ProEvents
ProEvents is a Vietnam-based Below The Line marketing communications agency, founded in 2004, that delivers event management, brand roadshow and activation, and entertainment show production services to large enterprise and multinational clients across banking, automotive, FMCG, insurance, and healthcare.
- Company typePrivate
- Founded2004
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ProEvents does
ProEvents Co. Ltd. is a Vietnam-based Below The Line (BTL) marketing communications agency founded in 2004 and headquartered in Ho Chi Minh City. The company delivers three integrated service lines: Event Management (conferences, team buildings, year-end parties, product launches), Brand Roadshow and Activation (consumer-facing campaigns, street activations, roadshows), and Entertainment Show production (concerts, large-scale live entertainment). Its underlying "platform" is operational rather than software-based — production capability, creative direction, and local market and cultural insight are the primary assets, with no proprietary technology stack disclosed.
The company serves large enterprise and multinational clients directly through a field sales and relationship-based go-to-market motion, with a client base of more than 50 named corporations spanning banking (ACB, HSBC, Standard Chartered), insurance (Chubb Life, ACE Life, Manulife, Hanwha Life), automotive (Mercedes-Benz, BMW, Rolls-Royce, Jaguar, Ducati, Yamaha), FMCG and consumer goods (Coca-Cola, Pepsi, Unilever, Vinamilk, Ajinomoto), healthcare and pharmaceutical (Abbott, Bayer, AstraZeneca), and media (VTV, TBS). Notable repeat engagements include Chubb Life's Annual Agency Awards in 2016, 2021, and 2022 and Coca-Cola's year-end parties and dealer nights across multiple years.
ProEvents generates revenue through professional services fees on a project-based, quote-driven model tied to event scope, duration, and complexity; pricing is not publicly disclosed. Operations are led by a three-person Board of Directors comprising Stage Director Tran Vi My (winner of the Mai Vang Award 2009), Managing Director Tran Huu Phuc (over 15 years in marketing and event management), and Event Director Tran Hoang Phong (over 8 years in marketing and event management). The company is privately held with no disclosed outside investors and markets itself toward an ASEAN-level ambition rather than a Vietnam-only footprint.
ProEvents firmographics
Firmographics- Name
- ProEvents
- Legal name
- ProEvents Co. Ltd.
- Website
- https://www.proeventsvn.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ProEvents is a Vietnam-based Below The Line marketing communications agency, founded in 2004, that delivers event management, brand roadshow and activation, and entertainment show production services to large enterprise and multinational clients across banking, automotive, FMCG, insurance, and healthcare.
- Ownership category
- akta.pro rank
ProEvents industry classification
Industry- Product category
- Event Management & Brand Activation Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industry
- Consumer & Public Shows (B2C) Organizers (THAHABAC)
Keywords
Where ProEvents is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
ProEvents business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Management Services: Professional services revenue from organizing corporate events, conferences, year-end parties, product launches, and team building activities for enterprise clients.
- Brand Activation Services: Revenue from brand roadshow campaigns, market activation events, and promotional activities for consumer brands.
- Entertainment Show Production: Revenue from producing large-scale entertainment shows, concerts, and cultural events for corporate clients and public audiences.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
ProEvents product offering
Product offeringCore offering
ProEvents is a Below The Line (BTL) marketing communication agency in Vietnam that organizes and executes corporate events, brand roadshow/activation campaigns, and entertainment shows for enterprise clients. The company provides end-to-end event services from creative concept development through professional on-site execution, working with multinational brands across banking, automotive, FMCG, insurance, and consumer goods sectors. With 18+ years of experience since 2004, ProEvents delivers uniquely creative concepts tailored to local market culture and audience engagement.
Product overview
ProEvents is a Below The Line (BTL) marketing communication agency established in 2004, offering a unified portfolio of event management, brand roadshow/activation, and entertainment show services. The company operates as a single integrated service offering rather than a platform-plus-modules architecture, providing end-to-end event planning and execution from concept development through professional execution. All three core service areas—Event Management, Brand Roadshow - Activation, and Entertainment Show—work together to deliver uniquely creative concepts and holistic BTL services for brands seeking to engage target audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Management Professional event management services including conferences, team buildings, year-end parties, product launches, and corporate events with inspiring storytelling and compelling communications for live experiences. The service targets enterprise clients in Vietnam and the ASEAN region.
- Brand Roadshow - Activation Brand activation services delivering brand messages through creative market insights and local culture engagement, including decorative lighting campaigns, roadshow activations, cooking show campaigns, and market penetration events for consumer brands.
- Entertainment Show Entertainment event production featuring trend-setting innovation technology for large-scale entertainment shows, including music concerts, cultural events, and entertainment productions combining artistic direction with technical innovation.
Quantifiable outcome
- Established since 2004 with proven track record of serving 50+ major enterprise clients
- +1 more outcomes
Companies that use ProEvents
Customer profileNamed customers37 records
Segments4 records
Ideal customer profiles4 records
ProEvents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ProEvents partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
ProEvents competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ProEvents social profiles
Digital presenceProEvents financial estimates
Financial estimateRevenue estimate
Valuation estimate
ProEvents leadership team
Management profileNumber of profiles
Profiles3 records
ProEvents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ProEvents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ProEvents
What does ProEvents do?
ProEvents is a Below The Line (BTL) marketing communication agency in Vietnam that organizes and executes corporate events, brand roadshow/activation campaigns, and entertainment shows for enterprise clients. The company provides end-to-end event services from creative concept development through professional on-site execution, working with multinational brands across banking, automotive, FMCG, insurance, and consumer goods sectors. With 18+ years of experience since 2004, ProEvents delivers uniquely creative concepts tailored to local market culture and audience engagement.
Is ProEvents a public or private company?
ProEvents is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ProEvents founded?
ProEvents was founded in 2004. It employs 11 to 50 people.
Where is ProEvents based?
ProEvents is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does ProEvents make money?
Three revenue lines are on record. Event Management Services are the primary driver. The others are brand Activation Services and entertainment Show Production.
Does ProEvents have an API?
No public API is recorded for ProEvents.
What industry is ProEvents in?
ProEvents's product category is Event Management & Brand Activation Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of THAHABAC, Consumer & Public Shows (B2C) Organizers. Its NAICS code is 541810 and its SIC code is 7311.