Dekoor
Dekoor Close Harmony is a 30-member Dutch jazz choir from Utrecht, founded in 1985, that performs close-harmony pop, jazz, gospel, and classical sets at festivals, theaters, corporate events, weddings, and private functions across the Netherlands and Europe.
- Company typePrivate
- Founded1985
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Dekoor firmographics
Firmographics- Name
- Dekoor
- Legal name
- Dekoor Close Harmony
- Website
- https://dekoor.nl
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dekoor Close Harmony is a 30-member Dutch jazz choir from Utrecht, founded in 1985, that performs close-harmony pop, jazz, gospel, and classical sets at festivals, theaters, corporate events, weddings, and private functions across the Netherlands and Europe.
- Ownership category
- akta.pro rank
Dekoor industry classification
Industry- Product category
- Live vocal performance / choral entertainment services
- NAICS
- Musical Groups and Artists (711130)
- akta.pro primary industry
- Session Musicians & Vocalists (MPAIAHAC)
- akta.pro secondary industry
- Vocal Production & Coaching (in-studio) (MPAIAHAI)
Keywords
Where Dekoor is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Dekoor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Performance/Booking Fees: Dekoor charges fees for live performances at events ranging from intimate private gatherings to large festivals. They offer various formats: regular shows with instrumental combo, surround sound serenades, workshops, and surprise musical acts.
- Merchandise Sales: Online merchandise sales including albums (CD, vinyl), USB sticks, and merchandise items like linen bags. Sold through their own e-commerce webshop.
- Friends Membership: One-time donation of €35 per academic year, offering a friend concert ticket and quarterly newsletter as benefits. This is a membership/supporter model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Vriend (Friend) Membership - one-time €35 donation per academic year |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Dekoor product offering
Product offeringCore offering
Dekoor Close Harmony is a 30-member Dutch jazz/pop choir from Utrecht that delivers live close harmony vocal performances for festivals, theaters, corporate events, and private occasions. Offerings span a cappella sets, piano-accompanied pieces, full jazz combo shows, and immersive surround-sound serenades, supported by vocal workshops and direct-to-consumer merchandise and supporter-membership programs. The group has earned six World Choir Games championship titles and has performed alongside international artists at major Dutch and European festivals.
Product overview
Dekoor Close Harmony is a 30-member Dutch jazz choir from Utrecht offering live close harmony performances. The core product consists of musical performances at festivals, theatres, and private events, ranging from intimate a cappella concerts to full productions with jazz combo accompaniment. The choir also provides unique experiences such as Surround Sound Serenades where audiences are surrounded by singers. Educational offerings include workshops led by Dekoor singers. The product portfolio includes the 2023 album 'Range' available on CD and vinyl, merchandise sold through an online webshop, and a Friends membership program that provides access to exclusive concerts. Performances span styles from pop ballads to jazz, gospel, and classical, with collaborations featuring artists like DI-RECT, The Rolling Stones, and Damien Rice.
Differentiator
Problem solved
Functional benefit
Products and services
- Close Harmony Performances Live close harmony vocal performances by Dekoor's 30-member choir, available for festivals, theaters, private events, weddings, and corporate functions. The choir performs a cappella, with piano accompaniment, or with a full jazz combo, spanning pop ballads, swing jazz, gospel, and classical.
- Surround Sound Serenades Immersive intimate performance format where the choir surrounds the audience in a circle, creating a spatial sound experience with harmonies arriving from all directions, suited to private events, dinners, and smaller venues.
- Workshops (Podiummetamorfose & Corporate Workshops) Inspiring workshops led by Dekoor singers that focus on singing together as a means to strengthen connection, leadership, and sharing. The Podiummetamorfose series is a 4-workshop program tied to the 40th anniversary; corporate variants target team-building and connection through collective singing.
- Range (Album) Album released in 2023 containing Dekoor classics such as Indodana, My Romance, and Total Praise. Available on CD and vinyl, sold via the Dekoor webshop and at Plato Utrecht.
- Merchandise Webshop Online merchandise store selling Dekoor products including CDs, USB sticks, and linen bags, accepted via iDeal payment. Functions as both retail and supporter channel.
- Vriendenconcert (Friends Concert) Exclusive annual concert reserved for members of the 'Vrienden van Dekoor' (Friends of Dekoor) supporter program. Membership costs €35 for one academic year and includes a ticket to the Friends concert plus a quarterly newsletter.
Quantifiable outcome
- Sold-out 40th anniversary concert in TivoliVredenburg Grote Zaal with 150 singers in mass-choir format
Companies that use Dekoor
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Dekoor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dekoor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Utrechtse Studenten BigbandcoreDekoor collaborates with Utrechtse Studenten Bigband on joint performances. In 2025, they performed together at North Sea Jazz Festival with the program 'United Souls' and subsequently at Umbria Jazz Festival in Perugia. This collaboration brings together jazz bigband and close harmony vocals for a unique musical experience.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Dekoor competitors and assessment
Company assessmentDirect peers
- Take 6: American vocal group known for jazz, gospel and pop a cappella performances with multiple Grammy awards and decades of international touring — comparable to Dekoor in genre emphasis (jazz/gospel close harmony) and premium vocal-group positioning.
- The King's Singers: British male vocal ensemble performing classical, jazz, and pop close harmony with a 50+ year history of international touring and recording — comparable in vocal-group format, multi-genre repertoire, and high-end concert programming.
- Naturally 7: American vocal group that uses voices to imitate instruments across jazz, gospel, and pop — comparable in live-performance focus, genre mix, and festival/theater touring profile.
- Chanticleer: San Francisco-based male vocal ensemble performing a wide range of repertoire from jazz and gospel to classical with extensive international touring — comparable in vocal-only format, genre breadth, and festival/theater programming model.
- Rajaton: Finnish a cappella sextet performing jazz, pop, gospel and classical close harmony with extensive international festival touring and album catalog — directly comparable to Dekoor in genre mix, vocal-only format, and touring profile.
- The Real Group: Swedish vocal jazz ensemble founded in 1984 performing jazz, pop, and a cappella close harmony with international touring and competition pedigree — the closest direct peer to Dekoor by genre, format, and longevity.
Emerging players
- Voca People: Israeli a cappella vocal group performing beatbox-driven pop and jazz with an international touring theatrical show — comparable in vocal-only format and pop/jazz crossover repertoire, though more theatrical/show-oriented than Dekoor.
Broad incumbents
- Pentatonix: American a cappella pop group with major-label scale, global streaming reach, and large-venue tours — operates in adjacent a cappella territory to Dekoor but at substantially broader commercial scale and pop-leaning repertoire.
- BBC Singers: UK-based professional chamber choir with a broad jazz, classical, and contemporary repertoire and national-broadcaster backing — comparable in vocal-ensemble format and institutional scale, though with broader genre and a different funding model.
Regional players
- Nederlands Kamerkoor: Dutch chamber choir based in the Netherlands with a broad contemporary and classical repertoire and international touring — comparable as a Netherlands-based professional vocal ensemble with institutional funding, though more classical-leaning than Dekoor.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dekoor social profiles
Digital presenceDekoor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dekoor leadership team
Management profileNumber of profiles
Profiles6 records
Dekoor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dekoor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dekoor
What does Dekoor do?
Dekoor Close Harmony is a 30-member Dutch jazz/pop choir from Utrecht that delivers live close harmony vocal performances for festivals, theaters, corporate events, and private occasions. Offerings span a cappella sets, piano-accompanied pieces, full jazz combo shows, and immersive surround-sound serenades, supported by vocal workshops and direct-to-consumer merchandise and supporter-membership programs. The group has earned six World Choir Games championship titles and has performed alongside international artists at major Dutch and European festivals.
Is Dekoor a public or private company?
Dekoor is a private company. It is classified as unknown and is currently operating.
When was Dekoor founded?
Dekoor was founded in 1985. It employs 11 to 50 people.
Where is Dekoor based?
Dekoor is headquartered in Utrecht, Netherlands, in the Europe region.
How does Dekoor make money?
Three revenue lines are on record. Performance/Booking Fees are the primary driver. The others are merchandise Sales and friends Membership.
Who are Dekoor's main competitors?
Direct peers on record are Take 6, The King's Singers, Naturally 7, Chanticleer, Rajaton and The Real Group. Voca People is listed as an emerging player. Broad incumbents are Pentatonix and BBC Singers. Nederlands Kamerkoor is listed as a regional player.
Does Dekoor have an API?
No public API is recorded for Dekoor.
What industry is Dekoor in?
Dekoor's product category is Live vocal performance / choral entertainment services. Its primary akta.pro industry code is MPAIAHAC, Session Musicians & Vocalists, with a secondary code of MPAIAHAI, Vocal Production & Coaching (in-studio). Its NAICS code is 711130.