Rainwalk
Rainwalk Technology provides customizable accident and illness pet insurance for dogs and cats via direct-to-consumer, white-label API, broker, employer, and breeder channels, headquartered in Columbia, South Carolina. Policies include a free 24/7 FirstVet-powered virtual vet benefit and are underwritten by Incline Casualty and Physicians Mutual.
- Company typePrivate
- Founded2021
- HeadquartersColumbia, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Rainwalk does
Rainwalk Technology, Inc., doing business as Rainwalk Pet Insurance, is a US pet insurance provider founded by Joshua Snead and headquartered at 1225 Laurel Street, Suite 421 in Columbia, South Carolina. The company offers customizable accident and illness coverage for dogs and cats, with deductibles of $100–$750, reimbursement rates of 70%, 80%, or 90%, annual benefit limits from $5,000 to $20,000, and no lifetime coverage caps as long as the policy remains active. Policies are underwritten by Incline Casualty Company and Physicians Mutual Insurance Company. Coverage is available in 45 US states, with ongoing geographic expansion.
The company operates a mobile-first insurance platform with iOS and Android applications supporting quoting, policy purchase, photo-based claims submission, and policy management. The technology stack includes a white-label API layer that enables partners to embed Rainwalk insurance into their own websites and platforms, integrating with FirstVet for 24/7 virtual veterinarian consultations and with Stripe, One Inc., and Venmo for payment processing and claim reimbursement. A 2024 product launch added routine vaccination coverage of up to $100 per policy term, and the company offers a suite of Policy Power Up endorsements covering exam fees, breeding-related expenses, boarding/advertising/holiday cancellation, and holistic/alternative treatments.
Rainwalk generates revenue through monthly subscription premiums paid by pet owners. Distribution is organized across five parallel GTM channels: direct-to-consumer via website and mobile app, white-label API embedding for B2B partners such as shelters and breeders, insurance agents and independent brokers, employer benefit programs with no minimum group size requirement, and breeder/shelter partnerships offering 30-day free Go-Home coverage at point of adoption. The company is CCPA-compliant, has raised $4 million in seed funding led by ManchesterStory in April 2024, and maintains a 4.7/5 Trustpilot rating across more than 97 reviews.
Rainwalk firmographics
Firmographics- Name
- Rainwalk
- Legal name
- Rainwalk Technology, Inc.
- Website
- https://rainwalkpetinsurance.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rainwalk Technology provides customizable accident and illness pet insurance for dogs and cats via direct-to-consumer, white-label API, broker, employer, and breeder channels, headquartered in Columbia, South Carolina. Policies include a free 24/7 FirstVet-powered virtual vet benefit and are underwritten by Incline Casualty and Physicians Mutual.
- Ownership category
- akta.pro rank
Rainwalk industry classification
Industry- Product category
- Pet Insurance
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Pet Insurance (FSAJAKAG)
- akta.pro secondary industry
- Worksite Pet Insurance (FSAIAMAL)
Keywords
Where Rainwalk is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rainwalk business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Pet Insurance Premiums: Monthly or annual subscription premiums paid by pet parents for accident and illness coverage. Premiums vary based on pet type (dog/cat), breed, age, location, selected deductible ($100-$750), reimbursement percentage (70-90%), and annual benefit limit ($5,000-$20,000).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Customizable policy with user-selected deductible ($100-$750), reimbursement percentage (70%, 80%, or 90%), and annual limit ($5,000-$20,000) |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels5 records
Rainwalk product offering
Product offeringCore offering
Rainwalk provides accident and illness pet insurance for cats and dogs, administered through customizable policies with user-selected deductibles ($100-$750), reimbursement rates (70-90%), and annual benefit limits ($5,000-$20,000). The offering is supported by a mobile-first experience for claims submission, a free 24/7 virtual vet consultation service via FirstVet, and a white-label API platform enabling partners to embed pet insurance into their own ecosystems. Coverage is underwritten by Incline Casualty Company and Physicians Mutual Insurance Company.
Product overview
Rainwalk is a pet insurance provider offering a core accident and illness insurance product with extensive customization options. The product portfolio centers on the main Pet Insurance policy supported by a mobile app for claims management and policyholder self-service. Key complementary offerings include a free FirstVet-powered televet service for 24/7 virtual vet consultations, Policy Power Ups (optional add-on endorsements such as breeding coverage, holistic treatments, boarding, and vaccination reimbursement), and a White-Label API Platform for business partners to embed Rainwalk insurance into their ecosystems. The company also serves specialized segments through its Breeder Program (with breeding endorsements and Pro Perks litter coverage), Employer Benefits (group-rate employee pet insurance), and Agent/Broker Portal for independent insurance professionals. All offerings are administered through Rainwalk Technology, Inc. and underwritten by Incline Casualty Company or Physicians Mutual Insurance Company.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Claims processed and reimbursement typically received within 7 business days
- +2 more outcomes
Companies that use Rainwalk
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Rainwalk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Rainwalk partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FirstVetcoreFirstVet provides the 24/7 virtual vet visit technology for Rainwalk's Pet Advice Line. Rainwalk policyholders access licensed veterinarians through the FirstVet app for unlimited free televet consultations.
- Incline Casualty Company, Inc.coreOne of the insurance carriers underwriting Rainwalk pet insurance policies. NAIC# 80578, located at 2600 Dodge Street, Omaha, NE 68131.
- Physicians Mutual Insurance Company, Inc.coreOne of the insurance carriers underwriting Rainwalk pet insurance policies. Located at 2600 Dodge Street, Omaha, NE 68131.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Rainwalk competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Rainwalk social profiles
Digital presenceRainwalk compliance and trust
Trust signalCompliance1 record
Rainwalk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rainwalk leadership team
Management profileNumber of profiles
Profiles1 record
Rainwalk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rainwalk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rainwalk
What does Rainwalk do?
Rainwalk provides accident and illness pet insurance for cats and dogs, administered through customizable policies with user-selected deductibles ($100-$750), reimbursement rates (70-90%), and annual benefit limits ($5,000-$20,000). The offering is supported by a mobile-first experience for claims submission, a free 24/7 virtual vet consultation service via FirstVet, and a white-label API platform enabling partners to embed pet insurance into their own ecosystems. Coverage is underwritten by Incline Casualty Company and Physicians Mutual Insurance Company.
Is Rainwalk a public or private company?
Rainwalk is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rainwalk founded?
Rainwalk was founded in 2021. It employs 11 to 50 people.
Where is Rainwalk based?
Rainwalk is headquartered in Columbia, United States, in the North America region.
How does Rainwalk make money?
One revenue line is on record: pet Insurance Premiums.
Does Rainwalk have an API?
No public API is recorded for Rainwalk.
What industry is Rainwalk in?
Rainwalk's product category is Pet Insurance. Its primary akta.pro industry code is FSAJAKAG, Pet Insurance, with a secondary code of FSAIAMAL, Worksite Pet Insurance. Its NAICS code is 524210 and its SIC code is 6411.