Hawo's grain mills

What Hawo's grain mills does

hawos Kornmühlen GmbH is a German manufacturer of grain mills headquartered in Bad Homburg vor der Höhe, privately held by the Pigge family with Sebastian Pigge and Ralf Pigge serving as managing directors (Geschäftsführer). The company produces electric household mills (hawos Easy, Novum, Billy, Queen, Mühle, Oktagon, Arabella), manual hand mills (Molere, Rotare, Routine), and the commercial-grade Pegasus mill, alongside complementary accessories including the Glassilo glass-tube grain dispenser system, Keimschalen clay sprouting trays, Getreidesäcke grain sacks, Gärkörbe proving baskets, and Flockers (grain flakers). Third-party partner products (Brod & Taylor, Luba, Werkstück) are also sold through the hawos storefront.

Core technology is mechanical and electromechanical: corundum-in-ceramic stone mill mechanisms developed specifically for hawos, paired with a proprietary high-copper-content motor featuring an integrated overload protection switch for continuous-duty operation. Housings use PEFC-certified wood sourced from sustainably managed forests, and every grain mill carries a standard 10-year warranty. All products are standalone physical appliances with no digital or AI integration. Product pricing ranges from EUR 299 for entry-level electric mills to EUR 549+ for premium models (Oktagon), EUR 245-471 for the Glassilo dispenser system, and EUR 47-58.80 for sprouting trays.

The business model is predominantly direct-to-consumer e-commerce through hawos.de, supplemented by Amazon Fulfillment by Amazon, an in-house 7% affiliate referral program with 30-day cookie tracking, self-pickup at the Bad Homburg headquarters, and a presence in the Unverpackt Verband zero-waste retail network. The primary customer segment is household consumers seeking fresh whole-grain flour for home baking; secondary segments include commercial/professional users (bakeries, natural food stores served by the Pegasus) and zero-waste retailers. The company ships internationally via DHL, DPD, FedEx, GLS, Hermes, and UPS, with product catalogs published in 9 languages and active markets in Germany, Denmark, the USA, the UK, France, Italy, Spain, Portugal, and Poland.

Name

Hawo's grain mills

Legal name

Hawos Kornmühlen GmbH

Website

https://hawos.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

hawos Kornmühlen GmbH is a German family-owned manufacturer of electric and manual grain mills, flakers, and complementary grain storage accessories, headquartered in Bad Homburg and selling direct-to-consumer via hawos.de and through Amazon and zero-waste retail channels across Europe and the US.

Ownership category

akta.pro rank

Product category

Kitchen Appliances

NAICS

Agricultural Implement Manufacturing (33311), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

On-Farm Milling, Grinding & Feed Processing Equipment (Hammer Mills, Rollers) (AFAAAJAD)

Keywords

• Grain mills manufacturing
• Flour milling equipment
• Kitchen appliances
• Grain storage solutions
• Commercial milling equipment

Headquarters

HQ city

Bad Homburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Grain Mill Sales: One-time hardware sales of electric and manual grain mills for household and commercial use, ranging from entry-level to premium models (EUR 299 to EUR 549+ for household mills; Pegasus commercial mill for professional use)
2. Accessories and Spare Parts: Sales of complementary products including flour catchers, sieves, grain storage solutions (Glassilo), sprouting trays, proving baskets, and spare parts for grain mills
3. Partner Products: Sales of partner-brand products including Brod & Taylor folding proofing boxes, Luba, and Werkstück accessories through the hawos shop
4. Affiliate Program: hawos pays 7% commission on net sales to affiliate partners who refer customers through tracked banner/link placements on their websites or blogs; payouts occur 2 months after qualified sale

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

hawos manufactures and directly sells electric and manual grain mills, grain flakers, and complementary grain storage and sprouting accessories for household and commercial use. Its household line spans entry-level to premium electric mills (Easy, Novum, Billy, Queen, Mühle, Oktagon, Arabella) and three hand mills (Molere, Rotare, Routine), all built around proprietary corundum-in-ceramic millstones and a custom high-copper motor with overload protection, sold with a standard 10-year warranty. The hawos Pegasus is the company's only commercial mill, and the hawos Glassilo system provides plastic-free bulk grain storage and dispensing aligned with the zero-waste retail market.

Product overview

hawos Kornmühlen GmbH is a German manufacturer of grain mills and kitchen appliances based in Bad Homburg, offering a comprehensive portfolio of standalone household and commercial grain mills, manual hand mills, flakers, grain storage solutions, and sprouting accessories. The core product line includes electric household mills (hawos Easy, Novum, Billy, Queen, Mühle, Oktagon, and Arabella), manual hand mills (Molere, Rotare, Routine), and the commercial hawos Pegasus mill—all featuring corundum ceramic millstones with 10-year warranties. Complementing the mills are grain storage products including the hawos Glassilo glass tube silo system, grain sacks in multiple sizes, and grain storage containers. Additional offerings include hawos Keimschalen (clay sprouting trays), flakers, bamboo proving baskets (Gärkörbe), and partner products such as Brod & Taylor. All products are standalone physical appliances with no digital integration capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• hawos Glassilo: Glass food dispensers for storage and filling, home or retail use, made without plastic.
• hawos Keimschalen / hawos Toni / hawos Tonkeimer

Products and services

• hawos Easy

Quantifiable outcome

• 10-year warranty as standard across all grain mill models, demonstrating product confidence and durability
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Unverpackt Verband e.V.coreStrategic or Co-development Partnerhawos is a supporting member ('Fördermitglied') of the Unverpackt Verband (Zero-Waste Association). This partnership aligns hawos with the zero-waste retail movement, where hawos Glassilo plastic-free food dispensers and hawos grain mills are prominently used in unpackaged goods retail environments. The company explicitly supports the Zero-Waste movement and anti-plastic-müll (anti-plastic waste) positioning.
• Amazon EU S.à r.l.minorChannel Partner/ Reseller/ Distributorhawos uses Amazon's 'Fulfillment by Amazon' service for order fulfillment. Amazon processes payments and handles logistics for orders placed through the Amazon marketplace, providing hawos access to Amazon's customer base and Prime delivery infrastructure.
• LubaminorChannel Partner/ Reseller/ DistributorLuba products are sold through the hawos online shop as partner products, expanding hawos's accessory ecosystem for home baking and cooking enthusiasts.
• WerkstückminorChannel Partner/ Reseller/ DistributorWerkstück products are sold through the hawos online shop as partner products, complementing hawos's product range for home baking and whole-grain cooking.
• Brod & TaylorminorChannel Partner/ Reseller/ DistributorBrod & Taylor folding proofing boxes and slow cookers are sold through the hawos online shop as partner products, targeting home bakers who also grind their own flour with hawos mills.

Scale indicators1 record

Expansion highlights5 records

Direct peers

• Mockmill (Wolfgang Mock): Germany-based maker of stone-burr grain mills for household and bakery use. Directly comparable in core product category, technology (stone milling), target market (home bakers / small bakeries), and premium positioning.
• Country Living Grain Mill: Manufacturer of hand-cranked and motorized stone-burr grain mills for household and farm use. Comparable in core product mechanics and home-milling positioning, with focus on durability and self-sufficiency use cases.
• KoMo (Waldner Biotech): Austrian manufacturer of premium stone grain mills (Fidibus, Duett, PKG). Closest direct competitor to hawos: same price band, similar stone-mill technology, household-and-light-commercial focus, and shared DACH heartland.
• Nutrimill (by L'Equip): Long-standing US maker of impact and stone grain mills for home and commercial use. Overlapping product category (grain mills), similar price tiers, and shared whole-grain, health-conscious customer base.
• WonderMill: US-based grain mill brand focused on electric tabletop mills for home use. Comparable in product category and end-customer use case (fresh whole-grain flour at home), though primarily serving the North American market rather than DACH.
• Schnitzer Mühlen: German manufacturer of grain mills and flakers catering to whole-food and allergen-conscious households. Direct competitor with overlapping product portfolio (electric mills, hand mills, flakers), German customer base, and similar sustainability positioning.
• Retsel: Smaller niche US maker of stone-burr grain mills targeting self-sufficiency and home-baking niches. Directly comparable category, but smaller scale and primarily North American distribution.

Broad incumbents

• KitchenAid: Whirlpool-owned premium kitchen appliance brand offering grain mill attachments and stand-mixer-driven milling solutions. Broad incumbent with overlapping home-baking appliance category but much wider product range and global retail footprint.
• Bosch Home Appliances: Major global kitchen appliance brand (MUM series and others) including grain-milling attachments. Overlaps with hawos as a kitchen-appliance competitor at the household level but operates a far broader portfolio and dwarfs hawos in scale and distribution.

Others

• Pleasant Hill Grain: US-based retailer/distributor of grain mills (incl. WonderMill, Country Living) and food preservation equipment. Comparable as an adjacent ecosystem participant—a specialized multi-brand grain-milling retailer—rather than a direct manufacturer competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hawos.gmbh
• LinkedInlinkedin.com/company/hawos-kornm-hlen-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawo's grain mills