Sorensen, Wilder & Associates

What Sorensen, Wilder & Associates does

Sorensen, Wilder & Associates (SWA, legally SWA, LLC) is a privately held safety, security, and emergency preparedness consulting firm founded in 2001 and headquartered in Bradley, Illinois. The firm provides professional consulting services including Security Vulnerability Assessments conducted under its proprietary P2T2® methodology (People, Programs, Training, Technology), Active Shooter Preparedness and Response, Emergency Preparedness Assessments and Training, OSHA compliance support, and Security Management consulting. SWA sells downloadable policy manuals and toolkits in editable Microsoft Word format for industrial, educational, and long-term-care facilities, priced from $75 per policy to $349 per bundle. The firm also offers a proprietary Learning Management System (lms.swa4safety.com) that hosts online training courses such as Active Shooter Preparedness for Senior Living Facilities, and a SWA Client Connect mobile app launched in February 2024.

SWA's customers span healthcare (rural hospitals to 1,200+ bed university teaching hospitals, plus long-term care, assisted living, and senior living), education (pre-school through universities), government (municipal, county, state, federal), manufacturing, construction, churches and houses of worship, and medical cannabis dispensaries and cultivation centers. The firm claims 500+ clients across 49 states and serves them via direct sales (website contact, phone, referrals) and through channels that include contributing columns in trade journals (Chicago Hospital News, Long Term Living Magazine, Southeast Education Network, etc.) and earned media coverage in outlets such as the New York Times, Wall Street Journal, and Washington Post. Pricing for consulting and training engagements is quote-based and not publicly disclosed, while policy and toolkit products carry fixed unit prices.

The firm generates revenue from five streams: professional services (assessments, training, OSHA compliance), one-time license sales of policy manuals and toolkits, multi-day training programs (notably the 4-day Essentials of Aggression Management Train-the-Trainer), recurring subscription access to LMS-delivered online courses, and independent use-of-force investigations. Strategic partnerships include Cyber Husky (cybersecurity services covering Azure and Microsoft 365) and a sister-company relationship with Midwest Integrated Solutions for integrated security technology design. The firm is independently owned by founders Steve Wilder (President) and Chris Sorensen (COO), with second-generation involvement from Dan Wilder (VP of Operations), and achieved ISO certification in February 2024.

Name

Sorensen, Wilder & Associates

Legal name

SWA, LLC

Website

https://swa4safety.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Sorensen, Wilder & Associates is a privately held Illinois-based safety, security, and emergency preparedness consulting firm serving healthcare, education, government, manufacturing, and other organizations across the U.S. with assessments, training, OSHA compliance, and policy products under its P2T2 methodology.

Ownership category

akta.pro rank

Product category

Safety and Security Consulting

NAICS

Investigation and Security Services (5616)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Insider Threat Program Design & Risk Assessments (BPAKADAM)

akta.pro secondary industries

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF), Fire Safety Compliance, Risk Assessments & Training (Code Consulting) (IMAIAJAL), Risk Management Consulting (Enterprise & Operational Risk) (FSAEADAG)

Keywords

• Security consulting services
• Workplace violence prevention
• Emergency preparedness training
• Active shooter response
• OSHA compliance consulting

Headquarters

HQ city

Bradley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting and Professional Services: SWA provides professional consulting services including security vulnerability assessments, emergency preparedness assessments, active shooter preparedness training, OSHA compliance assistance, and other safety/security consulting engagements. These are typically project-based or retainer engagements.
2. Policy and Toolkit Products: SWA sells downloadable security policy manuals and toolkits for industrial facilities, long-term care, and educational facilities. Products are priced individually ($75 per policy, $199 for complete manuals/toolkits, $349 for bundles) and delivered as editable Microsoft Word documents.
3. Training Programs: SWA offers various training programs including the Essentials of Aggression Management (EoAM), a 4-day Train-the-Trainer program for healthcare, and other specialized training courses. Programs range from one-day workshops to multi-day comprehensive training.
4. Online Course Subscriptions: SWA operates an LMS platform providing online training courses such as Active Shooter in the Senior Living Facility. Organizations can register for accounts to enable staff access to training modules.
5. Independent Investigations: SWA provides independent investigations of security officer use-of-force incidents, offering impartial review and documentation services for organizations employing security personnel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sorensen, Wilder & Associates is a B2B safety and security consulting firm that delivers security vulnerability assessments (using the proprietary P2T2® methodology), active shooter preparedness training and policy programs, workplace violence and aggression management training, emergency preparedness assessments and planning, OSHA compliance consulting, and downloadable security policy toolkits. The firm also operates a proprietary Learning Management System for online training (such as Active Shooter Preparedness for Senior Living Facilities) and provides 24/7 crisis response support.

Product overview

Sorensen, Wilder & Associates (SWA) offers a comprehensive portfolio of safety and security consulting services organized around a core platform of assessments, training, and policy development. The primary offerings include Security Vulnerability Assessments (using the proprietary P2T2 methodology), Active Shooter Preparedness and Response, Essentials of Aggression Management (EoAM) as a flagship Train-the-Trainer program, Emergency Preparedness Assessments and Training, OSHA Compliance services, and Security Management consulting. Supporting these core services are specialized add-on products including Security Policy Manuals and Security Preparedness Toolkits (for Industrial, Educational, and Long Term Care facilities), the Safe Sanctuary program for churches, the Prepared, Not Scared personal safety program, Cybersecurity Services (via Cyber Husky partnership), and an LMS for delivering online training courses including Active Shooter in the Senior Living Facility. The company also offers a mobile app (SWA Client Connect) for client engagement and independent use-of-force investigations. The ecosystem integrates with Azure and Microsoft 365 environments for security assessment services.

Differentiator

Problem solved

Functional benefit

Brands

• Essentials of Aggression Management (EoAM): A comprehensive 4-day Train-the-Trainer program designed to equip professionals with de-escalation techniques and tools to manage workplace aggression. Includes verbal and non-verbal de-escalation skills, takedown techniques, and restraint device training.
• Safe Sanctuary
• Prepared, Not Scared
• Arrive Alive
• P2T2 (People, Programs, Training, Technology)

Products and services

• Security Vulnerability Assessments (SVA) Proprietary P2T2® assessment methodology examining People, Programs, Training, and Technology to identify security threats, opportunities for incidents, and potential outcomes. Delivered to healthcare, education, government, manufacturing, and other organizations nationwide.
• Active Shooter Preparedness and Response Training and policy program that prepares organizations to recognize threats and minimize active shooter incidents or loss of life, using the '4 Outs' Active Shooter Safety Action Plan and S.T.A.F. Protocol. Offered across healthcare, education, manufacturing, government, and other industries.
• Essentials of Aggression Management (EoAM) Comprehensive 4-day Train-the-Trainer program teaching the Aggression Continuum, verbal/non-verbal de-escalation, takedown techniques, and restraint device training. Customizable to healthcare, education, and other industries via one-day workshops through deeper multi-day training.
• Emergency Preparedness Assessments (EPA) Comprehensive evaluation of facility disaster preparedness and emergency management using document analysis, inventory review, human resources assessment, and physical plant surveys to inform emergency operations plans.
• Emergency Preparedness Training & Development Hazard vulnerability assessments, staff training (on-site and train-the-trainer), and facilitation of tabletop, functional, and full-scale preparedness exercises for organizations developing or testing emergency operations plans.
• OSHA Compliance OSHA preparation, inspection support, gap analysis, and representation at informal and formal hearings; supported by former OSHA Compliance Officers on staff.
• Safety Management Safety program evaluation and development including OSHA compliance assistance, accident investigations, workers' compensation reduction, and monthly safety inspections. Provides access to experienced safety professionals for organizations that cannot afford full-time safety directors.
• Security Management Comprehensive security management consulting including access control, CCTV, policy development, security assessments, training programs, and compliance with Environment of Care Standards.
• Safe Sanctuary Training program designed for churches and houses of worship to keep congregations safe during hostile events through preparedness, plan development, and decision-making skills, including armed intruder and active shooter preparedness.
• Prepared, Not Scared Four-hour personal self-defense program teaching risk minimization and escape techniques for traveling employees and mobile workforce, including techniques to disable an attacker.
• Construction Safety Training Construction safety services including crane safety training, mobile crane certification, rigger/signaler training, scaffold erection training, and gap analysis for construction firms.
• Medical Cannabis Security Services Security plan development, vulnerability assessments, and building design services for medical cannabis dispensaries and cultivation centers, including CPTED-certified design consultation to support state permitting applications.
• Cybersecurity Services Comprehensive cybersecurity solutions delivered through partnership with Cyber Husky, including monitoring, detection and remediation, Azure and Microsoft 365 security assessments, cybersecurity policy development, implementation, management, and IT project management.
• Independent Use of Force Investigations Impartial investigation services for use-of-force incidents involving security officers, providing comprehensive reporting and legal support for organizations requiring independent review and documentation.
• Crisis Response Team 24/7 crisis response team providing boots-on-ground incident management, crisis counselors, armed/unarmed security, media relations, legal counsel, and cleanup/restoration following workplace violence, active shooter, or other critical incidents.
• Security Policy Manual for Industrial Facilities Complete block of editable Microsoft Word security policy templates for industrial facilities covering active shooter, domestic violence, evacuation, investigations, keys/locks, mass communications, use of force, and workplace safety. Priced at $199 as a one-time perpetual license.
• Security Preparedness Toolkit for Long Term Care Toolkit enabling long-term care organizations to manage workplace violence, security, and active shooter/active threat situations, including threat assessment team guidance and self-assessment tools. Priced at $199 as a one-time perpetual license.
• Security Policy Manual for Long Term Care Editable Microsoft Word security policy templates tailored for long-term care facilities, including civil disturbance, emergency assistance from security, pandemic evacuation, parking, report writing, and security management plan policies. Priced at $199 as a one-time perpetual license.
• Long Term Care Policy Manual + Security Preparedness Toolkit Bundle Complete bundle combining all policies from the Long Term Care Policy Manual and Security Preparedness Toolkit at a discounted price of $349 (saving $49) for long-term care organizations.
• Security Preparedness Toolkit for Educational Facilities Toolkit helping education organizations apply controls for workplace violence, security, and active shooter situations, including threat assessment team guidance and self-assessment tools.
• Active Shooter in the Senior Living Facility (LMS Course) Online training course for senior living facility staff delivered through SWA's Learning Management System, addressing the unique challenges of caring for vulnerable populations during critical active shooter incidents. Available by organizational account subscription.
• SWA Learning Management System (LMS) Platform Proprietary online learning platform hosting courses such as Active Shooter in the Senior Living Facility, with progress tracking, organization account management, and compliance monitoring for enterprise training delivery.
• SWA Client Connect Mobile App Mobile application providing instant access to project updates, in-app messaging, real-time project insights, and secure communication between SWA and its clients. Available on iOS App Store and Google Play.
• Arrive Alive Street safety program for traveling employees providing insight on staying safe on the streets while working outside the home or office.
• Program Literature (Books and Publications) Educational materials and published books including 'Risk Management in the Fire Service' and 'Essentials of Aggression Management in Health Care', plus program literature guides covering active shooter scenarios, desktop security audits, and street safety.

Quantifiable outcome

• 500+ clients served across 49 states since 2001
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Cyber HuskycoreTechnology or IntegrationSWA has partnered with Cyber Husky to provide comprehensive cybersecurity services to clients. Through this partnership, SWA offers monitoring, detection and remediation, Azure and Microsoft 365 security assessments, cybersecurity policy development, implementation and management, and IT project management services.
• Midwest Integrated SolutionscoreStrategic or Co-development PartnerSister company and strategic partner providing integrated security technology solutions. Chris Sorensen serves as Chief Operating Officer. The relationship allows SWA to design comprehensive security technology systems including video surveillance, alarm systems, and access control with CAD drawings and technical specifications. Particularly utilized for medical cannabis facility security designs including 3D renderings.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TMG Security Consulting: Boutique security risk management consultancy offering vulnerability assessments, security program design, and training for corporate, government, and institutional clients—comparable in scale and service mix to SWA's professional services model.
• HSS (Healthcare Security Services): Provides security consulting, workplace violence training, and protective services specifically for hospitals and healthcare systems—a direct competitor in SWA's primary healthcare vertical with similar service offerings around de-escalation and active threat response.
• Critical Intervention Services (CIS): Provides workplace violence prevention, active shooter preparedness, de-escalation training, and security consulting for healthcare, education, and corporate clients—a near-direct competitor in the same use cases and customer segments as SWA's EoAM and active shooter programs.
• Margolis Healy: Specializes in security, safety, and emergency management consulting for higher education and K-12 institutions, including threat assessment and Clery Act compliance—directly competing with SWA's education segment where SWA is named 'vendor of choice' in Illinois.
• Healthcare Security Consultants (HSC): Specializes exclusively in healthcare security assessments, policy development, and workplace violence prevention—directly comparable to SWA's healthcare-originated expertise in Joint Commission Environment of Care compliance and clinical violence mitigation.
• OSHA Pros / Safety Training Pros: Provides OSHA compliance training, safety program development, and workplace safety consulting to manufacturing, construction, and healthcare clients—directly comparable to SWA's OSHA compliance and construction safety service lines.

Broad incumbents

• Telos Corporation (Risk Management Practice): Enterprise security and risk management firm offering security assessments, vulnerability testing, and emergency preparedness for government and large enterprises—a broader, larger-scale competitor with overlapping capabilities in physical security consulting and training.
• EFI Global: National provider of risk consulting, forensic engineering, and environmental/safety services to insurance, legal, and corporate clients. Comparable to SWA in safety/risk consulting scope but operates at a much larger scale across broader industries.
• Jensen Hughes (Hillard Heintze): Global safety, security, and risk consulting firm offering security vulnerability assessments, emergency preparedness, and protective services across healthcare, education, and government—directly comparable to SWA's vertical mix but with significantly broader geographic and service scale.

Others

• International Association for Healthcare Security and Safety (IAHSS): Industry association offering training certifications (CHPA) referenced by SWA staff. Not a direct competitor, but represents the ecosystem of training/credentialing infrastructure SWA leverages and could potentially partner with for distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/swa4safety
• Xx.com/SorensenWilder
• Facebookfacebook.com/SorensenWilder

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sorensen, Wilder & Associates