Morden National

What Morden National does

Morden National Sales and Marketing Inc. is a Canadian manufacturer's representative and master distributor of HVAC equipment, founded in 2010 by David Morden and headquartered in Wallaceburg, Ontario. The company operates as an intermediary between international HVAC manufacturers and the Canadian wholesale, installer, and engineering channels, with coast-to-coast distribution coverage. It is a privately held, founder-owned business with an estimated 11-50 employees.

The company's product portfolio spans heating, cooling, and accessories. Heating lines include Conforto condensing boilers (notably the MAC-150 with CONFORTMAX modulation and AI-based continuous combustion calibration), Argo oil and electric furnaces, and hydronic baseboard systems. Cooling and air-handling products include Summit Coils, ductless air conditioners, PTAC units, and heat pumps. Accessories include Mortx lineset trunking, Canalplast ducting, and Granby products. The MAC-150's AI control performs continuous calibration to automatically detect gas type and optimize combustion across varying environmental conditions.

Morden National generates revenue through three lines: (1) distribution margins on HVAC equipment sold to wholesalers, installers, and contractors; (2) third-party logistics (3PL) warehousing services from its renovated Wallaceburg facility; and (3) paid training sessions for installers and engineers, which also function as a demand-generation tool. Go-to-market combines trade show scouting in Canada, Europe, and the USA to source new lines, direct sales to wholesalers, specification support for engineers, social media and newsletter marketing, and product launches coordinated with manufacturer partners.

Name

Morden National

Legal name

Morden National Sales and Marketing Inc.

Website

https://mordennational.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Morden National is a Canadian master distributor and manufacturer's representative for HVAC equipment, serving wholesalers, installers, contractors, and engineers across Canada from its Wallaceburg, Ontario warehouse with distribution, 3PL warehousing, and training services.

Ownership category

akta.pro rank

Product category

HVAC Distribution and Logistics Services

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industry

Building Materials & Home Improvement Distribution Centers (TLALAEAH)

Keywords

• HVAC distribution
• Heating equipment supply
• Ventilation products wholesale
• Boilers and furnaces
• HVAC logistics services

Headquarters

HQ city

Wallaceburg

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution: Revenue generated from distributing HVAC products (heating, cooling, accessories) to wholesalers and installers across Canada. The company purchases products from manufacturers and resells through distribution channels with margin.
2. Warehouse and Logistics Services: Warehousing, cross-docking, pick and pack, and third-party logistics (3PL) services for customers seeking storage and distribution solutions in the Windsor 401 corridor near Canada-USA border.
3. Training and Professional Services: Training sessions conducted with wholesalers and installers across Canada on product knowledge and installation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Morden National is a Canadian manufacturer's representative and master distributor of HVAC equipment, distributing Conforto boilers and furnaces, Summit A-coils, and Canalplast lineset covers to wholesalers, installers, contractors, and engineers across Canada. The company also operates a 17,000 sq. ft. AHM-compliant warehousing facility providing third-party logistics, managed services, and aftermarket support including training and warranty handling.

Product overview

Morden National is a service-driven HVAC distributor and professional sales agency operating as a master distributor across Canada. The product portfolio centers on three main categories: Heating products (Conforto brand condensing boilers, oil furnaces including KLC-100, KLM, KLF, KLR series, electric furnaces like KLE and KHE series, hydronic baseboard systems including LO TRIM II, and indirect water heaters), Cooling products (Summit coils, ductless air conditioning, PTAC units, and heat pumps), and Accessories (Canalplast lineset covers and trunking systems, thermal cameras, and various installation accessories). The Conforto MAC-150 and MAC-205 Combi Condensing Gas Boilers represent flagship products featuring AI-driven calibration controls. LO TRIM II Hydronic Baseboard systems offer complete packs, element-only, and enclosure-only options in multiple lengths from 2FT to 12FT. Beyond product distribution, Morden National provides warehousing and third-party logistics (3PL) services through their Wallaceburg, Ontario facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Conforto MAC Series Combi Condensing Gas Boilers (MAC-150, MAC-205) High-efficiency combi condensing gas boilers for residential and light commercial heating and domestic hot water, with the MAC-150 featuring AI Control adaptive learning technology. Distributed to wholesalers, installers, contractors, and engineers across Canada.
• Conforto KLC-100 CHE 95%+ Lowboy Rear Breech Oil Furnace High-efficiency 95%+ lowboy rear breech oil furnace for residential heating applications, distributed to Canadian HVAC wholesalers and contractors.
• Conforto Oil Furnace Series (KLF, KLR, KHM) Conforto oil furnace series for residential heating, including lowboy front breech (KLF), lowboy rear breech (KLR), and 4-way multipositional (KHM) configurations, distributed to Canadian HVAC contractors and installers.
• Conforto Electric Furnace Series (KLE & KHE) Conforto electric furnace series for residential electric heating, available in KLE and KHE configurations, distributed to Canadian HVAC wholesalers and installers.
• Conforto UCS Series Condensing Boilers (UCS240, UCS380) Condensing boilers from residential through heavy commercial applications, including the UCS240 residential/light commercial model and the UCS380 commercial floor-standing boiler, distributed to engineers, contractors, and wholesalers across Canada.
• Conforto MAH Series Straight Heat Gas Boiler Straight heat gas boiler for residential heating applications, distributed by Morden National as part of the Conforto product line.
• Conforto AT Series Electric Boiler System Electric boiler system for residential and light commercial electric heating, distributed by Morden National as part of the Conforto product line.
• Conforto BGC-01 Cast Iron Triple Pass Boiler Cast iron triple pass boiler for traditional heating applications, distributed by Morden National to Canadian contractors and wholesalers.
• Conforto H20 Series Indirect Water Heater Indirect water heater for residential domestic hot water, distributed to Canadian HVAC contractors and installers.
• LO TRIM II Hydronic Baseboard Hydronic baseboard heating unit distributed by Morden National for residential and commercial radiant heating installations.
• Summit Uncased Utility A Coil Uncased utility A coil for HVAC air-handler applications, distributed by Morden National to Canadian HVAC contractors and wholesalers.
• Canalplast Lineset Cover Systems (Cover Kit, Trunking, and Accessories) Canalplast lineset cover system including cover kits, trunking, and accessories for concealing and protecting HVAC refrigerant and electrical lines, distributed to Canadian HVAC installers and contractors.
• Third-Party Warehousing & 3PL Logistics Services Managed warehousing and 3PL logistics services provided from Morden National's 17,000 sq. ft. AHM-compliant warehouse, including inventory storage and coast-to-coast shipping for HVAC-related products.

Quantifiable outcome

• 100% order fulfillment and order communication
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ConfortocoreChannel Partner/ Reseller/ DistributorConforto is a key manufacturer partner whose products Morden National distributes across Canada. Product line includes condensing gas boilers (MAC Series), oil furnaces (KLC, KLF, KLR, KHM Series), electric furnaces (KLE, KHE Series), indirect water heaters (H Series), cast iron boilers (BGC Series), and commercial boilers (UCS Series).
• ArgocoreChannel Partner/ Reseller/ DistributorArgo is a manufacturer partner whose hydronic baseboard products including the LO TRIM II series are distributed by Morden National across Canada.
• Summit CoilscoreChannel Partner/ Reseller/ DistributorSummit Coils provides uncased utility A coils for air conditioning applications that Morden National distributes in Canada.
• MortxcoreChannel Partner/ Reseller/ DistributorMortx is a manufacturer partner whose products including coils and accessories are distributed by Morden National across Canada.
• CanalplastcoreChannel Partner/ Reseller/ DistributorCanalplast is an Italian manufacturer of lineset trunking and accessories that Morden National distributes, including trunking, covers, bends, joints, and cutting tools.
• GranbyminorChannel Partner/ Reseller/ DistributorGranby provides 5-year parts warranty for their electric furnace products distributed through Morden National.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• IPEX: Canadian-based manufacturer and distributor of piping and HVAC-related products. Comparable as a complementary HVAC/hydronic distribution peer serving similar mechanical contractor channels in Canada.
• Bartle & Gibson: Canadian wholesale distributor of HVAC, plumbing, and electrical products serving contractors across Western and Eastern Canada. Directly comparable in product mix and customer base (wholesalers and installers).
• Carrier Enterprise Canada: Canadian distribution arm of Carrier, distributing Carrier, Bryant, Payne, and related HVAC brands. Direct peer in HVAC equipment distribution across Canada, though anchored to a single OEM family.
• Reliance Comfort: Canadian HVAC distributor and retailer of heating, cooling, and indoor air quality products. Direct peer in HVAC distribution across Canada with overlapping product categories including boilers, furnaces, and IAQ.
• Wolseley Canada (Ferguson): Canada's largest plumbing, HVAC, and waterworks distributor with coast-to-coast branches. Directly comparable as a master distributor of HVAC heating, cooling, and hydronic equipment to wholesalers and contractors across Canada.
• EMCO Corporation: Major Canadian distributor of plumbing, HVAC, waterworks, and industrial products with national branch network. Direct competitor in HVAC distribution; notably, founder David Morden began his career at EMCO in Windsor, ON.
• Noble: Canadian distributor of plumbing, HVAC, and industrial supplies with national branch network. Direct peer in HVAC distribution to mechanical contractors and wholesalers across Canada.
• Johnstone Supply: North American HVACR cooperative distributor with Canadian locations. Direct peer in wholesale distribution of HVAC equipment and parts to contractors, with a comparable multi-vendor product strategy.

Broad incumbents

• Rexel Canada: Canadian branch of global electrical and HVAC distributor. Comparable as a national multi-category distributor with overlapping HVAC and controls products, though broader in scope and much larger in scale.
• Wajax: Canadian industrial distributor of equipment, parts, and aftermarket services. Broader incumbent with overlapping HVAC/industrial distribution but a wider portfolio reaching beyond Morden National's residential HVAC focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MordenNational

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morden National