White Rhino Brewing
- Company typePrivate
- Founded2016
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
White Rhino Brewing firmographics
Firmographics- Name
- White Rhino Brewing
- Legal name
- Himalayan Ales Private Limited
- Website
- https://whiterhinobrewing.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
White Rhino Brewing industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (312120)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Beer Brewing & Craft Brewing (AFAFAAAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where White Rhino Brewing is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
White Rhino Brewing business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Distribution channels2 records
Marketing channels2 records
White Rhino Brewing product offering
Product offeringCore offering
White Rhino Brewing Co. is a craft brewery founded in 2016 that produces and sells small-batch craft beers in India. It operates a production facility in Malanpur (Chambal Region) equipped to European and American standards, manufacturing a portfolio that includes a Wheat Beer, Craft Lager, and IPA for the domestic market plus export versions of its India Pale Ale and Lager for international markets. The company markets itself as India's first craft brewery and integrates local ingredients such as Himalayan coriander and Indian rolled wheat into recipes built on globally sourced equipment, ingredients, and personnel.
Product overview
White Rhino Brewing Co. is a craft brewery founded in 2016, offering a portfolio of small-batch craft beers with both domestic and international variants. The domestic lineup includes a Wheat Beer featuring Himalayan coriander, a Craft Lager brewed with noble hops, and an IPA showcasing modern hop varieties. The international lineup features export versions of their India Pale Ale and Lager, designed for the global market. All beers are produced at their facility in Malanpur, Madhya Pradesh, using European and American standard brewing equipment.
Differentiator
Problem solved
Functional benefit
Companies that use White Rhino Brewing
Customer profileSegments2 records
Ideal customer profiles2 records
White Rhino Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
White Rhino Brewing partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
White Rhino Brewing competitors and assessment
Company assessmentOthers
- Sula Vineyards: India's leading premium wine producer with vineyard tourism and brand-led premium positioning. Not a direct competitor (different beverage category), but comparable as a pioneer Indian premium alcoholic beverage brand that built category awareness and export presence.
Broad incumbents
- BrewDog: Global craft brewery with broad international distribution and brand recognition. Comparable craft-focused positioning and SKU breadth, though at materially larger scale and with established export infrastructure that White Rhino aspires to build.
- Anheuser-Busch InBev India: Global beer multinational with significant India operations (Budweiser, Hoegaarden, Corona). Indirect competitor with much larger scale; Hoegaarden and other craft-adjacent brands compete for the same premium on-premise consumer.
- Carlsberg India: Global brewer with Indian operations including Tuborg and Carlsberg. Mass-market lager incumbent competing for shelf space and on-premise placement in the same channels as White Rhino.
- United Breweries (Kingfisher): India's dominant mass-market beer producer (Kingfisher brand) controlling a large share of the Indian beer market. Indirect competitor — represents the dominant mass-market lager category that White Rhino's craft positioning is differentiated against.
Direct peers
- Bangalore Brewing Company: India-based craft brewery producing ales and lagers for the Indian craft beer market. Direct competitor with similar small-batch production model and premium positioning.
- Geist Brewing Co. (formerly Great State Aleworks): India-based craft brewery producing small-batch ales and lagers. Directly comparable in scale, target segment, and craft positioning to White Rhino, serving the same Indian craft beer enthusiast market.
- Bira 91: India-based craft brewery founded in 2015 producing a range of craft beers (wheat, IPA, lager). Direct competitor in the Indian craft beer category with similar small-batch positioning and premium pricing strategy, though now significantly larger and better-capitalized.
- Simba Craft Beers: India-based craft brewery offering craft lagers, IPAs, and wheat beers through on-premise and off-premise channels. Closest direct competitor to White Rhino in the Indian craft beer space with comparable SKU breadth and Indian market focus.
- Independence Brewing Company: India-based craft brewery in Pune producing a portfolio of craft beers for the domestic market. Comparable in business model, target customer, and craft positioning to White Rhino.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
White Rhino Brewing social profiles
Digital presenceWhite Rhino Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Rhino Brewing leadership team
Management profileNumber of profiles
White Rhino Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Rhino Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Rhino Brewing
What does White Rhino Brewing do?
White Rhino Brewing Co. is a craft brewery founded in 2016 that produces and sells small-batch craft beers in India. It operates a production facility in Malanpur (Chambal Region) equipped to European and American standards, manufacturing a portfolio that includes a Wheat Beer, Craft Lager, and IPA for the domestic market plus export versions of its India Pale Ale and Lager for international markets. The company markets itself as India's first craft brewery and integrates local ingredients such as Himalayan coriander and Indian rolled wheat into recipes built on globally sourced equipment, ingredients, and personnel.
Is White Rhino Brewing a public or private company?
White Rhino Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was White Rhino Brewing founded?
White Rhino Brewing was founded in 2016. It employs 11 to 50 people.
Where is White Rhino Brewing based?
White Rhino Brewing is headquartered in New Delhi, India, in the Asia region.
Who are White Rhino Brewing's main competitors?
Sula Vineyards is listed as an others. Broad incumbents are BrewDog, Anheuser-Busch InBev India, Carlsberg India and United Breweries (Kingfisher). Direct peers are Bangalore Brewing Company, Geist Brewing Co. (formerly Great State Aleworks), Bira 91, Simba Craft Beers and Independence Brewing Company.
Does White Rhino Brewing have an API?
No public API is recorded for White Rhino Brewing.
What industry is White Rhino Brewing in?
White Rhino Brewing's product category is Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of AFAFAAAA, Beer Brewing & Craft Brewing. Its NAICS code is 312120 and its SIC code is 2082.