iAte
Curb Mobility operates a mobile taxi hailing and payment platform connecting riders with licensed professional taxi drivers across major US cities, monetizing through per-ride transaction fees and in-cab TaxiTV advertising.
- Company typePrivate
- Founded2009
- HeadquartersVancouver, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What iAte does
Curb Mobility, LLC operates a mobile-first taxi hailing and payment platform serving riders, licensed taxi drivers, fleet operators, and brand advertisers across major US metropolitan markets including New York City, Los Angeles, San Francisco, Boston, Newark, Chicago, and North Carolina. The company's core product surface consists of the Curb Rider App (offering immediate 'Ride Now' requests, advance 'Ride Later' reservations, and 'Pair & Pay' for in-cab contactless payment), the Curb Driver App for professional taxi drivers, and the Curb Flow integration platform that connects licensed taxi supply with riders from partner apps including Lyft. Underlying technology centers on real-time ride matching, digital meter integration, and a fleet management system branded as eFleet Access that provides dispatch and payment processing for taxi operators.
Curb monetizes through two primary streams: per-ride transaction fees on taxi payments processed through the platform, and in-cab advertising sold through the Journey Connect (TaxiTV) screen network that targets brands in food, travel, and experiences during peak ride periods and major events such as the World Cup. The company also offers Concierge, a corporate ground-travel management product. Distribution is primarily direct-to-consumer through iOS and Android app stores, supplemented by web portals for drivers, fleet operators, and business customers, and extended through Lyft's platform in partnered markets. Strategic partnerships include Lyft (NYC, LA, SF, North Carolina) and a municipal pilot with the City of Boston, plus a 2026 Newark expansion timed to the World Cup.
iAte firmographics
Firmographics- Name
- iAte
- Legal name
- Curb Mobility, LLC
- Website
- https://iate.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Curb Mobility operates a mobile taxi hailing and payment platform connecting riders with licensed professional taxi drivers across major US cities, monetizing through per-ride transaction fees and in-cab TaxiTV advertising.
- Ownership category
- akta.pro rank
iAte industry classification
Industry- Product category
- Taxi Hailing Platform
- NAICS
- Taxi and Ridesharing Services (48531)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)
- akta.pro secondary industries
- E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC), Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE), Ridesharing & Taxi Dispatch Platforms (BPAMAHAA)
Keywords
Where iAte is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
iAte business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Taxi Ride Transaction Fees: Platform generates revenue by processing taxi ride payments and taking a transaction fee from each completed ride
- TaxiTV Advertising: In-cab advertising network displayed on TaxiTV screens during rides, targeting brands in food, travel, and experiences sectors during peak summer ride season and major events like World Cup
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard taxi fare pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
iAte product offering
Product offeringCore offering
Curb operates a mobile-first taxi booking and payment platform that connects riders with licensed professional taxi drivers through rider and driver apps. Its Curb Flow technology platform enables licensed taxi drivers to receive ride requests from multiple sources including Lyft, while eFleet Access provides digital meter and dispatch tools to taxi fleet operators. The company also monetizes in-taxi advertising through its TaxiTV/Journey Connect network and offers Concierge for corporate ground transportation management.
Product overview
Curb is a taxi booking and payment platform operating as a unified ecosystem of rider and driver apps connected through the Curb Flow technology platform. The core offering consists of the Curb Rider App for passengers to request taxis, pay digitally, and track rides, paired with the Curb Driver App for taxi operators to receive requests and process payments. Curb Flow acts as the central technology layer enabling taxi drivers to receive ride requests from multiple apps including Lyft, while Fleet Systems provides back-end management tools (eFleet Access, Digital Meter, Dispatch & Management) for fleet operators. Additional offerings include Journey Connect advertising (TaxiTV) and Concierge corporate travel management.
Differentiator
Problem solved
Functional benefit
Brands
- Curb Flow: Platform connecting licensed taxi drivers with riders, including integration with Lyft and Uber; reported to lift driver earnings up to 40% and cut dead mileage 26%.
- eFleet Access
- TaxiTV
- Journey Connect
Products and services
- Curb Rider App
- Curb Driver App Mobile application for licensed taxi drivers to receive and manage ride requests, navigate to pickup locations, and process digital payments through the Curb platform.
- Curb Flow Technology platform that connects licensed taxi drivers with riders from multiple rideshare applications, including a Lyft integration in NYC, LA, San Francisco, and North Carolina. Designed to increase driver earnings and reduce dead mileage through intelligent matching.
- eFleet Access Web-based digital meter and fleet management platform for taxi operators providing electronic fare calculation, vehicle tracking, driver performance monitoring, and electronic meter management.
- Concierge Corporate transportation management solution for businesses to manage employee ground travel, billing, and reporting through the Curb platform.
- Journey Connect (TaxiTV Advertising) Advertising platform featuring in-taxi TaxiTV screens enabling brands to reach captive audiences during taxi rides with video advertising content.
Quantifiable outcome
- Driver earnings increase up to 40%
- +1 more outcomes
Companies that use iAte
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles5 records
iAte technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
iAte partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LyftcoreCurb Flow platform integrates with Lyft to connect Lyft riders with Curb's licensed taxi cabs. Lyft riders in partnered markets can be matched with nearby Curb taxis. New York joins Los Angeles and San Francisco as markets where this integration is active, with expansion to North Carolina.
- City of BostoncoreBoston taxi drivers can now accept Uber and Lyft ride requests through Curb Flow under a new pilot program with the City of Boston. The city initiative aims to benefit drivers, riders, and Boston's broader mobility ecosystem.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
iAte competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
iAte social profiles
Digital presenceiAte financial estimates
Financial estimateRevenue estimate
Valuation estimate
iAte leadership team
Management profileNumber of profiles
iAte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iAte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iAte
What does iAte do?
Curb operates a mobile-first taxi booking and payment platform that connects riders with licensed professional taxi drivers through rider and driver apps. Its Curb Flow technology platform enables licensed taxi drivers to receive ride requests from multiple sources including Lyft, while eFleet Access provides digital meter and dispatch tools to taxi fleet operators. The company also monetizes in-taxi advertising through its TaxiTV/Journey Connect network and offers Concierge for corporate ground transportation management.
Is iAte a public or private company?
iAte is a private company. It is classified as unknown and is currently operating.
When was iAte founded?
iAte was founded in 2009. It employs 1 to 10 people.
Where is iAte based?
iAte is headquartered in Vancouver, United States, in the North America region.
How does iAte make money?
Two revenue lines are on record. Taxi Ride Transaction Fees are the primary driver. The others are taxiTV Advertising.
Does iAte have an API?
No public API is recorded for iAte.
What industry is iAte in?
iAte's product category is Taxi Hailing Platform. Its primary akta.pro industry code is TLAFAIAD, Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis), with a secondary code of THADADAC, E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms). Its NAICS code is 48531 and its SIC code is 4700.