Sea You

What Sea You does

Sea You (legally SeaYou) is a Dubai-based, privately held watersports service provider and equipment retailer founded in 2013 and operating with 11-50 employees. The company is described as one of the UAE's leading non-motorized watersports operators and operates the longest-serving watersports center on the Palm Jumeirah, located at the Sofitel Hotel on the East Crescent, as its flagship site. A second seasonal sailing school operates at Dubai Creek, and a physical retail shop in Al Quoz Industrial Area sells watersports equipment and accessories from world-renowned brands including Starboard, SEVERNE, RTM Kayaks, and TOPCAT.

The company's offering is an integrated watersports ecosystem spanning approximately 11 activity types: kayak fishing and touring, stand-up paddle (SUP), catamaran and sailboat lessons and rentals (using RS CAT16 and RS Aero boats), windsurfing, wingfoiling/wingsurfing (using Freewing gear), pedalo rentals, kids camps and SeaYouth Sailing programs, kids birthday packages, corporate team building, and structured school programs. The retail catalog covers paddles, fins, sails, boards, safety equipment, and carrying gear across windsurf, sailboat, kayak, and SUP categories, with discrete retail prices such as AED 2,940 for a Starboard windsup rig and AED 2,325 for an RS Aero mainsail. The website integrates an external booking system (seayou.link-twist.com), and checkout supports Stripe, Apple Pay, Google Pay, and Tabby Buy Now Pay Later.

Sea You generates revenue through three streams: usage-based activity rentals and lessons (kayaks, SUP boards, sailboats, catamarans, windsurfs), transaction-fee guided tours and experiences (e.g., night kayaking, kayak fishing tours around Palm Jumeirah and Dubai Creek), and one-time retail equipment sales through the Al Quoz shop. The go-to-market is direct-to-consumer via walk-ins at the Palm Jumeirah center, online advance bookings, and physical retail purchases. Marketing is primarily organic, leveraging a TripAdvisor rating of 5.0 across 252 reviews, content marketing through the company blog, and direct booking. Customer segments are diversified across families with children, tourists and visitors, corporate groups, school groups, and fishing enthusiasts. The company has no disclosed institutional investors, no funding history, and no parent company identified.

Name

Sea You

Legal name

SeaYou

Website

https://www.seayou.ae

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Sea You is a Dubai-based non-motorized watersports operator and equipment retailer founded in 2013, offering kayak, SUP, sailing, windsurfing, and wingfoiling activities plus retail equipment sales from a flagship Palm Jumeirah center and an Al Quoz shop.

Ownership category

akta.pro rank

Product category

Watersports Services

NAICS

Boat Dealers (441222), Water Transportation (483), Marinas (713930)

SIC

Water Transportation (4400)

akta.pro primary industry

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB)

akta.pro secondary industries

Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG), Catamaran & Sailing Cat Cruise Operators (THAEADAD)

Keywords

• Non-motorized watersports
• Watersports equipment retail
• Sailing lessons
• Guided kayak tours
• Stand-up paddleboarding

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Activity Rentals and Lessons: Revenue generated from renting non-motorized watersports equipment (kayaks, SUP boards, sailboats, catamarans, windsurfs) and providing lessons/instruction for various activities including guided tours, fishing trips, and skill development courses.
2. Retail Equipment Sales: Sale of watersports equipment and accessories through their Al Qouz retail shop, featuring world-renowned brands such as Starboard, SEVERNE, RTM Kayaks, and TOPCAT. Products include paddles, fins, sails, boards, safety equipment, and carrying gear.
3. Guided Tours and Experiences: Revenue from organized guided experiences including kayak fishing tours (AED 300 per person), night kayaking, and paddle tours around Palm Jumeirah and Dubai Creek.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sea You is a Dubai-based non-motorized watersports operator that rents kayaks, SUP boards, sailboats/catamarans, windsurfs, wingfoiling gear, and pedalos, and delivers lessons, guided tours, and structured programs (kids camps, SeaYouth Sailing, school excursions, corporate team building) primarily from its Palm Jumeirah flagship center. It also retails watersports equipment and accessories from brands such as Starboard, SEVERNE, RTM Kayaks, and TOPCAT through its Al Qouz shop and online store.

Product overview

SeaYou is a Dubai-based non-motorized watersports service provider established in 2013, operating as a unified offering of watersports activities and equipment retail. The company combines on-water experiences (kayak fishing/tours, SUP, sailing/catamaran, windsurfing, wingfoiling, team building, and kids programs) with a retail shop selling equipment from brands including Starboard, Severne, RTM Kayaks, and TOPCAT. The flagship center is located on Palm Jumeirah, with a seasonal sailing school at Dubai Creek and a retail store in Al Quoz.

Differentiator

Problem solved

Functional benefit

Products and services

• Kayak Activities Kayak fishing and touring experiences on Palm Jumeirah, including guided tours, night kayaking, and fishing expeditions with all equipment provided. Targeted at individual consumers, families, and fishing enthusiasts.
• Stand-up Paddle (SUP) SUP rentals and guided tours on Palm Jumeirah using all-round, touring, and SUP race boards for individual consumers and tourists.
• Sailboats and Catamaran Lessons & Rentals Sailing lessons and catamaran rentals at Palm Jumeirah using RS CAT16 catamarans and RS Aero sailboats, targeted at individual consumers and sailing students.
• Windsurfing Windsurfing lessons and equipment rental services for various skill levels, offered at the Palm Jumeirah center.
• Wingsurfing / Wingfoiling Wingfoiling lessons and equipment rental using Freewing and related wingfoiling gear for individual watersports enthusiasts.
• Kids Programs (SeaYouth Sailing, Kids Camp, Kids Birthdays) Weekly kids sailing courses, SeaYouth Sailing program, kids camps, and beach birthday party packages designed for children and families.
• Corporate Team Building Corporate team-building activities focused on watersports experiences, designed for companies seeking teamwork, communication, and leadership development.
• Pedalo Rentals Pedalo boat rentals for recreational water activities, targeted at families and casual visitors.
• School Program Structured educational watersports programs designed for school groups, including physical education and character development.
• Watersports Equipment Shop Retail shop selling watersports equipment and accessories including Starboard SUPs, SEVERNE sails and rigging, RTM Kayaks, TOPCAT catamarans, wingfoiling gear, and sailing accessories for individual consumers and enthusiasts.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core.

• StarboardcoreChannel Partner/ Reseller/ DistributorWorld-renowned watersports equipment brand whose products including SUP boards, paddles, windsurfs, and accessories are sold through Sea You's Al Qouz retail shop.
• SEVERNEcoreChannel Partner/ Reseller/ DistributorPremium sail and equipment manufacturer whose windsurf sails, masts, booms, and accessories are retailed through Sea You's shop locations.
• RTM KayakscoreChannel Partner/ Reseller/ DistributorKayak manufacturer whose products including fishing kayaks and foam SUP boards for kids are sold through Sea You's retail operations.
• TOPCATcoreChannel Partner/ Reseller/ DistributorCatamaran manufacturer whose sailing catamarans including the RS CAT16 are used for lessons and rentals at Sea You's Palm Jumeirah location.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nemo Water Sports Dubai: A Dubai-based operator offering non-motorized watersports including kayaking, SUP, sailing, and wakeboarding across multiple beach locations. Direct competitor to Sea You for tourist and resident activity bookings in Dubai.
• Surf House Dubai: A watersports school in Dubai offering lessons and rentals for surfing, SUP, kayaking, and other board sports. Directly competes with Sea You for beginner and intermediate lessons plus tourist activity bookings.
• H2O Sports Dubai: A Dubai-based watersports operator delivering boat tours, jet ski, and non-motorized activities such as kayaks and SUP. Comparable to Sea You in service portfolio and target customers.
• Kite N Surf Dubai: A specialized kitesurfing and windsurfing school operating in Dubai with similar activity-based economics and instructor-driven delivery model as Sea You.
• Adventure Sports Dubai: A multi-activity outdoor operator in Dubai offering watersports, kayaking, and team building packages. Overlaps with Sea You's team building and family tourism segments.

Broad incumbents

• Atlantis Aquaventure (Kerzner): The hotel-based waterpark and watersports operator at Atlantis The Palm. Competes with Sea You for the tourist water-activity wallet while benefiting from large captive hotel occupancy and broader budget.
• Jumeirah Beach Hotel Watersports: Hotel-operated watersports and beach activity programs at Jumeirah properties. Captures similar guests to Sea You's Sofitel Palm Jumeirah base but offers it as part of a broader resort experience.
• Royal Yachts Dubai: A luxury yacht and boat charter operator in Dubai offering private cruises and bespoke experiences. Adjacent to Sea You in the marine experiences category but positioned at a higher price tier.
• Club Med Watersports (global): A global resort operator running in-house sailing, kayaking, and SUP schools at all-inclusive properties. Comparable to Sea You's lesson/rental model but at a much larger, multi-site scale.

Others

• Starboard: A global SUP, windsurfing, and foiling brand. Sea You is a Dubai distributor and partner for Starboard; brand-side, Starboard shapes the product economics and end-market demand for Sea You's core activity fleet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SeaYouUAE

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea You