RenderNow

What RenderNow does

RenderNow is a UK-based cloud render farm service founded in 2009 by Christopher Oates in Ipswich, Suffolk. The company operates a custom-built, in-house infrastructure of 200+ Dual Xeon systems with up to 128GB RAM per node, isolated from the public internet for security, and supports both CPU and GPU rendering for 3D projects in 3ds Max, Maya, Blender, After Effects, and Cinema 4D. Its primary offering, the Cloud Render Farm, distributes rendering jobs across this networked infrastructure and provides 24/7 availability with dedicated 'render wranglers' assigned per job for personalized support, combining white-glove service with self-serve automation (RenderNow Studio, currently in Beta). The customer base spans individual freelancers, design studios, and enterprises across multiple verticals, with named customers including UGG, Tropicana, Next, Sky TV, Toyota, Asda, Rekorderlig Cocktails, and Currys.

The company monetizes through a usage-based, pay-as-you-go pricing model billed in GHz-hours, with priority tiers, a £30 (plus VAT) minimum charge, and multi-currency support spanning GBP, USD, EUR, AUD, CAD, NZD, CHF, JPY, and SEK. Customers upload files via drag-and-drop, WeTransfer, Dropbox, or FTP, receive free test renders and quotes, and proceed with full project support upon approval. In 2024, RenderNow launched AI Gen, an AI-powered render enhancement tool that converts rough renders into polished concept visuals in under a minute using text prompts and reference images, and indicated an AI video generation roadmap.

RenderNow operates as a privately held, founder-owned, bootstrapped business with no disclosed external equity, venture, or private-equity backing. The team is small (1-10 employees) and includes the founder-CEO, a Sales and Marketing Manager with 30+ years experience, a render wrangler with 7+ years in 3D animation, and a website developer with computer graphics expertise. Distribution is primarily direct via the website (rendernow.net), supported by SEO, organic social (Facebook, Twitter/X, LinkedIn, Instagram), email marketing with a 10% discount signup incentive, and live chat through Tawk.to.

Name

RenderNow

Legal name

RenderNow

Website

https://rendernow.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

RenderNow is a UK-based cloud render farm service, founded in 2009, operating 200+ Dual Xeon nodes to provide 24/7 distributed 3D rendering with dedicated render wrangler support for freelancers, studios, and enterprise brands.

Ownership category

akta.pro rank

Product category

Cloud Render Farm Services

NAICS

Graphic Design Services (541430)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Cloud Rendering & Compute for Post/VFX/Animation (render farms, burst compute) (MPAHANAF)

akta.pro secondary industries

Rendering & Render Pipeline Services (Farm/Optimization) (MPAHACAJ), Lighting, Rendering & Render Management (Render Farms, Optimization) (MPAHABAG), Animation Pipeline, Asset & Render Services (MPADACAM)

Keywords

• Cloud render farm
• 3D rendering services
• Distributed computing
• Rendering infrastructure
• AI image enhancement

Headquarters

HQ city

Ipswich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Render Farm Services: Pay-per-use model based on computing power used (GHz hours) and render job duration. Customers pay for actual render time consumed with options for high/medium/low priority queues. Minimum charge of £30 plus VAT.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RenderNow operates a UK-based cloud render farm that takes customer 3D project files (from 3ds Max, Maya, Blender, After Effects and other DCC tools), distributes rendering across a fleet of 200+ custom-built Dual Xeon nodes, and returns finished frames/animations on a usage-based, quote-driven pricing model. The service includes dedicated render wranglers assigned to each job, free test renders before commitment, and a 24/7 global rendering pipeline. The company has extended this offering with AI Gen, an AI tool that turns rough 3D renders into polished concept visuals in under a minute.

Product overview

RenderNow is a UK-based cloud render farm service offering a unified platform for distributed 3D rendering. The core product is the Cloud Render Farm, which handles rendering jobs 24/7 using dual Xeon nodes with up to 128GB RAM per node. The product portfolio includes specialized render farm services for individual software (3ds Max, Maya, Blender, After Effects), an AI-powered enhancement tool (AI Gen) that transforms rough renders into polished concept visuals, an automated rendering system (RenderNow Studio in Beta), and a price calculator for instant cost and time estimates. The service supports multiple render engines (Arnold, Corona, Vray, Redshift, Octane) and various plug-ins, with dedicated render wranglers assigned to each project for personalized support.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Render Farm High-speed cloud-based render farm service that distributes 3D rendering tasks across 200+ networked Dual Xeon nodes, providing CPU and GPU rendering 24/7 with dedicated render wranglers assigned to each job and full project support.
• AI Gen AI-powered render enhancement tool that converts flat or rough 3D renders into polished concept visuals in under one minute using text prompts and reference images, with controls for AI Prompt Strength (0-100) and Image Structure Transfer to preserve original line and depth composition.
• 3ds Max Render Farm Dedicated cloud render farm service for Autodesk 3ds Max projects supporting Arnold, Corona, Vray, Redshift, Octane and other render engines, with plug-in support including ForestPack, RailClone, Floor Generator, and tyFlow.
• Maya Render Farm Dedicated cloud render farm service for Autodesk Maya projects with free quote and test render capabilities.
• Blender Render Farm Dedicated cloud render farm service for Blender projects, supporting the Cycles, Vray, Redshift, and Eevee render engines.
• After Effects Rendering Cloud render farm support for Adobe After Effects projects, enabling quick turnaround times on single images and animations.

Quantifiable outcome

• 500 frames at 5 min/frame = 2500 min local time reduced to 68 min on render farm using high priority queue

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• RenderStreet: Niche online render farm specialising in Blender and Modo projects with fixed and per-minute pricing. Comparable business model and customer segment, though narrower software coverage than RenderNow's 3ds Max/Maya/Blender/After Effects spread.
• Drop & Render: Belgian render farm focused on Blender and Cinema 4D with a simple drag-and-drop upload experience and free credits for new users. Directly overlaps RenderNow's self-serve upload motion targeting freelancers and small creative teams.

Direct peers

• Fox Renderfarm: Global cloud render farm serving animation, VFX and archviz studios with self-serve submission plugins and 24/7 support. Directly competes for the same rendering jobs but at far larger, multi-region capacity scale.
• RebusFarm: German cloud render farm offering CPU and GPU rendering for 3ds Max, Maya, Blender, Cinema 4D and major render engines on a per-GHz-hour basis. Same product, same customer base of archviz studios and freelancers, and the closest European analogue to RenderNow's model.
• Ranch Computing: French CPU/GPU render farm charging by compute time with priority queues and free trial credits for archviz and animation clients. Nearly identical usage-based pricing structure and European SMB/studio customer profile.
• iRender: Vietnam-based GPU cloud rendering and remote workstation provider serving 3D artists worldwide on hourly pricing. Competes for the same render jobs, with a GPU-first fleet that contrasts with RenderNow's dual Xeon CPU estate.
• GarageFarm.NET: Online render farm with self-serve plugin-based submission and human support agents for Blender, 3ds Max, Maya and C4D users. Mirrors RenderNow's blend of automated upload plus hands-on support for freelancers and small studios.

Broad incumbents

• Conductor Technologies: Cloud rendering and burst-compute platform built for professional VFX and animation studios with pipeline-level integration. Serves the same high-volume rendering need as RenderNow but through API/pipeline-native tooling for larger production houses.
• Amazon Web Services (AWS Deadline Cloud): Hyperscaler offering managed render farm services and elastic spot compute for studios rendering at scale. Represents the elastic, infinitely scalable alternative that pressures fixed-capacity independent farms like RenderNow on price and burst capability.
• Chaos (Chaos Cloud): Developer of V-Ray, Corona and Enscape that also sells Chaos Cloud rendering credits directly inside its DCC plugins. A far larger incumbent whose bundled cloud rendering competes for the same V-Ray and Corona render jobs RenderNow processes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RenderNow
• Facebookfacebook.com/RenderNowFarm
• LinkedInlinkedin.com/company/rendernow
• Instagraminstagram.com/rendernowltd/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RenderNow