Music Society
Music Society (Unique Horns) is a Swiss Verein operating a roughly 20-piece brasspop band in Lyss, Canton of Bern, that books live performances for event organizers, runs a tiered fan-membership program, and distributes original songs on major streaming platforms.
- Company typePrivate
- Founded1870
- HeadquartersLyss, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Music Society does
Music Society (legal name MGL Unique Horns, doing business as Unique Horns) is a Swiss performing-arts association based in Lyss, Canton of Bern, that operates as a roughly 20-piece brasspop band. The organization traces its roots to Musikgesellschaft Lyss, founded in 1870, and was rebranded to MGL Unique Horns in January 2024 after several years of stylistic transition from traditional Swiss brass-band repertoire to a modern Brasspop format combining brass, percussion, and vocals. Its core offering is live performance: the band books gigs at festivals, corporate events, jubilees, and open-air concerts through direct email inquiries, supported by a quote-based performance-fee model and a Ticketmaster Switzerland ticketing channel for larger shows. The band also runs a three-tier Friend membership program (Newcomer CHF 50/year, Rising Star CHF 150/year, Brassstar CHF 300/year) that bundles complimentary tickets, drinks, and recognition benefits for fans, and in 2025-2026 it released its first three original songs ('Space Traktor', 'in 2001', 'Freiheit') on Spotify, Apple Music, YouTube, and TIDAL, producing a small but real streaming-revenue stream. Underlying 'technology' is essentially non-existent in the conventional software sense: the value is delivered by human musicians rehearsing weekly in Lyss, a music-school partnership with Musikschule Lyss for talent development, and standard third-party distribution and ticketing platforms. The business model is a mix of professional-services performance fees, recurring subscription membership, and streaming royalties, all generated within a Swiss Verein (association) governance structure rather than a commercial corporation.
Music Society firmographics
Firmographics- Name
- Music Society
- Legal name
- MGL Unique Horns
- Website
- https://mglyss.ch
- Company type
- Private
- Founded year
- 1870
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Music Society (Unique Horns) is a Swiss Verein operating a roughly 20-piece brasspop band in Lyss, Canton of Bern, that books live performances for event organizers, runs a tiered fan-membership program, and distributes original songs on major streaming platforms.
- Ownership category
- akta.pro rank
Where Music Society is headquartered
LocationHeadquarters
- HQ city
- Lyss
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Music Society business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Live Performance Booking Fees: The band generates revenue by booking live performances at festivals, corporate events, jubilees, and open-air concerts. They charge performance fees (gagen) for their shows.
- Friend Membership Subscriptions: Annual subscription tiers (Newcomer CHF 50, Rising Star CHF 150, Brassstar CHF 300) that provide exclusive benefits including friend cards, complimentary concert tickets, and merchandise.
- Music Streaming Revenue: Their original songs are distributed across streaming platforms including Spotify, Apple Music, YouTube, and TIDAL, generating streaming royalties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Newcomer Friend - CHF 50/year |
| Subscription | Annual | Rising Star Friend - CHF 150/year |
| Subscription | Annual | Brassstar Friend - CHF 300/year |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Music Society product offering
Product offeringCore offering
Music Society, operating under the brand name Unique Horns, is a Swiss brasspop band of approximately 20 musicians based in Lyss, Switzerland, that sells live performances at events and festivals, releases original music on streaming platforms, and runs a recurring Friend Membership fan subscription program. The group is the successor to the 1870-founded Musikgesellschaft Lyss and was rebranded to Unique Horns in January 2024.
Product overview
Unique Horns is a Swiss Brasspop band from Lyss offering a unified entertainment experience centered on live performances. The core offering consists of live brasspop concerts featuring approximately 20 musicians delivering powerful brass, percussion, and vocal performances. Supporting products include an original music catalog (with three songs released in 2026: 'Space Traktor', 'in 2001', and 'Freiheit') distributed via major streaming platforms, a fan membership program called 'Friend' with three tiers (Newcomer, Rising Star, Brassstar), and professional booking services for events ranging from festivals to corporate functions. The band performs both original compositions and party hits, adapting their approximately 20-musician lineup to venue requirements and audience preferences.
Differentiator
Problem solved
Functional benefit
Products and services
- Unique Horns Live Performances Booked live brasspop performances delivered by the full ~20-musician ensemble at festivals, corporate events, and community events, targeted at event organizers and audiences in Switzerland.
- Booking & Event Services Custom booking and event contracting service through which event organizers can hire Unique Horns for festivals, corporate events, and private functions via direct contact and platforms such as Ticketmaster.
- Friend Membership Recurring paid fan membership that allows individual supporters to subscribe and receive member benefits tied to the band's releases and activities.
- Space Traktor Original brasspop single by Unique Horns released on streaming services such as Spotify, YouTube, and Apple Music for consumer listening.
- in 2001 Original brasspop single by Unique Horns released on streaming services such as Spotify, YouTube, and Apple Music for consumer listening.
- Freiheit Original brasspop single by Unique Horns released on streaming services such as Spotify, YouTube, and Apple Music for consumer listening.
Companies that use Music Society
Customer profileSegments2 records
Ideal customer profiles2 records
Music Society technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Music Society partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Musikschule LyssminorMusic school partnership where the band directs interested musicians for lessons. The band participates in education costs for members learning instruments through this school.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Music Society competitors and assessment
Company assessmentDirect peers
- LaBrassBanda: Bavarian brasspop band fusing traditional Bavarian brass instruments with modern pop, party, and folk music. Closest analogue in genre fusion, live-performance business model, and DACH regional roots.
- Lucky Chops: New York-based brass band that built a global following through viral street performances and modern pop/funk covers. Comparable in transforming a traditional brass lineup into a contemporary live act.
- No BS! Brass Band: Virginia-based brass band that fuses traditional New Orleans-style brass with modern rock, pop, and EDM. Similar in modernizing brass repertoire for contemporary festival and event audiences.
- Youngblood Brass Band: Wisconsin-based brass band blending brass tradition with hip-hop, funk, and jazz. Similar in using a full brass ensemble to perform modern, crowd-engaging music at festivals and events.
- Hypnotic Brass Ensemble: Chicago-based brass collective that merges brass tradition with hip-hop, funk, and electronic production. Comparable in self-produced modern brass repertoire and live-touring business model.
- Mnozil Brass: Austrian brass septet that has reinvented traditional brass repertoire for modern audiences through humor and contemporary arrangements. Comparable in long-standing Austrian/Swiss brass heritage and modern reinvention approach.
- Mucca Pazza: Chicago-based marching band that fuses brass, percussion, and visual performance with punk, polka, and modern genres. Comparable in community-driven brass ensemble operating as a performing-arts Verein-like collective.
- MEUTE: Hamburg-based techno marching band that fuses brass instruments with electronic dance music. Highly comparable in brass-led modern genre fusion, festival-circuit focus, and live-event revenue model.
- Hot 8 Brass Band: New Orleans brass band blending traditional brass with funk, hip-hop, and jazz. Comparable in monetizing a long-standing brass ensemble through live performances and recorded releases.
- Brass Against: New York-based activist brass collective covering rock and metal hits. Comparable in deploying a full brass lineup to reinterpret modern popular music for live audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Music Society social profiles
Digital presenceMusic Society financial estimates
Financial estimateRevenue estimate
Valuation estimate
Music Society leadership team
Management profileNumber of profiles
Profiles1 record
Music Society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Music Society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Music Society
What does Music Society do?
Music Society, operating under the brand name Unique Horns, is a Swiss brasspop band of approximately 20 musicians based in Lyss, Switzerland, that sells live performances at events and festivals, releases original music on streaming platforms, and runs a recurring Friend Membership fan subscription program. The group is the successor to the 1870-founded Musikgesellschaft Lyss and was rebranded to Unique Horns in January 2024.
Is Music Society a public or private company?
Music Society is a private company. It is classified as management employee owned and is currently operating.
When was Music Society founded?
Music Society was founded in 1870. It employs 11 to 50 people.
Where is Music Society based?
Music Society is headquartered in Lyss, Switzerland, in the Europe region.
How does Music Society make money?
Three revenue lines are on record. Live Performance Booking Fees are the primary driver. The others are friend Membership Subscriptions and music Streaming Revenue.
Who are Music Society's main competitors?
Direct peers on record are LaBrassBanda, Lucky Chops, No BS! Brass Band, Youngblood Brass Band, Hypnotic Brass Ensemble, Mnozil Brass, Mucca Pazza, MEUTE, Hot 8 Brass Band and Brass Against.
Does Music Society have an API?
No public API is recorded for Music Society.