Intra Pricing Solutions
Intra Pricing Solutions (TPGenie) is a Netherlands-based SaaS provider of cloud-based transfer pricing documentation software for multinational enterprises and tax advisory firms, automating Master Files, Local Files, CbCR, benchmarking, and intercompany agreements with AI-powered compliance tools.
- Company typePrivate
- Founded2012
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Intra Pricing Solutions does
Intra Pricing Solutions BV, headquartered in Amsterdam, Netherlands, operates TPGenie, a cloud-based SaaS platform that automates transfer pricing documentation and compliance for multinational enterprises and tax advisory firms. The platform covers the full compliance lifecycle — Master Files, Local Files, Intercompany Agreements, Benchmarking studies, Country-by-Country Reporting, and TP Forms — and serves customers in 350+ organizations spanning apparel, chemicals, automotive, logistics, technology, beverages, and media (e.g., H&M, Heineken, Deutsche Bahn, Universal Music Group, Sony, BAT, AkzoNobel, Toyota TMHE). TPGenie is delivered as a tiered subscription product (Basic free, Business and Enterprise paid) supplemented by twelve add-on modules including TP Copilot, Benchmarking AI, Compliance Tracker, CbCR, Legal Entity Management, Intercompany Agreements, P&L Segmentation, Currency Conversion, Translation, and Reconciliation.
The platform is built on a proprietary TPGenie Transfer Pricing Cloud hosted in ISO 27001-certified data centers in the Netherlands, with RESTful APIs and integrations into Microsoft Azure AD, Office 365, Adobe Sign, DeepL, Google Calendar, Twilio, MessageBird, Citrix, and SailPoint. AI capabilities are delivered through OpenAI ChatGPT and Microsoft Azure OpenAI (with data residency in Western Europe and an explicit no-training opt-out), powering natural-language documentation drafting, AI-driven benchmarking that compresses comparable screening from days to ~15 minutes, and TP Copilot's cross-document validation against OECD guidelines. AI deployment began with ChatGPT integration in March 2023 (a category first) and expanded with TP Copilot in September 2024.
The company operates a hybrid go-to-market: product-led growth via the free TPGenie Basic tier and content marketing (blog, webinars, TPGenie Users Day), combined with sales-assisted enterprise sales for TPGenie Enterprise and a formal Partner Program that channels TPGenie Business through transfer pricing advisory firms. AI add-on features are offered at a small incremental fee on Business and Enterprise tiers. Intra Pricing Solutions is privately held, has not disclosed external funding rounds or acquisitions, and reports 11-50 employees, 2,800+ users worldwide, and 99.99% platform uptime over the last 12 months.
Intra Pricing Solutions firmographics
Firmographics- Name
- Intra Pricing Solutions
- Legal name
- Intra Pricing Solutions BV
- Website
- https://intrapricing.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Intra Pricing Solutions (TPGenie) is a Netherlands-based SaaS provider of cloud-based transfer pricing documentation software for multinational enterprises and tax advisory firms, automating Master Files, Local Files, CbCR, benchmarking, and intercompany agreements with AI-powered compliance tools.
- Ownership category
- akta.pro rank
Intra Pricing Solutions industry classification
Industry- Product category
- Tax Compliance Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Transfer Pricing Valuation & Intercompany Pricing Support (BPAHANAK)
Keywords
Where Intra Pricing Solutions is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Intra Pricing Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscriptions: TPGenie is offered as a cloud-based SaaS platform with tiered subscription plans (Basic, Business, Enterprise). Each tier is differentiated by user count, feature access, and organizational scope. The Basic tier is free and provides limited functionality; Business and Enterprise tiers are paid with additional capabilities including AI features (TP Copilot) available for a small fee on Business and Enterprise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | TPGenie Basic: Free tier for local entities or tax advisory companies; 1 user, 1 environment, free Master file & Local file templates, 4-step Local file creation, benchmarking database, Compliance Tracker, AI integrations |
| Subscription | Annual | TPGenie Business: For Transfer Pricing Services Providers; 10 users, unlimited entities and countries, client management dashboard, benchmarking database, client calendar and notifications, Compliance Tracker |
| Subscription | Annual | TPGenie Enterprise: For Multinationals; unlimited users, unlimited entities and countries, automation and workflow tools, automatic translation, calendar and notifications, intercompany agreement management, CbCR, TP Forms, P&L Segmentation |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Intra Pricing Solutions product offering
Product offeringCore offering
Intra Pricing Solutions develops and sells TPGenie, a cloud-based SaaS platform that automates the creation, updating, and management of transfer pricing documentation for multinational enterprises, tax advisors, and local entities. The platform supports the full transfer pricing compliance lifecycle including Master Files, Local Files, Intercompany Agreements, Benchmarking studies, TP Forms, and Country-by-Country Reporting, with AI-powered validation, benchmarking, and translation capabilities.
Product overview
TPGenie is an all-in-one Transfer Pricing Documentation SaaS platform offered by Intra Pricing Solutions. The platform follows a tiered product architecture with three core product levels (Basic, Business, Enterprise) plus 12 optional modules that can be added based on customer needs. Core products differ by user count, entity scope, and workflow capabilities. The module ecosystem includes TP Forms, Benchmarking Database, Benchmarking AI, TP Copilot, Compliance Tracker, Country-by-Country Reporting, Legal Entity Management, Intercompany Agreements (Database and Creation), Currency Conversion, Translation, and Reconciliation modules. The platform supports the full transfer pricing compliance lifecycle including Master Files, Local Files, Benchmarks, Intercompany Agreements, Country-by-Country Reporting, and TP Forms. TPGenie integrates AI capabilities through ChatGPT and proprietary TP Copilot for validation, compliance checking, and benchmarking automation.
Differentiator
Problem solved
Functional benefit
Brands
- TPGenie Basic: Transfer Pricing documentation software for Local entities or Tax advisory companies with 1 user, 1 environment, free templates, and AI integrations.
- TPGenie Business
- TPGenie Enterprise
Products and services
- TPGenie Basic
Quantifiable outcome
- Reduced 50% of time spent on local filing process within 3 years (BOBST case study)
- +4 more outcomes
Companies that use Intra Pricing Solutions
Customer profileNamed customers29 records
Segments3 records
Ideal customer profiles3 records
Intra Pricing Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability9 records
Feature15 records
Intra Pricing Solutions partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- OpenAI / ChatGPTcoreTPGenie has incorporated OpenAI's ChatGPT as a core AI technology powering multiple platform features. ChatGPT integration enables AI-powered writing assistance, natural language text generation for documentation, functional analysis assistance, and benchmarking support. This integration positions TPGenie as the first transfer pricing documentation tool to implement AI to this degree. ChatGPT features are included free in TPGenie Basic and available for a small fee in Business and Enterprise.
- Microsoft Azure / Azure OpenAIcoreTPGenie leverages Microsoft Azure's OpenAI platform for AI capabilities. TP Copilot is hosted on Microsoft Azure's OpenAI platform with data processed and stored exclusively on servers located in Western Europe. This ensures GDPR compliance and data localization. No customer data is used to train AI models.
- Transfer Pricing Advisors (Partner Program)coreTPGenie operates a formal Partner Program targeting transfer pricing advisors. Advisors who join receive exclusive benefits and access to TPGenie Business tier, enabling them to enhance their services with TPGenie automation technology. The program positions advisors as a channel for customer acquisition and platform deployment.
- H&M (Development Partner)coreH&M has been a TPGenie user since 2014 and serves as a development partner of Intra Pricing Solutions, providing feedback and input into TPGenie's product development roadmap. H&M hosts the annual TPGenie Users Day event.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Intra Pricing Solutions competitors and assessment
Company assessmentBroad incumbents
- Avalara: Avalara is a broad tax compliance automation platform serving enterprise customers with transaction tax, VAT, and related filings. It overlaps with TPGenie at the multinational tax-department buyer level and represents the kind of horizontal tax platform TPGenie does not currently cover.
- Vertex Tax Compliance: Vertex provides indirect tax determination and compliance software; while not TP-specific, it competes for the same tax technology budget at multinational enterprises and increasingly adds transfer pricing adjacent capabilities.
- ONESOURCE Transfer Pricing (Thomson Reuters): Thomson Reuters' ONESOURCE suite includes a transfer pricing documentation module that directly competes with TPGenie's Master/Local File and CbCR capabilities for large multinational customers. Both target tax and finance teams at global enterprises seeking standardized, audit-ready TP documentation.
- Sovos: Sovos provides global tax compliance and reporting software for indirect tax, withholding, and intercompany transactions. It competes for enterprise tax technology spend and increasingly serves transfer pricing-adjacent use cases such as intercompany invoicing and reporting.
- CCH Integrator / Wolters Kluwer Tax & Accounting: Wolters Kluwer's CCH and TeamMate platforms provide tax compliance and transfer pricing workflow tooling to multinationals and accounting firms. They overlap with TPGenie in TP documentation, benchmarking, and country-by-country reporting for global enterprises.
- Deloitte Transfer Pricing Solutions: Deloitte's global transfer pricing practice combines consulting with proprietary tooling (e.g., TPOC), competing with TPGenie for both enterprise documentation mandates and advisor relationships.
Emerging players
- Blue J Tax: Blue J Tax applies generative AI to tax research and analysis, including transfer pricing scenarios. It is an emerging competitor in AI-augmented tax workflows that increasingly overlaps with TPGenie's TP Copilot value proposition.
- TPA Global: TPA Global is a transfer pricing advisory firm that uses TPGenie Business for its TP documentation tooling; it competes more as a service provider than a software vendor, but it is a recurring channel and visible brand in the same buyer ecosystem.
Direct peers
- Longview Tax & Transfer Pricing (Wolters Kluwer): Longview is a corporate tax and transfer pricing solution focused on multinational tax departments, with direct overlap in TP documentation, intercompany agreement management, and data integration with ERP systems.
- Intercompany Software: Intercompany Software provides a cloud-based Transfer Pricing Operations platform focused on governance, audit trail, and process efficiency — explicitly listed as an integration partner of TPGenie. Both target tax teams operationalizing intercompany pricing at scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Intra Pricing Solutions social profiles
Digital presenceIntra Pricing Solutions compliance and trust
Trust signalCompliance2 records
Intra Pricing Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Intra Pricing Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Intra Pricing Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Intra Pricing Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Intra Pricing Solutions
What does Intra Pricing Solutions do?
Intra Pricing Solutions develops and sells TPGenie, a cloud-based SaaS platform that automates the creation, updating, and management of transfer pricing documentation for multinational enterprises, tax advisors, and local entities. The platform supports the full transfer pricing compliance lifecycle including Master Files, Local Files, Intercompany Agreements, Benchmarking studies, TP Forms, and Country-by-Country Reporting, with AI-powered validation, benchmarking, and translation capabilities.
Is Intra Pricing Solutions a public or private company?
Intra Pricing Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Intra Pricing Solutions founded?
Intra Pricing Solutions was founded in 2012. It employs 11 to 50 people.
Where is Intra Pricing Solutions based?
Intra Pricing Solutions is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Intra Pricing Solutions make money?
One revenue line is on record: saaS Platform Subscriptions.
Who are Intra Pricing Solutions's main competitors?
Broad incumbents on record are Avalara, Vertex Tax Compliance, ONESOURCE Transfer Pricing (Thomson Reuters), Sovos, CCH Integrator / Wolters Kluwer Tax & Accounting and Deloitte Transfer Pricing Solutions. Emerging players are Blue J Tax and TPA Global. Direct peers are Longview Tax & Transfer Pricing (Wolters Kluwer) and Intercompany Software.
Does Intra Pricing Solutions have an API?
Yes. TPGenie offers REST APIs using HTTP verbs with JSON responses formatted as UTF-8 encoded values. The API supports polling for status updates, creating and managing environments, financial years, and users. Access key is used as the API Authorization framework. Request payloads can be provided as both GET and POST requests. The API reference guide is available for clients only; users need to sign up for a license to access the API, documentation, testing environment, and production environments. Developer documentation is at intrapricing.com/developers/api.
What industry is Intra Pricing Solutions in?
Intra Pricing Solutions's product category is Tax Compliance Software. Its primary akta.pro industry code is BPAHANAK, Transfer Pricing Valuation & Intercompany Pricing Support. Its NAICS code is 5182 and its SIC code is 7370.