The Ad Store

What The Ad Store does

The Ad Store (Ad Store Italia) is an Italian creative communication agency headquartered in Parma and operating as the Italian branch of The Ad Store Group, an international network of 15 offices. Founded in July 2020, the Italian entity employs approximately 40 people (63% women, 33% under 30) and is led by CEO Natalia Borri with a full C-suite including a Chief Creative Officer, Chief Financial Officer, Head of Strategy, and four Art Directors. The agency operates a full-service creative model spanning digital PR, influencer marketing, social media strategy and content production, ATL/BTL advertising, OOH/DOOH, content production, PR and media relations, events and experiential marketing, consumer promotion, and brand strategy. Proprietary technology includes the Hi! Human Intelligence social listening platform used for audience insight generation, and in 2026 the agency launched Azzurra, a generative AI virtual fragrance ambassador for Felce Azzurra, marking its first AI-native brand experience deployment.

The agency's revenue model is professional services-based: custom project-based engagements quoted per client requirements, typically structured as multi-year contracts with enterprise brand owners. Go-to-market is sales-led and consultative, targeting enterprise marketing teams across Italian and international brands. The disclosed client base spans roughly 18 named enterprise accounts across FMCG (Findus, Saclà, Parmacotto, Felce Azzurra, Barilla, Nestlé), pharmaceutical and healthcare (Roche, Chiesi Farmaceutici, Bracco, Santex, Theras), retail and fashion (Privé by Zalando, Kiabi, Liu Jo, Coop, Panini, GrandVision Italy), and life sciences/industrial (Alisei). The agency runs the Creativity 4.... ESG initiative covering D&I, Community, Genzy, and Environment pillars aligned with UN 2030 goals, with 100% employee participation and formalized through the publicly available Human Report 2024. The Ad Store is privately held with no external funding rounds disclosed and no parent-company investment beyond the operating group relationship.

Name

The Ad Store

Legal name

The Ad Store

Website

https://adstore.it

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Ad Store is an Italian full-service creative communication agency (Parma, ~40 staff) and the Italian branch of The Ad Store Group's 15-office international network, serving enterprise FMCG, pharma, fashion, and retail clients with integrated digital, social, PR, OOH, and event campaigns plus a proprietary AI ambassador offering.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

akta.pro secondary industries

Market Research, Analytics & Consumer Insights (BPAFAAAM), In-Store Marketing & Retail Activation (POS/POP, Displays) (MPAAAJAC), Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

Keywords

• Advertising services
• Creative communications
• Brand strategy
• Integrated marketing
• Media planning

Headquarters

HQ city

Tizzano Val Parma

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Project-based creative and communication services including strategy, advertising, digital campaigns, social media management, content production, PR & media relations, and event management for enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Ad Store is an international creative communication agency headquartered in Parma, Italy, providing advertising, branding, creative strategy, and integrated marketing communications services. The firm operates across 15 offices worldwide as part of The Ad Store Group and supports its work with a proprietary platform called Hi! Human Intelligence.

Product overview

The Ad Store is an international creative communication agency headquartered in Italy with 15 offices worldwide. Founded in July 2020, the company operates as a full-service creative agency offering integrated marketing services including Digital PR, Influencer Marketing Campaigns, Social Media Strategy & Content Production, Advertising (ATL & BTL), Digital & Social Media Campaigns, OOH & DOOH, Content Production, PR & Media Relations, Events & Experiential Marketing, and Consumer Promotion. The agency employs a proprietary social listening platform called Hi! Human Intelligence for audience insights and has developed an AI ambassador technology (Azzurra) for brand applications. Additionally, the agency runs Creativity 4...., an ESG initiative focused on corporate volunteering and sustainability projects aligned with UN 2030 agenda objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Communication Services Advertising, branding, creative strategy, and integrated marketing communications delivered for enterprise brand clients across the agency's 15 global offices.
• Hi! Human Intelligence Platform Proprietary platform used to underpin The Ad Store's strategic and creative communications output for its brand clients.

Named customers18 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• MUV - Mobile Game AppminorStrategic or Co-development PartnerPartnership for Environment project within Creativity 4.... initiative. MUV Mobile Game App was used to launch a sustainability challenge encouraging employees to walk, cycle, and practice car sharing.
• Accademia di ComunicazioneminorStrategic or Co-development PartnerEducational partner for Genzy project - Paul Cappelli Award contest for young students, with 1,500 euro scholarship prizes.
• AIMS - Associazione Italiana Medici del SonnocoreStrategic or Co-development PartnerPartnership for Felce Azzurra Fiori di Luna campaign to provide scientific credibility to sleep wellness positioning, with expert articles and sleeping routine content.
• One Ocean FoundationcoreStrategic or Co-development PartnerPartnership for Findus World Ocean Day campaign - marine ecosystem restoration with 2,500 Posidonia oceanica plants in Sanremo.
• Vorwerk BimbycoreGTM or Marketing PartnerStrategic partnership for Findus Pisellini 60th anniversary - consumer promo and digital recipe book featuring Bimby recipes.
• FederparchicoreStrategic or Co-development PartnerPartnership for Nestlé Generation Regeneration initiative - 400 trees planted across 4 Italian parks, chosen by consumers.
• Banco AlimentareminorStrategic or Co-development PartnerPartnership for Saclà Mercoledì Antispreco anti-waste campaign - food waste reduction and donation initiative.
• Accademia 09coreStrategic or Co-development PartnerEducational partner for Roche SMA Talent School - vocal training courses (radio speaking, public speaker, singing, acting) for people with SMA.
• Scuola Internazionale di ComicscoreStrategic or Co-development PartnerPartnership for Capitan Findus comic book project - 30 emerging illustrators reimagining Captain Birdseye adventures.
• Accademia di Belle Arti di BreracoreStrategic or Co-development PartnerPartnership for Bahlsen Out of the Blue urban art project - 7 young artists created installations in Milan inspired by Bahlsen brand values.
• Accademia Teatro alla ScalaminorStrategic or Co-development PartnerPartnership for Fondazione Bracco Beyond Borders project - young musicians from the academy performed at Expo Dubai Italy National Day.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Publicis Groupe: Global communications group operating Publicis, Leo Burnett, Saatchi & Saatchi in Italy; a broad incumbent that competes for the same enterprise marketing budgets Ad Store Italia targets.
• WPP: Global advertising holding company whose Italian subsidiaries (Ogilvy, VMLY&R, Grey) compete with Ad Store Italia; serves as the broad incumbent benchmark for integrated creative services.

Direct peers

• Publicis Italy: Italian operation of Publicis Groupe; competes head-to-head for the same enterprise FMCG, pharma and retail creative mandates Ad Store Italia serves.
• TBWA\Italia: TBWA's Italian creative agency; competes for the same DISRUPTION-style integrated campaigns for major Italian and multinational brands.
• DDB Italy: DDB's Italian creative agency; competes for creative-led brand campaigns across consumer goods and retail, a core Ad Store Italia vertical.
• McCann Italy: McCann Worldgroup's Italian creative agency with strong pharma and FMCG heritage; competes for integrated creative accounts similar to Ad Store Italia's roster.
• Ogilvy Italy: Italian arm of WPP's Ogilvy creative network; competes directly with Ad Store Italia for enterprise integrated creative and brand storytelling engagements in Italy.
• VMLY&R Italy: VMLY&R's Italian operation; competes in digitally-led, purpose-driven brand work and integrated commerce activations overlapping Ad Store Italia's offering.
• DLVBBDO (Italy): BBDO's Italian creative agency; competes for enterprise creative briefs across FMCG, retail and pharma, mirroring Ad Store's client verticals.
• Grey Italy: Grey's Italian agency; competes for creative campaigns in fashion, FMCG and beauty categories served by Ad Store Italia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adstoreitalia
• Facebookfacebook.com/theadstoreitalia
• LinkedInlinkedin.com/company/ad-store-italia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Ad Store