BODY
- Company typePrivate
- Founded2015
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
BODY firmographics
Firmographics- Name
- BODY
- Website
- https://getbodyapp.com
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BODY industry classification
Industry- Product category
- Virtual Fitness Software
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Prepackaged Software (7372), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
- akta.pro secondary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
Keywords
BODY business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
BODY product offering
Product offeringCore offering
BODY provides an all-in-one software platform for creating and managing virtual fitness studios and for teaching live multi-way group fitness classes. The product is targeted at fitness instructors and studio operators who want to run virtual and live group fitness experiences from a single integrated tool.
Product overview
GetBodyApp.com is a domain name currently listed for sale. The domain represents a potential fitness or body-related mobile application brand. No active product, service, or company operations are described in the available source data — the page is a domain parking and sale listing from HugeDomains.com with no product offerings, features, or services.
Differentiator
Problem solved
Functional benefit
Products and services
- BODY Virtual Fitness Studio Platform All-in-one software platform that enables fitness instructors and studio operators to create and manage virtual fitness studios and to teach live multi-way group fitness classes, accessed via getbodyapp.com.
Companies that use BODY
Customer profileIdeal customer profiles1 record
BODY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BODY partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
BODY competitors and assessment
Company assessmentEmerging players
- Glo: Online yoga, pilates, and meditation platform with live and on-demand classes. Comparable to BODY as a virtual live group fitness delivery layer, but narrower in modality (mind-body only).
- Tonal: Connected strength training platform with live and on-demand coach-led classes. Comparable to BODY in the virtual live-coached fitness category, though focused on a single equipment modality (strength) rather than multi-modality group studios.
Direct peers
- Zwift: Live, multi-way virtual group training platform (cycling, running). Directly comparable to BODY in the live multi-way virtual group fitness mechanic, though Zwift focuses on endurance sports and gamified indoor training.
- ClassPass: Marketplace and platform for booking in-person and virtual fitness classes across studios. Closely comparable to BODY's positioning as a layer between fitness studios/instructors and class participants, with a similar multi-sided business model in the group fitness space.
- Future: Virtual personal training platform pairing users with coaches for live and programmed training. Comparable to BODY in delivering live, coach-led virtual fitness, though Future is 1:1-focused whereas BODY is multi-way group.
- Mindbody: SaaS platform for fitness and wellness studios to manage scheduling, memberships, and virtual classes. Comparable to BODY in providing the back-end layer for studios to run and manage virtual fitness offerings, though Mindbody is the established incumbent in this niche.
Broad incumbents
- Peloton: Connected fitness leader offering live and on-demand group fitness classes. Comparable to BODY as a destination for live multi-way group fitness, but operates at much larger scale and with proprietary hardware plus a broader content library.
- Apple Fitness+: Subscription live and on-demand group fitness class service from Apple. Overlaps with BODY on live group class delivery, but is bundled into Apple's ecosystem and benefits from massive distribution and brand.
- iFIT: Connected fitness platform with live and on-demand group classes across multiple modalities. Comparable to BODY in delivering live multi-way group workouts, but with proprietary equipment partnerships and a much larger content and member base.
Others
- Strava: Community-driven fitness tracking platform with social and live-segment features. Adjacent rather than directly competitive, but relevant as part of the broader ecosystem of social/live fitness engagement that BODY also targets.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
BODY social profiles
Digital presenceBODY financial estimates
Financial estimateRevenue estimate
Valuation estimate
BODY leadership team
Management profileNumber of profiles
Profiles1 record
BODY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BODY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BODY
What does BODY do?
BODY provides an all-in-one software platform for creating and managing virtual fitness studios and for teaching live multi-way group fitness classes. The product is targeted at fitness instructors and studio operators who want to run virtual and live group fitness experiences from a single integrated tool.
When was BODY founded?
BODY was founded in 2015. It employs 1 to 10 people.
Who are BODY's main competitors?
Emerging players on record are Glo and Tonal. Direct peers are Zwift, ClassPass, Future and Mindbody. Broad incumbents are Peloton, Apple Fitness+ and iFIT. Strava is listed as an others.
Does BODY have an API?
No public API is recorded for BODY.
What industry is BODY in?
BODY's product category is Virtual Fitness Software. Its primary akta.pro industry code is HSADAAAM, Online/Remote Personal Training & Programming, with a secondary code of HSADABAH, Functional Fitness / Cross-Training Groups. Its NAICS code is 71394 and its SIC code is 7372.