Whistling Hare Distillery
Whistling Hare Distillery (Turnbuckle Distilling) is a Colorado craft distillery founded in 2018, producing small-batch bourbon, gin, rye, and rum from blue corn sourced on tribal lands, and selling direct-to-consumer through its Broomfield tasting room, farmers markets, and an estate owner membership program.
- Company typePrivate
- Founded2018
- HeadquartersWestminster, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Whistling Hare Distillery does
Whistling Hare Distillery is a Colorado craft distillery (legally operating as Turnbuckle Distilling) founded in 2018 and based at 7655 W 108th Ave, Broomfield, CO. The company manufactures a portfolio of small-batch spirits built around a signature blue corn bourbon made from grain sustainably farmed on tribal lands at the base of Colorado's Sleeping Ute Mountain. Its product range includes single-barrel and red wine cask-finished Blue Corn Bourbon, a foothills-inspired gin, a barrel-rested gin that has won awards, a limited edition rye whisky, and a wine-barrel-finished rum. Production relies on traditional Old World distillation methods combined with locally-sourced ingredients and distinctive barrel aging techniques such as red wine cask finishing.
The company sells primarily direct-to-consumer through its on-site tasting room (Whistling Hare), regional farmers markets, and tasting events, supported by a company website, newsletter subscription, and an affiliate referral program. It has introduced an Estate Owner Program that offers exclusive benefits and prioritized access to limited releases, providing a recurring-revenue layer on top of one-time bottle sales. The company employs between 11 and 50 people, serves adult craft spirits enthusiasts and Colorado lifestyle consumers, and currently operates only within Colorado with no disclosed wholesale distribution, funding rounds, or external investors. Pricing is not publicly disclosed, and revenue figures are not available in the input data.
Strategically, Whistling Hare leans on provenance-based differentiation: tribal-land blue corn sourcing, wine cask finishing, and an outdoor Colorado lifestyle brand identity. Its limited scale, single-state geography, and absence of disclosed institutional capital position it as a regional craft operator rather than a national distribution play, with the Estate Owner Program and affiliate channel representing the most material recent commercial levers beyond incremental SKU expansion.
Whistling Hare Distillery firmographics
Firmographics- Name
- Whistling Hare Distillery
- Legal name
- Turnbuckle Distilling
- Website
- https://whistlinghare.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Whistling Hare Distillery (Turnbuckle Distilling) is a Colorado craft distillery founded in 2018, producing small-batch bourbon, gin, rye, and rum from blue corn sourced on tribal lands, and selling direct-to-consumer through its Broomfield tasting room, farmers markets, and an estate owner membership program.
- Ownership category
- akta.pro rank
Whistling Hare Distillery industry classification
Industry- Product category
- Craft Distillery Spirits
- NAICS
- Distilleries (312140)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilleries (Tasting Rooms) (THAFALAG), Distilled Spirits Production & Distilling (AFAFAAAC)
Keywords
Where Whistling Hare Distillery is headquartered
LocationHeadquarters
- HQ city
- Westminster
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Whistling Hare Distillery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Spirits Sales: Direct retail sales of distilled spirits including bourbon, gin, rye whisky, and rum through on-site tasting room, farmers markets, and tasting events. Products bottled and sold at various price points including single barrel selections and limited edition releases.
- Estate Owner Program: Premium membership or ownership program offering exclusive benefits to estate owners, likely including priority access to limited releases, special tastings, and potentially discounted purchases.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Whistling Hare Distillery product offering
Product offeringCore offering
Whistling Hare Distillery (operating under Turnbuckle Distilling) is a craft distillery that manufactures and sells small-batch bourbon, gin, rye whisky, and rum produced with traditional Old World methods and locally sourced ingredients. Its core product line is sold directly to consumers through the on-site tasting room, farmers markets, and tasting events, with the Estate Owner Program providing a recurring membership channel.
Product overview
Turnbuckle Distilling is a Colorado craft distillery offering a portfolio of spirits including bourbon whiskies, gin, rye whisky, and rum. The core product line features Blue Corn Bourbon (single barrel and red wine cask finished variants), multiple gin expressions (foothills inspired and barrel rested), a limited edition rye whisky, and wine barrel finished rum. The distillery specializes in sourcing specially-selected grains and using distinctive aging processes including red wine cask finishing to create Colorado-inspired craft spirits.
Differentiator
Problem solved
Functional benefit
Products and services
- Whistling Hare Blue Corn Bourbon Signature bourbon made from Colorado-sourced blue corn, distilled using traditional Old World methods and sold to individual craft spirits consumers via the tasting room and direct channels.
- Single Barrel Bourbon - Old World Style Bourbon bottled from a single barrel in an Old World style, sold to individual bourbon enthusiasts seeking small-batch, single-cask releases.
- Red Wine Cask Finished Bourbon Bourbon finished in red wine casks to impart additional flavor complexity, aimed at craft bourbon drinkers looking for cask-influenced small-batch releases.
- Foothills Inspired Gin Gin with a botanical profile inspired by the Colorado foothills, produced in small batches and sold to craft gin drinkers through direct-to-consumer channels.
- Barrel Rested Gin Gin that has been rested in barrels to add depth and complexity, sold to craft gin enthusiasts via direct-to-consumer channels.
- Limited Edition Rye Whisky Limited-edition rye whisky released in small batches, sold to craft whisky enthusiasts seeking scarce, high-attention releases.
- Wine Barrel Finished Rum Rum finished in wine barrels to add cask-derived flavor characteristics, produced for craft rum drinkers via direct-to-consumer channels.
- Estate Owner Program Membership-based program offering recurring access to Whistling Hare spirits and distillery benefits for individual consumers who want ongoing engagement with the brand.
Companies that use Whistling Hare Distillery
Customer profileSegments2 records
Ideal customer profiles2 records
Whistling Hare Distillery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Whistling Hare Distillery partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Whistling Hare Distillery competitors and assessment
Company assessmentDirect peers
- Smooth Ambler: Small-batch American craft distillery producing bourbon, rye, gin, and rum with an emphasis on traditional methods. Comparable in size, product breadth, and craft positioning.
- FEW Spirits: Small craft distillery producing bourbon, rye, gin, and specialty spirits with innovative barrel finishes. Comparable in scale, portfolio diversity, and finishing techniques.
- Laws Whiskey House: Colorado craft whiskey producer focused on grain-to-bottle bourbon and rye. Direct peer in Colorado craft whiskey positioning and small-batch production.
- Breckenridge Distillery: Colorado-based craft distillery producing bourbon, whiskey, gin, vodka, and rum with a tasting room and DTC focus. Highly comparable in geography, product breadth, and craft positioning.
- Distillery 291: Colorado craft distillery producing bourbon, rye, and gin with distinctive barrel finishing techniques. Direct peer in craft spirits category and Colorado origin.
- Sagamore Spirit: Craft rye whiskey producer with tasting room and DTC focus. Comparable in rye whiskey category and DTC-led growth model.
- Stranahan's Colorado Whiskey: Colorado craft whiskey producer founded with a similar small-batch, single-barrel approach. Direct peer in craft American whiskey with overlapping consumer segment.
- Leopold Bros: Colorado craft distillery producing whiskey, gin, vodka, and liqueurs using traditional methods. Direct peer in craft spirits portfolio breadth and tasting room DTC model.
- Balcones Distilling: Texas-based craft distillery producing bourbon, rye, and specialty spirits with distinctive grain and finishing approaches. Comparable in small-batch craft positioning and innovation.
Emerging players
- Wilderness Trail: Kentucky craft bourbon and rye producer with innovative finishing techniques. Comparable in craft bourbon category with overlap in barrel-finishing differentiation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights6 records
Customer concentration
Whistling Hare Distillery social profiles
Digital presenceWhistling Hare Distillery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whistling Hare Distillery leadership team
Management profileNumber of profiles
Whistling Hare Distillery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whistling Hare Distillery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whistling Hare Distillery
What does Whistling Hare Distillery do?
Whistling Hare Distillery (operating under Turnbuckle Distilling) is a craft distillery that manufactures and sells small-batch bourbon, gin, rye whisky, and rum produced with traditional Old World methods and locally sourced ingredients. Its core product line is sold directly to consumers through the on-site tasting room, farmers markets, and tasting events, with the Estate Owner Program providing a recurring membership channel.
Is Whistling Hare Distillery a public or private company?
Whistling Hare Distillery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Whistling Hare Distillery founded?
Whistling Hare Distillery was founded in 2018. It employs 11 to 50 people.
Where is Whistling Hare Distillery based?
Whistling Hare Distillery is headquartered in Westminster, United States, in the North America region.
How does Whistling Hare Distillery make money?
Two revenue lines are on record. Spirits Sales are the primary driver. The others are estate Owner Program.
Who are Whistling Hare Distillery's main competitors?
Direct peers on record are Smooth Ambler, FEW Spirits, Laws Whiskey House, Breckenridge Distillery, Distillery 291, Sagamore Spirit, Stranahan's Colorado Whiskey, Leopold Bros and Balcones Distilling. Wilderness Trail is listed as an emerging player.
Does Whistling Hare Distillery have an API?
No public API is recorded for Whistling Hare Distillery.
What industry is Whistling Hare Distillery in?
Whistling Hare Distillery's product category is Craft Distillery Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of THAFALAG, Distilleries (Tasting Rooms). Its NAICS code is 312140 and its SIC code is 2080.