Marathon Group

What Marathon Group does

Marathon Group is a privately held Mexican distributor of electrical and Information and Communication Technology (ICT) materials, headquartered in Puebla and operating since 1990. The company serves approximately 668 industrial clients across at least ten vertical end-markets, including automotive, mining, oil and gas, chemical, textile, retail, IT, hospitals, food, and steel. Its go-to-market is a B2B, quote-based industrial-supply model in which a team of 35 qualified experts provides technical project consulting alongside distribution.

The business is structured around two operating divisions. The Electrica Division distributes electrical cabling, automation and control equipment, channeling, illumination products, and tools and accessories. The ICT Networks Division distributes structured cabling, data-center infrastructure, racks and cabinets, and industrial Ethernet. In addition to hardware distribution, Marathon offers three ancillary services: Asesoría de Proyectos (technical project specification consulting), Entregas Express (express delivery via strategic terrestrial and air logistics alliances), and end-to-end Logística. The stated differentiators are premium internationally-certified brands, made-to-measure solutions, and logistics speed.

Commercial channels are predominantly direct — company website, WhatsApp Business, and phone outreach (222 690 6700) — with fulfillment handled through the logistics partnerships. Pricing is not publicly disclosed and is quote-based per project. The company reports no public listing, no disclosed investors, no M&A history, no patents, no certifications, and no AI/ML capabilities in the input data. Primary data gaps for analytical use include revenue, ownership, management team, recent hiring trends, and any time-series growth metrics.

Name

Marathon Group

Legal name

Marathon Group

Website

https://marathongroup.mx

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Marathon Group is a Mexican B2B distributor of electrical and ICT materials, headquartered in Puebla since 1990. It serves roughly 668 industrial clients across automotive, mining, oil and gas, healthcare, and other verticals through two divisions and project-based technical consulting.

Ownership category

akta.pro rank

Product category

Industrial Electrical & ICT Distribution

akta.pro primary industry

Extreme Value General Merchandise Discounters (CRAEAAAE)

Keywords

• Electrical materials distribution
• ICT infrastructure supplies
• Industrial cabling solutions
• Structured cabling systems
• Electrical automation products

Headquarters

HQ city

Puebla

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electrical materials distribution: Distribution of electrical materials including cabling, automation, control, channelling, illumination, tools and accessories through their Electrica division
2. ICT materials distribution: Distribution of ICT (Information and Communication Technology) materials including structured cabling, data centers, racks, cabinets, and industrial ethernet through their ICT Networks division

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Marathon Group is a Mexican B2B distributor of electrical and ICT (Information and Communication Technology) materials that supplies integral industrial solutions through two product divisions: an Electrical division offering cabling, automation and control, channelling, illumination, and tools/accessories; and an ICT Networks division offering structured cabling, data centers, racks and cabinets, and industrial Ethernet. The company complements its product distribution with technical project consulting, express delivery, and logistics services.

Product overview

Marathon Group is a Mexican company that offers integral solutions in electrical materials and ICT (Information and Communication Technologies). The company operates through two main divisions: the Electrical Division (Electrica) providing electrical cabling, automation and control, channeling, illumination, and tools; and the ICT Networks Division providing structured cabling, data center solutions, racks and cabinets, and industrial Ethernet. The company also provides additional services including project consulting (Asesoría de Proyectos), express deliveries (Entregas Express), and logistics. Marathon Group serves various industrial sectors including automotive, mining, oil and gas, chemical, textile, retail, IT, hospitals, food, and steel industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrical Cabling (Cableado Eléctrico) Electrical cabling solutions for industrial applications, supplied to industrial customers in Mexico.
• Automation and Control (Automatización y Control) Automation and control solutions for industrial processes, supplied to industrial customers in Mexico.
• Channelling (Canalización) Channelling solutions (cable tray, conduit, raceway) for electrical installations in industrial projects.
• Illumination (Iluminación) Illumination and lighting solutions for industrial and commercial applications.
• Tools and Accessories (Herramientas y Accesorios) Tools and accessories for electrical and ICT installation projects.
• Structured Cabling (Cableado Estructurado) Structured cabling solutions for voice, data, and communications networks, supplied to industrial and IT customers.
• Data Center Infrastructure Data center infrastructure solutions for IT and industrial customers.
• Racks and Cabinets (Racks y Gabinetes) Racks and cabinets for ICT infrastructure buildouts.
• Industrial Ethernet (Ethernet Industrial) Industrial Ethernet networking solutions for industrial environments.
• Project Consulting (Asesoría de Proyectos) Technical specification consulting for industrial electrical and ICT projects, provided by a team of qualified experts with experience across multiple industrial sectors.
• Express Delivery (Entregas Express) Express delivery of electrical and ICT materials via strategic terrestrial and air logistics partnerships to meet customer time demands.
• Logistics (Logística) Logistics handling ensuring proper care of materials and timely delivery of products to industrial customers across Mexico.

Named customers3 records

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Strategic logistics partners (terrestrial)coreStrategic or Co-development PartnerStrategic terrestrial alliances for product delivery to fulfill customer demands with timely deliveries across Mexico

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sonepar: Sonepar is the world's largest B2B distributor of electrical products and solutions, operating in Mexico through Sonepar Mexico with multiple branches. Both Marathon and Sonepar Mexico distribute electrical materials, cabling, automation, and industrial supplies to the same customer base of industrial and construction firms across Mexican verticals.
• Rexel: Rexel is a global B2B distributor of electrical, lighting, security, and energy management products with significant Mexican operations. Rexel serves the same automotive, industrial, and infrastructure markets with very similar product portfolios including cabling, automation, and ICT-related equipment.
• WESCO International (Anixter): WESCO (post-Anixter merger) is a major global distributor of electrical, communications, and utility products, with strong data center and broadband network offerings. WESCO's ICT Networks/Communications business directly parallels Marathon's ICT Networks division serving data center, structured cabling, and industrial Ethernet needs.

Others

• Helukabel Mexico: Helukabel is a German manufacturer of cables and wires with direct Mexican distribution; a testimonial in Marathon's data references Helukabel products supplied to an industrial customer. Helukabel is both a supplier partner and direct competitor when its Mexican operations bypass distributors for larger accounts.

Broad incumbents

• Siemens Mexico: Siemens is a global industrial OEM with strong Mexican industrial and infrastructure presence, providing automation, electrification, and digitalization products. Siemens competes in automotive, manufacturing, and energy verticals that Marathon serves, both as a brand partner and as a direct OEM selling into the same accounts.
• Schneider Electric Mexico: Schneider Electric is a global industrial OEM that manufactures and distributes electrical equipment, automation, and ICT infrastructure directly through its Mexican subsidiary. While Marathon distributes competing brands, Schneider represents both a supplier partner and a competitor selling directly to the same industrial customers across automation, control, and power distribution.
• ABB Mexico: ABB is a global industrial automation and electrical equipment OEM with significant Mexican operations serving mining, oil & gas, and manufacturing. ABB competes with Marathon in distribution partnerships (ABB products may be sold through or around Marathon) and is a major brand in Marathon's automation and control product line.

Regional players

• Grupo Calux: Grupo Calux is a Mexican electrical materials distributor serving industrial and commercial sectors with multiple branch locations. Both companies operate in the same Mexican industrial supply market with similar product offerings (cabling, illumination, control, tools) and overlap significantly in customer verticals like manufacturing and infrastructure.
• Electro Componentes de México (ECOMSA): ECOMSA is a Mexican electrical components distributor and solution provider for industrial automation, lighting, and power distribution. ECOMSA competes with Marathon's Electrica division on similar product lines and customer accounts, particularly in the Mexican industrial manufacturing sector.

Emerging players

• CDW Mexico / CDW Direct: CDW is a major technology and ICT solutions provider with growing Mexico presence serving data center, networking, and enterprise IT customers. CDW represents an emerging digital-first competitor for Marathon's ICT Networks division, particularly as industrial buyers shift toward consolidated enterprise technology procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MarathonGroupMX

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marathon Group