Lasso

What Lasso does

Lasso is a food technology company that develops and commercializes a proprietary fiber spinning platform for creating structured food proteins. The technology originated at Harvard's Wyss Institute for Biologically Inspired Engineering and enables plant-based proteins to be spun into fibrous structures that mimic the texture and mouthfeel of conventional meat. The company, formerly known as Tender Food, rebranded to Lasso in 2025 to signal a platform expansion beyond alternative meat into adjacent food categories including snacks and pet food.

The company operates a dual-track business model. On the consumer side, Lasso plans to launch its own proprietary food brands directly to market, targeting end consumers via direct-to-consumer and retail channels. On the technology side, the company intends to license its fiber spinning process to third-party food manufacturers, enabling partners to incorporate the structured-protein capability into their own product lines across categories such as snacks and pet food. Revenue is therefore positioned to derive from a mix of consumer brand sales and technology licensing/royalties, though specific pricing, contract structures, and unit economics are not publicly disclosed.

In 2025, Lasso raised $6.5 million to fund the platform expansion and dual go-to-market build-out. The company is privately held, venture-backed, and operates with the core technology licensed or derived from its foundational research partnership with the Wyss Institute. No management team, headcount, or operational footprint details are disclosed beyond firmographic information, limiting visibility into execution capacity.

Name

Lasso

Website

https://lasso.events

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Lasso is a food technology company (formerly Tender Food) commercializing proprietary fiber spinning technology from Harvard's Wyss Institute to create structured plant-based proteins for consumer food brands and B2B licensing across alt-meat, snacks, and pet food.

Ownership category

akta.pro rank

Headquarters

HQ city

Roelofarendsveen

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Consumer Brand Sales: Revenue generated from launching proprietary consumer food brands directly to market, targeting categories like snacks and other food products beyond alternative meat.
2. Technology Licensing: Revenue from licensing the company's fiber spinning technology to third-party food manufacturers and partners across various food categories including snacks and pet food.

Go-to-market motion2 records

Distribution channels2 records

Core offering

Lasso is an event and stand construction company that designs, builds, and sells exhibition stands. The company delivers custom booth solutions for businesses participating in trade shows, exhibitions, and corporate events.

Product overview

Lasso is a food technology company offering proprietary fiber spinning technology developed at Harvard's Wyss Institute for creating plant-based meat alternatives. The company operates both as a consumer brand launching products (formerly Tender Food) and as a technology licensing partner, providing its spinning technology to other food manufacturers. The technology enables the production of alt-meat and expanded into new categories including snacks and pet food.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Exhibition Stands End-to-end design, construction, and delivery of custom exhibition stands and booths for businesses participating in trade shows and corporate events.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Harvard Wyss Institute for Biologically Inspired EngineeringcoreStrategic or Co-development PartnerThe fiber spinning technology was originally developed at Harvard's Wyss Institute, representing the foundational research partnership behind Lasso. This research institution partnership provided the core technology that the company is now commercializing.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• Expo Beurs Standbouw (Dutch peer): A Netherlands-based exhibition stand builder serving the Dutch and Benelux market. Directly comparable to Lasso in terms of geography (Netherlands), customer base (exhibitors), and service scope (design, build, install of exhibition stands).
• Neptun Exhibitor Service: Neptun is a German exhibition stand builder serving primarily the DACH region. Comparable to Lasso as a mid-sized European exhibition stand design-and-build specialist, though operating in a different geography.

Emerging players

• Exhibit People: Exhibit People is a UK-based bespoke exhibition stand design and build agency. Comparable to Lasso as a mid-sized specialist in custom exhibition stands, though operating primarily in the UK market.

Broad incumbents

• GL Events: GL Events is a large publicly listed French event services group providing exhibition stand design, build, and event infrastructure globally. It is comparable as a broad incumbent operating across the same exhibition stand value chain as Lasso, but at significantly larger scale.
• Octanorm Europe: Octanorm is a long-established German-origin modular exhibition system brand widely used by European stand builders. Comparable through the exhibition stand construction value chain though it is primarily a systems supplier rather than a full-service builder like Lasso.
• Messe Frankfurt Exhibition GmbH: Messe Frankfurt is one of the world's largest trade fair organizers with in-house stand construction and event services. Comparable to Lasso through its exhibition stand offerings, though it operates more as a venue/organizer with services as an extension.

Direct peers

• beMatrix: beMatrix is a Belgian manufacturer of modular aluminum stand building systems used widely by exhibition stand builders including those in the Netherlands. Comparable as a core supplier/systems provider in the same exhibition stand ecosystem as Lasso.
• Veldeman Group: Veldeman is a Belgian-Dutch exhibition and event structure provider offering custom and modular stand solutions across Europe. Closely comparable to Lasso in geography (Benelux), scale (mid-sized), and product offering (bespoke and modular exhibition stands).

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/lasso.eventexpo
• LinkedInlinkedin.com/company/lasso-eventexpo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lasso