Squid
Squid is a Brazilian fintech (Sociedade de Crédito Direto, regulated by Banco Central do Brasil) offering a digital financial ecosystem — business accounts, card acquiring, receivables anticipation, FIDC structuring, equipment leasing, insurance, and escrow — primarily to SMEs, MEIs, and entrepreneurs across Brazil via mobile app, web, and specialist-assisted sales.
- Company typePrivate
- Founded2016
- HeadquartersCaxias Do Sul, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Squid does
Squid (legal entity Squid Sociedade de Crédito Direto S.A., headquartered in Caxias do Sul, Rio Grande do Sul, Brazil) is a Brazilian fintech operating a digital financial ecosystem for small and medium enterprises (SMEs), micro-entrepreneurs (MEIs), and autonomous professionals. Originally founded in 2016 as DLR Capital around receivables anticipation, the company expanded into FIDC structuring (2018), sub-acquiring via proprietary card terminals (2019), and rebranded to Squid Soluções Financeiras in 2020 with the launch of the Conta Squid digital account, positioning itself as the first Brazilian fintech offering a complete financial ecosystem. The company is authorized by the Banco Central do Brasil as a Sociedade de Crédito Direto and is regulated by the CVM, with a group structure comprising Squid Securitizadora S/A (securitization), Squid Serviços Financeiros Ltda., Squid Meios de Pagamento Ltda. (payments), and Squid Gestão de Crédito e Consultoria Empresarial Ltda.
The product architecture centers on a mobile-first digital banking platform (iOS/Android apps and web) with an underlying API-integrated payment account system. The core Conta Squid serves individuals and legal entities with PIX, TED, boleto, and digital card functionality. Around this core, Squid bundles integrated modules: Conta Empresarial (business account with ERP integration), Máquina de Cartão (GERTEC gpos770 card terminal supporting credit, debit, PIX, and contactless), Antecipação de Recebíveis (receivables anticipation on card sales, invoices, and promissory notes), FIDC Empresário (Credit Rights Investment Fund structuring with tax optimization), Locações de Maquinários (equipment leasing up to 72 months across agriculture, medical, IT, construction, industrial), Seguros (business insurance distribution), Investimentos, Conta Vinculada (escrow), and Gestão de Cobranças (collection management with CNAB 240 reconciliation). Security infrastructure includes LGPD-compliant facial recognition and anti-fraud systems at onboarding and transaction monitoring.
Commercially, Squid operates a hybrid go-to-market combining digital self-serve account opening (under 24 hours), WhatsApp inside-sales, blog/SEO top-of-funnel acquisition, and specialist-assisted consultative sales for mid-market and enterprise deployments across all Brazilian states. Revenue is generated through tiered monthly subscription packages (Basic R$ 399–R$ 899, Premium R$ 699–R$ 1,099, scaled by client revenue), per-transaction fees on PIX, TED, and boleto, spreads on receivables anticipation, merchant acquiring (subadquirência) fees, FIDC management and advisory fees, equipment rental income, and insurance referral commissions. Operational scale as disclosed includes 35,000+ credit operations completed, R$ 250M+ in net equity (patrimônio líquido), and R$ 25B+ in total volume moved through the platform.
Squid firmographics
Firmographics- Name
- Squid
- Legal name
- Squid Sociedade de Crédito Direto S.A.
- Website
- https://squidconta.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Squid is a Brazilian fintech (Sociedade de Crédito Direto, regulated by Banco Central do Brasil) offering a digital financial ecosystem — business accounts, card acquiring, receivables anticipation, FIDC structuring, equipment leasing, insurance, and escrow — primarily to SMEs, MEIs, and entrepreneurs across Brazil via mobile app, web, and specialist-assisted sales.
- Ownership category
- akta.pro rank
Squid industry classification
Industry- Product category
- Digital Business Banking
- NAICS
- Nondepository Credit Intermediation (5222)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)
- akta.pro secondary industries
- Merchant Cash Advance (MCA) Marketplaces (FSAKAHAI), Merchant Cash Advance & Payment-linked Lending (CRAFALAK), Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)
Keywords
Where Squid is headquartered
LocationHeadquarters
- HQ city
- Caxias Do Sul
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Squid business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Business Account & Transaction Fees: Monthly subscription packages (Basic and Premium) for business accounts, with tiered pricing based on revenue brackets. Additional fees for PIX payments, TED transfers, and boleto issuance. Account opening is free.
- Receivable Anticipation (Antecipação de Recebíveis): Revenue generated from fees charged when companies convert future receivables (credit card sales, invoices, promissory notes) into immediate cash. The company purchases the right to receive these payments at a discount.
- Card Payment Processing (Subadquirência): Revenue from merchant acquiring services via the Squid card terminal, charging transaction fees on credit and debit card payments processed for merchants.
- FIDC Management & Securitization: Revenue from structuring and managing Fundo de Investimento em Direitos Creditórios (FIDC) for business clients, generating advisory and management fees while offering tax optimization benefits.
- Equipment Rental (Locação de Maquinários): Revenue from equipment and machinery leasing to businesses across sectors (agriculture, medical, IT, construction, industrial), with fixed monthly payments over contract terms of up to 72 months.
- Business Insurance Distribution: Revenue from facilitating insurance products (logistics, financial risk, property, benefits) through partnerships with insurance providers, earning commissions on policies sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic package for businesses with revenue up to R$ 200K at R$ 399/month |
| Subscription | Monthly | Premium package for businesses with revenue up to R$ 200K at R$ 699/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Squid product offering
Product offeringCore offering
Squid operates an integrated digital financial ecosystem for Brazilian SMEs, MEIs, and entrepreneurs, offering a digital payment account (Conta Squid) as the central hub alongside card acquiring (GERTEC gpos770 terminals), receivables anticipation, FIDC structuring, escrow/vinculada accounts, equipment leasing, insurance distribution, and investment products. The platform enables fully digital account opening in under 24 hours and serves customers nationwide across Brazil.
Product overview
Squid is a Brazilian fintech offering a complete financial ecosystem through a modular platform-plus-services architecture. The core product is the Conta Squid digital payment account (available for individuals and businesses), which serves as the central hub. Around this core, the company offers integrated add-on modules including: Conta Empresarial (business account), Máquina de Cartão (card payment terminal), Antecipação de Recebíveis (receivables financing), FIDC Empresário (investment fund structure), Locações de Maquinários (equipment rental), Seguros (business insurance), Investimentos (investment products), Conta Vinculada/Escrow (escrow account), and Gestão de Cobranças (collection management). The platform is positioned as a complete financial solutions provider for MEIs, small and medium businesses, with both digital and personalized consulting services.
Differentiator
Problem solved
Functional benefit
Products and services
- Conta Squid Digital payment account for individuals and businesses offering simplified financial management with PIX, TED, boleto payments, digital card, and integrated ERP connectivity.
- Conta Empresarial Business account designed for company needs, offering integrated financial management, facilitated collections (boletos, split payments, recurrence), fast payments (enterprise PIX, 24/7 transactions), and ERP integration.
- Máquina de Cartão (Card Payment Terminal) Card payment terminal (GERTEC gpos770 model) accepting credit, debit, PIX, and digital wallets with touchscreen interface, receipt printing, and real-time sales tracking via companion app.
- Antecipação de Recebíveis (Receivables Anticipation) Receivables advance service that converts installment sales into immediate capital, improving cash flow and providing liquidity for operations and investments.
- FIDC Empresário Credit Rights Investment Fund solution for companies seeking expansion without sacrificing autonomy. Provides tax optimization and improved cash flow through exclusive fund creation.
- Locações de Maquinários (Equipment Rental) Equipment rental service covering agricultural machinery, medical equipment, IT equipment, construction, and industrial machinery. Offers preservation of capital, flexible technology upgrades, and damage protection with fixed monthly payments over contract terms of up to 72 months.
- Seguros (Business Insurance Distribution) Business insurance solutions including logistics, financial risk, property, and employee benefits, distributed through partnerships with insurance providers.
- Investimentos (Investment Products) Investment products for short and long-term financial goals, personalized for business needs.
- Conta Vinculada (Escrow Account) Escrow account providing security and transparency for financial transactions. Used for construction, technology, and commerce sectors to separate resources by project and prevent fraud.
- Gestão de Cobranças (Collection Management) Collection management solutions including individual and batch boleto issuance, automated reconciliation file integration, ERP integration, specialized support, and error reduction.
Quantifiable outcome
- 35,000+ credit operations completed
- +4 more outcomes
Companies that use Squid
Customer profileSegments5 records
Ideal customer profiles4 records
Squid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Squid partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GERTECcoreSquid uses GERTEC's gpos770 card terminal hardware for its merchant acquiring (subadquirência) services. The terminal features touchscreen display, receipt printing, and supports contactless, credit, debit, and PIX payments.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
Squid competitors and assessment
Company assessmentDirect peers
- Granito: Brazilian sub-acquirer and digital banking platform for SMEs offering card machines, digital accounts, and receivables solutions. Direct competitor in Squid's sub-acquiring/payments niche.
- PJBank: Brazilian fintech offering digital accounts, payment processing, and credit solutions specifically for SMEs and MEIs. Closely comparable to Squid in target customer and product scope.
- Conta Azul: Brazilian fintech offering financial management, banking, and credit solutions for small businesses. Competes with Squid in serving SMEs with integrated financial management and banking products.
- Cora: Brazilian digital business banking platform targeting SMEs and MEIs with digital accounts, payment processing, and credit solutions. Most direct competitor to Squid in the SME-focused digital banking niche.
Broad incumbents
- PagSeguro: Brazilian fintech offering payment acquiring, digital accounts, and credit solutions to SMEs and merchants. Directly comparable to Squid's card terminal and merchant services offerings.
- Inter & Co: Brazilian digital bank offering business accounts, payments, credit, and investments to individuals and SMEs. Competes with Squid across the digital banking stack but at much greater scale and capitalization.
- SumUp: Global card-reader and payment platform with Brazilian operations. Competes with Squid's Maquininha product in SME card acceptance, though with broader geographic reach.
- C6 Bank: Brazilian digital bank serving individuals and businesses with accounts, cards, payments, and credit. Broad incumbent in the same digital banking space Squid occupies, though with significantly larger customer base.
- Stone Co. Brazilian payments and banking platform combining acquiring, digital accounts, and credit for SMBs. Overlaps with Squid's sub-acquiring and receivables products via its integrated SMB financial ecosystem.
- Banco BS2: Brazilian commercial bank focused on digital banking services for businesses, including accounts, payments, and credit. Comparable to Squid's B2B banking proposition but as a regulated incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Squid social profiles
Digital presenceSquid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squid leadership team
Management profileNumber of profiles
Squid subsidiaries and ownership
Company hierarchySubsidiaries4 records
Squid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squid
What does Squid do?
Squid operates an integrated digital financial ecosystem for Brazilian SMEs, MEIs, and entrepreneurs, offering a digital payment account (Conta Squid) as the central hub alongside card acquiring (GERTEC gpos770 terminals), receivables anticipation, FIDC structuring, escrow/vinculada accounts, equipment leasing, insurance distribution, and investment products. The platform enables fully digital account opening in under 24 hours and serves customers nationwide across Brazil.
Is Squid a public or private company?
Squid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Squid founded?
Squid was founded in 2016. It employs 11 to 50 people.
Where is Squid based?
Squid is headquartered in Caxias Do Sul, Brazil, in the Latin America region.
How does Squid make money?
Six revenue lines are on record. Business Account & Transaction Fees are the primary driver. The others are receivable Anticipation (Antecipação de Recebíveis), card Payment Processing (Subadquirência), FIDC Management & Securitization, equipment Rental (Locação de Maquinários) and business Insurance Distribution.
Who are Squid's main competitors?
Direct peers on record are Granito, PJBank, Conta Azul and Cora. Broad incumbents are PagSeguro, Inter & Co, SumUp, C6 Bank, Stone Co. and Banco BS2.
Does Squid have an API?
No public API is recorded for Squid.
What industry is Squid in?
Squid's product category is Digital Business Banking. Its primary akta.pro industry code is BPAMAFAC, Digital Wallet Platforms (Consumer & Merchant), with a secondary code of FSAKAHAI, Merchant Cash Advance (MCA) Marketplaces. Its NAICS code is 5222 and its SIC code is 6199.