
- Saint Albans
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Soda Folk business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through their website sodafolk.com with standard and express shipping options. Free delivery on orders over £30.
- Amazon Marketplace Sales: 24-pack single can orders sold through Amazon UK for reliable delivery. Single pack orders handled through Amazon platform.
- Wholesale to Stockists: Wholesale supply to independent retailers, pubs, restaurants, and other stockists who purchase bulk orders for resale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Shipping - 3-5 business days delivery |
| Unit Pricing | Pay-as-you-go | Express Shipping - 2-3 business days delivery |
| Unit Pricing | Pay-as-you-go | Free Delivery Threshold |
| Unit Pricing | Pay-as-you-go | Free Shipping Threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Soda Folk product offering
Product offeringCore offering
Soda Folk is a UK craft soda brand that produces and sells four flavours of natural sodas (Blueberry Soda, Cherry Soda, Root Beer, and Cream Soda) packaged as 24-pack cans for direct-to-consumer and wholesale distribution. Products use real, natural ingredients such as Madagascan vanilla extract, Canadian maple syrup, and real fruit juices, with reduced-sugar formulations using stevia and erythritol. All offerings are 100% vegan, gluten-free, and free from artificial additives.
Product overview
Soda Folk is a craft soda brand offering four main flavoured soda products sold as 24-pack cans: Blueberry Soda, Cherry Soda, Root Beer, and Cream Soda. All products are marketed as premium, great-tasting sodas made with natural ingredients, free from artificial additives, and are suitable for vegans and gluten-free diets. The company emphasises bold flavours, reduced-sugar formulations using natural sweeteners (stevia and erythritol), and a charitable 'Can Heroes' community initiative featuring real-life heroes on their cans.
Differentiator
Problem solved
Functional benefit
Products and services
- Blueberry Soda
Companies that use Soda Folk
Customer profileSegments2 records
Ideal customer profiles2 records
Soda Folk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Soda Folk partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- St. Albans City Women's Football TeamcoreSponsorship of the Women's away shirt at St. Albans FC. Partnership embraces collaboration and the transformative influence of sports on communities. Consumers can enjoy craft sodas at the clubhouse while supporting sports and community.
- SembleminorPartnered with Semble to reward unsung heroes and shout about community work through their Hall of Fame nominees programme featuring community champions.
- Hilltop HoneyminorCollaborated with Hilltop Honey for a cocktail recipe featuring their Blueberry Muffin Soda. Joint marketing through recipe content.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Soda Folk competitors and assessment
Company assessmentDirect peers
- Fentimans: UK-based premium craft soft drinks and mixer brand (ginger beer, rose lemonade, tonic) positioned on natural botanicals and distinctive glass packaging. Closely comparable to Soda Folk in target consumer (UK adults seeking premium sodas), channel mix (hospitality + retail), and natural-ingredient positioning.
- Fever-Tree: UK premium mixer brand (tonics, ginger beer, colas) competing in the same premium drinks-on-premise occasion that Soda Folk targets with its root beer, cream soda, and cherry variants. Highly relevant peer for premium mixer use cases and UK stockist economics.
- Dalston's Cola: UK craft cola brand with reduced-sugar, natural-ingredient positioning and strong on-premise presence in bars and indie retailers. Directly comparable to Soda Folk on premium craft cola/soda positioning, UK-focused distribution, and better-for-you formulation.
- Luscombe Drinks: Devon-based premium soft drinks brand (elderflower, ginger beer, cherry) sold through UK farm shops, delis, pubs, and restaurants. Directly comparable on craft soda flavour profile, premium independent retail channel, and natural-ingredient storytelling.
- Cawston Press: UK premium sparkling soft drinks brand (apple, elderflower, rhubarb) distributed through major UK grocers and hospitality. Comparable on premium natural soft drinks positioning and DTC/wholesale channel mix.
Broad incumbents
- Old Jamaica: Established UK ginger beer and soda brand owned by AG Barr. Comparable on carbonated soft drinks category and UK grocery/hospitality distribution, though at much larger scale and broader portfolio than Soda Folk.
- Vimto: Iconic UK cordial and soft drinks brand (AG Barr) with deep penetration in UK grocery, convenience, and foodservice. Comparable on UK soft drinks category, though Vimto operates at vastly larger scale and broader portfolio than Soda Folk.
- Coca-Cola Company: Global soft drinks incumbent whose mainstream cola and flavoured soda portfolio defines the UK category against which all craft entrants like Soda Folk compete on shelf, in hospitality, and on consumer mindshare.
Emerging players
- Jones Soda: North American craft soda brand known for bold flavours, customer-submitted photo labels, and quirky brand voice. Comparable on craft soda category, distinctive can branding, and direct-to-consumer plus retail channel mix.
- Olipop: US better-for-you functional soda brand positioned on natural ingredients, prebiotics, and reduced sugar. Comparable on the better-for-you soda positioning and the broader premium craft soda category, though Olipop leans functional whereas Soda Folk leans flavour-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Soda Folk social profiles
Digital presenceSoda Folk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soda Folk leadership team
Management profileNumber of profiles
Profiles2 records
Soda Folk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soda Folk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soda Folk
What does Soda Folk do?
Soda Folk is a UK craft soda brand that produces and sells four flavours of natural sodas (Blueberry Soda, Cherry Soda, Root Beer, and Cream Soda) packaged as 24-pack cans for direct-to-consumer and wholesale distribution. Products use real, natural ingredients such as Madagascan vanilla extract, Canadian maple syrup, and real fruit juices, with reduced-sugar formulations using stevia and erythritol. All offerings are 100% vegan, gluten-free, and free from artificial additives.
Is Soda Folk a public or private company?
Soda Folk is a private company. It is classified as corporate owned and is currently operating.
When was Soda Folk founded?
Soda Folk was founded in 2015. It employs 1 to 10 people.
Where is Soda Folk based?
Soda Folk is headquartered in Saint Albans, United Kingdom, in the Europe region.
How does Soda Folk make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are amazon Marketplace Sales and wholesale to Stockists.
Who are Soda Folk's main competitors?
Direct peers on record are Fentimans, Fever-Tree, Dalston's Cola, Luscombe Drinks and Cawston Press. Broad incumbents are Old Jamaica, Vimto and Coca-Cola Company. Emerging players are Jones Soda and Olipop.
Does Soda Folk have an API?
No public API is recorded for Soda Folk.
What industry is Soda Folk in?
Soda Folk's product category is Craft Soft Drinks. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated). Its NAICS code is 312111 and its SIC code is 2086.