Optometrists Today

What Optometrists Today does

Optometrists Today is a privately-held optometry practice chain operating exclusively in Trinidad and Tobago, founded in 1989 and headquartered in Port of Spain. The company delivers comprehensive eye care services to the general public through twelve strategically distributed retail locations across both islands, including mall-anchored practices at Trincity Mall, Grand Bazaar, Falls at Westmall, Gulf City Mall, East Gates Mall, C3 Centre, Centre City Mall, Price Plaza, and XTRA Plaza, alongside street locations on Frederick Street in Port of Spain and Queen Street in Arima. Services span core refractive care (comprehensive eye examinations, contact lens fittings for soft, gas permeable, scleral, Kerasoft, and cosmetic lenses, and spectacle dispensing) and specialty diagnostic testing including Optical Coherence Tomography (OCT), Visual Field Testing, Retinal Photography, Pachymetry, and Ocular Surface (Dry Eye) Analysis. The company employs over 30 registered optometrists and dispensing opticians.

The company's principal technical differentiator is its Digital Lens Technology, which uses digital precision surfacing to optimize spectacle lens performance based on individual prescription and unique eye curvature, marketed as reducing visual distortions, glare, and peripheral aberrations relative to conventional lens manufacturing. The retail assortment spans a curated range of designer and mainstream frame brands including Tiffany & Co., Prada, Ray-Ban, Oakley, Coach, LAMB, Vavoom, Rachel Roy, O'Neill, Cruz, Jimmy Crystal, Michael Ryan, GX, CAT, and Adin Thomas, positioned as 'the widest complement of designer brands in the country.'

The business operates a direct-to-consumer retail walk-in and appointment-based model with no e-commerce or online sales channel. Customer acquisition is supported through Facebook and Instagram organic social marketing, email/newsletter communications, and promotional packages targeting seniors, students, and children. Pricing is not publicly disclosed but is segmented through demographic-specific specials. There is no disclosed capital funding, no institutional investors, no parent company, and no management team information in the public record, indicating an independently operated, founder/family-controlled enterprise with no disclosed revenue figures.

Name

Optometrists Today

Legal name

Optometrists Today

Website

https://optometriststoday.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Optometrists Today is a privately-held optometry chain operating twelve retail practices across Trinidad and Tobago, providing eye examinations, contact lens fittings, designer eyewear, specialty diagnostics, and digital lens technology to the general public via over 30 qualified optometrists and opticians.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Ocular Imaging & Diagnostic Testing Centers (HLAKAKAN)

Keywords

• Comprehensive eye examinations
• Contact lens fittings
• Spectacle dispensing
• Diagnostic eye testing
• Designer eyewear frames

Headquarters

HQ city

Port-of-spain

HQ country

Trinidad & Tobago

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Eye Examinations: Professional comprehensive eye examinations by registered optometrists to assess ocular health, refractive status, and visual well-being
2. Contact Lens Fittings and Sales: Contact lens fitting services along with sales of various contact lens types including soft lenses, gas permeable lenses, scleral lenses, Kerasoft lenses, and cosmetic lenses
3. Spectacle Frames and Lenses: Sale of prescription spectacle frames and lenses, with digital lens technology options and wide range of designer brands
4. Specialty Diagnostic Services: Advanced ophthalmic specialty services including visual field testing, OCT testing, retinal photography, pachymetry, and ocular surface analysis

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Optometrists Today operates a chain of 12 optometry practices across Trinidad and Tobago delivering comprehensive eye examinations, contact lens fittings across multiple lens types (soft, gas permeable, scleral, Kerasoft, cosmetic), and professional spectacle dispensing. The practice also provides specialty ophthalmic diagnostic services including OCT testing, visual field testing, retinal photography, pachymetry, and ocular surface (dry eye) analysis, alongside the sale of designer eyewear frames and proprietary Digital Lens Technology precision lenses.

Product overview

Optometrists Today operates as an optometry practice offering a comprehensive range of eye care services and products. The core service portfolio includes Eye Examinations, Contact Lens Fittings (with multiple lens types including Soft, Gas Permeable, Scleral, Kerasoft, and Cosmetic), and Spectacle Dispensing. Specialty diagnostic services include Visual Field Testing, OCT Testing, Retinal Photography, Pachymetry, and Ocular Surface (Dry Eye) Analysis. The company also offers Digital Lens Technology for precision eyewear and stocks a wide range of designer eyewear frames. With twelve strategically located practices across Trinidad and Tobago, the services are delivered through a network of over 30 qualified optometrists and dispensing opticians.

Differentiator

Problem solved

Functional benefit

Products and services

• Eye Examination
• Contact Lens Fittings
• Spectacle Dispensing Professional spectacle frame selection assistance and fitting service for vision correction needs across Men, Women, Children, Senior, Teen, and Off The Hook segments.
• Visual Field Testing
• OCT Testing (Ocular Coherence Tomography) In-depth retinal and optic nerve health imaging service using optical coherence tomography technology, administered by experienced professionals.
• Retinal Photography (Fundus Photography) Detailed retinal imaging service providing a clear view of the retina to aid in the diagnosis of eye conditions.
• Pachymetry Corneal thickness measurement service crucial for assessing glaucoma risk and determining refractive surgery suitability.
• Ocular Surface (Dry Eye) Analysis Advanced diagnostic analysis for diagnosing and addressing dry eye issues using cutting-edge techniques.
• Digital Lens Technology Precision spectacle lens manufacturing service using digital mapping of patient eye characteristics and unique curvature to produce lenses with unparalleled accuracy, reduced visual distortions, enhanced clarity, reduced glare, and improved peripheral vision.
• Eyewear Frames (Designer Brands) Optician-approved spectacle frames from a wide range of designer brands including Vavoom, Tiffany & Co., Ray-Ban, Rachel Roy, O'Neill, Prada, Oakley, Cruz, Jimmy Crystal, LAMB, Michael Ryan, GX, CAT, Coach, and Adin Thomas.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visionworks: US optical retailer operating stores that combine eye exams with prescription eyewear and contact lens dispensing. Highly comparable in-store service model, designer brand assortment, and walk-in exam positioning.
• Specsavers: Global optical retail chain combining in-store optometrist-led eye examinations with dispensing of frames, lenses, and contact lenses. Closely matches Optometrists Today's clinically-led, multi-location optical retail model and is a relevant benchmark for chain operations.
• 1-800 Contacts: Leading online contact lens retailer offering direct-to-consumer lens replacement ordering. A direct competitor to Optometrists Today's contact lens fitting and replenishment business via the digital channel the company does not operate.
• Warby Parker: Omnichannel eyewear retailer offering prescription glasses, contact lenses, and eye exams both online and through physical retail locations. Represents the digitally-enabled, vertically-integrated version of Optometrists Today's exam-plus-dispensing value chain.
• America's Best Contacts & Eyeglasses: Value-oriented US optical chain providing eye exams, eyeglasses, and contact lenses across a large store base. Relevant comparable on the affordability-led segment that Optometrists Today also targets through its senior and student packages.

Broad incumbents

• LensCrafters: Large US-based optical retail chain offering eye exams, prescription eyewear, and contact lenses in mall and retail locations. Comparable in-store, walk-in, mall-anchored dispensing model and broad designer brand assortment to Optometrists Today, though operating at vastly greater scale.
• Pearle Vision: Multi-location North American optical retailer providing eye exams, frames, lenses, and contact lens fittings. Directly mirrors Optometrists Today's combined professional-services-plus-retail model inside physical store locations.

Emerging players

• Zenni Optical: Online-only prescription eyewear retailer known for low-cost frames and lenses shipped globally. Represents the price-disruptive threat to Optometrists Today's optical dispensing revenue in the Trinidad and Tobago market.

Regional players

• Lenskart: India-headquartered omnichannel eyewear retailer rapidly expanding into the Middle East and Southeast Asia with a tech-enabled store-plus-online model. Comparable to Optometrists Today as a multi-location optical chain pursuing adjacent regional expansion from a strong home base.

Others

• Costco Optical: Optical department within Costco warehouse clubs offering eye exams and discounted prescription eyewear. Adjacent competitor in the value-tier dispensing space and a potential threat to Optometrists Today's price-sensitive senior and student segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/optometriststoday
• Instagraminstagram.com/optometrists.today

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optometrists Today