ageha

What ageha does

ageha (アゲハ) is a privately-held Japanese content/media operator headquartered in Tokyo, founded in 2008, that runs the lifestyle information website "kurashiku" (くらしく) at ageha-inc.jp. The site publishes Japanese-language articles across categories including anime/manga, leisure/events, seasonal gourmet, life tips, beauty/cosmetics, word meanings, and urban legends, targeting Japanese-speaking general consumers seeking practical everyday advice. The platform is built on a standard WordPress CMS with a paginated archive of 37+ articles and standardized editorial templates (word-meaning/usage, STEP, summary, and Japanese "differences" formats), and includes a community section ("kakulab") offering member-only content such as Lancers proposal templates.

The business model is consumer media with no direct charges to end users. Revenue is generated through two channels: affiliate referrals via the moshimo.com network linking to Amazon, Rakuten, Yahoo Shopping, and other e-commerce platforms, and display advertising on the site. Distribution is entirely organic — the site relies on SEO-driven search traffic and social sharing buttons (Twitter, Facebook, LINE, Hatena, Pocket) to amplify reach. There is no pricing model, no paid product, no registration requirement, and no paywall on the core content.

Strategic position is that of a very small, single-administrator content operation. The only listed management figure is "kihiro" (designated 管理者 / Administrator). The company has no disclosed funding history, no institutional investors, no parent company, no subsidiaries, no M&A activity, no partnerships, no patents or trademarks, no certifications, and no disclosed headcount or revenue figures. The operation is Japan-only with no evidence of geographic expansion. No AI/ML capabilities are described; the technology stack is limited to WordPress CMS and standard affiliate/ad networks.

Name

ageha

Legal name

ageha

Website

https://ageha-inc.jp

Company type

Private

Founded year

2008

Operating status

Operating

Short description

ageha operates "kurashiku," a Japanese lifestyle content website on WordPress serving Japanese general consumers with articles on daily life, seasonal trends, beauty, and word meanings, monetized through affiliate marketing and display advertising.

Ownership category

akta.pro rank

Product category

Online Lifestyle Content

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising (7310)

akta.pro primary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

Keywords

• Affiliate marketing
• Display advertising
• Lifestyle content
• Japanese blog publishing
• SEO content marketing

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Affiliate Marketing: The site earns commissions through affiliate links to products mentioned in articles, including Amazon, Rakuten, Yahoo Shopping, and other e-commerce platforms. Articles contain affiliate tracking links (moshimo.com) for product recommendations in categories such as beauty products, food items, and lifestyle goods.
2. Display Advertising: Revenue generated through display advertising on the website, likely through ad networks. The site has social sharing buttons and appears to monetize through ad impressions on its high-volume lifestyle content.

Distribution channels1 record

Marketing channels2 records

Core offering

ageha operates the Japanese lifestyle information website "くらしく" (Kurashiku), publishing practical articles across categories including anime/manga, leisure/events, seasonal gourmet, life wisdom, beauty/cosmetics, word meanings, and urban legends. The site is built on WordPress and monetizes its content traffic through display advertising and affiliate marketing commissions from linked retailers such as Amazon, Rakuten, and Yahoo Shopping. A members-only community section (かくらいぼ / Kakulab) provides additional resources including Lancers proposal examples.

Product overview

ageha-inc operates the lifestyle information website 'くらしく' (Kurashiku), a content publishing platform delivering practical life wisdom, seasonal trends, and everyday useful information to Japanese readers. The site publishes articles across multiple editorial categories — anime/manga (アニメ・漫画), leisure/events (レジャー・祭り), seasonal gourmet (季節グルメ), life tips (生活・知恵), beauty/cosmetics (美容・コスメ), word meanings (言葉の意味由来), and urban legends (都市伝説) — and maintains a community section (かくらぼ) offering members-only content such as Lancers proposal templates. The offering is a single unified content platform built on WordPress, not a multi-module product suite.

Differentiator

Problem solved

Functional benefit

Products and services

• くらしく (Kurashiku) lifestyle blog

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• ヨムーノ (Yomuno): Japanese lifestyle article site covering practical life tips, seasonal content, and household advice — directly comparable to ageha's category mix and affiliate-driven monetization model.
• macaroni: Japanese lifestyle content site operated by Authenticus, monetized through affiliate links and display ads across food, beauty, and lifestyle categories — same business model and audience as ageha's Kurashiku.
• 暮らしニスタ (Kurashinista): Established Japanese lifestyle/community site focused on household tips and daily life wisdom — same content category, same Japanese consumer audience, similar affiliate and display ad revenue model.
• ライフハッカー日本版 (Lifehacker Japan): Japanese edition of the global Lifehacker brand, publishing lifestyle/productivity tips to Japanese consumers — comparable audience, content mix, and affiliate-driven revenue model.
• トリセツ (Torisetsu): Japanese article-style 'how-to' content site covering lifestyle topics — directly comparable in content format, target audience, and SEO-driven affiliate monetization.
• 4yuuu!: Japanese lifestyle media targeting women with practical articles on beauty, household, and seasonal trends — same Japanese consumer audience and same affiliate-display monetization approach.

Emerging players

• 教えて!goo (Oshiete Goo): Long-running Japanese Q&A and lifestyle information site operated by NTT Resonant — overlaps with ageha's 'life wisdom' and 'word meaning' content categories but with a community Q&A format rather than editorial articles.
• note (note.com): Japanese creator-monetization publishing platform where individual authors publish lifestyle and informational content with affiliate and reader-payment features — overlapping end-audience (Japanese consumers seeking practical information) and overlapping monetization toolkit.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ageha