Silverthorn
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Silverthorn firmographics
Firmographics- Name
- Silverthorn
- Legal name
- Silverthorn Agency
- Website
- https://silverthornagency.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Silverthorn industry classification
Industry- Product category
- iGaming Affiliate Content Platform
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
Keywords
Where Silverthorn is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Silverthorn business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Marketing / Referral Commissions: The company earns revenue through affiliate relationships with online casino operators. They generate commissions when users click through to featured casinos and engage with their platforms (register, deposit, play). The site features promotional content for various online gambling platforms including Winbox, JM8, and other Malaysia-focused casino operators.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Silverthorn product offering
Product offeringCore offering
Silverthorn Agency runs an online casino affiliate and content platform that publishes reviews, betting tips, bonus breakdowns, KYC/verification guides, and game-strategy articles targeted at Malaysian online casino players. The company monetizes by referring users to licensed online casino operators (e.g., Winbox, JM8, JQK Malaysia) and earning referral commissions when those users register, deposit, or play on the partner platforms.
Product overview
Silverthorn Agency operates as a single unified online casino content and affiliate platform. The company website serves as a reference guide featuring deals with licensed online casino operators and provides betting tips, game guides, and educational content about online casinos including live dealer games, slots, sports betting, and e-wallet payment options. No distinct product modules or separate platform offerings were identified.
Differentiator
Problem solved
Functional benefit
Products and services
- Silverthorn Agency Online Casino Affiliate Platform A single unified content-and-affiliate website (silverthornagency.com) that publishes reviews, betting tips, bonus breakdowns, KYC/verification guides, legal information for Malaysia, payment-method comparisons, and game-strategy articles for online casino games (live dealer, blackjack, roulette, baccarat, craps, slots). Designed for individual Malaysian online casino players and monetized via referral commissions from featured licensed operators such as Winbox, JM8, and JQK Malaysia.
Companies that use Silverthorn
Customer profileSegments1 record
Ideal customer profiles1 record
Silverthorn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Silverthorn partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- WinboxcoreWinbox is a prominent online casino and sports betting platform targeting Malaysian players. Silverthorn Agency features extensive reviews of Winbox including game providers lineup (Pragmatic Play, Microgaming, Play'n GO), bonus structures, KYC procedures, and payment processes. The relationship involves Winbox providing gaming content while Silverthorn provides marketing visibility and player acquisition through reviews and comparisons.
- JM8 MalaysiaminorJM8 Malaysia is referenced as a live casino platform operating in the Malaysian market. Silverthorn Agency includes JM8 in content about live dealer sites and apps, providing platform verification guidance for users considering this operator.
- JQK MalaysiaminorJQK Malaysia is mentioned as a sports betting and online casino platform in market analysis content. Silverthorn references JQK in discussions about Malaysia's online betting market size and growth drivers.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Silverthorn competitors and assessment
Company assessmentEmerging players
- OddsChecker: Odds-comparison and affiliate site initially focused on sports betting with expanding casino coverage. Comparable content-plus-affiliate mechanics and could expand into casino verticals Silverthorn also targets.
- Bookies.com: US-focused sportsbook and casino review affiliate site. Comparable in monetization via operator referrals, though geographically disjoint from Silverthorn's Malaysian focus.
Broad incumbents
- Gambling.com Group: Public gambling affiliate media company operating multiple localized casino/sportsbook comparison sites across regulated markets. Comparable business model at scale; relevant as both a competitor in adjacent geos and a benchmark for affiliate unit economics.
- Catena Media: Public gambling affiliate media company with extensive casino and sportsbook review portfolios. Directly comparable affiliate-driven model to Silverthorn but with diversified global presence and listed-company scale.
- Better Collective: Public gambling affiliate media group operating sports and casino comparison brands across regulated markets. Comparable affiliate-review business model with significantly broader geographic and vertical reach.
Direct peers
- Casino.org: Long-running online casino review and affiliate platform with deep educational content on games, bonuses, and safety. Closely comparable to Silverthorn in monetization via affiliate referrals and editorial positioning as a trusted review source.
- AskGamblers: Major online casino review and affiliate site with bonus listings, user complaints, and operator accreditation. Directly comparable business model to Silverthorn's reviews-plus-referral approach, though serving a global rather than Malaysia-only audience.
- Latest Casino Bonuses (LCB): Casino bonus tracking and review community with affiliate referrals. Comparable to Silverthorn in bonus-comparison mechanics, player-community features, and operator accreditation workflows.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Silverthorn social profiles
Digital presenceSilverthorn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silverthorn leadership team
Management profileNumber of profiles
Silverthorn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silverthorn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silverthorn
What does Silverthorn do?
Silverthorn Agency runs an online casino affiliate and content platform that publishes reviews, betting tips, bonus breakdowns, KYC/verification guides, and game-strategy articles targeted at Malaysian online casino players. The company monetizes by referring users to licensed online casino operators (e.g., Winbox, JM8, JQK Malaysia) and earning referral commissions when those users register, deposit, or play on the partner platforms.
Is Silverthorn a public or private company?
Silverthorn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Silverthorn founded?
Silverthorn was founded in 2022. It employs 1 to 10 people.
Where is Silverthorn based?
Silverthorn is headquartered in London, United Kingdom, in the Europe region.
How does Silverthorn make money?
One revenue line is on record: affiliate Marketing / Referral Commissions.
Who are Silverthorn's main competitors?
Emerging players on record are OddsChecker and Bookies.com. Broad incumbents are Gambling.com Group, Catena Media and Better Collective. Direct peers are Casino.org, AskGamblers and Latest Casino Bonuses (LCB).
Does Silverthorn have an API?
No public API is recorded for Silverthorn.
What industry is Silverthorn in?
Silverthorn's product category is iGaming Affiliate Content Platform. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites.