Wallimage
Wallimage SA is a public investment fund wholly owned by Belgium's Walloon Region, founded in 2001 to support the audiovisual and gaming industries in Wallonia. It operates four departments—Coproductions, Entreprises, Gaming, and Tournages—providing co-financing, equity, loans, and filming support to production companies, AV firms, and gaming studios.
- Company typePrivate
- Founded2001
- HeadquartersMons, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wallimage does
Wallimage SA is a public investment fund (société anonyme de droit public) wholly owned by the Walloon Region (Wallonie), founded in January 2001 as Belgium's first audiovisual support fund. The fund's mandate is to develop and sustain the audiovisual and gaming industries in Wallonia, addressing the structural disadvantage of a small region with limited domestic market by providing targeted regional financing tied to local spending commitments. It operates from its headquarters in Mons and a secondary office in Liège, with an operational team of approximately 15 members distributed across four departments: Coproductions, Entreprises, Gaming, and Tournages.
The fund's offerings are organized into four departmental lines. Coproductions manages a 5.5 million EUR annual budget that co-finances feature films, TV series, documentaries, and animation, requiring minimum 300,000 EUR in Walloon spending per project. Entreprises deploys equity and loan investments covering up to 50% of identified needs for audiovisual and gaming companies, with 13.5 million EUR outstanding across 62 portfolio companies at end 2023 (63% equity, 37% loans). Gaming, launched in December 2021, holds a 2 million EUR annual fund with pre-production financing up to 75,000 EUR and production financing up to 400,000 EUR per project. Tournages provides free filming assistance to productions through directories of 3,000+ locations, 300+ technicians, and 2,000 actors, plus coordination of permits and resources. Complementary offerings include Wallimpact (development funding of 50-100K EUR per project), Walloon Gold Provider certification (mandatory for animation/VFX studios from 2026), and the "Walloon Double Dip" combined Tax-Shelter scheme that can cover up to 66% of production costs.
Wallimage operates as a public economic development vehicle rather than a commercial revenue-generating company. Its capital base is an annual allocation from the Walloon Region, supplemented by returns from production participations, equity realizations, and loan repayments. The Tournages department is provided free of charge to productions. Performance is measured by generated regional expenditure rather than revenue: 53.8 million EUR in Walloon audiovisual expenditure in 2023 and near 60 million EUR in 2024, representing approximately 8x the region's recurring investment. Recent Coproductions sessions delivered 850% and 789% investment ratios. Notable portfolio outcomes include the resale of Memnon to Sony and Musimap, alongside continuity of work with Cannes-recognized producers such as Les Films du Fleuve (Dardenne Brothers' two Palme d'Or wins, 1999 and 2005). From April 2025, Wallimage has partnered with RTBF to integrate public broadcaster studios into eligible Wallonia filming expenditure.
Wallimage firmographics
Firmographics- Name
- Wallimage
- Legal name
- Wallimage SA
- Website
- https://wallimage.be
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wallimage SA is a public investment fund wholly owned by Belgium's Walloon Region, founded in 2001 to support the audiovisual and gaming industries in Wallonia. It operates four departments—Coproductions, Entreprises, Gaming, and Tournages—providing co-financing, equity, loans, and filming support to production companies, AV firms, and gaming studios.
- Ownership category
- akta.pro rank
Wallimage industry classification
Industry- Product category
- Audiovisual Investment Fund
- NAICS
- Motion Picture and Video Industries (5121), Motion Picture and Video Production (51211)
- SIC
- Services-Facilities Support Management Services (8744), Federal & Federally-Sponsored Credit Agencies (6111), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Development Finance, Guarantees & Blended Finance Programs (BPADABAM)
- akta.pro secondary industry
- Private Sector & Blended Finance Arms (IFC-type) (BPADACAJ)
Keywords
Where Wallimage is headquartered
LocationHeadquarters
- HQ city
- Mons
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Wallimage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Coproduction Financing: Wallimage co-finances audiovisual productions (films, series, documentaries, animation) that make significant audiovisual expenditures in Wallonia. The fund participates conditionally in project financing, recovering investments based on commercial success.
- Equity and Loan Investments in AV Companies: Wallimage Entreprises invests in audiovisual and gaming companies as shareholder and/or lender, covering up to 50% of identified needs, to support company creation, development, and growth in Wallonia.
- Video Game Project Financing: Wallimage Gaming provides pre-production and production financing for video games developed in Belgium, with investments structured as equity participation with revenue sharing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | 5.5M€ annual fund for audiovisual coproductions |
| Other | Multi-year contract | 2M€ annual fund for video game development (2026) |
| Other | Multi-year contract | Equity and loan investments up to 13.5M€ |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Wallimage product offering
Product offeringCore offering
Wallimage SA is the regional economic fund of Wallonia (Belgium) for the audiovisual and gaming industries, operating through four departments: Coproductions, Entreprises, Gaming, and Tournages. It provides co-production financing for audiovisual works, equity and loan investments for audiovisual service companies, pre-production and production financing for video games, and free logistical assistance for film productions shooting in Wallonia. The fund recovers its investments through royalty participations and exits, reinvesting proceeds into the regional audiovisual and gaming ecosystem.
Product overview
Wallimage SA is Wallonia's regional economic fund for audiovisual and gaming industries, operating through four departments: Coproductions, Gaming, Tournages, and Entreprises. The Coproductions department manages a 5.5M€ annual fund for audiovisual productions, while Entreprises provides financial investment to 46+ audiovisual and gaming companies. Gaming, established in 2021, manages a 2M€ annual fund for video game development. Tournages provides free location and technical crew services through directories of 3,000+ locations and 300+ technicians. Complementary offerings include Wallimpact development funding, the Walloon Double Dip Tax-Shelter scheme, Fantastic Wallonia genre film initiative, and the Walloon Gold Provider certification label for studios.
Differentiator
Problem solved
Functional benefit
Brands
- Wallimage Coproductions: Department supporting audiovisual productions with significant spending in Wallonia
- Wallimage Entreprises
- Wallimage Gaming
- Wallimage Tournages
- Wallimpact
- Walloon Double Dip
- Welcome to Wallywood
Products and services
- Wallimage Coproductions Annual co-production fund of €5.5M supporting Belgian and international audiovisual productions with significant Walloon spending. Targets feature films, TV series, documentaries, animation, and streaming content. Operates through four annual funding sessions; projects must commit a minimum of €300K (€75K for documentaries) in Walloon expenditure and demonstrate over 30% of financing already secured. Investment is conditionally recoverable based on commercial success.
- Wallimage Entreprises Equity and loan investment fund for audiovisual and gaming companies in Wallonia. Invests as shareholder and/or lender covering up to 50% of identified needs at creation, development, or growth stages. Targets service companies, technology developers, production companies, gaming studios, and digital creative agencies. Portfolio split: 63% equity, 37% loans (chirographic or convertible). €13.5M outstanding portfolio at end 2023.
- Wallimage Gaming Video game project financing with €2M annual budget for Belgian-developed games. Offers up to €75K for pre-production (vertical slice/demo) and up to €400K for production, capped at 50% of total manufacturing budget. Investments structured as equity participation with revenue sharing. Operates through two annual calls for projects; supported by the European Investment Fund's Cultural and Creative Sectors Guarantee.
- Wallimage Tournages Free information and assistance services for film and audiovisual productions shooting in Wallonia. Provides set location search, technician matching, and filming permit assistance through online directories of 3,000+ locations, 300+ technicians, and 2,000 actors/extras. Supports both Belgian and international productions, including student projects. Operations based in Mons and Liège. 587 days of filming supported in Wallonia in 2023.
- Wallimpact Development fund supporting producers in the development phase to pay screenwriters, conduct feasibility studies, fund professional pre-pitches, and produce teasers. Provides €50-100K conditionally recoverable advances per project. Designed to help producers bring projects to the financing-ready stage before applying for full Wallimage Coproductions support.
Quantifiable outcome
- 850% investment ratio: 1.337M€ invested generated 11.36M€ in Walloon expenditure
- +3 more outcomes
Companies that use Wallimage
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Wallimage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wallimage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RTBFcoreWallimage and RTBF partnership to offer Walloon film studios. From April 2025, RTBF's Média Rives studios in Liège (1,200m² and 400m² spaces) become eligible expenses for Wallimage Coproductions. RTBF applies significant tariff reductions for Wallimage-supported projects, creating a competitive combined offer for producers.
Scale indicators10 records
Recent moves12 records
Expansion highlights6 records
Wallimage competitors and assessment
Company assessmentDirect peers
- FISA (Film Industry Supporters Association) / Screen Brussels: Brussels-Capital Region's film commission and fund supporting audiovisual productions shooting in Brussels — a direct Belgian regional peer offering co-financing and production-services coordination analogous to Wallimage Tournages.
- Screen Ireland: Ireland's national film development agency funding Irish and international productions — the peer most directly comparable to Wallimage and explicitly cited by producer Todd Brown as Wallonia's main competitor for European co-financing.
- Film Fund Luxembourg: Luxembourg's national audiovisual fund providing co-production financing, production services support and tax-shelter coordination — structurally analogous to Wallimage's combination of co-financing, tax-shelter synergy and production logistics.
- Vlaams Audiovisueel Fonds (VAF): Flanders' regional audiovisual fund supporting Flemish film, TV, animation and games — Wallimage's Belgian counterpart, often co-financed on the same productions and competing for the same Belgian producers.
- Netherlands Film Fund: Dutch national fund financing Dutch and international productions, talent development and film activities — comparable in mandate, funding instruments and competitive position in the European regional co-production market.
Broad incumbents
- Eurimages: Council of Europe's pan-European film fund providing co-production support to European feature films, animation and documentaries — a supranational funding counterpart to Wallimage's regional co-financing role.
- British Film Institute (BFI): UK's lead body for film and the moving image distributing National Lottery and government funding across development, production and skills — a much larger national analog of Wallimage's regional co-financing and skills-building remit.
- Centre national du cinéma et de l'image animée (CNC): France's national cinema center administering automatic and selective support schemes, the Tax Rebate for International Productions (TRIP), and production incentives — a much larger incumbent in the same regional European film-fund space.
- Creative Europe – MEDIA: EU-level program supporting the European audiovisual sector through distribution, development and audience funding — Wallimage is essentially a regional stack layer atop the Creative Europe MEDIA scheme.
Regional players
- National Film Board of Canada (NFB): Canadian federal/Quebec-anchored production and distribution agency funding animation, documentary and interactive works — comparable institutional model (public agency financing original AV works) but operating in a distinct North American ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Wallimage social profiles
Digital presenceWallimage compliance and trust
Trust signalCompliance1 record
Wallimage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallimage leadership team
Management profileNumber of profiles
Profiles8 records
Wallimage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallimage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallimage
What does Wallimage do?
Wallimage SA is the regional economic fund of Wallonia (Belgium) for the audiovisual and gaming industries, operating through four departments: Coproductions, Entreprises, Gaming, and Tournages. It provides co-production financing for audiovisual works, equity and loan investments for audiovisual service companies, pre-production and production financing for video games, and free logistical assistance for film productions shooting in Wallonia. The fund recovers its investments through royalty participations and exits, reinvesting proceeds into the regional audiovisual and gaming ecosystem.
Is Wallimage a public or private company?
Wallimage is a private company. It is classified as state government owned and is currently operating.
When was Wallimage founded?
Wallimage was founded in 2001. It employs 11 to 50 people.
Where is Wallimage based?
Wallimage is headquartered in Mons, Belgium, in the Europe region.
How does Wallimage make money?
Three revenue lines are on record. Coproduction Financing is the primary driver. The others are equity and Loan Investments in AV Companies and video Game Project Financing.
Who are Wallimage's main competitors?
Direct peers on record are FISA (Film Industry Supporters Association) / Screen Brussels, Screen Ireland, Film Fund Luxembourg, Vlaams Audiovisueel Fonds (VAF) and Netherlands Film Fund. Broad incumbents are Eurimages, British Film Institute (BFI), Centre national du cinéma et de l'image animée (CNC) and Creative Europe – MEDIA. National Film Board of Canada (NFB) is listed as a regional player.
Does Wallimage have an API?
No public API is recorded for Wallimage.
What industry is Wallimage in?
Wallimage's product category is Audiovisual Investment Fund. Its primary akta.pro industry code is BPADABAM, Development Finance, Guarantees & Blended Finance Programs, with a secondary code of BPADACAJ, Private Sector & Blended Finance Arms (IFC-type). Its NAICS code is 5121 and its SIC code is 8744.