Wigram Capital Advisors

What Wigram Capital Advisors does

Wigram Capital Advisors Ltd is a privately held macroeconomic research and advisory firm based in Auckland, New Zealand, operating with a headcount of 11-50 employees. The firm delivers subscription-based macroeconomic analysis with a stated focus on Asian markets, targeting professional investors, fund managers, and financial decision-makers who require in-depth, data-driven macro insights to inform investment strategies. Access to research content is gated behind a subscription paywall on the firm's website (wigramcap.com), with a 3-month trial offered as the entry point for prospective customers.

The business operates on a recurring subscription revenue model with a sales-led, consultative go-to-market approach. Distribution is exclusively direct via the company website, functioning as a self-serve content platform where subscribers access macro research articles and analysis. The firm is founder-led, with Rodney Jones serving as founder and principal. No external institutional investors, private equity backers, funding rounds, mergers, acquisitions, or partnerships are disclosed in available sources, indicating the firm is bootstrapped and independently operated.

The underlying technology and analytical infrastructure are not disclosed in available source material. The product is described as a research content platform, with the differentiator positioned as exclusive data-driven macro analysis rather than any proprietary technology, AI capability, or platform architecture. The firm's value proposition centers on the quality and depth of its macro research rather than on technology-enabled differentiation, and its customer base is broadly defined across the professional investor segment without disclosed named accounts or enterprise contracts.

Name

Wigram Capital Advisors

Legal name

Wigram Capital Advisors Ltd

Website

https://wigramcap.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Wigram Capital Advisors is an Auckland-based boutique research firm delivering subscription-based macroeconomic analysis focused on Asian markets to professional investors, fund managers, and financial decision-makers via its online platform.

Ownership category

akta.pro rank

Product category

Investment Research Services

NAICS

Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Macro & Rates Research (FSACAGAC)

akta.pro secondary industries

Strategy & Thematic Research (FSACAGAG), Sector-Specific Industry Research (FSACAGAL)

Keywords

• Macroeconomic research
• Investment advisory
• Market analysis
• Asian markets research
• Subscription research

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Subscription Research Access: The company generates revenue through a subscription model where customers pay for access to macro economic research and analysis content. The website mentions a 3-month trial period as an entry point, suggesting a recurring subscription revenue structure.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Wigram Capital Advisors operates a subscription-based macroeconomic research and analysis platform that delivers in-depth, data-driven macro economic articles and analysis to subscribers. The research content is focused on Asian markets and is targeted at professional investors and financial decision-makers who use the insights to inform investment strategies. Full research articles are gated behind a subscription, with a 3-month trial offered as the entry point.

Product overview

Wigram Capital Advisors provides a subscription-based macroeconomic research and analysis platform. The company delivers in-depth, data-driven macro analysis to its subscribers. The primary offering appears to be a research content platform accessible via subscription, providing access to macro economic research articles and analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Macro Economic Research Subscription Subscription-based access to in-depth, data-driven macroeconomic research articles and analysis focused on Asian markets, delivered to professional investors, fund managers, and other financial decision-makers who use the content to inform investment strategies and decisions. A 3-month trial is available as an entry point.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Independent Strategy: Founder-led global macro research firm selling subscription research to institutional asset managers. Closely comparable founder-driven, subscription-based macro research model.
• TS Lombard: Independent macro research firm serving institutional investors with subscription-based global macro analysis. Direct comparable on subscription distribution and institutional macro positioning.
• Gavekal Research: Long-established independent macro research firm with a strong focus on Asia, distributing subscription research to professional investors. Highly comparable to Wigram on geography, customer, and product model.
• Absolute Strategy Research: Independent macro and asset allocation research provider offering subscription research to institutional investors. Comparable subscription model and target buyer.
• Medley Global Advisors: Independent macro policy and geopolitical research firm serving institutional investors via subscription. Comparable on subscription macro research, particularly with overlap on Asia policy themes.
• Capital Economics: Independent macroeconomics research consultancy providing subscription research to corporates, investors, and governments. Comparable as an independent macro research subscription business.
• BCA Research: Global independent macro research provider offering subscription-based strategy research to institutional investors. Comparable as a subscription macro research competitor with broader geographic coverage.
• Variant Perception: Subscription-based independent macro research service targeting hedge funds and institutional investors. Closely comparable subscription distribution and macro analytical product.

Broad incumbents

• The Economist Intelligence Unit: Large subscription-based economic and country research provider covering Asia and other regions. Comparable as an institutional macro and country research subscription product, though with a much wider scope and scale.
• Evercore ISI: Large institutional research platform offering macro and policy research alongside broader equity coverage. Comparable as a competing macro research provider, but with a much wider product portfolio and institutional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/wigram-capital-advisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wigram Capital Advisors