Avec
Avec is a South Korean pet care appliance and platform company (founded 2017) that designs IoT-enabled sterilization rooms, pet air purifiers, grooming devices, and functional treats, distributing through D2C e-commerce, Hyundai Rental Care subscriptions, home shopping TV, and exporting to China, serving Korean pet-owning households.
- Company typePrivate
- Founded-
- HeadquartersSeocho, South Korea
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Avec does
Avec (주식회사 아베크) is a South Korean pet care appliance and platform company founded in August 2017 and headquartered at Giheung ICT Valley in Yongin-si, Gyeonggi-do. The company designs, manufactures, and distributes pet-specific home appliances — most notably the Pet Care Room (a multi-function enclosure combining 100mW UV-C LED sterilization, H12-grade HEPA filtration capturing particles as small as 0.3 μm, and an air shower function), pet air purifiers in 5- and 14.3-pyeong variants, the Pet AirBrush grooming device, and the portable Sseuksseong Air Barikang — alongside functional and freeze-dried pet treats (Holickitchen sub-brand) and consumables (pet pads, mats). Hardware is extended through the proprietary AVEC LOUNGE mobile app, which enables remote IoT control of Care Rooms, shopping, and pet-behavior consultation, supported by companion platforms AVEC RICHCLUB (multi-vendor social commerce), AVEC PETCOACH (24-year veteran trainer-led behavior platform), and AVEC MIAPET (lost-pet reunification). Core technology assets include registered sterilization/sterilization-structure patents, a granted China invention patent, and an exclusive Asian license to Austrian partner BUMAS's multi-purpose dryer patent.
The company operates a diversified revenue model. Hardware sales flow through D2C e-commerce at shop.i-avec.com, Coupang rocket delivery, three major Korean home-shopping TV channels (Lotte Home Shopping, SK Store, CJ O Shopping), and 9 Hyundai Department Store locations. A monthly subscription rental line covers Pet Care Rooms, Air Purifiers, and Pet Dry Rooms, distributed through owned operations and the Hyundai Rental Care partnership. AVEC RICHCLUB generates marketplace and partner-commission revenue, while Naver Shopping Live weekly broadcasts drive live-commerce transactions. Primary customers are Korean pet-owning households (6.03 million households, 29.7% of all Korean households per 2020 data, with the Korean pet economy projected to reach 6 trillion KRW by 2027). Secondary B2B customers include the Hyundai Rental Care distribution channel and the China-based So Shine export partner under a 15,000-unit, three-year contract signed in March 2021.
Cumulative disclosed equity raised totals approximately 31.55 billion KRW across two events: 30 billion KRW from private investment partnerships in July 2021 and a 1.55 billion KRW third-party equity allocation in August 2022 (100,000 shares at 15,500 KRW). Founder and CEO Cheon Gyeong-ho (천경호), a former Daewoo Electronics system air-conditioning executive, leads the company. Two wholly-owned subsidiaries support operations: Avec TA (주식회사 아베크타, established May 2019) handles outbound call center and rental contract management, and Avec Asset (아베크에셋, established January 2020) provides financial services. The company has held Korea Customer Satisfaction Index No. 1 in pet electronics for four consecutive years (2019–2022) and is Brand K certified for the Care Room product.
Avec firmographics
Firmographics- Name
- Avec
- Legal name
- 주식회사 아베크
- Website
- https://i-avec.com/
- Company type
- Private
- Operating status
- Operating
- Short description
- Avec is a South Korean pet care appliance and platform company (founded 2017) that designs IoT-enabled sterilization rooms, pet air purifiers, grooming devices, and functional treats, distributing through D2C e-commerce, Hyundai Rental Care subscriptions, home shopping TV, and exporting to China, serving Korean pet-owning households.
- Ownership category
- akta.pro rank
Avec industry classification
Industry- Product category
- Pet Care Appliances
- NAICS
- Consumer Electronics and Appliances Rental (532210), Electronics and Appliance Retailers (44921), Animal Food Manufacturing (3111)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
- akta.pro secondary industries
- Pet Technology & Smart Devices Distribution (Trackers, Feeders) (CRAOAKAI), Pet Care & Pet Supplies DTC (CRAFACAH), Pet & Animal Supplies Marketplaces (CRAFABAH)
Keywords
Where Avec is headquartered
LocationHeadquarters
- HQ city
- Seocho
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
Avec business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Pet Appliance Sales: Direct sales of pet care appliances including pet dry rooms, air purifiers, air brushes, and accessories through e-commerce platform and retail partnerships
- Rental Services: Monthly rental model for pet appliances including Care Room, Pet Dry Room, and related products; subscription-based recurring revenue through own rental operations and partner channels like Hyundai Rental Care
- AVEC Rich Club Platform: Multi-vendor e-commerce platform enabling users to create personal shopping malls; monetization through product sales and partner commissions
- Live Commerce: Self-produced live broadcast sales through Naver Shopping Live and home shopping TV channels including Lotte Home Shopping, SK Store, and CJ O Shopping
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Rental subscription model for pet care appliances |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels7 records
Avec product offering
Product offeringCore offering
Avec develops, manufactures, and sells pet-specific home appliances — including the UV-C LED sterilized Pet Care Room, pet air purifiers, AirBrush grooming tools, and air cleaners — alongside pet functional snacks (freeze-dried treats, Holickitchen line). It complements the hardware business with subscription rentals, the AVEC LOUNGE IoT control and shopping app, AVEC RICHCLUB social commerce, AVEC PETCOACH training platform, and AVEC MIAPET lost-pet reunification platform, selling primarily to Korean pet-owning households.
Product overview
Avec is a premium pet total marketing company that develops solutions for the healthy and happy lives of pets and their families. The company operates a multi-product portfolio centered on pet-specific home appliances (pet air purifiers, pet care rooms with UV-C LED sterilization, air brushes, air cleaners) and functional pet foods/snacks (freeze-dried treats, functional snacks). Beyond physical products, Avec provides a suite of digital platforms including the AVEC LOUNGE mobile app (for shopping, IoT care room control, and pet training), AVEC RICHCLUB (social commerce), AVEC PETCOACH (pet behavior training), AVEC MIAPET (lost pet reunification), and live commerce via Naver Shopping Live. Products are sold through direct online shop, rental channels, and major e-commerce platforms (Coupang, Naver Shopping).
Differentiator
Problem solved
Functional benefit
Brands
- AVEC LOUNGE: Total app service providing shopping, care room control, and pet behavior training consultation.
- AVEC RICHCLUB
- AVEC PETCOACH
- AVEC MIAPET
- 아베크빈트
- 수지스 (Sujiseu)
Products and services
- Holickitchen Handmade Chicken Breast Snack (수제간식 닭가슴살) Handmade chicken breast treat for pets.
- Avec Pet Sterilization Total Care Room (아베크 살균 토탈 케어룸) Pet total sterilization care room with 100mW UV-C LED sterilization, H12 HEPA filter, and air shower function; functions as both pet house and grooming/drying station for Korean pet households.
- Avec Pet Hair Brush AirBrush (아베크 털뽕 에어브러쉬) Electric pet hair brush with air spray function for grooming and removing loose fur from companion animals.
- Avec Pet Air Purifier 14.3 pyeong (아베크빈트 타워형 펫 공기청정기 14.3평) Tower-type pet-specific air purifier covering approximately 47 sqm, designed to remove pet hair and odors with specialized filters.
- Avec Pet Air Purifier 5 pyeong (아베크빈트 펫 공기청정기 5평) Compact pet-specific air purifier covering approximately 17 sqm, designed to remove pet hair and odors with specialized pet filters.
- Avec Sseuksseong Air Barikang (아베크 쓱쏙 에어 바리깡) Portable air cleaning device for pets, designed to remove allergens and odors from pet environments.
- Avec Pet Care Room Space (아베크 펫 케어룸 스페이스) Space variant of the Pet Care Room designed as a pet's personal living space with integrated care features.
- Avec Fine Dining Set (아베크 파인 다이닝 세트) Premium pet dining set selected as a Good Design (GD) Excellent Industrial Design product in August 2022.
- Ggwitturami Inverter Window Air Conditioner (귀뚜라미 인버터 창문형 에어컨) Window-type residential air conditioner with inverter technology under the Ggwitturami (귀뚜라미) home appliance brand.
- Natural Evaporation Humidifier (자연기화식 가습기) Natural evaporation-type humidifier for home use.
- Avec Premium Wide Pet Pads (아베크 프리미엄 와이드 배변패드) Premium wide-sized pet training pads for housetraining dogs.
- Ssasiguryeo Pet Pads (싸시구려 배변패드) Economical pet training pads for housetraining.
- Avec 10cm Non-slip Potty Mat (아베크 10cm 논슬립 배변매트) Non-slip pet toilet mat with 10cm depth for pet bathroom training.
- Holickitchen Yachae-rang Dried Pollack Cube (야채랑 북어 큐브) Freeze-dried dried pollack cubes for pets as a healthy snack.
- Holickitchen Yachae-rang Chicken Cube (야채랑 치킨 큐브) Freeze-dried chicken cubes for pets as a protein-rich snack.
- Holickitchen Yachae-rang Salmon Cube (야채랑 연어 큐브) Freeze-dried salmon cubes for pets as an omega-3 rich snack.
- Holickitchen Handmade Snack Dried Pollack (수제간식 북어) Handmade dried pollack treat for pets.
- Avec Holickitchen Jinjungvita 50/100 (진정비타 50/100) Functional pet snack under the Holickitchen brand in two sizes (50 and 100), designed for pet health.
- AVEC LOUNGE App (아베크 라운지) Total mobile app service combining shopping, IoT care room control, and pet behavior training consultation; available on Android and iOS.
- AVEC RICHCLUB Platform (아베크 리치클럽) One-minute shopping mall creation platform enabling users to start their own pet-product business by sharing product links.
- AVEC PETCOACH Platform (아베크 펫코치) Pet hygiene, health, and behavior training consultation platform led by 24-year veteran dog trainer Jeon Ji-uk.
- AVEC MIAPET Platform (아베크 미아펫) Mobile platform for rapidly collecting and sharing information about lost pets to reunite them with their owners; available on Android and iOS.
- Avec Pet Appliance Rental Service (렌탈 서비스) Monthly subscription rental of pet appliances including the Pet Care Room and air purifiers; distributed through Avec's own rental shop and the Hyundai Rental Care channel partnership.
Quantifiable outcome
- 99.9% sterilization rate for pet care products
- +1 more outcomes
Companies that use Avec
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Avec technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Avec partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Dong Seoul UniversityminorMOU for operating social-customized department in cooperation with Dong Seoul University.
- Brilliant CompanycoreStrategic alliance for platform software integration. Partnership for software integration to enhance AVEC platform technology capabilities.
- Bear & CompanycoreStrategic partnership for video-based content technology. Acquired video content technology capabilities through partnership with Bear & Company.
- JunglebookminorStrategic partnership for product planning and development collaboration with Junglebook company.
- Mirae Bio ResourcesminorCooperation agreement for pet food and pet technology development with Mirae Bio Resources.
- Korea BeriumminorStrategic partnership for developing pet products using bio-origins probiotics with Korea Berium.
- So Shine (China)coreExport contract signed with So Shine for 15,000 units over 3 years. Major international distribution partnership for Chinese market.
- Daeyoung EPminorStrategic alliance for pet-related business with Daeyoung EP in 2020.
- BUMAS (Austria)coreExclusive license agreement for Asian region for multi-purpose dryer technology. Acquired patent rights for multi-purpose dryer from Austrian company BUMAS.
- Professor Lee Woong-jong's Round Dog Volunteer GroupminorMOU for volunteer activities and support for abandoned animals; official sponsor company designation.
- Seoul National University Pet Research CenterminorMOU with Seoul National University Pet Research Business Group for research collaboration.
- Hyundai Rental CarecoreStrategic partnership for rental distribution of pet care appliances. Hyundai Rental Care launched rental service for AVEC Pet Dry Room in 2022, representing the primary rental channel partner for pet appliance products.
Scale indicators7 records
Recent moves11 records
Expansion highlights7 records
Avec competitors and assessment
Company assessmentDirect peers
- Petlibro: US/global smart pet appliance brand specializing in IoT-enabled pet feeders, water fountains, and dryers. Closest direct peer to Avec's smart pet care appliance portfolio, serving premium pet households with connected hardware and a similar product extension strategy into broader pet wellness.
- Petkit: China-based smart pet products company offering IoT-connected feeders, water fountains, litter boxes, and air purifiers for pets. Highly comparable to Avec in product mix, IoT-app integration, and premium positioning in the pet electronics category.
- Dogness: Public smart pet technology company offering smart pet feeders, water fountains, GPS trackers, and connected accessories. Directly comparable as a publicly-traded reference point for Avec's IoT pet appliance business model and category economics.
- Catlink: China-based smart pet product company focused on IoT pet litter boxes, feeders, and water fountains with companion apps. Regional peer with overlapping smart pet appliance product set and similar platform/hardware integration strategy.
- Whisker (Litter-Robot): North American smart pet product brand best known for the Litter-Robot self-cleaning litter box, with expansion into feeders, water fountains, and pet health monitoring. Comparable as a premium smart pet appliance brand building category leadership through proprietary hardware and subscription services.
Broad incumbents
- Coway: Korea's largest premium home appliance brand with a dominant air purifier business and rental-led model (Cowaycare). Directly comparable distribution and rental mechanics in Korea; pet-specific focus is where Avec differentiates from Coway's broader household positioning.
- SK Magic: Korean home appliance rental company offering air purifiers, water purifiers, and bidets primarily through subscription rental. Highly relevant peer on the rental business model mechanics that Avec is replicating for pet appliances via Hyundai Rental Care.
- Dyson: Global premium home appliance leader in air purification, vacuuming, and personal care. Comparable as a benchmark for premium air purification technology and direct-to-consumer brand-building that Avec applies to the pet-specific appliance niche.
- Xiaomi: Chinese consumer electronics giant with a broad smart home ecosystem including pet-focused IoT products (feeders, water fountains, cameras). Comparable as the dominant low-cost IoT smart home competitor that may enter Korean pet appliance category more aggressively.
Emerging players
- Tomofun (Furbo): Taiwan-based smart pet tech company behind the Furbo dog camera, offering connected pet cameras and AI-driven pet behavior insights. Comparable as a category-defining smart pet hardware brand pursuing premium positioning and app-driven engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Avec social profiles
Digital presenceAvec compliance and trust
Trust signalCompliance22 records
Avec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avec leadership team
Management profileNumber of profiles
Profiles2 records
Avec subsidiaries and ownership
Company hierarchySubsidiaries2 records
Avec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avec
What does Avec do?
Avec develops, manufactures, and sells pet-specific home appliances — including the UV-C LED sterilized Pet Care Room, pet air purifiers, AirBrush grooming tools, and air cleaners — alongside pet functional snacks (freeze-dried treats, Holickitchen line). It complements the hardware business with subscription rentals, the AVEC LOUNGE IoT control and shopping app, AVEC RICHCLUB social commerce, AVEC PETCOACH training platform, and AVEC MIAPET lost-pet reunification platform, selling primarily to Korean pet-owning households.
Is Avec a public or private company?
Avec is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avec founded?
Avec was founded in -1.
Where is Avec based?
Avec is headquartered in Seocho, South Korea, in the Asia region.
How does Avec make money?
Four revenue lines are on record. Pet Appliance Sales are the primary driver. The others are rental Services, AVEC Rich Club Platform and live Commerce.
Who are Avec's main competitors?
Direct peers on record are Petlibro, Petkit, Dogness, Catlink and Whisker (Litter-Robot). Broad incumbents are Coway, SK Magic, Dyson and Xiaomi. Tomofun (Furbo) is listed as an emerging player.
Does Avec have an API?
No public API is recorded for Avec.
What industry is Avec in?
Avec's product category is Pet Care Appliances. Its primary akta.pro industry code is HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers), with a secondary code of CRAOAKAI, Pet Technology & Smart Devices Distribution (Trackers, Feeders). Its NAICS code is 532210 and its SIC code is 3630.