AIRS

What AIRS does

AIRS, operating as ADP AIRS within ADP RPO, LLC, is a recruitment training and certification company founded in 1997. It is a wholly-owned subsidiary of ADP (Automatic Data Processing, Inc., NASDAQ: ADP) and functions as a strategic operating subsidiary within ADP's broader HCM portfolio. Corporate operations are anchored at ADP facilities in Roseland, NJ (HQ) and Alpharetta, GA (the operating entity, ADP RPO, LLC). AIRS is not a stand-alone reporting segment, and revenue, headcount, and unit economics are not publicly disclosed at the AIRS level.

The company delivers training through its MyAIRS learning management system (hosted on Litmos at learnadp.litmos.com), comprising 20+ courses, 15+ industry-recognized certifications (including PRC, CIR, CASR, CDR, CTR, CSMR, CMVR, RLC, CRBP, CCHS, gCDR, gCSS, and CIHR), and modular academies and standalone courses. Revenue is generated across five streams: individual certification sales and bundle packages (Professional Growth Program $1,195, Professional Mastery Program $1,395; certifications $199–$895), Recruiter Academy subscriptions (Premium $2,495, OnDemand $1,995, both with two-year access), enterprise unlimited team training (AIRS Unlimited, custom quoted), outplacement services (ADP Outplacement $450, ADP Outplacement OnDemand $199), and one-on-one coaching (Resume, Interview, Career Search Coaching $249 each). Enterprise team training is sold via ADP sales contacts, with Tiffanie Ross ([email protected]) identified as a named sales contact.

AIRS targets two primary customer segments: enterprise talent acquisition teams purchasing organization-wide training subscriptions, and individual recruiters and hiring managers buying certifications and academy access. Secondary segments include recruiting managers, organizations with transitioning employees (outplacement buyers), and individual job seekers (coaching). Distribution is hybrid: self-service e-commerce through the Shopify-based airsdirectory.com for individuals, direct enterprise sales for team training, and channel integration with ADP RPO's Platinum Specialized RPO engagements. Operations span North America (US primary), APAC (Taiwan, mainland China), LATAM (Brazil), and EMEA (UK), with documented enterprise deployments of 190+ recruiters in a single global engagement and 34-recruiter healthcare veteran-hiring programs.

Name

AIRS

Legal name

ADP AIRS

Website

https://airsdirectory.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

AIRS, an ADP subsidiary founded in 1997, provides recruitment training and industry-recognized certifications (15+ types, including CIR, PRC, CASR) for corporate recruiters, talent acquisition teams, and hiring managers worldwide, delivered through the MyAIRS learning platform.

Ownership category

akta.pro rank

Product category

Recruitment Training & Certification Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Recruiting & Talent Acquisition Training (EDABAIAA)

Keywords

• Recruitment training
• Talent acquisition certification
• Recruiter professional development
• Hiring manager training
• Outplacement career services

Headquarters

HQ city

Findlay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Certification Sales: One-time purchase model for individual AIRS certifications. Customers purchase single certifications or bundled programs (Professional Growth Program with 2 certs, Professional Mastery Program with 3 certs). Includes access to certification exams and digital badges.
2. Recruiter Academy Subscriptions: Annual subscription-based access to comprehensive training libraries (Recruiter Academy Premium and OnDemand). Premium includes live instructor-led sessions and coaching; OnDemand is self-paced. Access valid for two years by default.
3. Corporate Team Training (AIRS Unlimited): Enterprise unlimited training licenses for organizations with no usage limits or seat restrictions. Includes Recruiter Academy OnDemand, Hiring Manager Academy, and ADP Outplacement OnDemand for unlimited users within the organization.
4. Outplacement Services: Career transition services for departing employees including ADP Outplacement ($450) and ADP Outplacement OnDemand ($199). Includes career portal access, coaching, and job search resources.
5. Career Search Coaching: One-on-one coaching services for job seekers including Career Search Coaching ($249), Resume Coaching, Interview Coaching, and Applicant Coaching services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AIRS provides industry-recognized recruitment training and certifications delivered through its MyAIRS learning platform. The company sells individual certifications (PRC, CIR, CASR, CDR, CTR, CSMR, CMVR, CIHR, RLC, CRBP, CCHS, gCDR, gCSS, CAR), Recruiter Academy Premium and OnDemand subscriptions, Hiring and Interviewing Academy, enterprise team training (AIRS Unlimited, Premiere Team Training), outplacement services, and one-on-one career coaching for job seekers and transitioning employees.

Product overview

AIRS, powered by ADP, is a talent lifecycle training platform offering a comprehensive portfolio of recruitment training and certification programs. The core offering consists of Recruiter Academy (Premium with instructor-led sessions and OnDemand self-paced options) providing access to 20+ certification courses including CIR, PRC, CAR, CASR, CDR, CTR, CIHR, CSMR, CMVR, RLC, CRBP, CCHS, gCDR, and gCSS. Individual certifications and bundle programs (Professional Growth Program choosing 2 certs, Professional Mastery Program choosing 3 certs) are available. The platform also includes Hiring and Interviewing Academy for hiring managers, AIRS Unlimited for enterprise corporate training, Premiere Team Training for customized team engagements, and outplacement services (ADP Outplacement, ADP Outplacement OnDemand) along with career search coaching services for job seekers. Additional standalone courses cover cold calling, referral programs, college graduate recruiting, performance-based interviewing, skilled trades hiring, time management, competitive intelligence, data-centric recruiting, intake calls, hiring manager relationships, job postings, negotiation, and career opportunity selling.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Recruiter Certification (PRC) End-to-end certification program providing practical tools, proven techniques, and real-world strategies for filling roles faster, engaging candidates, and building partnerships with hiring managers. Includes 12 months of unlimited access, certification exam, and free recertification exams every two years.
• SearchLab: Advanced Internet Recruitment Strategies (CIR & ACIR) Advanced sourcing certification covering Boolean logic, investigative sourcing techniques, OSINT methods, Xray techniques, and domain-based searching for uncovering hidden talent pools.
• Certified Associate Recruiter (CAR) Entry-level certification for new recruiters covering job-ready skills, full hiring lifecycle understanding, and sourcing and candidate engagement strategies.
• Certified AI and Sourcing Recruiter (CASR) Certification program teaching recruiters to leverage generative AI and automation for improved sourcing, streamlined workflows, and enhanced candidate engagement.
• AIRS Recruitment Leadership Certification (RLC) Leadership certification equipping current and aspiring leaders with skills to drive team performance, recruitment leadership, team management, and strategic hiring decisions.
• Certified Diversity Recruiter (CDR) Certification covering sourcing strategies and methodologies for creating and advancing diverse recruitment efforts, including partnerships with hiring managers and social media techniques.
• Certified Technical Recruiter (CTR) Certification helping recruiters identify, engage, and convert high-quality technical talent with deeper understanding of IT terminology, sourcing strategies, and tech trends.
• Certified Interviewer for Hiring and Recruitment (CIHR) Certification for structured, evidence-based interview practices enabling better hiring decisions, consistent evaluations, and improved candidate experiences.
• Certified Social and New Media Recruiter (CSMR) Certification for sourcing and recruiting using social, professional, and new media resources including Facebook, LinkedIn, X, and Clubhouse for candidate identification and engagement.
• Certified Military Veteran Recruiter (CMVR) Certification for attracting, engaging, and retaining veteran talent with strategies to translate military experience into business value and create veteran-inclusive environments.
• Certified Recruitment Branding Professional (CRBP) Certification for employer branding strategies to attract qualified candidates, strengthen candidate engagement, and improve hiring outcomes through data-driven brand assessment.
• Certified Contingent Hiring Specialist (CCHS) Certification for contingent workforce strategy covering attraction, engagement, and deployment of flexible talent with digital sourcing strategies.
• Global Certified Diversity Recruiter (gCDR) Global diversity recruiting certification teaching skills to attract, engage, and hire diverse talent across global markets with cultural awareness strategies.
• Global Certified Sourcing Specialist (gCSS) Global sourcing certification enabling recruiters to source talent across international markets using advanced search techniques and AI-driven strategies.
• Professional Growth Program (Choose Two Certifications) Bundle program priced at $1,195 allowing selection of two AIRS certifications for targeted skill development and career advancement at a discounted rate.
• Professional Mastery Program (Choose Three Certifications) Bundle program priced at $1,395 offering choice of three AIRS certifications for broader professional development across multiple recruiting disciplines.
• Recruiter Academy Premium Comprehensive certification program priced at $2,495 with live instructor-led sessions, coaching, 100+ hours of learning content, and access to entire recruitment training library including 20+ courses, with 2-year access by default.
• Recruiter Academy OnDemand Self-paced certification program priced at $1,995 with flexible access to full Recruiter Academy course library covering sourcing, AI-driven recruiting, and candidate evaluation, with 2-year access.
• Hiring and Interviewing Academy Training program priced at $699 for hiring managers covering purposeful interviews and elevating the hiring process, with expert content and Certified Hiring Manager exam.
• AIRS Unlimited Corporate training solution providing always-on access to talent acquisition training for recruiters and hiring managers with unlimited users and role-based learning paths. Includes Recruiter Academy OnDemand, Hiring Manager Academy, and ADP Outplacement OnDemand for unlimited users within the organization.
• Premiere Team Training Customized team training events designed to improve hiring outcomes through sourcing skills, candidate engagement, and recruiting best practices.
• ADP Outplacement Outplacement services priced at $450 providing AIRS Career Portal, expert-led training, coaching, and 24/7 access to career search resources for transitioning employees.
• ADP Outplacement OnDemand Self-guided outplacement service priced at $199 with on-demand learning platform and AIRS Career Portal for job seekers at a lower price point.
• Career Search Coaching One-on-one coaching priced at $249 by AIRS Certified talent acquisition experts providing resume optimization, interview strategy, personal branding, and networking guidance.
• Applicant Coaching Personalized career coaching for non-selected candidates including resume refinement, interview practice, and career goal setting to support positive candidate experiences.
• Applicant Aftercare Career transition support for non-selected candidates providing expert guidance to refine job search strategies and protect employer brand.
• Resume Coaching One-on-one coaching session with AIRS Certified Coach to review, strengthen, and polish resumes for hiring manager attention.
• Interview Coaching Mock interview coaching with AIRS Certified Coach for realistic practice, refined responses, and confident interview preparation.
• Job Search Essentials Career coaching partnership providing access to expert career coaching and AIRS Career Portal OnDemand for professionals exploring opportunities.
• Fearless Cold Calling and Contacting Course priced at $495 teaching cold outreach and cold calling techniques to increase candidate response rates and turn outreach into reliable pipeline generation.
• Harness Your Greatest Assets and Optimize Your Referral Program Course for building or revitalizing referral strategies by activating employee and candidate networks for faster, higher-quality hires.
• Engaging & Hiring Today's College Graduates Course covering campus recruiting strategies and advanced AIRS search techniques to identify top-tier early-career talent.
• Performance-Based Interviewing Course teaching structured, performance-based interviews that improve candidate quality, enhance interview experiences, and drive consistent hiring decisions.
• Recruiting and Hiring Skilled Trades Candidates Course for attracting hard-to-find skilled trades talent using proactive recruiting strategies and alternative talent pools.
• Maximizing Time Management Through a Successful Sourcing Plan Course for building focused, results-driven sourcing strategies to prioritize efforts, streamline outreach, and efficiently engage talent pools.
• Competitive Intelligence Research for the Consultative Recruiter Course applying marketing techniques to talent acquisition for uncovering competitor insights, identifying talent pools, and strategic positioning.
• Move to More Data Centric Recruiting Course for transitioning to data-centric recruiting with metrics-driven approaches to track performance and improve hiring outcomes.
• Preparing and Conducting Great Intake Calls Course for preparing and leading effective intake calls that align sourcing strategies with hiring manager expectations.
• Winning Over Hiring Managers Course for transitioning from transactional recruiter to consultative talent advisor with strategies to build lasting hiring manager relationships.
• Mission Critical Elements for Successfully Writing Job Postings Course for creating compelling job postings using modern recruiting and marketing techniques to attract qualified candidates.
• Negotiating and Closing Strategies for Recruiters Course for strengthening negotiation and closing skills to communicate value, influence decisions, and secure top talent with confidence.
• Selling the Career Opportunity Course for recruiters and hiring managers covering communication and persuasion skills to effectively close candidates in competitive talent markets.

Quantifiable outcome

• 190+ recruiters certified in single global engagement
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• ADP (Automatic Data Processing)coreOthersAIRS is powered by ADP and operates as an ADP offering. ADP is the parent company providing brand authority, infrastructure, and integration with broader HCM solutions including ADP Learning Academy, ADP Research, and ADP Platinum Recruiting Services. ADP RPO, LLC operates ADP AIRS.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Skillsoft: Skillsoft is a major corporate learning platform offering thousands of courses including HR, leadership, and compliance tracks via subscription. Comparable to AIRS Unlimited as an enterprise seat-licensed training solution, though Skillsoft spans many business subjects beyond talent acquisition.
• Udemy Business: Udemy Business is a corporate learning subscription with a deep catalog of recruiting, HR, and leadership courses. Comparable to AIRS as an on-demand learning destination, but relies on marketplace content versus AIRS's proprietary certification-led curriculum.
• SHRM (Society for Human Resource Management): SHRM is the largest HR professional association, offering SHRM-CP and SHRM-SCP certifications, continuing education, and corporate training. Comparable to AIRS as a credentialing authority for HR/recruiting professionals, though broader in scope covering all HR disciplines versus AIRS's recruitment specialty.
• Coursera for Business: Coursera for Business distributes university-backed and corporate training content including HR management and talent acquisition tracks via enterprise seat licenses. Comparable to AIRS Unlimited's enterprise team training model but with academic rather than practitioner-led content.
• HRCI (HR Certification Institute): HRCI administers PHR, SPHR, and GPHR certifications and delivers continuing education to HR professionals. Comparable to AIRS as a credentialing body, but with a generalist HR focus rather than recruitment-specific curriculum.
• Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive search, RPO, and talent management capabilities including assessment-based hiring methodology training. Comparable to AIRS via its RPO/services overlap with ADP RPO and consulting-led training programs for talent acquisition leaders.

Emerging players

• Trainual: Trainual delivers role-based training and onboarding content for SMBs with growing HR tracks including hiring and recruitment processes. Comparable to AIRS as a structured training platform for HR/recruiting procedures, though smaller in scope and lacking AIRS's industry-recognized recruiter certifications.
• SourceCon: SourceCon is a sourcing-specific conference and training community that delivers sourcing methodologies and Boolean training to recruiters. Highly comparable to AIRS's SearchLab/CIR curriculum and CASR sourcing track, though it is event- and community-led rather than certification-led.

Others

• RecruiterFlow: RecruiterFlow is a recruitment operations platform serving TA teams with workflow automation and analytics. Adjacent to AIRS as a technology provider in the recruiting tooling ecosystem whose customers overlap with AIRS training buyers, though it is software-led rather than training-led.

Direct peers

• LinkedIn Learning: LinkedIn's online professional learning platform offers extensive HR and recruiting courses and learning paths to individual subscribers and enterprise talent teams. Directly comparable to AIRS as a subscription-based e-learning destination for recruiter skill development and continuing education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/airstraining
• YouTubeyoutube.com/user/airstraining
• Facebookfacebook.com/AIRSTrainingTeam

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIRS