What Puah does

PUAH is a 501(c)(3) nonprofit organization founded in 1990 that provides fertility guidance, counseling, and educational services to Jewish individuals and couples navigating reproductive health decisions in accordance with Halacha (Jewish law). Headquartered in Brooklyn, NY with a Jerusalem office and a newly announced Florida Division (2026-02-22), the organization operates across five countries and combines rabbinical authority with specialized training in modern reproductive medicine, supported by a Medical Advisory Council.

The service catalog includes Guidance & Support (counseling and coaching), Lab Supervision (halachic oversight during fertility treatments involving genetic material), the PUAHline (24/7 hotline for family-purity questions), Ask the Rabbi (rabbinic consultation), Education (courses, webinars, and seminars), and adjunct services such as Shabbos Phlebotomy and Injection Assistance. All client-facing services are provided free of charge. PUAH operates a "PUAH Preferred Network" of partner laboratories to negotiate discounted fertility services and is affiliated with American Friends of PUAH for US-based fundraising.

PUAH's business model is donation-funded rather than transactional. Revenue is sourced from cash gifts, stock donations facilitated through Morgan Stanley, and Qualified Charitable Distributions from IRAs, channeled via the American Friends of PUAH affiliate for US donors. In 2024 the organization reported approximately 300 calls per day and 16,654 people served, with no proprietary technology platform underlying service delivery.

Name

Puah

Legal name

PUAH

Website

https://puahfertility.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

PUAH is a 501(c)(3) nonprofit founded in 1990 that provides free fertility counseling, rabbinic guidance, and lab supervision to Jewish individuals and couples, combining Halacha with reproductive medicine across five countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, PUAH generates revenue through donations from the Jewish community worldwide. The organization accepts various forms of charitable giving including cash donations, stock donations (through Morgan Stanley account), and Charitable IRA distributions.
2. Charitable IRA Donations: Qualified charitable distributions (QCDs) allow individuals 70½ years old or older to donate up to $100,000 directly from their taxable IRA to PUAH, providing tax benefits while supporting the organization's mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

PUAH is a 501(c)(3) nonprofit organization that provides free fertility counseling, guidance, and halachic (Jewish legal) supervision to individuals and couples navigating fertility treatments. The organization combines rabbinical expertise with knowledge of modern reproductive medicine to offer culturally and religiously sensitive support across the full spectrum of fertility-related concerns.

Product overview

PUAH offers a comprehensive suite of fertility services combining rabbinical knowledge with specialized training in modern reproductive medicine. The core offerings include Guidance & Support (counseling and coaching), Lab Supervision (halachic oversight for fertility treatments involving genetic material), PUAHline (a hotline for taharat hamishpacha questions), Ask the Rabbi (rabbinic consultation), Education (courses and seminars), Financial Assistance (through partner labs and fertility fund), and support services like Shabbos Phlebotomy Collection and Injection Assistance. All services are provided free of charge and carried out in accordance with Jewish law.

Differentiator

Problem solved

Functional benefit

Products and services

• Guidance & Support Personalized counseling sessions pairing rabbinic guidance with reproductive medicine expertise to help Jewish individuals and couples make informed decisions about fertility treatment options.
• Lab Supervision Trained PUAH supervisors (madrichot) provide halachic oversight of laboratory procedures at fertility clinics, ensuring procedures align with Jewish law (halacha).
• PUAHline Confidential telephone helpline staffed by trained advisors who answer questions related to fertility, halacha, and reproductive medicine in a private and supportive environment.
• Ask the Rabbi Online service allowing community members to submit halachic questions related to fertility, treatments, and related intimate family matters, answered by PUAH's rabbinic authorities.
• Education Educational events, seminars, and resources for the Jewish community, medical professionals, and rabbinical students covering the intersection of fertility, reproductive medicine, and halacha.
• Financial Assistance Financial grants and assistance program that helps qualifying individuals and couples offset the costs associated with fertility treatments and related medical procedures.
• Shabbos Phlebotomy Collection Coordination service that arranges for blood draws and lab specimen collections to be completed before the onset of Shabbos, allowing observant Jewish patients to comply with halachic restrictions while still completing required fertility-related testing.
• Injection Assistance Support and scheduling assistance for administering required fertility-related injections in a manner consistent with Shabbos observance and other Jewish religious practices.
• eCards Digital cards used by community members to send greetings, acknowledgments, or to support PUAH's mission through notifications.

Quantifiable outcome

• 300 calls per day handled by PUAH advisors; 16,654 people helped in 2024; operations in 5 countries

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Labs in PUAH Preferred NetworkcoreOthersPUAH has partnered with many laboratories across the world to create the PUAH Preferred Network. This partnership allows for discounted rates and concierge care for PUAH clients undergoing fertility treatments. The network provides financial assistance and reduced costs for lab work, medication programs, and fertility services.
• Morgan StanleyminorOthersPUAH maintains a stock brokerage account at Morgan Stanley for accepting stock donations from donors interested in contributing securities to the organization.
• American Friends of PUAHcoreGTM or Marketing PartnerAffiliate organization (American Friends of PUAH) that facilitates donations and fundraising efforts, particularly for supporters in the US and international community.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Bonei Olam: Bonei Olam is a Jewish nonprofit providing financial assistance, medical guidance, and emotional support for fertility treatment within a halachic framework. It directly competes with PUAH in the same Orthodox Jewish fertility support niche, offering grants and lab supervision services.
• Jewish Fertility Foundation: The Jewish Fertility Foundation provides financial assistance, emotional support, and education for Jewish individuals and families experiencing infertility. It is a direct peer offering similar fertility support services targeted at the Jewish community.
• A TIME (A Torah Infertility Medium): A TIME is a Jewish nonprofit organization providing infertility support, guidance, and advocacy for the Orthodox Jewish community. Both organizations serve the same religious community with fertility-related counseling, referrals, and financial assistance, making them direct comparables in the Jewish fertility support niche.

Emerging players

• Yesh Tikva: Yesh Tikva is a Jewish nonprofit providing emotional support, education, and resources for individuals and couples struggling with infertility in the Jewish community. It is an emerging peer with comparable emotional support and educational services.
• Hasidah: Hasidah is a nonprofit organization supporting Jewish families experiencing infertility and providing Jewish fertility education. It overlaps with PUAH's mission but operates at a smaller scale with a more educational and awareness-focused approach.
• JScreen: JScreen is a Jewish nonprofit focused on genetic screening and education, particularly for Jewish genetic diseases. While narrower in focus (genetic screening vs. fertility), it serves the same Jewish community with health-related education and is a partial competitor in the broader Jewish health ecosystem.

Broad incumbents

• RESOLVE: The National Infertility Association: RESOLVE is a major secular nonprofit providing infertility support, education, and advocacy for all communities. While it serves a much broader population without a religious framework, it is functionally comparable in delivering infertility counseling, support groups, and educational resources.

Others

• Religious Action Center of Reform Judaism: While broader in scope, the Religious Action Center addresses Jewish social and community issues, including family-related advocacy. It is an adjacent organization within the Jewish nonprofit ecosystem that coordinates with fertility-focused organizations like PUAH on community issues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/machonpuah
• Facebookfacebook.com/puahfertility
• LinkedInlinkedin.com/company/puah-fertility

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puah