Platform Exhibitions

What Platform Exhibitions does

Platform Exhibitions is the private organizer of BeautyEurasia, Turkey's dedicated international cosmetics, beauty, and hair trade exhibition, held annually in Istanbul. Founded in 2005–2006, the company is part of ICA Events (ICA Beauty Fuarcılık), a Turkish exhibition organizer that also runs events in construction, tourism, food, railway systems, and logistics. The 21st edition is scheduled for 2–4 September 2026 at the Istanbul Expo Center (IFM). The exhibition serves as a B2B trading platform connecting cosmetics, personal care, hair care, fragrance, packaging, ingredients, and private-label manufacturers and suppliers with international distributors, retail and e-commerce buyers, brand owners, and OEM/private-label procurement teams. The 2025 edition hosted 302 exhibitors from 23 countries, 13,314 professional visitors from 114 countries, and 600+ VIP buyers from 69 countries, generating 5,300+ B2B meetings.

Name

Platform Exhibitions

Legal name

ICA Events

Website

https://beautyeurasia.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Platform Exhibitions (ICA Events) organizes BeautyEurasia, an annual B2B trade exhibition for cosmetics, beauty, and hair care held in Istanbul, connecting manufacturers, suppliers, and international buyers across Eurasia, the Middle East, CIS, and Africa.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Organization

NAICS

Convention and Trade Show Organizers (56192), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

akta.pro secondary industries

Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC), Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

Keywords

• Trade show organization
• B2B exhibition platform
• Cosmetics trade fair
• Exhibition booth sales
• Business matchmaking events

Headquarters

HQ city

Istanbul

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Booth Rental: Revenue from selling exhibition space/stands to cosmetics, beauty, and personal care manufacturers, suppliers, and brands
2. Sponsorship Packages: Sponsorship opportunities for exhibitors and brands wanting enhanced visibility at the exhibition

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Platform Exhibitions (operating as ICA Events / ICA Beauty) organizes the BeautyEurasia annual international B2B trade exhibition held in Istanbul for the cosmetics, beauty, hair care, packaging, ingredients, hygiene, and private label industries. The company sells exhibition booth space, sponsorship packages, and ancillary services such as the VIP Hosted Buyer Program and business matchmaking between exhibitors and pre-qualified international buyers.

Product overview

Platform Exhibitions organizes BeautyEurasia, an annual international exhibition for the cosmetics, beauty, and hair care industry in Eurasia. The platform operates as a unified exhibition ecosystem comprising the core trade show event alongside multiple integrated services including the VIP Hosted Buyer Program for connecting exhibitors with international buyers, Business Development Conference for industry knowledge sharing, Hair & Make-up Workshops and Competitions for professional skill showcases, Curated Exhibition Tours with Buyer Delegates, and Beauty Industry Influencer Meet-Ups. Supporting infrastructure includes online stand booking, visitor registration, and exhibitor directory services. The exhibition covers product categories spanning colour cosmetics, hair care, dermocosmetics, natural cosmetics, perfumery, personal care, baby care, packaging & machinery, raw materials & ingredients, private label & contract manufacturing, and professional salon equipment.

Differentiator

Problem solved

Functional benefit

Brands

• VIP Hosted Buyer Programme: Program bringing international high-level buyers to meet with exhibitors for business development and partnerships

Products and services

• BeautyEurasia Exhibition Annual international B2B trade exhibition held in Istanbul for cosmetics, beauty, hair care, packaging, ingredients, hygiene, and private label industries, connecting manufacturers, suppliers, brands, and buyers from around the world.
• VIP Hosted Buyer Program Program inviting pre-qualified international high-level buyers to attend BeautyEurasia for curated B2B meetings with exhibitors to drive business development and partnership agreements; 600+ VIP buyers from 69 countries in 2025.
• Stand Booking & Exhibitor Services Online reservation system for booking exhibition stands, providing participation options, pricing details based on booth size and positioning, and access to the exhibitor portal for participation management.
• Visitor Registration Online registration service for professional trade visitors with corporate email verification and visitor badge delivery for the BeautyEurasia exhibition.
• Exhibitor Directory & Product Categories Searchable online database of exhibitors with company profiles, country, hall/stand information, and product category filters spanning cosmetics, packaging, ingredients, private label, hair care, and other segments.
• Curated Exhibition Tours with Buyer Delegates Thematic guided tours of exhibition stands led by expert moderators, followed by bilateral business meetings between buyer delegates and exhibiting companies.

Quantifiable outcome

• 40% increase in visitor numbers year-over-year (2025)
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TOBB (The Union of Chambers and Commodity Exchanges of Turkey)coreStrategic or Co-development PartnerExhibition organized under the supervision of TOBB in accordance with Turkish law no. 5174, providing official recognition and institutional backing from Turkey's chamber system
• T.R. Ministry of CommercecoreStrategic or Co-development PartnerThe Ministry provides 50% subsidy for promotional activity costs of exhibitors, supporting Turkish cosmetics industry participation in international trade
• UFI (The Global Association of the Exhibition Industry)coreStrategic or Co-development PartnerMember of the global exhibition industry association, demonstrating commitment to international exhibition standards and best practices
• Istanbul Chamber of Craftsmen and Artisans ( Erkek Kuaförleri Oda )minorStrategic or Co-development PartnerCollaboration on hair and makeup competitions held during the exhibition, supporting professional development in the beauty industry
• Istanbul Women’s Chamber of Artisans for Hairdressers and ManicuristsminorStrategic or Co-development PartnerPartnership for beauty competition categories including women's haircut, styling, bun, and makeup
• Istanbul Chamber of BarbersminorStrategic or Co-development PartnerCollaboration on men's haircut and hairstyling competitions as part of the exhibition's event program
• Turkish Cosmetics AssociationminorStrategic or Co-development PartnerIndustry association providing support and endorsement for the cosmetics exhibition
• Chamber of Chemical EngineersminorStrategic or Co-development PartnerProfessional association supporting the exhibition and contributing to industry knowledge exchange
• Chamber of Cosmetics Industry CongressminorStrategic or Co-development PartnerAnnual congress collaboration for industry knowledge sharing and professional development
• Istanbul Metropolitan Municipality (IBB)minorStrategic or Co-development PartnerGovernment support for the exhibition from Istanbul's municipal government
• Media Partner NetworkminorGTM or Marketing PartnerPartnerships with beauty industry publications including interpack-cn.com, beautycosmeticsturkiye.com, echemi.com, beautypro.uz, beautetrade.com, exportmagazine.net, perakendecagi.com, packworldturkiye.com, beauty-turkey.com, persianagroup.tv, egybeautyafrica.com, tradefairdates.com

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Informa Markets: World's largest exhibition organizer operating across multiple verticals including beauty (Arabian Beauty, Beautyworld). Comparable as a scaled incumbent in the exhibition industry with overlapping buyer-seller dynamics.
• Messe Frankfurt: Global trade fair organizer hosting Beautyworld Middle East and other beauty events. Comparable as a broad incumbent offering overlapping exhibition services and competing for international beauty brand budgets.

Direct peers

• Beautyworld Middle East: Major international beauty trade fair held in Dubai by Messe Frankfurt. Directly comparable as a B2B platform for cosmetics, fragrance, hair care, and personal care in the Middle East region, overlapping with BeautyEurasia's Middle East buyer base.
• Hyve Group: UK-headquartered international exhibition organizer that historically organized BeautyEurasia. Comparable as a global portfolio operator of beauty and lifestyle trade shows with overlapping organizer DNA.
• in-cosmetics Global: Leading global event for personal care ingredients organized by Reed Exhibitions. Comparable to BeautyEurasia's raw materials, ingredients, and private label categories, attracting R&D and formulation buyers from major beauty brands.
• Cosmoprof Worldwide Bologna: The world's leading beauty trade show held annually in Bologna, Italy. Directly comparable as a B2B cosmetics, beauty, and hair exhibition serving global brands and buyers; it is the benchmark event that BeautyEurasia positions against for regional influence.

Regional players

• Cosmoprof Asia: Asia's leading beauty trade show held in Hong Kong. Comparable regional B2B beauty exhibition serving brand owners, distributors, and retailers in Asia-Pacific — overlapping with BeautyEurasia's international exhibitor pool.
• Cosmobeauté Vietnam: Leading beauty trade exhibition in Southeast Asia organized by Informa Markets. Comparable as a regional B2B beauty exhibition targeting distributors and retailers in emerging Asian markets.
• China Beauty Expo: Major beauty exhibition in Shanghai serving the Chinese cosmetics market. Comparable as a regional beauty trade exhibition with strong international exhibitor participation and buyer programs analogous to BeautyEurasia's VIP Hosted Buyer Program.

Others

• ICMAD (Independent Cosmetic Manufacturers and Distributors): US trade association serving independent beauty brand manufacturers and distributors. Comparable as an ecosystem enabler serving the same independent cosmetics manufacturer and private label customer segment that BeautyEurasia's OEM/Private Label buyer program targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/beautyeurasia-istanbul

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platform Exhibitions