Samey
Samey Robotics is an Icelandic automation specialist that designs, builds, and services robotic systems for fish processing facilities, serving seafood processors across 25+ countries through direct enterprise sales and subscription SLAs.
- Company typePrivate
- Founded1989
- HeadquartersGarðabær, Iceland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Samey does
Samey Robotics ehf is an Icelandic private limited company headquartered in Garðabær, Iceland, specializing in robotic solutions for the manufacturing and food processing industries, with a dominant focus on fish processing. The company has accumulated 33 years of operational history, having installed more than 2,500 automation systems and 140+ robotic systems across customer facilities. Samey operates a Norwegian subsidiary (Samey Robotics AS) in Averøy, Norway, and employs 27+ people across both Iceland and Norway.
The company's core product portfolio spans SR-Aquaculture, SR-Whitefish, SR-Pelagic Palletizer, and SR-AGV solutions, with computer vision-based quality control systems for fillet grading (SR-Fillet Grader using 3D cameras) and lid placement (SR-Lid Robot). The AGV line is delivered in partnership with EK-Robotics of Germany. The business model is direct enterprise sales to seafood processors across 25+ countries, generating revenue through one-time hardware license sales, component supply, and recurring subscription SLAs covering service, spare parts, and software updates. The company holds ISO 9001:2015 certification and maintains a focused engineering footprint with plans to expand into adjacent industries such as aluminum, building, and medical/genetic sectors.
Samey firmographics
Firmographics- Name
- Samey
- Legal name
- Samey Robotics ehf
- Website
- https://www.samey.is
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Samey Robotics is an Icelandic automation specialist that designs, builds, and services robotic systems for fish processing facilities, serving seafood processors across 25+ countries through direct enterprise sales and subscription SLAs.
- Ownership category
- akta.pro rank
Samey industry classification
Industry- Product category
- Industrial Robotics & Automation Systems
- NAICS
- Food Product Machinery Manufacturing (333241)
- SIC
- Special Industry Machinery, Nec (3559), Special Industry Machinery (No Metalworking Machinery) (3550)
- akta.pro primary industry
- Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)
- akta.pro secondary industry
- Agricultural Robotics Integration, Retrofit & Automation Services (Kit installs, integration, maintenance) (AFAAAGAJ)
Keywords
Where Samey is headquartered
LocationHeadquarters
- HQ city
- Garðabær
- HQ country
- Iceland
- HQ region
- Europe
Offices3 records
Markets served
Samey business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Automation Systems and Robotic Solutions: Sale of complete automation and robotic systems including design, installation, and commissioning services tailored to customer needs.
- Automation Components: Sale of components for automation systems and industrial operations including speed converters, measuring sensors, industrial computers, monitors, and sensors from world-renowned manufacturers.
- Service and Maintenance: Service Level Agreements (SLA), proactive maintenance, troubleshooting and repairs, emergency service, service hotline, and spare parts service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Service Level Agreements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Samey product offering
Product offeringCore offering
Samey Robotics designs, manufactures, installs, and services custom-built robotic automation systems for the food processing industry, with deep specialization in seafood (salmon, whitefish, pelagic). Its portfolio covers palletizing, destacking, fillet grading, lid handling, tub infeed, and AGV material transport, delivered as complete turnkey solutions from project consulting through commissioning. The company also supplies automation components from world-renowned manufacturers and offers recurring Service Level Agreements, proactive maintenance, and spare parts.
Product overview
Samey Robotics offers a modular portfolio of SR-Solutions (robotic solutions) for the food processing industry. The core offerings are organized into four solution categories: SR-Aquaculture (salmon processing including SR-Salmon Box Destacker, SR-Fillet Grader, SR-Pallet Destacker, SR-Salmon Palletizer), SR-Whitefish (whitefish processing including SR-Lid Magazine, SR-Lid Robot, SR-Tub Infeed System, SR-Whitefish Palletizer), SR-Pelagic (SR-Pelagic Palletizer for high-speed pelagic fish processing), and SR-Other (including SR-AGV Solution for automated guided vehicles). All solutions are custom-designed for customer needs, ranging from standalone machines to fully automatic systems, with capabilities spanning box handling, palletizing, fillet grading, quality control, and material transport. Samey provides complete solutions from project consulting and design to installation and service, with over 140 robotic systems deployed across multiple countries.
Differentiator
Problem solved
Functional benefit
Products and services
- SR-Salmon Box Destacker Independent robotic cell designed for aquaculture processors that takes full salmon boxes from pallets and feeds salmon into the production line, featuring automatic box gripping, strap cutting, gentle tilting, and empty box disposal to a waste container.
- SR-Fillet Grader Automated fillet grading system using a 3D camera to measure volume or weight and sort fillets by user-defined grades into reusable boxes, with automated storage and delivery upon order, at a capacity of 170 fillets per minute.
- SR-Pallet Destacker Independent robot cell that takes pallets from stacks and places them onto conveyors using laser sensors for precise positioning, with the ability to robotically flip alternating upside-down pallets.
- SR-Salmon Palletizer High-speed box palletizing system for the salmon and fish industry using the latest robot technology, handling multiple pallets per cell with a wide range of product sizes and order configurations simultaneously.
- SR-Lid Magazine Fully automatic lid storage and Just-In-Time lid delivering system that feeds lids one by one via conveyors to the SR-Lid Robot for placement onto salmon boxes, providing a scalable high-capacity solution.
- SR-Lid Robot Fully automatic lid positioning robot for standard Styrofoam salmon boxes with capacity up to 15 boxes per minute, including optional computer vision quality control for ice level, lid closing, product placement, and label verification.
- SR-Tub Infeed System Advanced automated infeed system for whitefish processing that handles multiple fish species and sizes with gentle treatment, where a robot takes tubs individually, delivers raw material to a washing/buffer conveyor, and manages empty tub washing cycles.
- SR-Whitefish Palletizer High-speed box palletizing system for the whitefish industry, scalable up to 15 big boxes per minute; Samey states it is the market leader in box palletizing for the fish industry.
- SR-Pelagic Palletizer High-speed palletizing system for the pelagic fish industry using the latest robot technology to sort products on a high-speed conveyor and palletize them fully automatically, with capacity for 10 different products per cell and scalable up to 15 boxes per minute.
- SR-AGV Solution Autonomous Guided Vehicle solution developed in cooperation with EK-Robotics Germany, offering AGVs equipped with navigation and control systems adapted to customer requirements, available as tractors, low lift vehicles, or high lift vehicles with short planning and commissioning times.
- Automation Components Supply Distribution of automation components for automation systems and industrial operations from world-renowned manufacturers, including speed converters, measuring sensors, industrial computers, monitors, and sensors.
- Service and Maintenance (SLAs) Recurring Service Level Agreements (SLAs) offering proactive maintenance, troubleshooting and repairs, emergency service, a service hotline (6:30 AM - 10:00 PM weekdays), and spare parts service, customized based on equipment on site to reduce unexpected stops.
Quantifiable outcome
- Over 600 factories and processing plants in 25 countries operate with Samey Robotics systems
- +3 more outcomes
Companies that use Samey
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Samey technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature10 records
Samey partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- EK-Robotics (Germany)coreStrategic cooperation for AGV (Autonomous Guided Vehicle) solutions. EK-Robotics provides AGVs equipped with navigation and control systems. Samey Robotics adapts the entire system to customer requirements with short planning and commissioning times, fast deliveries, and flexible adaptation options. Offered as tractors, low lift vehicles, or high lift vehicles.
- World-renowned automation component manufacturerssupportingWide selection of highest quality suppliers of automation parts including speed converters, measuring sensors, industrial computers, monitors and sensors to build and support solutions.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Samey competitors and assessment
Company assessmentDirect peers
- Marel: Iceland-headquartered global leader in food processing machinery with a strong fish-processing portfolio. Marel competes with Samey in salmon, whitefish, and pelagic processing equipment, serving the same enterprise seafood customers across similar geographies.
- Skaginn 3X: Icelandic specialist in advanced fish-processing equipment and turnkey processing plants. Directly comparable to Samey in target customers (salmon and whitefish processors) and in offering integrated, automated processing-line solutions.
- BAADER: German family-owned leader in fish-processing machinery with global reach. Competes with Samey in fillet processing, grading, and handling automation for whitefish and salmon processors worldwide.
- Cabinplant: Danish manufacturer of processing equipment for fish, seafood, and convenience foods. Closely comparable to Samey in whitefish and pelagic handling, grading, and portioning automation for Nordic and European seafood customers.
Broad incumbents
- JBT Corporation: Large US-listed provider of food processing and air transport equipment. Overlaps with Samey through protein/food processing automation but operates across a far broader portfolio including freezing, cooking, and packaging technologies.
- GEA Group: Global German engineering group supplying food processing and packaging equipment across multiple protein categories. Comparable to Samey in processing-line automation for food producers, though at a vastly larger scale and broader scope.
- Bühler Group: Swiss food-processing equipment manufacturer with strong positions in grain, feed, and food segments. Overlaps with Samey in industrial automation for food producers, with comparable engineering and service capabilities.
- Multivac: German leader in packaging and processing solutions for food, medical, and consumer goods. Comparable to Samey in packaging-line automation (lid handling, tray handling, palletizing) for protein and seafood processors.
- Ishida: Japanese-origin global supplier of weighing, packaging, and quality-inspection systems for food. Directly overlaps with Samey's SR-Fillet Grader vision-based sorting and end-of-line packaging automation.
- TOMRA: Norwegian sensor-based sorting and collection specialist with strong food-sorting capabilities. Comparable to Samey in vision/3D-camera-based grading, portioning, and quality control for protein and food processors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Samey social profiles
Digital presenceSamey compliance and trust
Trust signalCompliance1 record
Samey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Samey leadership team
Management profileNumber of profiles
Profiles10 records
Samey subsidiaries and ownership
Company hierarchySubsidiaries1 record
Samey funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Samey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Samey
What does Samey do?
Samey Robotics designs, manufactures, installs, and services custom-built robotic automation systems for the food processing industry, with deep specialization in seafood (salmon, whitefish, pelagic). Its portfolio covers palletizing, destacking, fillet grading, lid handling, tub infeed, and AGV material transport, delivered as complete turnkey solutions from project consulting through commissioning. The company also supplies automation components from world-renowned manufacturers and offers recurring Service Level Agreements, proactive maintenance, and spare parts.
Is Samey a public or private company?
Samey is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Samey founded?
Samey was founded in 1989. It employs 11 to 50 people.
Where is Samey based?
Samey is headquartered in Garðabær, Iceland, in the Europe region.
How does Samey make money?
Three revenue lines are on record. Automation Systems and Robotic Solutions are the primary driver. The others are automation Components and service and Maintenance.
Who are Samey's main competitors?
Direct peers on record are Marel, Skaginn 3X, BAADER and Cabinplant. Broad incumbents are JBT Corporation, GEA Group, Bühler Group, Multivac, Ishida and TOMRA.
Does Samey have an API?
No public API is recorded for Samey.
What industry is Samey in?
Samey's product category is Industrial Robotics & Automation Systems. Its primary akta.pro industry code is IMAHAOAK, Conveying, Feeding & Accumulation Systems (Packaging Lines), with a secondary code of AFAAAGAJ, Agricultural Robotics Integration, Retrofit & Automation Services (Kit installs, integration, maintenance). Its NAICS code is 333241 and its SIC code is 3559.