Paint and Wall
Paint and Wall (Verf en Wand) is a Netherlands-based specialty retailer and installer, founded in 1987 in Badhoevedorp, supplying paint, wallpaper, window treatments, curtain fabrics, shutters, and flooring to residential and trade customers.
- Company typePrivate
- Founded1987
- HeadquartersBadhoevedorp, Netherlands
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Paint and Wall does
Paint and Wall (operating under the brand Verf en Wand, verfenwand.nl) is a private, for-profit specialty retailer and installer of interior finishing products headquartered in Badhoevedorp, Netherlands. The company has operated continuously since 1987 and employs between 101 and 250 people, making it a mid-sized player in the Dutch interior-decoration trade. Its core product categories span paint, wallpaper, window decoration (blinds, curtains), curtain fabrics, shutters, and flooring — a breadth that positions the firm as a one-stop supplier for residential and small-commercial interior projects rather than a single-category specialist.
The business model is built on physical retail and project advisory: the company operates a showroom and trade counter where customers can specify, sample, and purchase across multiple finishing categories, with installation likely handled in-house given the headcount range. Revenue mechanics are typical of specialty home-improvement retail — combination of direct material sales (paint by liter, wallpaper by roll, flooring by square meter) and labor-based installation services for window treatments, shutters, and floors. The product mix suggests exposure to both DIY retail customers and trade/professional installers (interior decorators, contractors), though the input does not provide a quantitative split between segments.
No further operating, financial, leadership, or product detail is available in the supplied data. The corporate website (verfenwand.nl) renders only a verification/loader page in the scraped material, so product-level descriptions, pricing, channel structure, geographic footprint beyond Badhoevedorp, supplier relationships, and competitive positioning cannot be verified from primary sources. The description above should therefore be read as a factual baseline only.
Paint and Wall firmographics
Firmographics- Name
- Paint and Wall
- Website
- https://verfenwand.nl
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Paint and Wall (Verf en Wand) is a Netherlands-based specialty retailer and installer, founded in 1987 in Badhoevedorp, supplying paint, wallpaper, window treatments, curtain fabrics, shutters, and flooring to residential and trade customers.
- Ownership category
- akta.pro rank
Paint and Wall industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Paint and Wallpaper Retailers (444120), Paint and Wallpaper Retailers (44412)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro industry
- Architectural & Decorative PaintsIndustrials, Manufacturing & Construction/Building Materials & Products/Wall Finishes, Paints & CoatingsArchitectural & Decorative Paints
Keywords
Where Paint and Wall is headquartered
LocationHeadquarters
- HQ city
- Badhoevedorp
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Paint and Wall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Paint and Wall product offering
Product offeringCore offering
Paint and Wall is a Netherlands-based specialist retailer that sells paint, wallpaper, window decoration, curtain fabrics, shutters, and flooring. The company supplies these home-interior finishing product categories to customers from its base in Badhoevedorp, supported by the verfenwand.nl website.
Differentiator
Problem solved
Functional benefit
Products and services
- Paint Paint products sold to customers as part of a specialist home-decoration range for residential interior projects.
- Wallpaper Wallpaper products supplied to customers as part of the company's home-decoration specialist range.
- Window decoration Window decoration products offered to customers alongside other interior finishing categories.
- Curtain fabrics Curtain fabrics sold as part of the home-decoration specialist range for residential window treatments.
- Shutters Shutters sold as part of the home-decoration specialist range for residential window coverings.
- Floors Flooring products sold as part of the home-decoration specialist range for residential interior projects.
Companies that use Paint and Wall
Customer profileIdeal customer profiles1 record
Paint and Wall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paint and Wall partnerships and signals
Strategic signalRecent moves1 record
Paint and Wall competitors and assessment
Company assessmentEmerging players
- Little Greene: UK-based premium paint and wallpaper brand sold through showrooms and stockists. Comparable to Paint and Wall as a specialty decorator brand with a curated, design-led assortment.
- Farrow & Ball: Premium paint and wallpaper brand with company-owned showrooms. Comparable to Paint and Wall in the specialty decorative paint and wallpaper space, though differentiated as a manufacturer-brand with international reach.
Direct peers
- Verfwinkel.nl: Dutch online and offline specialty paint retailer (C. van Wijk). Closely comparable to Paint and Wall as a Dutch specialist in paint and coatings, providing a similar product focus in the same market.
- Brewers Decorator Centres: UK-based specialty retailer focused on paints, wallpapers, and decorating supplies for trade and DIY customers. Closely comparable to Paint and Wall as a specialist rather than a general home improvement retailer.
Broad incumbents
- GAMMA: Largest Dutch DIY retail chain (sister brand to Karwei under Intergamma), stocking paint, wallpaper, window decoration, and flooring. Directly comparable in product categories and Dutch market focus, but operates a national big-box format.
- AkzoNobel: Dutch-headquartered global paints and coatings manufacturer (Sikkens, Flexa brands). Comparable as a Dutch paint industry participant, though operating on the manufacturer/supplier side rather than retail.
- Karwei: Major Dutch home improvement chain owned by Intergamma, offering paint, wallpaper, and floor products alongside broader DIY assortments. Comparable to Paint and Wall as a Netherlands-based retailer in the same product categories, though at much larger scale.
- Johnstone's Trade: Trade-focused paint brand owned by PPG, supplying decorators through stockists. Comparable to Paint and Wall at the product category level, primarily through the trade and decorator customer base.
- Praxis: Dutch home improvement retail chain carrying paint, wallpaper, curtains, and flooring. Comparable to Paint and Wall in target categories and Dutch customer base, though broader and more generalist.
Regional players
- EuroColors: Dutch paint and coatings specialist retailer serving trade and consumer customers. Comparable to Paint and Wall as a Netherlands-based specialty paint retailer with overlapping product range.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Paint and Wall social profiles
Digital presencePaint and Wall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paint and Wall leadership team
Management profileNumber of profiles
Paint and Wall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paint and Wall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paint and Wall
What does Paint and Wall do?
Paint and Wall is a Netherlands-based specialist retailer that sells paint, wallpaper, window decoration, curtain fabrics, shutters, and flooring. The company supplies these home-interior finishing product categories to customers from its base in Badhoevedorp, supported by the verfenwand.nl website.
Is Paint and Wall a public or private company?
Paint and Wall is a private company. It is classified as unknown and is currently operating.
When was Paint and Wall founded?
Paint and Wall was founded in 1987. It employs 101 to 250 people.
Where is Paint and Wall based?
Paint and Wall is headquartered in Badhoevedorp, Netherlands, in the Europe region.
Who are Paint and Wall's main competitors?
Emerging players on record are Little Greene and Farrow & Ball. Direct peers are Verfwinkel.nl and Brewers Decorator Centres. Broad incumbents are GAMMA, AkzoNobel, Karwei, Johnstone's Trade and Praxis. EuroColors is listed as a regional player.
Does Paint and Wall have an API?
No public API is recorded for Paint and Wall.
What industry is Paint and Wall in?
Paint and Wall's product category is Home Improvement Retail. Its primary akta.pro industry code is IMADAKAA, Architectural & Decorative Paints, with a secondary code of IMAEAHAA, Architectural & Decorative Paints. Its NAICS code is 444120 and its SIC code is 2851.