Durit Hard Metal
DURIT Brasil manufactures cemented tungsten carbide components and surface coatings (PVD/CVD, HVOF, APS, laser cladding) for industrial wear applications across oil & gas, automotive, pharmaceutical, food and recycling sectors, operating as part of Grupo DURIT with 500+ staff and multi-country presence.
- Company typePrivate
- Founded1990
- HeadquartersSimões, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Durit Hard Metal does
DURIT Brasil (Durit Hard Metal) is a Brazilian manufacturer of cemented tungsten carbide (hard metal) components and surface coatings, headquartered in Simões Filho in the metropolitan region of Salvador, Bahia. Founded in December 1990, the company operates as part of Grupo DURIT, a diversified industrial group with additional operations in Portugal, Germany, Spain and France and a combined headcount exceeding 500 specialists, engineers and researchers. The product portfolio spans the full hard-metal value chain: raw pieces (pre-sintered/green-state blanks), precision-engineered tools and technical components, machine components, cutting tools, and complementary coating services including PVD/CVD, laser cladding, and thermal spray (HVOF, APS). The company maintains a catalog of 30+ proprietary carbide grades with varying tungsten carbide/binder chemistries and grain sizes, and through its Service Center offers grinding services, custom materials (including technical ceramics Al2O3, Si3N4, ZrO2), design/development support, and technical workshops. End markets span oil & gas/petrochemical, pump/valve/compressor manufacturing, automotive, pharmaceutical/chemical powder pressing, paper processing, recycling/crushing, metal forming, food, plastics and refractories.
DURIT generates revenue primarily through direct B2B sale of manufactured carbide parts and professional coating services, priced on a quote basis with multi-year contract cadence. Distribution is direct-to-enterprise via a network of specialized field technicians covering North, Central and South America, supported by dedicated WhatsApp Business channels, department-specific email addresses and phone lines. The GTM motion is sales-led and relationship-driven, with no public price list, no e-commerce channel and no app or API surface. Marketing is executed through the corporate website (durit.com.br), a blog/news section, and small-group technical workshops targeting production managers, engineers and machine operators. The company holds ISO 9001:2015, ISO 14001 and ISO 50001 certifications, and reports up to 50x tool life versus steel in pharmaceutical/chemical powder pressing applications as its primary quantifiable customer outcome.
Durit Hard Metal firmographics
Firmographics- Name
- Durit Hard Metal
- Legal name
- DURIT Brasil
- Website
- https://durit.com.br
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DURIT Brasil manufactures cemented tungsten carbide components and surface coatings (PVD/CVD, HVOF, APS, laser cladding) for industrial wear applications across oil & gas, automotive, pharmaceutical, food and recycling sectors, operating as part of Grupo DURIT with 500+ staff and multi-country presence.
- Ownership category
- akta.pro rank
Durit Hard Metal industry classification
Industry- Product category
- Tungsten Carbide Components and Wear Parts
- NAICS
- Powder Metallurgy Part Manufacturing (332117), Coating, Engraving, Heat Treating, and Allied Activities (3328), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)
- SIC
- Coating, Engraving & Allied Services (3470), Miscellaneous Fabricated Metal Products (3490)
- akta.pro primary industry
- Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB)
Keywords
Where Durit Hard Metal is headquartered
LocationHeadquarters
- HQ city
- Simões
- HQ country
- Brazil
- HQ region
- Latin America
Offices5 records
Markets served
Durit Hard Metal business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hard Metal Products: Manufacturing and sale of tungsten carbide (hard metal) products including raw pieces, technical tools and components, machine components, cutting tools, and wear-resistant components for various industrial applications.
- Coating Services: Thermal spray coatings (HVOF, APS), PVD/CVD coatings, and laser cladding services applied to hard metal and other materials for wear protection.
- Service Center Operations: Grinding services, custom material processing, design and development services, and technical workshops for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B industrial products - quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Durit Hard Metal product offering
Product offeringCore offering
Durit Hard Metal (DURIT Brasil) manufactures cemented tungsten carbide (hard metal) products, including raw pieces, precision-engineered tools, machine components, and cutting tools produced through powder preparation, sintering, and high-precision finishing. The company also provides complementary surface coating services such as thermal spray (HVOF, APS), laser cladding, and PVD/CVD coatings, along with technical ceramics (Al2O3, Si3N4, ZrO2), supplying wear-resistant solutions to industrial customers across the Americas.
Product overview
Durit is a manufacturer of cemented tungsten carbide (metal duro) products and surface coating solutions. The core product line consists of precision carbide components made from tungsten carbide and cobalt binder through sintering, available as raw pieces, finished parts, and custom-engineered tools for industries including oil and gas, chemical, pharmaceutical, automotive, and recycling. The portfolio includes 30+ carbide grades ranging from fine-grain to coarse-grain compositions, as well as complementary coating services (thermal spray HVOF/APS, laser cladding, PVD/CVD) and technical ceramics (Al2O3, Si3N4, ZrO2). The company operates as a single unified manufacturing platform with full production capability from powder preparation to sintering and precision finishing.
Differentiator
Problem solved
Functional benefit
Brands
- MoldIT: MoldIT is a partner company offering plastic injection molding tools at the highest level.
Products and services
- Raw Carbide Pieces (Peças em Branco) Pre-sintered or green-state cemented tungsten carbide blanks ready for customer-specific final machining, CNC grinding, and EDM machining. Supplied to industrial manufacturers who require wear-resistant material stock for downstream finishing.
- Technical Tools and Components (Ferramentas e Componentes Técnicos) Precision-engineered cemented carbide tools and components for demanding industrial applications requiring high wear resistance, dimensional precision, and durability. Targeted at industrial manufacturers in sectors such as automotive, oil and gas, and chemical processing.
- Machine Components (Componentes de Máquinas) Custom cemented carbide machine components designed for high-stress industrial environments with superior wear resistance. Used by OEMs and industrial operators requiring durable parts for pumps, valves, mechanical seals, and similar equipment.
- Carbide Cutting Tools (Ferramentas de Corte) Cemented carbide cutting tools including industrial knives, blades, and precision cutting implements for metalworking, paper processing, sheet metal, and other material-cutting applications. Targeted at industrial cutting operations requiring long tool life.
- Thermal Spray Coatings (Revestimentos por Pulverização Térmica) High Velocity Oxy-Fuel (HVOF) and Atmospheric Plasma Spraying (APS) thermal coating services applied to customer parts to provide wear protection, corrosion resistance, and surface enhancement. Applied to hard metal and other materials across industrial applications.
- Laser Cladding Laser cladding services that apply wear-resistant carbide coatings to customer components for surface restoration, repair, and enhancement in industrial applications subject to high wear and abrasion.
- PVD and CVD Coatings (Revestimentos de PVD e CVD) Physical Vapor Deposition (PVD) and Chemical Vapor Deposition (CVD) thin-layer coating services for surface hardening and wear resistance on hard metal components used in demanding industrial applications.
- Service Center Operations (Centro de Serviço) Local processing services for raw carbide pieces including grinding services, custom material processing (technical ceramics including Al2O3, Si3N4, ZrO2), design and development support, and technical workshops. Enables extremely short delivery times for industrial customers.
Quantifiable outcome
- Tool life can be increased up to 50 times compared to steel tools in pharmaceutical and chemical powder pressing applications
- +1 more outcomes
Companies that use Durit Hard Metal
Customer profileNamed customers8 records
Segments15 records
Ideal customer profiles1 record
Durit Hard Metal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Durit Hard Metal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MoldITminorThrough their partnership with MoldIT, DURIT can offer customers plastic injection molding tools at the highest level, expanding their service offerings beyond traditional hard metal applications.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Durit Hard Metal competitors and assessment
Company assessmentDirect peers
- Iscar (IMC Group): Global metalworking tooling company known for carbide inserts and cutting tools. Direct competitor in precision carbide tools for machining and wear-intensive industrial use.
- Sumitomo Electric Hardmetal: Manufacturer of cemented carbide products including cutting tools and wear parts. Overlaps with DURIT on powder-pressed carbide components for industrial applications.
- OSG Corporation: Manufacturer of taps, drills, end mills, and other carbide cutting tools. Comparable in the precision carbide cutting-tool segment serving automotive, aerospace, and general metalworking.
- Walter Tools (Sandvik): Premium carbide tooling brand offering precision cutting tools. Comparable product set of carbide inserts, drills, and milling tools for metalworking industries.
- Sandvik (Sandvik Coromant): Global leader in cemented carbide cutting tools and wear parts. Direct comparable as both produce tungsten carbide inserts, tools, and components for metalworking, mining, and industrial wear applications.
- Kennametal: US-based manufacturer of tungsten carbide tooling, wear parts, and engineered components. Closely comparable product portfolio across cutting tools, mining/road construction wear parts, and industrial components.
- Mitsubishi Materials (Hard Metal Division): Major Japanese producer of cemented carbide cutting tools and wear-resistant parts. Comparable in tungsten carbide inserts, end mills, and industrial wear components.
- Ceratizit (Plansee Group): European cemented carbide specialist with broad grade portfolio and wear-parts offering. Directly comparable in carbide grade breadth, custom tooling, and focus on wear-resistant components for industrial applications.
Regional players
- Villares Metals: Brazilian specialty steel and high-performance alloys producer. Comparable as a Brazilian-based specialty industrial materials manufacturer serving similar heavy industrial customers, though focused on steel/alloys rather than cemented carbide.
Broad incumbents
- Element Six (De Beers Group): Industrial supermaterials business including tungsten carbide products for wear, mining, and oil & gas applications. Comparable as a major upstream carbide supplier serving similar end markets, though broader in synthetic diamond and other supermaterials.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Durit Hard Metal social profiles
Digital presenceDurit Hard Metal compliance and trust
Trust signalCompliance3 records
Durit Hard Metal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Durit Hard Metal leadership team
Management profileNumber of profiles
Durit Hard Metal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Durit Hard Metal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Durit Hard Metal
What does Durit Hard Metal do?
Durit Hard Metal (DURIT Brasil) manufactures cemented tungsten carbide (hard metal) products, including raw pieces, precision-engineered tools, machine components, and cutting tools produced through powder preparation, sintering, and high-precision finishing. The company also provides complementary surface coating services such as thermal spray (HVOF, APS), laser cladding, and PVD/CVD coatings, along with technical ceramics (Al2O3, Si3N4, ZrO2), supplying wear-resistant solutions to industrial customers across the Americas.
Is Durit Hard Metal a public or private company?
Durit Hard Metal is a private company. It is classified as corporate owned and is currently operating.
When was Durit Hard Metal founded?
Durit Hard Metal was founded in 1990. It employs 101 to 250 people.
Where is Durit Hard Metal based?
Durit Hard Metal is headquartered in Simões, Brazil, in the Latin America region.
How does Durit Hard Metal make money?
Three revenue lines are on record. Hard Metal Products are the primary driver. The others are coating Services and service Center Operations.
Who are Durit Hard Metal's main competitors?
Direct peers on record are Iscar (IMC Group), Sumitomo Electric Hardmetal, OSG Corporation, Walter Tools (Sandvik), Sandvik (Sandvik Coromant), Kennametal, Mitsubishi Materials (Hard Metal Division) and Ceratizit (Plansee Group). Villares Metals is listed as a regional player. Element Six (De Beers Group) is listed as a broad incumbent.
Does Durit Hard Metal have an API?
No public API is recorded for Durit Hard Metal.
What industry is Durit Hard Metal in?
Durit Hard Metal's product category is Tungsten Carbide Components and Wear Parts. Its primary akta.pro industry code is IMAIAKAB, Industrial Protective Coatings (Steel/Concrete/Equipment). Its NAICS code is 332117 and its SIC code is 3470.