Micil Distillery
Micil Distillery is a family-owned Irish craft spirits producer in Galway, making small-batch whiskey, poitín, cream, and gin via DTC e-commerce, wholesale, on-site tours, and a private cask programme.
- Company typePrivate
- Founded2016
- HeadquartersSaltillo, Mexico
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Micil Distillery does
Micil Distillery, operated by Connemara Distillers Ltd (CRO 564536), is a family-owned Irish craft spirits producer headquartered at 226 Upper Salthill, Galway, on the Wild Atlantic Way. The company operates a 500L copper pot still using small-batch, manual production methods, with all spirit cuts made by sensory analysis. Its product portfolio spans Irish Whiskey (Inverin Small Batch, Earls Island, Madeira Island, Long Walk, and Peated Single Pot Still releases), Irish Poitín (including Heritage and Saothrú limited editions), Irish Cream Liqueur, and Irish Gin (Classic and Spiced Orange). Many products are positioned around local Connemara provenance: bogbean, bog myrtle, heather, and hawberry botanicals, and turf peating from family land in Inverin.
The business monetises across three revenue streams: direct-to-consumer and wholesale spirits sales (bottles priced €29–€120, gift packs €79–€155), paid distillery experiences (Distillery Experience tour at €25 per adult), and the Síolta Mhicil cask ownership programme (a multi-year contract selling private casks to collectors, with 240 casks sold across 12 countries in 2024). Distribution is hybrid: the company's own e-commerce site handles DTC and international shipping, supplemented by over 100 specialist retail and off-licence stockists across Ireland and Master of Malt in the UK. The Salthill visitor centre anchors brand and experiential revenue. The company is led by sixth-generation head distiller Jimín Ó Griallais, with 1–10 employees, no external funding rounds, and no parent company.
Micil Distillery firmographics
Firmographics- Name
- Micil Distillery
- Legal name
- Connemara Distillers Ltd
- Website
- https://micildistillery.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Micil Distillery is a family-owned Irish craft spirits producer in Galway, making small-batch whiskey, poitín, cream, and gin via DTC e-commerce, wholesale, on-site tours, and a private cask programme.
- Ownership category
- akta.pro rank
Micil Distillery industry classification
Industry- Product category
- Craft Irish Spirits / Whiskey Distillery
- NAICS
- Distilleries (312140), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG), Craft Distilleries & Microdistilleries (THAFALAH), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)
Keywords
Where Micil Distillery is headquartered
LocationHeadquarters
- HQ city
- Saltillo
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Micil Distillery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Spirits Sales: Direct-to-consumer and wholesale sales of Irish whiskey, poitín, gin, and cream liqueur products through e-commerce website and retail stockists.
- Distillery Tours and Experiences: Visitor centre offering paid tasting experiences including Distillery Experience (€25) and Whiskey Experience tours at the Galway location.
- Cask Programme (Síolta Mhicil): Private cask ownership programme selling casks directly to collectors and enthusiasts, with members from twelve countries. Sold 240 casks in 2024.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Distillery Experience Tour - €25 per adult |
| Unit Pricing | Pay-as-you-go | Individual Spirit Bottles - €29 to €120 |
| Unit Pricing | Pay-as-you-go | Gift Packs and Bundles |
| Other | Multi-year contract | Cask Programme - Síolta Mhicil |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Micil Distillery product offering
Product offeringCore offering
Micil Distillery crafts and sells a portfolio of Irish spirits — Irish whiskey (single pot still and blended), Irish poitín, Irish gin, and Irish cream liqueur — produced in small batches on a 500L copper pot still using family recipes passed down through six generations and local Connemara botanicals. In addition to bottled spirits sold direct-to-consumer via the website and through a wholesale stockist network, the distillery operates a visitor centre offering tasting tours and a private cask ownership programme (Síolta Mhicil) for collectors across multiple countries.
Product overview
Micil Distillery is a Galway-based Irish spirits producer operating as a single unified product portfolio. The company crafts exceptional Irish spirits including Irish Whiskey (Inverin Small Batch, Earls Island, Madeira Island, Long Walk, and Peated Single Pot Still releases), Irish Poitín (Irish Poitín, Heritage Poitín, and Saothrú Edition), Irish Cream Liqueur, and Irish Gin (Classic Gin and Spiced Orange Gin). Products are sold individually and as curated gift packs (Gin Pack, Range Pack, Whiskey Pack, Poítín Pack). The distillery also produces limited collaboration products such as the Micil x Kneecap Poitín Naggin. All spirits are handcrafted using family recipes, traditional methods, local Connemara botanicals, and six generations of distilling know-how from their 500L copper pot still.
Differentiator
Problem solved
Functional benefit
Products and services
- Micil Inverin Small Batch Five-part peated Irish whiskey blend with a triple cask finish (recharred ex-bourbon quarter casks, Pedro Ximenez casks, and Micil peated poitín octaves), inspired by Connemara 'fuisce' and the peat smoke of Inverin.
- Micil Earls Island Fruity, spicy Single Pot Still Irish whiskey enriched by Bordeaux red wine casks, with hints of soft turf smoke from ex-peated whiskey casks.
- Micil Madeira Island Rich, spicy Single Pot Still Irish Whiskey with Madeira wine cask finish and gentle turf smoke from ex-peated quarter casks.
- Micil Long Walk Smooth, layered peated Irish whiskey blend inspired by Galway's Latin Quarter, matured in port, bourbon, and virgin oak casks.
- Micil Peated Single Pot Still Irish Whiskey — Third Release Traditional Single Pot Still Irish Whiskey from 100% Irish malt, green barley and oats, malted using turf from family land in Inverin and matured in Port and Sherry casks.
- Micil Irish Poitín Spicy, full-flavoured Irish poitín made with 100% Irish malted barley and local Connemara bogbean botanical, with warm honey spice and vibrant fruits.
- Micil Heritage Poitín Irish poitín made using 100% Irish malted barley and oats, peated using turf from family land in Inverin; Gold Medal Winner in the Grain Spirit category at the 2022 World Drinks Awards.
- Micil Irish Poitín Saothrú: Amontillado Cask Finish Limited edition Irish poitín rested for 10 weeks in a 50-litre Amontillado Sherry cask; Batch 01/26, mash bill of malted Irish barley.
- Micil Irish Cream Luxurious Irish cream liqueur blending sweet Irish whiskey, rich Irish cream, and smooth Connemara poitín; awarded Best Irish Cream at the 2022 World Liqueur Awards.
- Micil Irish Gin Luxury Connemara Irish gin distilled with wild Connemara flowers and herbs including bog myrtle, heather, hawberry, and bogbean; awarded Best Irish Contemporary Gin at the 2025 World Gin Awards.
- Micil Spiced Orange Gin Reimagining of classic Irish gin distilled with handpicked Connemara flowers and herbs, enriched with vibrant orange zest and warm rounded spice.
- Micil x Kneecap Poitín Naggin Limited edition collaboration poitín (200ml, 44% ABV) rested in casks seasoned with Kneecap's favourite tonic wine, released as a one-off product reflecting both brands.
- Distillery and Whiskey Experience Tours Paid in-person tasting tours at the Galway distillery, including the Distillery Experience (€25 per adult, approx. 1 hour, three tastings) and the Whiskey Experience, with Experience Gift Vouchers available.
- Síolta Mhicil Private Cask Ownership Programme Private cask ownership programme selling individual casks directly to collectors and enthusiasts under multi-year contracts, with members from twelve countries as of 2024.
Quantifiable outcome
- First legal Galway whiskey in over a century
- +2 more outcomes
Companies that use Micil Distillery
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Micil Distillery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Micil Distillery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KneecapcoreCollaboration with Irish language rap group Kneecap to create a limited edition Poitín Naggin product. The Poitín was rested in casks seasoned with Kneecap's favourite tonic wine, creating a one-off rested poitín that reflects the bold spirit of both brands.
Scale indicators6 records
Recent moves14 records
Expansion highlights10 records
Micil Distillery competitors and assessment
Company assessmentDirect peers
- Dingle Distillery: Family-owned craft distillery on the Wild Atlantic Way producing small-batch Irish whiskey, gin and poitín with strong tourism and DTC channels, directly comparable to Micil's heritage-led craft positioning.
- Waterford Distillery: Irish single malt producer focused on terroir-driven, premium, single-farm-origin whiskies with strong export presence — analogous to Micil's terroir-led, small-batch premium Irish whiskey strategy.
- Glendalough Distillery: Wicklow-based craft Irish distillery producing whiskey, gin and poitín with a similar focus on local botanicals, terroir storytelling and DTC/visitor experience — directly comparable craft spirits peer.
- West Cork Distillers: Irish craft distillery producing whiskey, gin and liqueurs at small-to-mid scale with multiple product lines and international distribution — a closely comparable craft spirits producer in the Irish market.
- Teeling Whiskey: Dublin-based craft Irish whiskey distillery with a comparable DTC + visitor-centre + global distribution model, small-batch production and premium positioning aimed at enthusiast and collector segments.
- Kilbeggan Distillery: One of Ireland's oldest licensed distilleries, producing Irish whiskey with a heritage/visitor-centre model that overlaps with Micil's positioning around revived Irish whiskey tradition.
- Drumshanbo / The Shed Distillery: Irish craft distillery producing innovative gin, poitín and whiskey with strong DTC and US distribution — a comparable premium craft spirits peer pushing into international markets.
Broad incumbents
- Bushmills (Proximo Spirits): One of the world's oldest licensed whiskey distilleries and a major Irish whiskey incumbent; competes for the same shelf space, on-premise listings and consumer attention as craft peers like Micil.
- Jameson (Pernod Ricard): The dominant Irish whiskey brand globally and the principal incumbent in the same category, setting price points, shelf presence and category growth that frame Micil's competitive environment.
Emerging players
- Chapel Gate Whiskey: Emerging Irish whiskey brand sourcing from an Irish craft distillery and developing cask/investor programmes — a relevant emerging player competing for the same enthusiast and collector customer base as Micil's Síolta Mhicil cask programme.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Micil Distillery social profiles
Digital presenceMicil Distillery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Micil Distillery leadership team
Management profileNumber of profiles
Profiles1 record
Micil Distillery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Micil Distillery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Micil Distillery
What does Micil Distillery do?
Micil Distillery crafts and sells a portfolio of Irish spirits — Irish whiskey (single pot still and blended), Irish poitín, Irish gin, and Irish cream liqueur — produced in small batches on a 500L copper pot still using family recipes passed down through six generations and local Connemara botanicals. In addition to bottled spirits sold direct-to-consumer via the website and through a wholesale stockist network, the distillery operates a visitor centre offering tasting tours and a private cask ownership programme (Síolta Mhicil) for collectors across multiple countries.
Is Micil Distillery a public or private company?
Micil Distillery is a private company. It is classified as family owned and is currently operating.
When was Micil Distillery founded?
Micil Distillery was founded in 2016. It employs 1 to 10 people.
Where is Micil Distillery based?
Micil Distillery is headquartered in Saltillo, Mexico, in the Latin America region.
How does Micil Distillery make money?
Three revenue lines are on record. Spirits Sales are the primary driver. The others are distillery Tours and Experiences and cask Programme (Síolta Mhicil).
Who are Micil Distillery's main competitors?
Direct peers on record are Dingle Distillery, Waterford Distillery, Glendalough Distillery, West Cork Distillers, Teeling Whiskey, Kilbeggan Distillery and Drumshanbo / The Shed Distillery. Broad incumbents are Bushmills (Proximo Spirits) and Jameson (Pernod Ricard). Chapel Gate Whiskey is listed as an emerging player.
Does Micil Distillery have an API?
No public API is recorded for Micil Distillery.
What industry is Micil Distillery in?
Micil Distillery's product category is Craft Irish Spirits / Whiskey Distillery. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of AFAFAAAC, Distilled Spirits Production & Distilling. Its NAICS code is 312140 and its SIC code is 5180.