What FYRST does

FYRST is a digital banking brand and operating division ("Angebot und Geschäftsbereich") of Deutsche Bank AG, headquartered in Bonn, Germany, targeting founders, freelancers, self-employed professionals and small-to-medium German enterprises. Founded in 2019, FYRST offers a fully digital business current account opened in approximately ten minutes via the website, with no branch visit required. The product portfolio is anchored by three core account tiers — FYRST Base (€0/month for natural persons; €6/month for legal entities after a six-month free period), FYRST Complete (€10/month) and FYRST Premium (€24/month) — supplemented by specialized accounts for startups (Gründerkonto, first year free), registered associations (Vereinskonto) and eCommerce merchants, as well as add-on modules including sub-accounts (Unterkonto), Tagesgeld and Festgeld savings, overdraft lines from 9.95% p.a. and Baufinanzierung.

The technology stack is operated under Deutsche Bank's BaFin-regulated banking license with ECB oversight, and includes proprietary BestSign two-factor authentication (PSD2-compliant), built-in DATEV-Schnittstelle for automated tax-advisor data exchange, EBICS bulk-payment interface, sevdesk accounting integration with 60% partner discount, Apple Pay and Google Pay tokenization, and an award-winning iOS/Android mobile app. Customers transact via the Cash Group ATM network of over 7,000 machines (Deutsche Bank, Commerzbank, HypoVereinsbank, Postbank) and deposit cash at Postbank branches.

FYRST's revenue model combines monthly subscription fees, per-transaction overage charges (€0.04–€0.19 per electronic transaction depending on tier), overdraft interest income, deposit spread on Tagesgeld/Festgeld balances, and cross-sell of insurance, investment, website builder and financing products. Go-to-market is product-led growth via self-service digital onboarding, content-led SEO and partner/referral channels (sevdesk, DATEV, an active affiliate program at fyrst-empfehlen.de). Deposit protection is extended up to €438,000 per depositor via the private bank security fund, materially above the EU statutory floor, and the brand has repeatedly been designated a test-winning business account by leading German financial media.

Name

FYRST

Legal name

FYRST - ein Angebot der Deutsche Bank AG

Website

https://fyrst.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

FYRST is a Deutsche Bank-owned digital banking brand offering business current accounts from €0/month to founders, freelancers and small German businesses, with built-in DATEV/EBICS integrations, BaFin regulation and deposit protection up to €438,000 per depositor.

Ownership category

akta.pro rank

Product category

Digital Business Banking

NAICS

Credit Card Issuing (522210), Sales Financing (522220)

SIC

Personal Credit Institutions (6141), Miscellaneous Business Credit Institution (6159), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Personal Financial Management & Budgeting (PFM) (FSAGAAAH)

akta.pro secondary industries

Corporate Cards & Spend Controls (FSAGAJAF), Lending & Credit Disbursements (FSAMAKAH)

Keywords

• Digital business banking
• Business bank accounts
• DATEV integration
• SME banking services
• PSD2-compliant authentication

Headquarters

HQ city

Bonn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Business Account Subscription Fees: Monthly account fees charged across three tiers (FYRST Base €0/€6, Complete €10, Premium €24), with differentiated transaction quotas and per-transaction overage charges.
2. Transaction Fees: Per-transaction fees for beleglose (electronic) transactions exceeding bundled quotas: €0.19 (Base), €0.08 (Complete), €0.04 (Premium) per transaction.
3. Overdraft Credit Interest: Overdraft credit line (Geschäftskreditlinie) with rates from 9.95% p.a. for amounts between €3,000 and €250,000.
4. Fixed-Term / Savings Deposit Interest: Interest earnings on customer Festgeld (fixed deposits) and Tagesgeld (savings) accounts; Festgeld rates up to 2.11% p.a. (3-month term) on amounts between €50,000 and €5 million.
5. Cross-sell: Insurance & Other Financial Products: Revenue from ancillary products including business insurance, building finance (Baufinanzierung), investment services, and website services offered as add-ons to core accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

FYRST is a digital business banking brand of Deutsche Bank AG that provides fully digital business bank accounts (Geschäftskonten) for German founders, freelancers, self-employed professionals, small and medium-sized legal entities, registered associations, and eCommerce merchants. The offering centers on tiered subscription accounts (FYRST Base €0, Complete €10, Premium €24 per month) bundled with a free Debit Mastercard, multi-account (Unterkonto) management, DATEV and EBICS accounting integrations, Tagesgeld and Festgeld savings products, business credit lines (€3,000–€250,000), construction financing, and partner-discounted accounting software (sevdesk).

Product overview

FYRST is a digital banking platform and business account provider operated by Deutsche Bank AG, targeting founders, self-employed professionals, freelancers, and small businesses in Germany. The product portfolio centers on digital business bank accounts available at three tiers: FYRST Base (0 EUR/month, entry-level), FYRST Complete (10 EUR/month, mid-tier), and FYRST Premium (24 EUR/month, premium with DATEV integration and sub-accounts). Specialized accounts include the Gründerkonto for startups (first year free), Vereinskonto for associations, and eCommerce-Konto for online businesses. The platform bundles banking services with additional financial products including Tagesgeld and Festgeld savings accounts, business credit lines and investment credits, construction financing, and building savings. Supplementary services include a mobile banking app, BestSign two-factor authentication, free Debit Mastercard, optional Girocard, cash withdrawal at Cash Group ATMs, DATEV accounting integration, sevdesk accounting software discount, insurance, investment, and website building services. FYRST is BaFin regulated and backed by Deutsche Bank's deposit protection of up to 438,000 EUR.

Differentiator

Problem solved

Functional benefit

Products and services

• FYRST Base

Quantifiable outcome

• Account opening in ~10 minutes with fully digital process, no branch visit required
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Deutsche Bank AGcoreStrategic or Co-development PartnerFYRST is a brand and business division (Angebot und Geschäftsbereich) of Deutsche Bank AG. The parent company provides the banking license (BaFin-regulated), deposit protection infrastructure (up to €438,000), technology backbone (BestSign, DATEV, EBICS integrations), and Cash Group ATM network. FYRST customers' contracts are with Deutsche Bank AG.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FYRST