University of Bunda Mulia

What University of Bunda Mulia does

University of Bunda Mulia (UBM) is a private higher-education institution in Indonesia, operating under Yayasan Pendidikan Bunda Mulia (YPBM), a foundation established in 1986. UBM delivers post-secondary education across two Greater Jakarta campuses — Ancol (North Jakarta, since 2003) and Serpong (Tangerang, since 2019-2020) — and offers 18 undergraduate (S1) programs, 3 postgraduate (S2) programs, and 2 distance-learning programs through its BMLDL unit. The university has pursued program-level differentiation through Indonesia's first undergraduate AI study program and a Combined Degree Program with Australia's Monash University launched in 2025.

The institution generates revenue primarily through tuition from individual students, supplemented by income from in-house subsidiaries including the Biro Psikologi (psychology consulting), SAC, BMLDL distance learning, and BM Academy / BM Class continuing-education units. Revenue mechanics are therefore a hybrid of degree-program tuition, professional services, and certification-program fees under the CertNexus Authorized Academic Partner agreement. Operationally, UBM runs on a learning-management-system-enabled delivery model across two physical campuses plus a digital channel via BMLDL, with curriculum co-design supported by 50+ industry partnerships.

UBM's strategic positioning emphasizes academic quality (Akreditasi Unggul from BAN-PT for 2024-2025), AI and emerging-technology curriculum differentiation, and international articulation pathways. The institution is led by Rector Doddy Surja Bajuadji, M.B.A., and operates with 101-250 employees. The parent foundation's association with Alfa Grup founder Djoko Susanto provides reputational and ecosystem backing but also creates an implicit dependency on a single principal-benefactor group.

Name

University of Bunda Mulia

Legal name

Universitas Bunda Mulia

Website

https://ubm.ac.id

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

University of Bunda Mulia is a private Indonesian university operating two Greater Jakarta campuses, delivering 18 undergraduate, 3 postgraduate, and 2 distance-learning programs to domestic students, with differentiation through Indonesia's first AI undergraduate program and a Monash University combined-degree pathway.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Direct Enrollment & Third-Party University Study Abroad Programs (EDAIAAAB)

akta.pro secondary industries

Thematic & Discipline-Specific Study Abroad Programs (e.g., STEM, Business, Arts) (EDAIAAAC), Credentialing, Academic Credit, Assessment & Transcript Services (EDAIAFAO), Hybrid, Multi-Location & Multi-Country Study Abroad Programs (EDAIAAAE)

Keywords

• Higher education services
• Undergraduate degree programs
• Postgraduate degree programs
• Distance learning programs
• Professional certification training

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Registration Fees: UBM generates primary revenue from tuition fees for undergraduate (Sarjana/S1), postgraduate (Pascasarjana/S2), and distance learning (BMLDL) programs. The university publishes tiered tuition structures for domestic and international programs.
2. Professional Services and Certifications: Revenue from Psychology Bureau services including psychotechnical assessments, counseling sessions, seminars, training programs, and Employee Assistance Programs offered to external clients.
3. Professional Certification Programs: Income from CertNexus international certification offerings through BM Academy, including AIBIZ, GenAIBIZ, DSBIZ, DEBIZ, CyberSafe, and IRBIZ certifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Universitas Bunda Mulia is a private higher education institution that delivers undergraduate (S1), postgraduate (S2), and distance learning (BMLDL) academic degree programs across two faculties — the Faculty of Technology and Design and the Faculty of Social Sciences and Humanities — alongside a Combined Degree Program with Monash University enabling students to earn dual degrees with international study exposure. Beyond degree programs, the university operates ancillary fee-based services including a Psychology Bureau (Biro Psikologi) offering psychodiagnostic assessments and counseling to external clients, a Student Advisory Center (SAC) for enrolled students, and international professional certification training through its BM Academy CertNexus partnership.

Product overview

University of Bunda Mulia (Universitas Bunda Mulia) is a private university under the Bunda Mulia Education Foundation (Yayasan Pendidikan Bunda Mulia), operating as a multi-program institution with two campuses in Ancol (Jakarta) and Serpong (Tangerang). Its academic portfolio spans 17 undergraduate programs (S1) across two faculties—Faculty of Technology and Design and Faculty of Social Sciences and Humanities—plus 3 postgraduate programs (S2), 2 distance learning programs (BMLDL), and a distinctive Combined Degree Program with Monash University, Indonesia, enabling students to earn dual Bachelor's and Master's degrees in 5 years. Beyond degree programs, UBM operates supplementary education services including BM Academy, its CertNexus Authorized Academic Partner offering international technology certifications (AIBIZ, GenAIBIZ, DSBIZ, DEBIZ, CyberSafe, IRBIZ) in AI, Data Science, Data Ethics, and Cybersecurity; the Student Advisory Center (SAC) providing counseling, mentoring, and psychodiagnostic testing; the Biro Psikologi serving external clients with psychological assessments and therapy; and various student activity units (UKM/UKR) and industrial partnerships. The university holds an 'Unggul' (Excellent) institutional accreditation from BAN-PT and claims to host Indonesia's first Artificial Intelligence undergraduate program.

Differentiator

Problem solved

Functional benefit

Products and services

• S1 Artificial Intelligence (Kecerdasan Buatan) Undergraduate program in Artificial Intelligence claimed as the first AI study program in Indonesia, under the Faculty of Technology and Design, for prospective students seeking AI-focused higher education.
• S1 Data Science Undergraduate program combining Statistics, Computer Science, and Business Domain knowledge, under the Faculty of Technology and Design, for students seeking data science careers.
• S1 Informatika Undergraduate Computer Science program focused on producing IT professionals for the Industry 5.0 era, under the Faculty of Technology and Design.
• S1 Sistem Informasi Undergraduate program integrating Business studies, processes, and Technology, under the Faculty of Technology and Design.
• S1 Desain Interaktif Undergraduate program covering Interactive Design, AR/VR, Projection Mapping, Interactive Web, and Game Design, under the Faculty of Technology and Design.
• S1 Desain Komunikasi Visual Undergraduate program in Visual Communication Design for the creative industry, under the Faculty of Technology and Design.
• S1 Akuntansi Undergraduate Accounting program producing professional accountants for the digital era, under the Faculty of Social Sciences and Humanities.
• S1 Bahasa Inggris Undergraduate English Language Studies program with quality accreditation, under the Faculty of Social Sciences and Humanities.
• S1 Bahasa Mandarin Undergraduate Mandarin Language Studies program with quality and international orientation, under the Faculty of Social Sciences and Humanities.
• S1 Bisnis Digital Undergraduate Digital Business program covering business knowledge in the era of digital transformation, under the Faculty of Social Sciences and Humanities.
• S1 Hospitality dan Pariwisata Undergraduate Hospitality and Tourism program using an experiential learning approach, under the Faculty of Social Sciences and Humanities.
• S1 Ilmu Komunikasi Undergraduate Communication Studies program producing communication professionals for the digital era, under the Faculty of Social Sciences and Humanities.
• S1 Manajemen Undergraduate Management program covering Management and Retail in the digital era, under the Faculty of Social Sciences and Humanities.
• S1 Psikologi Undergraduate Psychology program with industry-oriented curriculum, under the Faculty of Social Sciences and Humanities.
• S2 Ilmu Komunikasi Postgraduate master's program in Communication Studies producing communication professionals for the digital era.
• S2 Manajemen Postgraduate master's program in Management producing management professionals for the digital era.
• S2 Teknologi Informasi Postgraduate master's program in Information Technology producing IT professionals for the digital era.
• S1 Akuntansi – Online (BMLDL) Distance learning undergraduate Accounting program delivered via Bunda Mulia Long Distance Learning (BMLDL), allowing students to study from anywhere without attending campus.
• S1 Manajemen – Online (BMLDL) Distance learning undergraduate Management program delivered via BMLDL, allowing students to study from anywhere without attending campus.
• Combined Degree Program (UBM x Monash University) Collaborative degree program with Monash University enabling students to complete both a Bachelor's (S1) and Master's (S2) degree in 5 years, with one semester at Monash Australia, and earn dual credentials. Available across 11 undergraduate programs and 6 postgraduate options.
• CertNexus International Certifications (via BM Academy) Vendor-neutral international certification programs in AI (AIBIZ, GenAIBIZ), Data Science (DSBIZ), Data Ethics (DEBIZ), and Cybersecurity (CyberSafe, IRBIZ), delivered through BM Academy under UBM's Authorized Academic Partnership with CertNexus, a certification body recognized internationally.
• Biro Psikologi (Psychology Bureau) Psychology consultation bureau providing psychodiagnostic testing, counseling, psychotherapy, seminars, training, and Employee Assistance Programs to external corporate and individual clients.
• Student Advisory Center (SAC) Comprehensive student support center offering counseling, mentoring, psychodiagnostic testing, and seminars for academic and career development of UBM students.

Quantifiable outcome

• Akreditasi Unggul (highest rating) from BAN-PT for institutional and program quality

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Monash University IndonesiacoreStrategic or Co-development Partner · 1 January 2025Combined Degree Program partnership allowing UBM students to complete Bachelor's (3.5 years at UBM) and Master's degrees (1.5 years at Monash Indonesia) in 5 years. Students have opportunity to study one semester at Monash Australia campus. Available undergraduate programs include Business Digital, Informatics, Information Systems, Visual Communication Design, Accounting, Management, Psychology, Communication Science, Data Science, Interactive Design, and AI. Postgraduate options include Master of Marketing & Digital Communication, Master of Public Policy and Management, Master of Global Business, Master of Data Science, Master of Cyber Security, and Master of Sustainability.
• CertNexussupportingTechnology or Integration · 1 January 2025UBM through BM Academy serves as Authorized Academic Partner (AAP) of CertNexus, offering international certifications in emerging technology fields including AI (AIBIZ, GenAIBIZ), Data Science (DSBIZ), Data Ethics (DEBIZ), and Cyber Security (CyberSafe, IRBIZ). CertNexus is a vendor-neutral certification body recognized internationally and trusted by the US Department of Defense. Certifications provide professional credentials for careers in AI, data science, and cybersecurity.
• Various Industry PartnerssupportingStrategic or Co-development PartnerUBM maintains partnerships with multiple companies across sectors including financial services (Bank Sinarmas), hospitality (Archipelago International, Ibis Hotels), retail (Alfamart, Gondowangi), technology (ATNetwork), and insurance. These partnerships support student internships, industry-relevant curriculum, and career pathways. Industrial partners are listed on the campus collaboration activities page showing approximately 50+ partner organizations.
• UKSW (Universitas Kristen Satya Wacana)supportingStrategic or Co-development PartnerCollaborative research partnership for PKPT (Penelitian Kerjasama Perguruan Tinggi) project on 'Digital Forensic Investigation & Social Network Analysis for Hoax Investigation' funded by DIKTI at Rp. 98,800,000.
• Turnitin IndonesiasupportingStrategic or Co-development PartnerUBM attended 2026 Indonesia Customer Roundtable: Building Academic Excellence in the Age of AI organized by Turnitin Indonesia, demonstrating commitment to academic integrity and digital transformation in education.
• LLDIKTI Wilayah IIIsupportingStrategic or Co-development PartnerUBM participated in coordination meeting on publication of research and community service outcomes in mass media organized by LLDIKTI Wilayah III, supporting dissemination of academic work.
• Perhimpunan GatotkacasupportingStrategic or Co-development PartnerCommunity service partnership focusing on youth empowerment as driving force for national development, conducted through UBM's Pengabdian kepada Masyarakat program.
• AlfamartsupportingStrategic or Co-development PartnerCommunity service collaboration strengthening traditional warung (small retail) capabilities through Alfamart partnership in Pengabdian kepada Masyarakat program.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Universitas Indonesia (UI): Indonesia's flagship public university with comprehensive undergraduate and postgraduate programs. Sets the upper benchmark against which private universities like UBM compete for top students and faculty.
• Institut Teknologi Bandung (ITB): Indonesia's premier technology and engineering public university. Most relevant broad incumbent for benchmarking UBM's AI, Data Science, Informatics, and Information Systems programs.

Direct peers

• Universitas Kristen Satya Wacana (UKSW): Private Christian university in Salatiga with active research collaborations with UBM (PKPT-funded digital forensic research). Comparable in foundation governance, multi-program offerings, and research output profile.
• Universitas Trisakti: Established private university in Jakarta with broad undergraduate and postgraduate programs across business, engineering, and social sciences. Comparable in Greater Jakarta location, program breadth, and target student segments.
• BINUS University: Large private Indonesian university headquartered in Jakarta with a strong technology and digital business portfolio. Most directly comparable to UBM in size, program breadth, Greater Jakarta focus, and technology program emphasis.
• Universitas Atma Jaya Jakarta: Private Jesuit university in Jakarta with comprehensive programs across business, law, engineering, and social sciences. Comparable in Greater Jakarta location, multi-program structure, and foundation-based governance.
• Universitas Pelita Harapan (UPH): Comprehensive private university in Greater Jakarta (Lippo Karawaci) offering a wide range of undergraduate and postgraduate programs. Comparable in scale, multi-faculty structure, and Christian-foundation governance model.
• Universitas Multimedia Nusantara (UMN): Private university in Tangerang (Gading Serpong, near UBM's Serpong campus) with a strong focus on IT, digital media, and design. Comparable in technology program emphasis, geographic catchment, and target student demographic.
• Universitas Ciputra: Private entrepreneur-focused university in Surabaya with strong industry integration and applied curriculum. Comparable in industry-partnership-led model, postgraduate offerings, and focus on industry-ready graduates.

Regional players

• Singapore Management University (SMU): Regional university in Singapore with strong business, information systems, and postgraduate programs. Comparable as a regional benchmark for UBM's postgraduate technology and management offerings, even though geographically separate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@UniversitasBundaMulia
• Instagraminstagram.com/ubmuniversity
• TikToktiktok.com/@joinubm
• Xx.com/biemers
• Facebookfacebook.com/biemer
• LinkedInlinkedin.com/company/universitas-bunda-mulia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about University of Bunda Mulia