What Robot does

Robot, S.A. is a Spanish technology company founded in 1983 in Palma de Mallorca and listed on BME Growth (ticker: ROBOT) since February 2018, specializing in building automation systems — known as inmótica — with a focused emphasis on the hotel and resort vertical. The company's core product, the ROBOTBAS brand, is built around Multilink, a proprietary communication technology that unifies disparate building automation protocols (KNX, DALI, DMX, and others) onto a single DIN-rail-mounted device; this technology is protected by three US patents and a European patent, with the company holding 42 years of cumulative experience and approximately 800 completed projects.

The business operates two complementary revenue streams: hardware sales of proprietary ROBOTBAS automation devices and full-lifecycle installation services delivered through Integra Smart Facilities, the wholly-owned subsidiary acquired in October 2020. The go-to-market is direct enterprise field sales targeted at large hotel chains and building operators, executed through an Area Manager structure and four geographic hubs (Spain, Dominican Republic, Mexico, and ASEAN/Bali). Pricing is quote-based and project-specific — disclosed contract values range from €265,000 (Royalton Hicacos, Cuba, 2021) to €1,500,000 (four-hotel package, 2024) and €1,300,000 (Punta Cana resort, 2020) — with maintenance services providing a recurring revenue layer over the installed base.

Financially, the company's investor page discloses FY2024 turnover of €4.0M and EBITDA of €0.8M against own funds (net equity) of €5.1M; the firm is small (11-50 employees) and capitalized via public equity listing, R&D grants (€819,575.95 from CDTI in 2021 plus €499,978.24 in direct aid), and minor partnerships. Operational governance has been eventful: Carlos Crespo Martín served as Director General from January 2022 to April 2023, after which Emil Daoura was appointed CEO and Maria de los Angeles Amor CFO in October 2024, indicating an ongoing transition in strategic direction.

Name

Robot

Legal name

Robot, S.A.

Website

https://robotcorporativo.com

Company type

Public

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Robot, S.A. designs and manufactures building automation systems for hotel chains and large buildings, centered on its patented Multilink protocol-unification technology, and delivers installation and maintenance services through its ROBOTBAS brand and Integra Smart Facilities subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Palma De Mallorca

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Building Automation Products (ROBOTBAS): Design, manufacture, and sale of proprietary building automation products under the ROBOTBAS brand. Products include Multilink-enabled DIN-rail automation devices for hotel rooms and large buildings. Revenue is generated through product sales to hotel chains and building operators, both directly and through the installation subsidiary Integra.
2. Installation Services (Integra Smart Facilities): Installation services for electricity, home automation and building automation (inmótica), access control, fire protection systems, LAN networks, CCTV, and renewable energy. The subsidiary INTEGRA AUTOMATIZACIÓN DE EDIFICIOS S.A. was acquired in October 2020 to develop a new business line based on installing both proprietary and third-party equipment in all types of buildings including residential.
3. Maintenance Contracts: Post-installation maintenance services for building automation systems, providing recurring service revenue from existing installed base. Services cover the full lifecycle including commissioning and ongoing maintenance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Robot, S.A. designs, manufactures, and markets building automation systems (inmótica) under the ROBOTBAS brand, specializing in hotel room automation and energy management. Its proprietary Multilink technology unifies multiple building automation protocols (KNX, DALI, DMX, etc.) on a single DIN-rail-mounted device. The company also delivers full-lifecycle installation, commissioning, and maintenance services through its Integra Smart Facilities subsidiary.

Product overview

Robot, S.A. is a building automation company with two main brands: ROBOTBAS (its core product brand for automation products and services) and Integra Smart Facilities (its installation services subsidiary). The company specializes in hotel automation and building management systems, with its flagship Multilink technology unifying multiple automation protocols. The product portfolio includes proprietary hardware devices (DIN rail-mounted automation controllers), software for building management, and professional installation services. The company also developed the 'airea' product line in partnership with the University of the Balearic Islands.

Differentiator

Problem solved

Functional benefit

Brands

• ROBOTBAS: Brand offering products and services for automation of large buildings and inmótica, including design, manufacturing, installation, commissioning, and maintenance.
• INTEGRA SMART FACILITIES
• airea

Products and services

• ROBOTBAS Building Automation Systems Core commercial brand offering products and services for building automation and inmótica (building management systems). Provides complete lifecycle from design and manufacturing to installation, commissioning, and maintenance of automation products for large buildings, primarily hotels.
• Integra Smart Facilities Installation Services

Quantifiable outcome

• Four contracts totaling €1,500,000 for energy consumption automation and room domotics in hotel complexes (2024)
• +5 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Universitat de les Illes Balears (UIB)coreStrategic or Co-development Partner · 3 June 2021Joint development partnership with the University of the Balearic Islands (UIB) resulted in the 'airea' product line. The company also maintains an ongoing scholarship program (Beca Robot) funding 100% of the Master's in Industrial Engineering at UIB, and hosts student visits to its facilities. This partnership supports both R&D and talent pipeline development.
• KPMGcoreStrategic or Co-development Partner · 3 September 2019Robot and KPMG signed a collaboration agreement in September 2019 to develop a business intelligence tool to analyze and optimize energy consumption in hotel buildings. The partnership leverages Robot's building automation data and KPMG's analytics expertise to deliver energy optimization insights to hotel clients.
• Govern Balear (Balearic Government)minorOthers · 25 July 2019The Govern Balear visited Robot's facilities in July 2024, with mutual interest expressed in building an industrial and technological network in the Balearic Islands. Represents government-level engagement and potential policy support for the company's regional development.
• SEDAL, SLUminorStrategic or Co-development Partner · 30 August 2018Strategic collaboration agreement signed with SEDAL, SLU in August 2018 as part of the company's GTM and business development initiatives.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Legrand: Legrand offers KNX-based building automation systems and DIN-rail mounted control devices for hotels and commercial buildings. Comparable hardware form factor and protocol focus as Robot's Multilink-enabled ROBOTBAS devices.
• Schneider Electric (EcoStruxure Building): Schneider Electric's EcoStruxure Building platform provides integrated building management, HVAC control, and energy optimization for hotels and large buildings. A broad incumbent in the same automation category as Robot.
• Johnson Controls: Johnson Controls provides building automation, HVAC controls, and energy efficiency solutions (including the Metasys platform) used widely in hotels and commercial real estate. A direct competitor at the enterprise hotel automation RFP level.
• Siemens Smart Infrastructure (Building Products): Siemens Desigo and APOGEE building automation platforms serve hotels, commercial buildings, and infrastructure globally. Comparable as a building automation incumbent competing for the same hotel chain RFPs as Robot, but with much broader portfolio and global service network.
• Honeywell Building Technologies: Honeywell's Building Technologies division offers a full suite of building automation, energy management, and HVAC control systems for commercial buildings including hotels. Directly competes with ROBOTBAS at the enterprise hotel chain level, though Honeywell serves a much broader customer base.
• ABB Building Automation: ABB offers building automation, KNX-based control systems, and energy management solutions for commercial and hospitality buildings. Comparable product overlap with Robot's Multilink-enabled KNX/DALI/DMX integration capabilities.

Emerging players

• LOXONE: Loxone provides integrated building automation (lighting, HVAC, shading, energy) for residential and commercial buildings including hotels. A more niche/emerging player with comparable full-stack building automation positioning but smaller scale than global incumbents.
• Lutron Electronics: Lutron specializes in lighting and shading control systems with strong adoption in upscale hotel rooms. While narrower in scope than Robot's full-stack offering, it competes for the same hotel guest-room automation budget.
• Crestron Electronics: Crestron provides commercial building automation and AV/control systems with strong penetration in luxury hotels for guest-room and conference-room control. Comparable as a hotel-room automation specialist competing for similar end customers.

Others

• KNX Association: KNX is the open building automation standard that Robot's Multilink technology integrates with. Not a competitor but a related ecosystem player whose protocol standardization both enables Robot's interoperability value proposition and commoditizes parts of it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=zBqn4_FifbI

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robot